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Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe Harahap, Sakinah Tul Marhamah; Edyansyah, T .; Ikramuddin, Ikramuddin Ikramuddin
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.  Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.
Pengaruh Umur terhadap Penghasilan Pegawai Dinas Pendidikan Kabupaten Bone Quraisy, Andi; Ikramuddin, Ikramuddin
Journal of Health, Education, Economics, Science, and Technology (J-HEST) Vol. 1 No. 1 (2018): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology (J-HEST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

Penelitian ini dilakukan di Dinas Pendidikan Kabupaten Bone dengan tujuan untuk mengetahui pengaruh umur terhadap penghasilan Pegawai Negeri Sipil Dinas Pendidikan Kabupaten bone. Analisis regresi digunakan untuk mengetahui hubungan linear antara variabel bebas terhadap variabel terikat. Populasi pada penelitian ini adalah Pegawai Negeri Sipil Dinas Pendidikan Kabupaten Bone sedangkan sampelnya adalah seluruh Pegawai di Dinas Pendidikan Kabupaten Bone yang terdiri atas 37 orang. Pemilihan sampel pada penelitian ini menggunakan metode purposive sampling. Metode analisis yang digunakan adalah analisis regresi linear sederhana. Berdasarkan hasil analisis data melalui analisis regresi diperoleh terdapat pengaruh umur terhadap penghasilan pegawai Dinas Pendidikan Kabupaten Bone. Besar pengaruh umur terhadap penghasilan yaitu hanya 29,8% dan berada pada kategori lemah.
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN BERKUNJUNG KEMBALI (PADA OBJEK WISATA BUR TELEGE DI TAKENGON) Selvi Evika; Jullimursyida; Ikramuddin; Halida Bahri
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi wisatawan berkunjung Kembali (pada objek wisata Bur Telege di takengon). Data dalam penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel dalam penelitian ini berjumlah 120 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda dan diolah menggunakan perangkat SPSS (Statisical Package for the Social Sciences). Hipotesis ditentukan dengan menggunakan program SPSS versi 25.0. hasil penelitian ini menunjukan bahwa secara parsial, variabel Perceived Interest berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 6,372 > 1,658. Pada variabel Experiential Marketing berpengaruh dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 5,084 > 1,658. Kemudian pada Variabel Recreation Perception tidak berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,585 > 0,05 dan memiliki nilai thitung > ttabel yaitu 0,547 < 1,658. Selanjutnya pada variabel Environmental Image Perception berpengaruh positif dan signifikan terhadap minat berkunjung Kembali pada wisata Bur Telege Di Takengon atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 10,020 > 1,658. Nilai Adjusted R Square independen yaitu Perceived Interest, Experiential Marketing, Recreation Perception dan Environmental Image Perception menunjukkan bahwa 66,1% sedangkan sisanya sebesar 33,9% dijelaskan oleh variabel lain selain variabel independen dalam penelitian ini.
THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
USE OF ENVIRONMENTALLY FRIENDLY FISHING GEAR FOR SUSTAINABLE TRADITIONAL FISHERMEN'S INCOME Faisal Matriadi; Saifuddin; Mariyudi; Ikramuddin; Em Yusuf Iis; A Hadi Arifin; Chalirafi; Ristati; Wahyuddin Albra
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1980

Abstract

Poverty is a fundamental problem that still surrounds some of the people of Ulee Jalan Village, Banda Sakti District, Lhokseumawe City. Poverty is a condition of lack of income that causes a low quality of life. Based on existing data, poverty has also caused worrying juvenile delinquency behavior and parenting patterns that are not as expected. Another finding in Ulee Jalan Village is that there is a significant number of stunted babies, reaching 21 people in 2023. Based on the initial needs assessment from the interview results, there is a problem that many people still have low incomes and are economically powerless and they do not understand how to get out of poverty by using MSMEs, then the role of the family as the first educational institution has not been fully obtained by some teenagers in Ulee Jalan Village. The influence of inappropriate parenting patterns forms bad character in teenagers, as well as adolescent social patterns that are not controlled by parents. The emergence of criminal cases with children and adolescents as subjects or objects does require special study. This concern needs to be investigated, what is actually the background of the problem, how is its dynamics and what efforts can be used as a solution and anticipation so that the problem does not spread. Furthermore, poor understanding of nutrition and minimal income have an impact on the high rate of stunting, one of the causes of which is poverty. The specific objectives are: 1) Providing information related to innovation and creativity that can be done to increase income so that MSME actors can increase their business productivity, 2) Providing assistance and empowerment of MSME actors in business development, and 3) Providing an understanding to mothers and young women about the importance of the role of parents in educating children and creating a happy family to support the formation of quality adolescent characters, 4) Providing an understanding of the causes of stunting in infants and how to overcome it, especially strategies for providing sufficient nutritional intake for infants from infancy to the first 1000 days of life. The location of community service is determined at Ulee Jalan, Banda Sakti District, Lhokseumawe City. This is because the location of this area is an area that has problems related to adolescent rights, so it is hoped that this service can provide a direct contribution to solving problems faced by poor communities and MSME actors and also solving juvenile delinquency and stunting issues. This training activity was carried out for two days on Saturday-Sunday, August 24-25, 2024 starting from 08.00 am to 18.00 pm or for 18 effective hours. The method used is Collaborative Decision Making: Community-Based Methods with the SARAR approach. This participatory approach is specifically intended for training local trainers/facilitators, building local knowledge and strengthening local capacity to assess, prioritize, plan, create,organize, and evaluate. Workshops and mentoring to increase understanding of the importance of the role of the family in the formation and development of the character of adolescents and parents and efforts to reduce stunting. The fundamental contribution to a field of science is to contribute to the development of science, especially by enriching the treasury of theories and concepts as well as models for Empowering MSME Actors and parenting patterns that reduce juvenile delinquency and significantly reduce stunting rates.
TRAINING OF TRAINERS (TOT) HEALTHY ISLAMIC BOARDING SCHOOL “SANTRI BERSERI” LHOKSEUMAWE CITY Sapna Biby; Ikramuddin; Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2249

Abstract

The development of education is very important in improving the capacity of human resources (HR) and the quality of human life. Dayah is one of the educational institutions that has the ability to improve the competitiveness of HR in the technological era. Furthermore, the quality of superior HR can be influenced by the quality of health of students and the environment of educational institutions. The offline TOT service program for serial students in Lhokseumawe City aims to provide knowledge and understanding to students and teachers in the Dayah environment. Through the offline Training of Trainers (TOT) for serial santri in Lhokseumawe City to change the lifestyle of students to be healthier so that it has an impact on improving the quality of life of students at Ulumuddin Dayah, Misbahul Ulum Dayah, Ihyaussunnah Dayah and Mataqu dayah in Lhokseumawe City. The offline Training of Trainers (TOT) program for serial santri is a partnership program between the Unilever Indonesia Foundation (YUI) with its partners Heartindo and the Ministry of Education and Culture and the Ministry of Religion. The output of the offline Training of Trainers (TOT) program for serial santri is expected to have an impact on improving the quality of health and education of santri, teachers and schools or dayah.
THE INFLUENCE OF HIGH-PERFORMANCE WORK SYSTEMS AND SERVANT LEADERSHIP ON ORGANIZATIONAL PERFORMANCE THROUGH THE MEDIATION ROLE OF EMPLOYEE WORK ENGAGEMENT AT BANK INDONESIA REPRESENTATIVE ACEH Wahyu Indra Jaya; Faisal Matriadi; Nur Faliza; Marbawi; Mariyudi; Ikramuddin; A. Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.375

Abstract

The purpose of this research is to examine the influence of high-performance work systems and servant leadership on organizational performance through the mediating role of employee engagement at Bank Indonesia Lhokseumawe Representative Office. The data in this research were 133 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modeling (SEM) which is operated with Amos. The research results found that High-Performance Work Systems (HPWS) and Servant Leadership have a significant effect on employee engagement and employee performance. Employee engagement also significantly improves employee performance. In testing the mediating effect of employee engagement, it became a partial mediating variable between High-Performance Work Systems (HPWS) and Servant Leadership on the performance of Bank Indonesia Aceh Representative employees. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee development strategies as an important resource for every organization.
ANALYZE THE INTENTION TO VISIT TANGKAHAN: A SOCIAL EXCHANGE THEORY APPROACH Siti Syaprila; Munandar; Ikramuddin; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.427

Abstract

This research aims to analyze the intention to visit Tangkahan: A Social Exchange Theory Approach. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The respondents used in this study amounted to 114 people. This research employs a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that there is a positive and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived risks towards the intention to visit Tangkahan Tourism. Simultaneously, the results of the study show that there is a positive and significant influence between perceived benefits, perceived costs, and perceived risks towards the intention to visit Tangkahan Tourism.
THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Adnan; Rusydi Abubakar; Ikramuddin; Titi Yulmaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.472

Abstract

This study aims to analyze the effect of green marketing, product quality, and consumer confidence on purchasing decisions for Avoskin skincare products among students of the Faculty of Economics and Business, Malikussaleh University. The method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents selected by purposive sampling technique. Data analysis was carried out using multiple linear regression and also hypothesis testing. The results showed that green marketing, product quality, and consumer confidence have a significant and positive influence on purchasing decisions. Green marketing influences purchasing decisions by showing the company's commitment to the environment, while product quality influences through perceptions of product excellence and effectiveness. Consumer trust is a key factor that strengthens the relationship between product perceptions and purchasing decisions. These findings indicate that marketing strategies that focus on environmental aspects and product quality, as well as building consumer trust, can increase purchasing decisions for Avoskin skincare products among college students. This research is expected to contribute to the development of more effective marketing strategies in the skincare industry.
THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE Talita Ainun Nursalsabillah C; Rahmaniar; Ikramuddin; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.519

Abstract

This research aims to see the influence of the level of trust, consumer satisfaction and price on the decision to purchase cats on the Facebook Market Place. The sampling technique in this research is Purposive Sampling. The sample in this study was 160 consumers who purchased or adopted cats on the Facebook market place. Primary data in this research was taken by distributing questionnaires, the analytical tools used were multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 29 program. The results of this research show that the trust variable (X1) has a significant positive effect on purchasing decisions (Y), the consumer satisfaction variable (X2) has a significant positive effect on purchasing decisions (Y) and the price variable (X3) has a significant positive effect on purchasing decisions (Y). It can be concluded that the influence of each variable simultaneously can be seen that the significance value is 0.001 < 0.05 and the value of Fcount is 22,676 > Ftable 2.12. The data was processed statistically using SPSS version 29 program tools. The Adjusted R square value is 0.290 or 29.0%, which means that variations in the independent variables trust, consumer satisfaction and price, can explain the purchasing decision variable by 29.0%, while the remainder is 71.0% explained by other variables not examined in the research. The Managerial implementation in this research shows that increasing trust, consumer satisfaction and price influence the decision to purchase cats on the Facebook market place.
Co-Authors ., Indah Safira A Hadi Arifin A. Hadi Arifin Adnan Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Andi Quraisy Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Fachry Zaldi Fadhla, Teuku Fayza Yovania Br Sembiring Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Halimatus Sakdiah Harahap, Sakinah Tul Marhamah Hendra Syahputra Heriyana Ibrahim Qamarius Imamshadiqin, Imamshadiqin Indradewa, Rhian Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Subhan M. Subhan M. Syariful Alam M.Subhan Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muhammad Adam, Muhammad Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Hayani Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurmafuzah Rahmaniar Rico Nur Ilham Rina Malinda Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Saifuddin Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Selvi Evika Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli