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THE INFLUENCE OF EASE, TRUST AND SATISFACTION ON OVO E-WALLET CUSTOMER LOYALTY Roro Shafira Rizka Amelia; Heriyana; Ikramuddin; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.548

Abstract

Abstract This research aims to see the influence of Convenience, Trust, and the views on OVO E-wallet Customer Loyalty. This research uses primary data obtained by distributing questionnaires to 111 respondents selected using the purposive sampling method. The data analysis method used is using the multiple linear regression method used is using the multiple linear regression method with the help of SPSS. This research shows that convenience has a significant effect on customer loyalty. This identifies that customers who use the OVO E-wallet find it easy because they believe that the OVO E-wallet provides Furthermore, accessing and convenience wherever they are. using Trust has a significant effect on Customer Loyalty, this indicates that customers who use the OVO E-wallet feel confident that the OVO E-wallet can be used by anyone. Furthermore, Satisfcation also has a significant effect on Customer Loyalty, this indicated that customers who use the OVO E-wallet feel satisfied when using it
ANALYSIS OF THE INFLUENCE OF SERVANT LEADERSHIP AND DIGITAL LEADERSHIPON EMPLOYEE PERFORMANCE WITH COMPETENCE AS AN INTERVENING VARIABLE IN THE SERVICE HEALTH IN LANGSA CITY Khairina; Faisal Matriadi; Ikramuddin; Marbawi; Mariyudi; Yulius Dharma; A Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.562

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This study aims to Analyze The Effect Of Servant Leadership And Digital Leadership On Employee Performance With Competency As An Intervening Variable In The Health Office In Langsa City.The sampling method used in this study is the saturated sampling method. The saturated sampling method is a sampling technique when all members of the population are used as samples. The number of samples in this study was 148 respondents, because the total number of the population used as a sample was 148 respondents. The influence of Digital Leadership, Servant leadership on employee competence at the Langsa City Health Office. The influence of competence, Digital Leadership, Servant leadership on employee performance at the Langsa City Health Office. Competence is able to partially mediate the relationship between the Servant leadership variable and employee performance. Competence is able to partially mediate the relationship between the Digital leadership variable and employee performance.
THE EFFECT OF HOSPITAL SERVICE QUALITY, PATIENT TRUST AND LOYALTY FROM THE PERSPECTIVE OF SERVICE ENCOUNTER ON JKN PARTICIPANTS AT LANGSA REGIONAL HOSPITAL Ayu Sahara; Mohd Heikal; Ikramuddin; Sapna Biby; Nurainun; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.572

Abstract

This study aims to test the effect of service quality on patient loyalty with service encounter and patient trust as intervening variables in JKN participant patients at Langsa Regional Hospital. The number of respondents in this study was 203 JKN participant patients at Langsa Regional Hospital. The data analysis method used was Structural Equation Modeling with AMOS Software. The results of this study found that service quality directly had a positive and significant effect on service encounter and patient trust, but did not have a significant effect on patient loyalty, while service encounter had a positive and significant effect on patient trust and patient loyalty, and patient trust had a positive and significant effect on patient loyalty. The results of the mediation test found that service encounter was able to partially mediate the effect of service quality on patient trust, but was unable to significantly mediate the effect of service quality on patient loyalty, while patient trust was able to fully mediate the effect of service encounter on patient loyalty, but was unable to significantly mediate the effect of service quality on patient loyalty.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY Monica Juliani Sagala; Ikramuddin; Adnan; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.586

Abstract

This study aims to determine the Influence of Online Customer Reviews, Online Customer Ratings, and Star Sellers on Consumer Trust in the Shopee Marketplace in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 133 respondents selected using non-probability and purposive sampling methods. The population in this study were consumers who had made purchases on the Shopee Marketplace. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of this study partially indicate that online customer reviews have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City, online customer ratings have a positive and significant impact on consumer trust in the Shopee Marketplace in Lhokseumawe City, and star sellers have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City. Simultaneously, online customer reviews, online customer ratings, and star sellers have a significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City.
THE INFLUENCE OF STORE ATMOSPHERE, LOCATION AND SERVICE QUALITY TO CUSTOMER SATISFACTION OF GRIYA KUPI LHOKSEUMAWE CITY Sakinah Tul Marhamah Harahap; T Edyansyah; Muchsin; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.590

Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY Muhammad Hayani; Rusydi Abubakar; Heriyana; Ikramuddin; Darmawati; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.595

Abstract

This research examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study was 133 active MSMEs and business owners. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then, in testing the indirect effect of competitiveness, it was found to act as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. It is hoped that the results of this research will be important information for the government and MSME managers in Lhokseumawe City in order to create policies for the development of micro, small and medium enterprises.
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY Fayza Yovania Br Sembiring; Rahmaniar; Ikramuddin; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.602

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This study aims to determine the effect to store atmosphere, service quality, and price on consumer satisfaction at the Kenzie Supermarket Store, Selesai Subdistrict, Langkat Regency. The method used in sample research in non-probability sampling with a propotional approach with 138 respondents. Primary data are obtained by survey and distributing questionsnaires, and secondary data from journals and internet media. The data analysis techniques used are the multiple liniear regression analysis methods, classical assumption testing. Instrument testing (validity and realiability), and hypothesis testing using the SPSS (Statiscal Package For The Social Science) program version 22.0. The simultaneous test results indicate that service quality, store atmosphere, and price affect consumer satisfaction at kenzie supermarkets. In particular,service quality, store atmosphere and price positively and significantly affect consumer satisfaction at kenzie supermarkets in selesai subdistrict, Langkat district.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

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This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT Rizkina Putri Mahmuddin; Ikramuddin; Jullimursyida; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.776

Abstract

Micro, Small, and Medium Enterprises performance refers to the level of success or achievement of micro, small, and medium enterprises in achieving their business goals. This performance includes various aspects that reflect the success of MSMEs in operations, finance, marketing, and overall business growth. This study aims to test and analyze the influence of digital marketing variables, marketing innovation and business competitiveness on MSME performance in Bireuen Regency. The data used are primary data collected using questionnaires distributed to 144 female MSME actors in two sub-districts in Bireuen Regency. The data analysis tool uses multiple regression analysis with the SPSS version 25 program. The results of the study found that digital marketing variables, marketing innovation and business competitiveness have a significant effect on MSME performance in Bireuen Regency.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fachry Zaldi Fadhla, Teuku Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Indradewa, Rhian Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni Ahyar Juni ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan M. Syariful Alam M.Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muhammad Adam, Muhammad Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurmafuzah Rahmaniar Rico Nur Ilham Rina Malinda Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli