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All Journal Jurnal Ilmu Manajemen Jurnal Sinergi JURNAL SAINS PEMASARAN INDONESIA Jurnal Ekonomika Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Perilaku dan Strategi Bisnis MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Revitalisasi : Jurnal Ilmu Manajemen JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service International Journal of Social Service and Research ALMUJTAMAE: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Manajemen Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) Research Horizon JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Global IMPACTS: International Journal of Empowerment and Community Services Jurnal Ekonomi dan Bisnis Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation Economic and Business Horizon Jurnal Manajemen Bisnis dan Terapan Journal of Business Inflation Management and Accounting Jurnal Pengabdian Masyarakat Terapan
Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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Pengaruh Persepsi Risiko, Customer Value dan Persepsi Harga Terhadap Minat Beli Ulang Produk Fashion Heuvel Tribe di Yogyakarta Lestari, Monica; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.5173

Abstract

This study aims to analyse the effect of risk perception, customer value, and price perception on repurchase intention of Heuvel tribe Fashion Products. The sample in this study used 100 respondents using the non-probability sampling technique. The results of the Instrument Test state that the data in this study have proven to be valid and reliable. The results of the Classical Assumption Test stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Perceived Risk has a negative and significant effect on repurchase intention for Heuvel Tribe Fashion Products. (2) Customer Value has a positive and significant effect on repurchase intention of Heuvel Tribe Fashion Products. (3) Price Perception has a positive and significant effect on repurchase intention of Heuvel Tribe Fashion Products.
The Effect of ¬E-Service Quality, Trust, and Customer Value on Online Purchase Decisions for Bag Products in the Lazada Marketplace Amalia, Gita; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.5154

Abstract

Penelitian ini bertujuann untuk menganalisis pengaruh e-service quality, kepercayaan, dan customer value terhadap keputusan pembelian online produk tas di marketplace Lazada. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan metode pengambilan sampel non probability sampling melalui kuesioner. Hasil Uji Instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Hasil Uji Asumsi Klasik menunjukkan bahwa data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heterokedastisitas. Hasil penelitian ini membuktikan bahwa: (1) E-Service Quality berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online Produk Tas di Marketplace Lazada. (2) Kepercayaan tidak berpengaruh signifikan terhadap Keputusan Pembelian Online Produk Tas di Marketplace Lazada. (3) Customer Value berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online Produk Tas di Marketplace Lazada. Hasil ini membawa implikasi bagi marketplace Lazada dalam merencanakan strategi pemasaran yang efektif untuk mendorong konsumen melakukan pembelian.
Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta Atan, Valensia Febiola; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.13070

Abstract

The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability, and e-commerce adoption. 40 responders made up the study's sample. The sampling technique used the purpose sampling method with the research instrument used was a questionnaire. Based on the research results obtained that market orientation, marketing capabilities, and e-commerce adoption have a positive and significant effect on the Marketing Performance of Coffee Shops in Yogyakarta.
The Effect of Work Environment, Work-Life Balance, and Employee Engagement on Employee Loyalty Kurniawati, Ayu Febrina; Nuvriasari, Audita
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.482

Abstract

This study aims to analyze the influence of the work environment, work-life balance, and employee engagement on employee loyalty. The study uses a quantitative approach with IBM SPSS Statistics 29 for validity and reliability tests. It was conducted at PT. Kebun Teh Region W, with a population of 214 employees. The research sample consisted of 59 employees, selected using the purposive sampling method. The results of the study indicate that the work environment has a positive and significant effect on employee loyalty. This suggests that a conducive and supportive work environment can foster employee commitment. Similarly, work-life balance has a positive and significant effect on employee loyalty, meaning that employees who can balance their professional and personal responsibilities tend to be more loyal to the company. Furthermore, employee engagement also has a positive and significant effect on employee loyalty, indicating that employees who are involved and feel appreciated and connected to their work are more likely to be committed to the organization. The study highlights the importance of a positive work environment, balanced work-life integration, and strong employee engagement in increasing employee loyalty, which is crucial for the success of an organization.
Pengaruh Atribut Produk Hijau, Green Perceived Value, dan Kesadaran Lingkungan Terhadap Keputusan Pembelian Hijau pada Produk Avoskin di Yogyakarta Mamonto, Bayu Bachtiar; Nuvriasari, Audita
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5415

Abstract

This study aims to analyze the effect of green product attributes, green perceived value, and environmental awareness on green purchasing decisions on Avoskin products in Yogyakarta. The sample in this study were 100 respondents using non-probability sampling method. The instrument test results state that the data in the study are valid and reliable. The results of the classical assumption test state that the data in this study are normally distributed and produce a regression model that is free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Green Product Attributes have a negative and significant effect on green purchasing decisions on Avoskin products in Yogyakarta. (2) Green Perceived Value has a negative and significant effect on green purchasing decisions on Avoskin products in Yogyakarta. (3) Environmental Awareness has a positive and significant effect on green purchasing decisions on Avoskin products in Yogyakarta
Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch Nuvriasari, Audita; Binti Salleh Hudin, Norlaile; As’ari, Hasim; binti Salleh Hudin, Noraine
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.214

Abstract

The International community service partners are MSMEs business incubators under the auspices of Kraftangan Malaysia Selangor Branch. The purpose of community service activities is to increase partners' awareness of the importance of innovation, one of which is marketing innovation in order to develop and improve the business performance of MSMEs. The activity method is to provide education to partners through counseling programs. The result of community service is an increase in partners' knowledge about marketing innovation in the form of product innovation and packaging to be able to develop in their business.
Customer Management at Gig's Batik MSMEs to Build Customer Loyalty Nuvriasari, Audita; Zaharsah, Jauhar; Agustin, Fanny; Shanas, Khoiriah; Yulianto, Eko
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.215

Abstract

This community service activity aims to: (1). Increase partners' understanding of the importance of building customer loyalty, (2). Upgrade partners' knowledge and skills in managing customer databases so that they can be used for implementing further marketing programs such as: providing information on new products or to promote products, and (3). Broaden partners' insights in managing customer loyalty as one of the bases to support improving MSMEs business performance. The method used in this community service activity is through outreach activities, training and monitoring or mentoring program implementation. The results of the implementation of the community service program indicate an increase in partners' knowledge regarding the importance of building customer loyalty, managing customer data and an increase in partners' skills in documenting customer databases. Besides that, partners also have additional knowledge about managing customer loyalty Based on the programs that have been implemented, it can be concluded that customer relationship management is an important key to building customer loyalty. For this reason, entrepreneurs need to focus on consumers so that they feel satisfied and are willing to make repeated purchases of the products offered by MSMEs.
The Influence of Green Innovation, Green Market Orientation, and Marketing Capabilities on The Marketing Performance of Green MSMEs Qomariyah, Diyah Rahayu Nur; Nuvriasari, Audita
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.80587

Abstract

This study aims to analyze the effect of Green Innovation, Green Market Orientation, and Marketing Capability on the marketing performance of Green MSMEs in Yogyakarta. The sample in this study was 96 owners or managers of green MSMEs using the purposive random sampling technique through a questionnaire. The results of the Instrument Test state that the data in this study are proving to be valid and reliable. The results of the Classical Assumption Test stated that the data in this study were normally distributeid and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Green Innovation has a negative and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta. (2) Green Market Orientation has a positivei and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta. (3) Marketing Capability has a positive and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta.
Pengembangan Program Promosi, Inovasi Produk dan Desain Kemasan di Ampyang Ibu Suharti Mal Myl Pratiwi, Nesti; Nuvriasari, Audita
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12349

Abstract

UMKM memiliki peran yang sangat besar dalam pertumbuhan perekonomian nasional. Jumlah UMKM di Indonesia yang terus meningkat setiap tahunnya sehingga menimbulkan persaingan yang semakin ketat. Nuts Industry merupakan salah satu UMKM yang bergerak di bidang pengolahan makanan dengan merek dagang Ampyang Ibu Suharti Mal Myl. UMKM ini telah mengalami perkembangan yang cukup pesat namun masih mengalami sejumlah kendala dalam operasional usahanya, khususnya pada bidang pemasaran. Berdasarkan observasi dan wawancara dengan pemilik UMKM Ampyang Ibu Saharti Mal Myl, program yang dilaksanakan meliputi pelatihan pembuatan konten promosi digital, pengembangan inovasi produk berupa hampers dan katalog, serta perancangan desain kemasan yang lebih menarik dan informatif. Selain itu, program loyalitas pelanggan juga diterapkan melalui penyediaan kartu anggota untuk meningkatkan retensi pelanggan.  Tujuan dari program ini adalah untuk meningkatkan kualitas promosi online di berbagai platform digital, inovasi produk yang dapat menarik minat konsumen, serta kemasan produk yang lebih estetis. Program loyalitas yang menciptakan hubungan yang lebih kuat dengan pelanggan. Kegiatan ini memberikan kontribusi positif bagi pengembangan usaha UMKM, serta memberikan wawasan dan pengalaman nyata bagi mahasiswa dalam mengatasi tantangan dunia usaha. Disarankan agar UMKM melanjutkan dan mengevaluasi program ini secara berkala agar hasilnya berkelanjutan dan memperluas jaringan pemasaran untuk menjangkau pasar yang lebih luas
The Influence of Green Innovation, Green Market Orientation, and Marketing Capabilities on The Marketing Performance of Green MSMEs Qomariyah, Diyah Rahayu Nur; Nuvriasari, Audita
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.80587

Abstract

This study aims to analyze the effect of Green Innovation, Green Market Orientation, and Marketing Capability on the marketing performance of Green MSMEs in Yogyakarta. The sample in this study was 96 owners or managers of green MSMEs using the purposive random sampling technique through a questionnaire. The results of the Instrument Test state that the data in this study are proving to be valid and reliable. The results of the Classical Assumption Test stated that the data in this study were normally distributeid and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Green Innovation has a negative and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta. (2) Green Market Orientation has a positivei and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta. (3) Marketing Capability has a positive and significant effect on the Marketing Performance of Green MSMEs in Yogyakarta.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama EKO YULIANTO Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia