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Role customer satisfaction in mediating influence product quality and attractiveness of alternatives on customer recommendations (Studi At Saba Indomedika, Pontianak) Iqbal*, Muhammad; Heriyadi, Heriyadi; Barkah, Barkah; Ramadania, Ramadania; Juniwati, Juniwati
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31703

Abstract

The aim of this research is to determine the influence of product quality and attractiveness of alternatives on word of mouth given by customers through the role of customer satisfaction as a mediating variable. Saba Indomedika faces challenges in maintaining product and service quality amidst intense competition. In this research, the population was 95 devices and the sample was 150 respondents from Saba Indomedika customers in West Kalimantan. To determine the research sample, a purposive sampling method was used. The data was processed using SmartPLS software version 4. This research found that there was a significant influence of product quality on customer satisfaction, then there was also an insignificant influence of the attractiveness of alternatives which influenced customer satisfaction, there was a significant and positive influence of product quality on customer recommendations. , there is an influence but not significant from the attractiveness of alternatives on customer recommendations, there is a significant influence from customer satisfaction on customer recommendations, then there is the role of customer satisfaction in indirectly influencing product quality on customer recommendations which is significant, on the contrary the research results reveal that there is no influence attractiveness of alternative to customer satisfaction and customer recommendations.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
The influence of price fairness and hedonic lifestyle on purchase decision. Brand image as a mediating variable on second-hand iphone Lutian, Kristin; Afifah, Nur; Bagus Purmono, Bintoro; Ramadania, Ramadania; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.403

Abstract

Smartphones are a technology that is developing very rapidly in Indonesia. Smartphones were once considered a luxury item, but as time goes by, smartphones have become an inseparable part of modern society's lifestyle which is very helpful in working. With various types of smartphones available, the iPhone is the choice of Indonesian people. The large number of second-hand iPhone users in Indonesia is caused by the behavior of consumers who want to use luxury goods at low prices. This research aims to determine the influence of price fairness and hedonic lifestyle on purchasing decisions and brand image as mediating variables on second-hand iPhones in Indonesia. This research uses quantitative descriptive research using a sample of 200 respondents who use second-hand iPhones in Indonesia who distributed questionnaires. The sampling technique uses a purposive sampling method, with the criteria being that respondents are aged 17 years and over and people who use second-hand iPhones. In this research, analysis and measurement used Structural Equation Modeling (SEM) with the statistical tool AMOS 24. The findings in this research show that price fairness and hedonic lifestyle have a positive and significant effect on purchasing decisions for second-hand iPhones in Indonesia. Brand image as a mediating variable in price fairness and hedonic lifestyle has a positive and significant effect on the decision to purchase a second-hand iPhone in Indonesia.
Keragaan Agronomi Dan Heritabilitas Varietas Kedelai Berbiji Besar Di Kabupaten Aceh Utara Dan Aceh Tamiang Nilahayati, Nilahayati; Nazimah, Nazimah; Gemasih, Melati; Ramadania, Ramadania
Agrium Vol 18 No 2 (2021)
Publisher : Faculty of Agriculture, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/agrium.v18i2.5329

Abstract

Kedelai merupakan salah satu komoditas yang menjadi target pemerintah untuk swasembada pangan. Peningkatan produksi dalam negeri mutlak sangat diperlukan. Salah satu cara untuk peningkatan produksi kedelai adalah dengan menggunakan varietas unggul. Penelitian ini bertujuan untuk mengamati keragaan agronomi beberapa varietas unggul baru berbiji besar di Provinsi Aceh. Penelitian ini dilaksanakan pada dua lokasi berbeda yaitu Kabupaten Aceh Utara dan Aceh Tamiang. Hasil penelitian menunjukkan bahwa varietas berpengaruh terhadap semua peubah yang diamati kecuali jumlah cabang, jumlah polong dan bobot biji per tanaman di Kabupaten Aceh Utara. Produksi masing-masing varietas berturut-turut adalah Anjasmoro (2 tha-1), Grobogan (1.35 tha-1), Biosoy 1 (2.81 tha-1), Biosoy 2 (3.18 tha-1). Nilai heritabilitas berkisar antara 0.06 - 0.98. Varietas juga berpengaruh terhadap semua peubah yang di amati kecuali jumlah cabang dan jumlah polong pada penanaman di Kabupaten Aceh Tamiang. Rata-rata produksi setiap varietas berturut-turut adalah Anjasmoro (1.58 tha-1), Grobogan (2.18 tha-1), Biosoy 1 (4.20 tha-1) and Biosoy 2 (4.06 tha-1). Nilai heritabilitas berkisar antara 0.48 - 0.97. Varietas Biosoy 1 dan Biosoy 2 merupakan varietas unggul baru yang menunjukkan penampilan terbaik pada kedua lokasi penanaman.
Respon Pemberian Biofertilizer Terhadap Pertumbuhan Dan Hasil Beberapa Varietas Unggul Kedelai (Glycine max [L.] Merrill) Berbiji Besar Di Kabupaten Aceh Tamiang Nilahayati, Nilahayati; Ramadania, Ramadania; A.G, Rosnina
Agrium Vol 20 No 4 (2023)
Publisher : Faculty of Agriculture, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/agrium.v20i4.13998

Abstract

Peningkatan produksi kedelai dalam negeri harus dilakukan agar ketergantungan impor terhadap kedelai semakin berkurang. Berbagai usaha dapat dilakukan diantaranya penggunaan pupuk hayati dan menggunakan varietas unggul baru yang berdaya hasil tinggi.  Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pupuk hayati terhadap pertumbuhan dan hasil beberapa varietas unggul kedelai berbiji besar. Penelitian ini dilaksanakan di Desa Jawa Kecamatan Kejuruan Muda Kabupaten Aceh Tamiang. Penelitian ini menggunakan Rancangan Acak Kelompok Faktorial dengan 2 faktor. Faktor pertama adalah pemberian pupuk hayati Gripolin yang terdiri dari 3 taraf yaitu  0 ml/plot (H0), 0,75 ml/plot (H1) dan 1.5 ml/plot (H2). Faktor kedua adalah varietas yang terdiri dari 4 taraf yaitu: Varietas Anjasmoro (V1), Varietas Grobogan (V2), Varietas Biosoy 1 (V3) dan Varietas Biosoy 2 (V4). Hasil penelitian menunjukkan bahwa pemberian pupuk hayati berpengaruh terhadap tinggi tanaman, umur panen, jumlah polong per tanaman, bobot biji/plot, bobot 100 biji dan produksi/ha. Pemberian pupuk hayati pada dosis 0,75 ml/plot memberikan pengaruh yang terbaik dibanding kontrol dan dosis 1,5 ml/plot. Varietas kedelai yang digunakan menunjukkan pengaruh nyata terhadap peubah tinggi saat panen, jumlah cabang, umur berbunga, umur panen, jumlah polong, bobot biji per tanaman, bobot biji per plot, bobot 100 biji dan produksi/ha. Varietas terbaik terdapat pada varietas Biosoy 1 dan Biosoy 2 dengan produksi 3,95 ton/ha.
STRATEGI PEMBERDAYAAN UMKM MADU KELULUT BAHAGIA MELALUI TRANSFORMASI DIGITAL MARKETING Safitri, Evi; Ramadania, Ramadania; Sari, Dila Novita; Almaira, Ervina; Sandra, Adhistya Venus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.36880

Abstract

Program pengabdian ini dilaksanakan untuk meningkatkan keterampilan digital pelaku UMKM, khususnya UMKM Madu Kelulut Bahagia di Desa Arang Limbung, Kecamatan Sungai Raya, Kabupaten Kubu Raya. Selama periode 1 Juli hingga 1 Agustus 2024, program ini memberikan pelatihan intensif mengenai pemanfaatan media sosial, e-commerce, dan fintech, serta pengembangan produk melalui desain ulang kemasan dan materi promosi. Metode yang digunakan dalam program ini adalah pelatihan personal (one-on-one coaching), yang mana pemilik UMKM Madu Kelulut Bahagia mendapatkan pendampingan intensif secara khusus. Tujuan pelaksanaan kegiatan ini adalah untuk membantu UMKM Madu Kelulut Bahagia agar dapat mengoptimalkan pemasaran penjualannya dengan menerapkan strategi pemasaran digital. Kegiatan ini mencakup sesi pelatihan personal, pendampingan intensif, dan monitoring berkala, yang diikuti dengan evaluasi terhadap kemajuan digital UMKM. Hasilnya, pelaku UMKM mampu memanfaatkan platform digital baru, meningkatkan pendapatan usaha, dan memperbaiki strategi pemasaran. Meskipun waktu pelaksanaan terbatas, program ini berhasil mendukung transformasi digital bagi UMKM. Disarankan adanya pelatihan lanjutan dengan durasi yang lebih panjang serta monitoring berkelanjutan untuk memastikan keberlanjutan dari dampak positif yang telah dicapai.
Effect of IT affordance in live streaming on trust and purchase intention for jiniso at shopee Nurhapizah, Siti; Ramadania, Ramadania; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Live streaming shopping has developed into a unique business model with different features. This study will examine how the IT affordance (visibility, metavoicing, interactivity, guidance shopping, and trading affordance) of live streaming on the Shopee application can affect consumer trust and purchase intention. The data collection methodology employed in this study was the utilization of a questionnaire as the primary instrument for data gathering, with a sample being selected for participation size of 220 respondents. The employed sampling technique was purposive sampling, which involved the utilization of Structural Equation Modeling (SEM) and AMOS statistical tools. The findings of the study indicate that trust is influenced in a favorable and statistically significant manner by factors such as visibility, metavoicing, interactivity, advice shopping, and trading affordance. Purchase intention has a favorable and large impact on trust as well. Trust mediates between visibility, metavoicing, interactivity, guidance shopping, trading affordance, and purchase intention.
Towards Organizational Citizenship Behavior and Religious Performance Ramadania, Ramadania; Rosnani, Titik; Ratnasari, Sri Langgeng; Fauzan, Rizky; Apriandika, Muhammad Nahruddin
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3927

Abstract

The tendency of Islam is very thick in the Integrated Islamic Kindergarten (TKIT) and Integrated Islamic Elementary School (SDIT) circles. However, several schools focusing on increasing religious performance and management still need to fully interpret the role of organizational citizenship behaviour (OCB). The study concentrates on the role of OCB as a mediator in influencing spiritual motivation and spiritual leadership on religious performance in one of the kindergarten and primary schools from West Kalimantan. Quantitative methods, where in-depth exploration through surveys applies, support us, teachers and teaching staff. Resource persons were determined by a disproportionate stratified random sampling technique totalling 409 participants. We chose path analysis to interpret the data, so there are five essential points. The findings in the first model show that spiritual motivation and leadership have a significant effect on OCB. In the second model, spiritual motivation and OCB also significantly affect religious performance, whereas spiritual leadership does not. The implications of the output analysis indicate that the more spiritual motivation and spiritual leadership increase, the more it encourages OCB. Too, the more spiritual motivation and OCB increase, it also stimulates religious performance in the long term.
Diversity in the Workplace: A Systematic Literature Review of Global Research: English Venesia, Venesia; Ramadania, Ramadania
International Journal of Multidisciplinary Sciences and Arts Vol. 4 No. 4 (2025): International Journal of Multidisciplinary Sciences and Arts, Article October 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v4i4.7243

Abstract

Employee diversity has increasingly been recognized as a strategic factor influencing organizational innovation, performance, and sustainability across sectors and countries. However, previous studies reveal limited geographical coverage and a predominant focus on demographic dimensions. This study aims to systematically review the global literature on employee diversity and identify emerging thematic, methodological, and theoretical trends. This research employed a Systematic Literature Review (SLR) using the PRISMA approach to ensure a transparent and rigorous selection and analysis process. Data were collected from the Scopus database for the period 2020–2025, yielding 56 eligible peer-reviewed articles. The analysis examined research contexts, theoretical frameworks, methodologies, core variables, and empirical findings. The results indicate that employee diversity research is dominated by themes of diversity management, gender equity, inclusive leadership, and psychological safety. Intersectionality and Social Identity Theory are the most frequently applied frameworks, while quantitative methods, particularly Structural Equation Modeling, remain dominant. Notable gaps include underrepresentation of developing countries, insufficient integration of cross-cultural perspectives, and inconsistent measurement of psychosocial variables. This review concludes that managing diversity should be viewed as a strategic organizational resource rather than a moral obligation. The study proposes the Multidimensional Diversity Integration Framework (MDIF) to integrate social, psychological, and cultural dimensions into inclusive and sustainable human resource management practices.
Co-Authors A.G, Rosnina Afifi, Muhammad Zaki Agustina, Dela AHMADI Almaira, Ervina Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Astuti, Rindi Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Carolina Candra Clauvilia, Ega Daud, Ilzar Erna Listiana Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nur Afifah Nurhadi Nurhapizah, Siti Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Purmono, Bintoro Bagus Purwanti, Dina Oktri Putri Rahmadani, Putri Rahmah Rahmah Restiatun Restiatun Rifqy, Muhammad Rusik, Magdalena Polonia Safitri, Evi Sandra, Adhistya Venus Saputra, Egi Sari, Anisya Permata Sari, Dila Novita Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Trisnawati, Weni Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Wiraldo, Rizky Ya’alfiqih Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti