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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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The Effect of Customer Orientation and Product Innovation on Fashion Business Performance With Competitive Advantage as a Mediator Mahendra, Agil Yusuf; Nuvriasari, Audita
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4848

Abstract

This research aims to analyze the influence of customer orientation and product innovation on fashion business performance with competitive advantage as a mediator. The sample in this research was 50 respondents who were determined using a purposive sampling technique. The data collection method uses a questionnaire that is distributed directly. The analytical tools used in hypothesis testing are Outer Model analysis, Inner Model analysis and hypothesis testing with the t test. The results of this research prove that: (1) Customer Orientation has a positive and significant effect on Business Performance. (2) Product Innovation has a positive and significant effect on Business Performance. (3) Competitive Advantage has a positive and significant effect on Business Performance. (4) Customer Orientation has a positive and significant effect on Competitive Advantage. (5) Product Innovation has a positive and significant effect on Competitive Advantage. (6) The role of Competitive Advantage is able to mediate the influence of Customer Orientation on Business Performance. (7) The role of Competitive Advantage is able to mediate the impact of Product Innovation on Business Performance.
Pengaruh Kualitas Produk, Inovasi Produk & Citra Merek Terhadap Keunggulan Bersaing Cake and Bakery di Yogyakarta Purba, Catherine Adelia br; Nuvriasari, Audita
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4837

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Inovasi Produk, Citra Merek terhadap keunggulan bersaing UMKM cake bakery di Yogyakarta. Sampel dalam penelitian ini adalah 50 responden dengan menggunakan teknik pengambilan sampel metode purposive sampling. Hasil Uji Instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Hasil Uji Asumsi Klasik dinyatakan data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heterokedastisitas. Hasil penelitian ini membuktikan bahwa: (1) Kualitas Produk berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM cake bakery di Yogyakarta. (2) Inovasi Produk berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM cake bakery di Yogyakarta. (3) Citra Merek berpengaruh positif dan signifikan terhadap keunggulan bersaing UMKM cake bakery di Yogyakarta.
Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Kepuasan Konsumen Dengan Keputusan Pembelian Sebagai Pemediasi (Studi Kasus Pada Produk Skincare MS GLOW) Jati, Virginus Mario; Nuvriasari, Audita
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.5518

Abstract

Abstract The development of the beauty business today is growing rapidly in line with changes in people's lifestyles which pay more attention to appearance. Good quality beauty products can influence purchasing decisions. This research aims to see how product innovation and product quality influence consumer satisfaction with purchasing decisions for MS Glow skincare products. The type of research used is quantitative research. The population in this study were users of Ms Glow Skincare products who live in Yogyakarta. The sampling technique used in this research was purposive sampling with a sample size of 100 people. The research results show (1) Product innovation has a positive effect on MS Glow Skincare consumer satisfaction. (2) Product quality has a positive and significant effect on consumer satisfaction. (3) Product innovation has a positive and significant effect on consumer purchasing decisions. (4) Product quality has a positive and significant effect on consumer purchasing decisions. (5) Purchasing decisions have a positive and significant effect on consumer satisfaction. (6) Purchasing decisions significantly mediate product innovation on Ms Glow consumer satisfaction in Yogyakarta. (7) Purchasing decisions significantly mediate product quality on Ms Glow consumer satisfaction in Yogyakarta.
Marketing Innovation, Digital Marketing and Competitive Advantage as Determination of MSMEs Performance Nuvriasari, Audita; As’ari, Hasim; Fauzan Rozi, Anief
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3472

Abstract

Small and medium-sized enterprises (MSMEs) have significant potential to enhance the well-being of individuals by reducing poverty, promoting income equality, and serving as a source of foreign exchange for the nation. Despite their significance, MSMEs commonly encounter challenges like innovation, technology utilization, and competition while building their business, all of which can influence their performance. This study aims to investigate how marketing innovation, digital marketing, and competitive advantage influence MSMEs performance in Yogyakarta. The study targets MSMEs owners and managers involved in marketing and business operations, with a sample size of 456 to ensure representative and valid results. To test the hypotheses, the researchers used SmartPLS version 4. The findings reveal a significant relationship between competitive advantage and MSMEs business performance. Digital marketing also shows a significant effect on business performance. Conversely, marketing innovation does not significantly impact MSMEs performance.
The Impact of Work Motivation, Job Stress, and Organizational Commitment on Employees' Intentions to Depart from Lombok Idjo Restaurant in Yogyakarta Gurito, Anang; Nuvriasari, Audita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.12912

Abstract

This study aims to analyze the effect of work motivation, work stress and organizational commitment on employee turnover intention at Lombok Idjo Restaurant Yogyakarta. The findings from the Instrument Test indicate that the data gathered in this study are both valid and reliable. Furthermore, the Classical Assumption Test confirms that the data are normally distributed and that the regression model developed is devoid of multicollinearity, heteroscedasticity, and autocorrelation. The results of this study prove that: (1) Work motivation has no significant effect on employee turnover intention at Lombok Idjo Restaurant Yogyakarta. (2) Job stress has a positive and significant effect on employee turnover intention of Lombok Idjo Yogyakarta Restaurant, and (3) Organizational commitment does not have a substantial impact on the intention of employees at Lombok Idjo Yogyakarta Restaurant to leave the organization..
Pengaruh Product Involvement,Kepercayaan Merek, dan Citra Merek Terhadap Loyalitas Merek Skincare Ms Glow Hartatik, Hartatik; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4998

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement, Kepercayaan Merek, dan Citra Merek terhadap Loyalitas Merek skincare Ms Glow. Penelitian ini menggunakan metode penelitian berjenis kuantitatif, dengan teknik sampling berjenis purposive sampling sehingga menghasilkan responden sebanyak 100 responden. Kemudian analisis data dilakukan dengan menggunakan regresi linear berganda, yang kemudian dianalisis hipotesisnya berdasarkan uji t.  Adapun hasil yang diperoleh yaitu: (1) Product involvement berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (2) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (3) Citra Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (4) Product Involvement, Kepercayaan Merek, dan Citra Merek secara simultan berpengaruh positif dan sinifikan terhadap Loyalitas Merek skincare Ms Glow.
The Role of E-Service Quality, Brand Awareness, and Customer value in Influencing Bukalapak Customer Satisfaction Mamdukhah, Ghina; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4935

Abstract

This study aims to analyze the effect of e-service quality, brand awareness, and customer value on Bukalapak customer satisfaction. The sample in this study was 100 respondents who were determined by purposive sampling technique. The data collection method uses a questionnaire distributed online. The analytical tool used in hypothesis testing is multiple linear regression and hypothesis testing with the t test. The results of this study prove that: (1) E-Service Quality has no significant effect on Bukalapak Customer Satisfaction. (2) Brand Awareness has a positive and significant effect on Bukalapak Customer Satisfaction. (3) Customer Value has a positive and significant effect on Bukalapak Customer Satisfaction. These results have implications for the Bukalapak marketplace, especially in evaluating the level of customer satisfaction and designing marketing strategies to increase customer satisfaction.
Pengaruh Kapabilitas Pemasaran, Orientasi Pasar, dan Networking Terhadap Kinerja Pemasaran UMKM Batik di Yogyakarta Yulianto, Wahyu; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.5046

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kapabilitas Pemasaran, Orietasi Pasar, dan Networking terhadap Kinerja Pemasaran. Penelitian ini menggunakan metode penelitian berjenis kuantitatif, dengan teknik sampling berjenis purposive sampling sehingga menghasilkan responden sebanyak 40 responden. Kemudian analisis data dilakukan dengan menggunakan regresi linear berganda, yang kemudian dianalisis hipotesisnya berdasarkan uji t. Adapun hasil yang diperoleh yaitu: (1) Kapabilitas Pemasaran tidak berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Batik diYogyakarta. (2) Orientasi Pasar berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Batik diYogyakarta. (3) Networking berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Batik diYogyakarta. (4) Orientasi Pasar dan Networking secara simultan berpengaruh sinifikan terhadap Kinerja Pemasaran UMKM diYogyakarta, sedangkan Kapabilitas Pemasaran tidak berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Batik diYogyakarta.
Pengaruh Promosi, Orientasi Pasar dan Social Capital Terhadap Kinerja Pemasaran pada UMKM Kerajinan Perak di Yogyakarta Djamila, Febrianti; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.5000

Abstract

Penelitian ini menganalisis Pengaruh Promosi, Orientasi Pasar, dan Social Capital pada Kinerja Pemasaran UMKM Kerajinan Perak di Yogyakarta. Sampel dalam penelitian ini adalah 50 responden. Teknik pengambilan sampel menggunakan metode non-probability sampling dengan instrumen penelitian yang digunakan adalah kuesioner. Hasil Uji Instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Pada Uji Asumsi Klasik dinyatakan bahwa data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heterokedastisitas. Hasil penelitian ini membuktikan bahwa: (1) Promosi tidak berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Kerajinan Perak di Yogyakarta. (2) Orientasi Pasar tidak berpengaruh signifikan terhadap Kinerja Pemasaran UMKM Kerajinan Perak di Yogyakarta. (3) Social Capital berpengaruh positif signifikan terhadap Kinerja Pemasaran UMKM Kerajinan Perak di Yogyakarta.
Pengaruh Customer Value dan E-Service Quality Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Mediator: Studi pada Pelanggan Wifi Indihome di Kota Yogyakarta Mustolih, Mustolih; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4936

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer value dan e-service quality terhadap loyalitas pelanggan dengan kepuasan konsumen sebagai mediator. Sampel penelitian ini adalah 100 responden yang merupakan pelanggan Wifi indihome yang sudah berlangganan selama lebih dari 1 tahun. Teknik pengumpulan data yang digunakan adalah metode survei dengan menggunakan instrumen penelitian berupa kuesioner. Hasil uji instrumen menyatakan bahwa item-item pertanyaan dalam instrumen penelitian ini terbukti valid dan reliabel. Hasil nilai AVE menunjukkan bahwa uji konvergen memenuhi kriteria yang disyaratkan. Hasil penelitian ini membuktikan bahwa: (1) Customer Value berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pelanggan Wifi Indihome di kota Yogyakarta , (2) E-Service Quality tidak berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pelanggan Wifi Indihome di kota Yogyakarta, (3) Customer Value berpengaruh positif dan signifikan terhadap Kepuasan Konsumen pada pelanggan Wifi Indihome di kota Yogyakarta, (4) E-Service Quality berpengaruh positif dan signifikan terhadap Kepuasan Konsumen pada pelanggan Wifi Indihome di kota Yogyakarta, (5) Kepuasan Konsumen berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pelanggan Wifi Indihome di kota Yogyakata, (6) Kepuasan Konsumen mampu memediasi antara Customer Value terhadap Loyalitas Pelanggan, (7) Kepuasan Konsumen mampu memediasi antara E-Service Quality terhadap Loyalitas Pelanggan. Hasil penelitian ini juga memberikan konfirmasi bagi perusahaan Indihome untuk lebih meningkatkan E-Service Quality sehingga dapat mempengaruhi Loyalitas Pelanggan.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama EKO YULIANTO Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia