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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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Pengaruh Produk dan Harga Terhadap Keputusan Pembelian di Shopee.com Azwar; Lalu Supardin; Budi Setiawan; Audita
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12634

Abstract

Penelitian ini bertujuan untuk menguji pengaruh produk dan harga terhadap keputusan pembelian. Reponden dalam penelitian ini adalah konsumen di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 120 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) Produk secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 2) Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 3) Produk dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. Kata Kunci: Produk, Harga, Keputusan Pembelian
Kajian KAJIAN MINAT BELI ULANG SECARA ONLINE PADA GENARASI Z DENGAN PERCEIVED RISK, KEPERCAYAAN, DAN GAYA HIDUP SEBAGAI VARIABEL ANTESEDEN Anjas Kridho Asmoro; Audita Nuvriasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1312

Abstract

This research analyses the effect of perceived risk, trust, and lifestyle towards online repurchase intention on gen z using Shopee as a marketplace. Sampling technique used purposive sampling and 100 respondents in the research sample in total. Hypothesis result of this research is proven that perceived risk has no significant affect towards online repurchase intention. It refers that perceived risk variable isn't affected to online repurchase intention on gen Z. Hence, the opposite of previous statement, trust and lifestyle have positive influenced and significantly towards online repurchase intention. The higher trust that given and the more gen Z's lifestyle fitted with online purchase behavior in Shopee marketplace, would likely increase online repurchase intention. Determination test results show that perceived risk, trust and lifestyle affected to 51,8% online repurchase intention.
PENGEMBANGAN PRODUK BAKERY DAN COOKIES BERBASIS EMPON-EMPON PADA UMKM CV. RAHARJO PUTRO (AMELIA BAKERY DAN COOKIES) Dwiyati Pujimulyani; Ichlasia Ainul Fitri; Wisnu Adi Yulianto; Mutaqin Akbar; Audita Nuvriasari; Umul Aiman
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 1 (2023): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i1.12204

Abstract

ABSTRAKTanaman empon-empon merupakan tanaman yang banyak tumbuh di Indonesia, akan tetapi pemanfaatan tanaman empon-empon masih sangat terbatas. Kebanyakan masyarakat menjual produk rimpang tersebut dalam bentuk segar dan sebagian kecil diolah menjadi minuman berkhasiat (jamu) yang bersifat tidak awet. Oleh sebab itu, pemanfaatan produk rimpang tersebut dapat dilakukan dengan pengolahan lebih lanjut yaitu dengan menginovasi kedalam produk pangan fungsional seperti bakery dan cookies berbasis herbal. Sebelumnya sudah banyak penelitian terkait manfaat empon-empon khususnya kunir putih sebagai anti diabetes, dan antitumor karena tinggi kandungan anti oksidan. Tujuan pengabdian masyarakat ini adalah untuk melatih dan mengadakan praktik cara pengembangan produk bakery dan cookies. Tahapan pembuatan produk bakery dan cookies berbasis herbal diawali di laboratorium Teknologi Hasil Pertanian (THP) Universitas Mercu Buana Yogyakarta (UMBY). Kemudian dilakukan pengujian fisik, kimia, dan sensoris pada produk-produk yang telah dibuat. Terakhir, pembuatan produk dilakukan di rumah produksi Amelia Bakery. Hasil dari kegiatan ini adalah terciptanya produk bakery dan cookies berbasis empon-empon pada rumah produksi Amelia Bakery. Kata kunci: bakery dan cookies; empon-empon; kunir putih. ABSTRACTThe empon-empon plant is a plant that grows a lot in Indonesia, but the use of the empon-empon plant is still minimal. Most people sell these rhizome products in fresh form, and a small portion is processed into nutritious drinks (herbs) which are not durable in nature. Therefore, these rhizome products can be used with further processing by innovating into functional food products such as herbs-based bakeries and cookies. Previously, many studies related to the benefits of empon-empon, especially white turmeric, as anti-diabetic and anti-tumor because of the high content of antioxidants. The purpose of this community service is to train and practice how to develop bakery and cookies products The production stage of herbs base- bakery and cookies products begins at the Teknologi Hasil Pertanian (THP) laboratory at Universitas Mercu Buana Yogyakarta (UMBY). Then physical, chemical, and sensory tests were carried out on the products that had been made. Finally, product manufacturing is done at Amelia Bakery's production house. This activity results in the creation of bakery products and cookies based on empon-empon at Amelia Bakery's production house. Keywords: bakery and cookie; empon-empon; white turmeric.
Counseling on Food Safety and Utilization of White Turmeric for Snack Bars at UMKM Amelia Bakery Dwiyati Pujimulyani; Ichlasia Ainul Fitri; Wisnu Adi Yulianto; Mutaqin Akbar; Audita Nuvriasari; Umul Aiman
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 2 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i2.731

Abstract

Indonesia has various types of empon-empon plants, one of which is white turmeric (Curcuma Mangga Val). This type of white turmeric contains curcuminoids and polyphenols which are useful as antioxidants. Utilization of these empon-empon as a daily snack will be very beneficial for health. However, the production of packaged food requires an understanding of food safety. The purpose of this community service is to conduct food safety education and apply white turmeric in the processing of snack bars. Implementation of safety counseling activities and processing of snack bars added with white turmeric at UMKM Amelia Bakery on October 26 2022, attended by employees. Snack bars with the addition of white turmeric powder were tested for preference at the UMBY Sensory Laboratory. The test sample is a snack bar sample with the addition of 5 g of white turmeric powder; 7.5g; and 10 g. UMKM Amelia Bakery employees understand food safety and the most preferred product is a snack bar with the addition of 5 g of white turmeric powder.
Implementasi Program Kerja Terhadap Kepuasan Pelayanan Pada Ella Skin Care Yogyakarta Dian Rahayu; Audita Nuvriasari; Dwi Wahyuprasetia; Fina Damayanti; Salwa Nur Azizah; Yuli Astuti
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Agustus
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v3i2.7469

Abstract

Ella Skin Care Yogyakarta memiliki berbagai macam jenis pelayanan jasa yang disediakan, baik di perawatan wajah, perawatan tubuh, dan perawatan rambut.  Akan tetapi, Ella Skin Care Yogyakarta belum bisa mengembangkan usahanya dengan mengikuti perkembangan teknologi masa kini, seperti tidak ada alur pelayanan yang disediakan Ella Skin Care Yogyakarta, kemasan yang masih menggunakan plastik, dan juga tidak ada pengukuran kuesioner terkait kepuasan pelayanan agar dapat memperluas pasar. Metode yang dilakukan adalah pendampingan inovasi usaha dengan membuat program kerja. Teknis pelaksanaannya dengan melakukan tahapan observasi terkait program kerja untuk pihak Ella Skin Care Yogyakarta yang berupa pengarahan dan konsultasi serta persetujuan terkait beberapa program kerja yang akan dilaksanakan. Setelah dilaksanakan program ini yang didapatkan adalah implementasi program kerja dalam meningkatkan kepuasan pelayanan Ella Skin Care Yogyakarta. Diharapkan Ella Skin Care Yogyakarta mampu mencapai tingkat kepuasan pelayanan yang lebih baik lagi dari sebelumnya.
Development of Education-Based Tourism and Expansion of Marketing Networks in Kampung Batik Giriloyo Audita Nuvriasari; Krisnita Candrawati; Gumirlang Wicaksono; Serlipuji Lestianengrum; Sucia Eka Ayunda
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13061

Abstract

Kampung Batik Giriloyo is one of the tourist villages and the center of the hand-drawn batik industry located in Kabupaten Bantul, DIY. The tourism village is managed by the Paguyuban Batik Tulis Giriloyo as a community service partner from the UMBY team. The management of the tourist village is good but there are still shortcomings, especially in the development of variants of educational tourism attractions and expansion of marketing networks. Partners have used information technology to market educational tours or batik products. However, partners are still limited in knowledge and skills to use on-line media as a means of promotion to expand their marketing network. The solution to these problems is to transfer science and technology to partners through outreach, training and advocacy or mentoring activities. The activities carried out are: (1). Educational Tourism Development Counselling, (2). Training on making accessories made of batik, (3) Training on creating a database of Cooperation partners, (4). Cooperation proposal making training, and (5). Online marketing training. The activity outputs are: (1). The addition of educational tourism variants through learning to make batik accessories and (2) Increasing the knowledge and skills of partners in the field of marketing and expanding the network of cooperation.
Development of Online Promotion to Increase the Marketing Attractiveness of Batik Products Eva Yuniarti Utami; Audita Nuvriasari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2023): IMPACTS: VOL. 2 NO. 2 SEPTEMBER 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.15867

Abstract

Purpose ­ This community service program aims to increase sales of WOU Batik through optimizing online marketing. Besides that, it is aimed at increasing the skills and knowledge of resellers in compiling and utilizing marketing calendars as a promotion support tool. Methods - The method used in this community service activity is through the transfer of knowledge and technology which is manifested in reseller training activities and preparation of marketing guidelines in the form of a marketing calendar. At the end of the activity, program evaluation and monitoring programs are carried out. Result and discussions - The result of this community service activity is an increase in partners' knowledge and skills in compiling and utilizing marketing calendars so that promotional materials become more attractive. It is hoped that this interesting marketing communication can improve marketing performance. Conclusion - Resellers play an important role in distributing products from producers to consumers. For this reason, companies need to properly manage relationships with resellers, one of which is through training and mentoring activities to package promotions attractively and complete promotional tools so that it is hoped that they can provide profitable benefits for both parties.
Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor Audita Nuvriasari; Norlaile Binti Salleh Hudin; Hasim As’ari; Noraine Binti Salleh Hudin
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2023): IMPACTS: VOL. 2 NO. 2 SEPTEMBER 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.16003

Abstract

Purpose ­ The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity includes several stages, namely observation, implementation through counseling and training programs, and evaluation in the form of monitoring and mentoring. Result and discussions - The results of this international community service activity are: (1). increased insight from SMEs regarding the importance of digital marketing for business development and (2). increasing the skills of SMEs in designing marketing content on social media to attract consumer interest. Conclusion - Digital marketing, one of which is using social media as a marketing tool, plays an important role in promoting SMEs products so that they can be better known by consumers and can also strengthen the brand. For this reason, SMEs really need to be encouraged to improve their abilities and skills in utilizing digital marketing media so that it can have an impact on improving business performance.
PENGARUH KEDISIPLINAN, KEMAMPUAN KERJA DAN DESAIN PEKERJAAN TERHADAP PRESTASI KERJA KARYAWAN PT TELKOM AKSES PUGERAN YOGYAKARTA Dyan Elsiningtyas; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14142

Abstract

The objective of this study is to analyze the influence of discipline, work ability and job design on the work performance of PT Telkom Access Pugeran Yogyakarta. This type of research is quantitative research using descriptive and inferential statistical tools. The sampling technique uses quota sampling with a total sample of 55 employees. The results of this study indicate that work ability has a positive and significant effect on employees of PT Telkom Akses Pugeran Yogyakarta while discipline and job design do not have a significant effect on the work performance.
PENGARUH MOTIVASI BELANJA HEDONIS, GAYA HIDUP BERBELANJA, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DI OUTLET H&M HARTONO MALL YOGYAKARTA Nurul Hidayati; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i2.15265

Abstract

This study aims to identify and analyze the effect of hedonic shopping motivation, shopping lifestyle, and sales promotion on impulse purchases at H&M Hartono Mall Yogyakarta outlets. This study used 100 respondents as a sample who were consumers who were making direct purchases at H&M Hartono Mall Yogyakarta. Sampling in this study using purposive sampling technique. This study uses multiple linear regression analysis. The results of this study prove that partially hedonic shopping motivation and sales promotion have a positive and significant effect on impulsive purchases at the H&M Outlet Hartono Mall Yogyakarta. Meanwhile, the shopping lifestyle has no significant effect on impulsive purchases at the H&M Hartono Mall Yogyakarta Outlet. Simultaneously hedonic shopping motivation, shopping lifestyle, and sales promotion have a positive and significant effect on impulsive buying at the H&M Hartono Mall Yogyakarta Outlet.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Agustina, Amanda Tri Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Arif, Ismi Nurul Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Eko Yulianto Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadhi, Taufik Nur Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Grefanti, Risa Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani juniati Karina, Carreyra Cucu Kholida, Fiya Farha Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Napitupulu, Yohana Pedra Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Saputra, Yohanes Agus Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simangunsong, Ferdinan Sandro Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syahwa, Debrina Cecilia Syarif, Mukhlis Naufal Tamala, Isa Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia