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All Journal Jurnal Media Infotama Jurnal Informatika Informasi Interaktif AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JSAI (Journal Scientific and Applied Informatics) Journal of Technopreneurship and Information System (JTIS) Jurnal Pengabdian Masyarakat Bumi Raflesia JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Computer System and Informatics (JoSYC) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Serawai Jurnal Komputer, Informasi dan Teknologi Journal Of Human And Education (JAHE) Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Sistem Informasi Dan E-Bisnis Jurnal Ilmu Komputer Dan Informatika Jurnal Media Computer Science JIMAKUKERTA Jurnal Komputer Indonesia Scientica: Jurnal Ilmiah Sains dan Teknologi Kohesi: Jurnal Sains dan Teknologi Cendikia Pendidikan Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Setawar Abdimas JPMTT (Jurnal Pengabdian Masyarakat Teknologi Terbarukan) Jurnal Al-Maun Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal TAM (Technology Acceptance Model)
Surya Ade Saputera
Program Studi Sistem Informasi, Fakultas Teknik, Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal TAM (Technology Acceptance Model)

 1 
COMPARATIVE ANALYSIS OF SHOPEE AND TIKTOK SHOP USER SENTIMENT USING NAÏVE BAYES ALGORITHM Lestari, Putri Dwi; Hidayah, Agung Kharisma; Saputera, Surya Ade; Erwadi, Yetman; Alam, RG Guntur
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1796

Abstract

The rapid growth of e-commerce has influenced changes in people's online shopping behaviour. Shopee and TikTok Shop are two popular e-commerce platforms in Indonesia, each offering unique features and shopping experiences. This research aims to analyse and compare user sentiment towards the two platforms by applying Naïve Bayes algorithm. User review data was obtained from Google Play Store through web scraping technique, then processed using Knowledge Discovery in Database (KDD) approach, which includes data collection, preprocessing, transformation, modelling, and evaluation stages. Naïve Bayes algorithm was used to classify the sentiment of the reviews into positive or negative categories. The results show that the majority of reviews for both platforms are positive, with Shopee having a higher proportion of positive sentiment than TikTok Shop. The model used shows good accuracy in classifying sentiment, although there is still a tendency to bias towards positive sentiment. The findings are expected to provide insights for e-commerce platform managers in improving service quality and better understanding user preferences.
Co-Authors Adi Asmara Aghnia, Nurul Agung Dimas Kusuma Agusdi Syafrizal Agusdi Syafrizal, Agusdi Ahmad Naufal Alhafis Ahmad Novianto Aisyah Natalia Salim Alan Andeka Andi Azhar Andi Lala Andilala Andilala, Andilala Andriko, Tri Anggun Sulistyowati Anisahtul Hasanah Anton Feriady Ardi wijaya Arianto, Tezar Ayudho Selviani Baraja, Nanda Vieri Basyirin Ariansyah Bayu Anggara Candra Kusuma Dinata Dandi Sunardi Dani, Muhammad Rohman Darnita, Yulia Defri Yuindra Defry, Geovano Desti Mawanti Desy Eka Citra Dewi Devita Aski Dian Susila Diana Diana Dika Candra Darmansyah Efni Yunita Eki Sawaludin Elfahmi Lubis Elly Hertita Elly Hertita Ema Utami Faisal Luthfi Fajarian, Lutame Al Fernandez, Shandy Galyi Waseso Gunawan Gunawan Guntur Alam Handayani , Sri Handayani, Sri Happy, Happy Heru franata hidayah, agung kharisma Hidayat, Jerry Wahyu Ige Eftriany Indah Permata Sari Jaya, Romidi Saputra Jefri Zulkarnain Jelita Zakaria Juansen, Monsya Juhardi, Ujang Junia, Wiyana Kessy Reyta Dikana Khairullah Khairullah khairullah Khairullah, Khairullah Khairunisyah Khairunisyah Khairunisyah, Khairunisyah Khairunnisyah Khairunnisyah Khairunnisyah, Khairunnisyah Kirman Kirman, Kirman Kusuma, Agung Dimas Lala, Andi Lestari, Lety Lestari, Putri Dwi Lestri Yanti M. Medison Sanjaya M. Rudyanto Arief M. Thio Setiawan Maheran Mulyadi marhalim, marhalim MARIA BINTANG Maria Veronika, Nuri David Marissa Utami Marton Marton Medlin Agung Syaputra Monsya Juansen Muhammad Rizki Minandar Neti Kesumawati, Neti Nurul Chotimah Pantra Samsidi Prayuda, Rio Eko Purwant, Seci Tri Putra Andika, Febby Putra, Arbeiansah Pratama Putra, Armando Mulana Putri Okta Yesika RACHMAT HIDAYAT Rahmat Hidayat Rahmat Jumri Randy Pradityo Ratnawili Reyno Januarian Syatria Rifqo, Muhammad Husni Riki Alfiansyah Rio Eko Prayuda Rio Prabowo Rirafli Arya Pradana Ririn Harini Risnanosanti Risnanosanti Rita Hayati Rohman, Mohammad Abkar Nur Rosarenda, Rochidwi Sagita, Amelia Sahputra, Eka Samsidi, Pantra Sandhy Fernandez Sastya Hendri Wibowo Selly Sepika Septiana Lisdayanti Septina Lisdayanti Shandy Fernandez Sherly Yuslita Sonita, Anisya Sri Handayani Sri Handayani Subur Okmaja Sunaryadi - Supawanhar, Supawanhar Syaputra, Muhammad Arief Rahman Toyib, Rozali Toyib, Rozali Ujang Juhard Vike Juzeplin Wijaya, Ardi Winda Ramadianti Wiyana Junia Yanti Paulina Yesi Zenggia Putri Yetman Erwadi Yetman Erwandi yonda Ahmeiza Putry Yudha, Romadhona Kusuma Yukiman Armadi Yulia Darmi Yulinda, Ade Tiara Yunita, Efni Yusmaniarti Yuyun Afrika Sari Yuza Reswan Zakiah Khairunisa Zely Adesti Zurina Muchlis, Rita ⁠Ridho Irvanda