Article Per Year (5 Year)
p-Index From 2021 - 2026
14.776
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Jurnal Sinergi JURNAL SAINS PEMASARAN INDONESIA Jurnal Ekonomika Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Perilaku dan Strategi Bisnis MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Revitalisasi : Jurnal Ilmu Manajemen JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Community Service International Journal of Social Service and Research ALMUJTAMAE: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Manajemen Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) Research Horizon JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Inovasi Global IMPACTS: International Journal of Empowerment and Community Services Jurnal Ekonomi dan Bisnis Jurnal Social Society Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation Economic and Business Horizon Jurnal Manajemen Bisnis dan Terapan Journal of Business Inflation Management and Accounting Jurnal Pengabdian Masyarakat Terapan
Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 129 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 129 Documents
Search

 9   10   11   12   13 
Outbound Training Based on Local Wisdom and Art Attractions in Gamplong Tourism Village Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan
Asian Journal of Community Services Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i8.10850

Abstract

The purpose of this community service activity is to develop tourist attractions based on local wisdom so that they can be used as one of the tourist attractions. The obstacles faced by Pokdarwis are the limitations in developing outbound training materials based on local wisdom and cultural potential in the form of dance arts that have not been explored as tour packages that can be offered to visitors. The program implemented is Outbound Training based on local wisdom aimed at outbound guides and modern-traditional creative dance training. The activity method is delivered through counseling and training where partners and the community participate directly in the activity. The results of the activity are increased knowledge and skills of partners in packaging outbound materials and games based on local wisdom.
Assistance in Digitalization of Marketing and Customer Satisfaction Programs at MSMEs Batika Indonesia Nuvriasari, Audita; Mukhorrobin, Ahmad; Harsoyo, Titik Desi
Asian Journal of Community Services Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i11.12193

Abstract

Batik is one of Indonesia's cultural heritages that is already very well-known at the international level and has been designated by UNESCO as an intangible cultural heritage. Technological developments have a strong impact on business strategies carried out by MSMEs, one of which is in the aspect of marketing strategy. The purpose of this community service activity is to assist MSMEs in developing marketing strategies through promotion and measuring customer satisfaction. The activity partner is MSMEs Batika Indonesia, which is mainly engaged in batik bags. The mentoring program implemented is to develop digital marketing content, develop promotional tools and compile instruments to measure customer satisfaction. The achievements of this activity are the increasing variety of digital marketing content and the level of consumer satisfaction is measured.
The Role of Leadership and Work Motivation Toward Organizational Citizenship Behavior with Job Satisfaction as Mediation Mubarokah, Laelaty; Nuvriasari, Audita
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5729

Abstract

This study aims to investigate the impact of leadership and work motivation on Organizational Citizenship Behavior (OCB) by analyzing the role of job satisfaction as a mediator. The research was carried out at the Komite Nasional Pelestarian Kretek (KNPK). The sample size consisted of 45 respondents. The data gathering methodology employed was a survey method, utilizing a questionnaire as the study instrument. The intelligent PLS 3.2 program utilizes sophisticated data analysis techniques like the outer model, inner model, and hypothesis testing. The study findings suggest that leadership does not have a substantial influence on OCB, and job motivation similarly lacks a major impact on OCB. Conversely, work satisfaction has a favorable and substantial impact on OCB. Furthermore, leadership exerts a favorable and substantial impact on job satisfaction, whereas work motivation exerts a favorable and substantial impact on satisfaction. Moreover, job satisfaction serves as a crucial factor in moderating the connection between leadership and Organizational Citizenship Behavior (OCB), as well as between work motivation and OCB.
Development of Culinary Products in Gamplong Tourism Village Through Local Food Innovation and Marketing: Pengembangan Produk Kuliner Desa Wisata Gamplong Melalui Inovasi Pangan Lokal dan Pemasaran Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan; Fitri, Ichlasia Ainul
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.22471

Abstract

Gamplong Tourism Village has local food resources in the form of garden produce that have not been optimally utilized due to the limited knowledge and skills of the local community in developing local food processing. Community service is aimed at developing culinary local products through innovations in food processing that have economic value and appropriate marketing. The activity method is training and counseling by involving active participation from partners. The results of the activity show an increase in insight and skills of partners in innovating local food processing so that the product results are more varied. In addition, partners increasingly understand marketing techniques so that local culinary products are more in demand by tourists. This program also developed labeling, packaging and product catalog designs. Product and marketing innovation is one of the important keys so that culinary product can become one of the sources of attraction for Gamplong Tourism Village.
The Effect of Product Attributes, Self-Image, and Social Factors on Purchase Intention of Male Skincare Products Arif, Ismi Nurul; Nuvriasari, Audita
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.933

Abstract

The increasing interest of men in personal care highlights the need for companies to understand consumer behavior in the male skincare market. This study aims to examine the influence of product attributes, self-image, and social factors on the purchase intention of male skincare products. A quantitative method with an explanatory approach was employed, involving 100 university students selected through purposive sampling. Data were collected via an online questionnaire using a five-point Likert scale and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression. The results indicate that product attributes have a positive but non-significant effect on purchase intention, while self-image and social factors have positive and significant effects. The coefficient of determination (R²) of 0.607 shows that these variables explain 60.7% of the variation in purchase intention, with the remaining 39.3% influenced by other factors. These findings suggest that self-image and social factors play a dominant role in shaping purchase intention, implying that marketing and promotional strategies should align with male consumers’ lifestyles and self-perceptions.
Pengaruh Green Brand Image, Environmental Knowledge, Dan Green Perceived Value Terhadap Niat Beli Hijau Di Coffee Shop Fore Coffee Sari, Dita Puspita; Nuvriasari, Audita
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3995

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Brand Image, Environmental Knowledge, dan Green Perceived Value terhadap niat beli hijau di coffee shop Fore Coffee. Sampel dalam penelitian ini adalah 100 responden yang memiliki niat beli pada produk hijau di coffee shop Fore Coffee yang ditentukan dengan teknik berupa purposive sampling. Hasil peneltitian ini membuktikan bahwa: (1) Green Brand Image berpengaruh positif dan signifikan terhadap niat beli hijau di coffee shop Fore Coffee. (2) Environmental Knowledge tidak berpengaruh signifikan terhadap niat beli hijau di \ Fore Coffee. (3) Green Perceived Value berpengaruh positif dan signifikan terhadap niat beli hijau di coffee shop Fore Coffee
Pengaruh Green Market Orientation, Dukungan Organisasional dan Faktor Teknologi terhadap Pengadopsian Inovasi Hijau di UMKM Produk Hijau Nurak, Montanus; Nuvriasari, Audita
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6122

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Market Orientation, Dukungan Organisasional, dan Faktor Teknologi terhadap Pengadopsian Inovasi Hijau di UMKM produk hijau di Daerah Istimewa Yogyakarta. Sampel dalam penelitian ini adalah 100 responden yang merupakan pemilik atau penanggung jawab UMKM produk hijau. Teknik pengumpulan data menggunakan metode survei dengan instrumen penelitian berupa kuesioner. Hasil uji instrumen menunjukkan bahwa semua item pernyataan valid dan reliabel. Pada uji asumsi klasik, data terbukti terdistribusi normal dan model regresi bebas dari gejala multikolinearitas dan heteroskedastisitas. Hasil penelitian ini membuktikan bahwa: (1) Green Market Orientation berpengaruh positif dan signifikan terhadap Pengadopsian Inovasi Hijau di UMKM produk hijau di Daerah Istimewa Yogyakarta, (2) Dukungan Organisasional tidak berpengaruh signifikan terhadap Pengadopsian Inovasi Hijau di UMKM produk hijau di Daerah Istimewa Yogyakarta, (3) Faktor Teknologi tidak berpengaruh signifikan terhadap Pengadopsian Inovasi Hijau di UMKM produk hijau di Daerah Istimewa Yogyakarta. Temuan ini memberikan implikasi bagi pelaku UMKM untuk meningkatkan orientasi pasar hijau sebagai strategi utama dalam mendorong praktik inovasi ramah lingkungan yang berkelanjutan.
THE INFLUENCE OF PRICE PERCEPTION, BRAND TRUST, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE AMONG STUDENTS OF MERCU BUANA UNIVERSITY YOGYAKARTA Fadhi, Taufik Nur; Nuvriasari, Audita; Grefanti, Risa; Saputra, Yohanes Agus Adi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24323

Abstract

This study aims to examine the influence of price perception, brand trust, and online customer reviews on purchasing decisions of Skintific skincare products among students at Universitas Mercu Buana Yogyakarta. The research adopts a quantitative approach with a causal associative design. A total of 100 respondents were selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression techniques.The findings reveal that, simultaneously, price perception, brand trust, and online customer reviews significantly influence purchasing decisions. Partially, price perception and online customer reviews have a positive and significant effect on purchasing decisions, whereas brand trust does not show a significant influence. Among the independent variables, online customer reviews emerge as the most dominant factor affecting purchasing decisions.These results indicate that young consumers tend to rely more heavily on peer-generated reviews and perceived value for money rather than solely on brand trust. The study offers important implications for digital marketing strategies, emphasizing the need to strengthen competitive price positioning and actively manage online customer reviews as credible and persuasive sources of consumer information. Keywords: Price Perception; Brand Trust; Online Customer Reviews; Purchasing Decisions; Skintific
Pengaruh Green Marketing Mix, Green Perceived Value, dan Citra Diri terhadap Keputusan Pembelian Skincare N’pure di Yogyakarta Syahwa, Debrina Cecilia; Nuvriasari, Audita
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1059

Abstract

Urgensi penelitian ini didasari oleh meningkatnya kesadaran konsumen terhadap produk ramah lingkungan serta semakin ketatnya persaingan industri skincare hijau, sehingga diperlukan pemahaman mengenai faktor-faktor yang mampu mendorong keputusan pembelian produk berorientasi lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh green marketing mix, green perceived value, dan citra diri terhadap keputusan pembelian skincare N’Pure di Yogyakarta. Penelitian ini menggunakan metode kuantitatif dengan instrumen penelitian berupa kuesioner berskala Likert. Teknik pengumpulan data dilakukan secara online melalui penyebaran kuesioner kepada 100 responden yang merupakan mahasiswa pengguna produk N’Pure di Daerah Istimewa Yogyakarta, dengan teknik pengambilan sampel purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, analisis regresi linear berganda, dan uji koefisien determinasi (Adjusted R²). Hasil penelitian menunjukkan bahwa green marketing mix tidak berpengaruh signifikan terhadap keputusan pembelian, sedangkan green perceived value dan citra diri berpengaruh positif dan signifikan terhadap keputusan pembelian skincare N’Pure. Nilai Adjusted R² sebesar 0,551 menunjukkan bahwa ketiga variabel independen berkontribusi sebesar 55,1% terhadap keputusan pembelian, sedangkan sisanya dipengaruhi oleh variabel lain di luar penelitian ini. Temuan ini mengindikasikan bahwa persepsi nilai hijau serta kesesuaian citra diri konsumen dengan citra merek merupakan faktor penting dalam mendorong keputusan pembelian produk skincare ramah lingkungan. Berdasarkan hasil tersebut, N’Pure disarankan untuk memperkuat green perceived value dan citra merek melalui strategi komunikasi yang lebih emosional, autentik, relevan dengan gaya hidup konsumen, dan menekankan komitmen keberlanjutan.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Arif, Ismi Nurul Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Eko Yulianto Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadhi, Taufik Nur Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Grefanti, Risa Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Saputra, Yohanes Agus Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syahwa, Debrina Cecilia Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia