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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EKUITAS (Jurnal Ekonomi dan Keuangan) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrium eCo-Buss BENING JURNAL PENELITIAN PERAWAT PROFESIONAL Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Multidisciplinary Sciences and Arts Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Primary Journal of Multidisciplinary Research
Ramadania Ramadania, Ramadania
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Does Festival Quality Effect Psychological Well-being Through Festival Value and Festival Satisfaction? Fadhilah Jihan Faezha; Titik Rosnani; Ramadania Ramadania; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1785

Abstract

  This study investigates the impact of festival quality on the psychological well-being of attendees at The Eras Tour in Indonesia, emphasizing the mediating roles of festival value and satisfaction. The background highlights the increasing significance of large-scale music events, which necessitate high-quality experiences to enhance attendee satisfaction and well-being. The research aims to explore how festival quality influences psychological well-being through perceived value and satisfaction. A questionnaire was administered to 190 Indonesian respondents who attended the concert, using a 5-point Likert scale for measurement. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate the relationships among variables. Results indicate that festival quality positively affects both festival value and psychological well-being, confirming that higher quality leads to greater perceived value and emotional responses. While festival satisfaction did not significantly mediate this relationship, festival value emerged as a crucial mediator. These findings suggest that enhancing festival quality can improve attendees' psychological well-being, offering practical implications for event organizers to focus on aspects such as venue selection and service quality to foster a more satisfying experience. Future research should explore the long-term effects of these variables and develop validated measurement scales for better empirical comparisons.
The Influence of Store Atmosphere, Service Quality and Hedonic Shopping Value on Purchasing Decisions at Kwangya Store Jakarta with Emotion as a Mediating Variable Sari, Anisya Permata; Barkah, Barkah; Ramadania, Ramadania
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16216

Abstract

The development of the kpop industry has resulted in the development of stores selling kpop merchandise. This research aims to determine the influence of store atmosphere, service quality and hedonic shopping value on emotional purchasing decisions as mediation at Kwangya store Jakarta. This research is quantitative research. The population in this study were visitors to the Kwangya store Jakarta. The sample in this study amounted to 250 respondents. Sampling was carried out using a non-probability sampling method in the form of purposive sampling. The data collection technique was carried out using a questionnaire via Google Form. Data processing in this research uses SmartPLS version 4 software. The results of this research show that store atmosphere has a positive and significant effect on purchasing decisions; service quality has a positive and significant effect on purchasing decisions; hedonic shopping value has a positive and significant effect on purchasing decisions; shop atmosphere has a positive and significant effect on emotions; service quality has a positive and significant effect on emotions; emotional influence is positive and significant on purchasing decisions; store atmosphere has a positive and significant effect on purchasing decisions through emotion as mediation; Service quality has a positive and significant effect on purchasing decisions through emotion as mediation.
Examining mobile game’s loyalty strategy: The case of honkai star rail Pamungkas, Angga Suda; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.594

Abstract

The mobile gaming industry is experiencing exponential growth, as evidenced by its contribution of half the revenue to the global gaming market. Honkai Star Rail, a product of Mihoyo, has secured the prestigious position of Best Mobile Game Award in 2023. A year post-launch, Honkai Star Rail has maintained its status as a top-tier mobile game, consistently ranking among the top 15 grossing applications. The effectiveness of strategies implemented by game developers can significantly enhance customer loyalty and repurchase behaviour. This phenomenon underscores the dynamic nature of the mobile gaming sector. It highlights the critical role of strategic planning in sustaining market position and fostering consumer engagement in this highly competitive digital ecosystem. Therefore, this research examines whether the variables of In-game Reward, Flow Experience, and Content Marketing mediated by Customer Satisfaction can affect the player’s loyalty. Researchers use quantitative methods and S.P.S.S. and Amos 26 applications to process and test the data in this research process. Based on the data collected from 225 respondents from Indonesia, in-game rewards, flow experience, and content marketing significantly affect the loyalty of Honkai Star Rail’s players, with the mediating variable of satisfaction.
Exploring green finance, intellectual capital, and firm size's impact on firm value Agustina, Dela; Ramadania, Ramadania; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.598

Abstract

This study aims to examine the impact of green finance, intellectual capital, and firm size on corporate value, utilizing financial performance as a mediating variable. The research is centered on companies listed in the Kompas 100 Index from 2020 to 2023, involving a sample of 50 firms. The analytical approach employed is panel data regression using the Random Effect Model, supplemented by the Sobel test to evaluate mediation effects. The results indicate that green finance, intellectual capital, and firm size positively and significantly affect financial performance. Furthermore, both green finance and intellectual capital significantly influence firm value, although green finance demonstrates a negative coefficient. The size of the firm and its financial results do not significantly impact its overall value. The Sobel test demonstrates that financial performance serves as a significant mediating factor in the relationship between the three independent variables and the firm's value. In summary, the research model explains 19.8% of the variation in firm value. These findings have important implications for developing corporate strategies aimed at increasing firm value through the cohesive management of environmental factors, intellectual capital, and financial performance.
DETERMINASI NIAT KEBERLANJUTAN PENGGUNAAN SMARTWATCH DI INDONESIA: PERAN PENTING SELF-QUANTIFICATION BEHAVIOR Astrella Callista Putri Raharjo; Giriati, Giriati; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4938

Abstract

Penelitian ini bertujuan meneliti faktor-faktor yang mempengaruhi niat berlanjut menggunakan smartwatch karena meningkatnya fenomena adopsi smartwatch sebagai wearable device untuk melacak aktivitas fisik dan psikologis menjadi fokus baru yang penting bagi pemasar. Pengumpulan data dilakukan melalui kuesioner online dari 204 responden yang merupakan pengguna aktif smartwatch di Indonesia. Data dianalisis menggunakan PLS-SEM di perangkat lunak SmartPLS versi 4. Hasil menunjukkan self-quantification behavior berpengaruh positif signifikan terhadap perceived usefulness dan confirmation, menunjukkan pemantauan data diri melalui smartwatch dianggap bermanfaat dan sesuai harapan. Confirmation meningkatkan perceived usefulness dan satisfaction, sementara perceived usefulness dan enjoyment signifikan terhadap satisfaction. Sebaliknya, perceived usability dan perceived aesthetics tidak signifikan terhadap satisfaction. Perceived usefulness tidak berpengaruh pada continuance intention secara signifikan. Satisfaction signifikan memengaruhi continuance intention dan memediasi hubungan antara perceived usefulness dengan continuance intention. Lalu, habit berhasil memediasi hubungan antara satisfaction dan continuance intention, namun peran moderasi habit ditolak. Temuan ini diharapkan berkontribusi pada kajian pemasaran dan memberikan rekomendasi bagi pemasar untuk menciptakan inovasi yang lebih mendukung kebutuhan praktis, seperti integrasi dengan layanan kesehatan digital serta analisis data aktivitas aktivitas fisik, pola tidur, atau kondisi kesehatan secara otomatis yang berbasis artificial intelligence (AI).
Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Mobil Listrik: Attitude, New Ecological Paradigm, Manfaat Ekonomi, Pengaruh Sosial, dan Charging Infrastructure Baras, Theresa Putri Yunita; Hendri, Irfani; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4939

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi sikap dan niat membeli mobil listrik di Indonesia. Data yang digunakan dalam penelitian ini adalah data primer dengan pendekatan deskriptif kuantitatif. Sampel penelitian ini berjumlah 205 responden yang terdiri dari individu yang sudah bekerja, memiliki pendapatan tetap, serta memiliki pengetahuan mengenai produk ramah lingkungan dan mobil listrik. Teknik pengambilan sampel menggunakan metode non-probability sampling, yaitu purposive sampling. Data dikumpulkan melalui survey online menggunakan kuesioner yang didistribusikan melalui media sosial, dengan skala likert sebagai alat ukur. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan perangkat lunak Smart-PLS Versi 4.0. Hasil penelitian ini menemukan bahwa new ecological paradigm (NEP), manfaat ekonomi, pengaruh sosial, dan charging infrastructure berpengaruh positif terhadap sikap dan niat membeli mobil listrik di Indonesia. Para Pemangku kepentingan perlu memperluas infrastruktur pengisian daya, menawarkan insentif ekonomi, dan meningkatkan kesadaran lingkungan melalui edukasi publik dan strategi pemasaran yang melibatkan influencer.
STUDI PEREKRUTAN, PELATIHAN, DAN EVALUASI KARYAWAN TERHADAP KINERJA KARYAWAN YANG BERDAMPAK PADA INOVASI KARYAWAN PT PARAGON TECHNOLOGY AND INNOVATION PONTIANAK Yesha Istafada Ilma; Ramadania, Ramadania; Karsim, Karsim; Daud, Ilzar
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4940

Abstract

Peningkatan populasi menimbulkan kesadaran bagi masyarakat akan pentingnya untuk menjaga penampilan, sehingga adanya peningkatan permintaan produk yang mendukung perubahan. Perusahaan ini memiliki tantangan yang dihadapi dalam hal meningkatkan kinerja dan berdampak pada inovasi dengan proses perekrutan, pelatihan, dan evaluasi yang efektif. Pentingnya untuk mengetahui pengaruh dari proses yang ada. Penelitian ini penelitian kuantitatif yang menggunakan Smart PLS 4. Menyebar kuesioner dengan sampel 80 responden dari karyawan PT Paragon Technology and Innovation Pontianak, pendekatannya asosiatif kausal dan skala likert didalamnya. Hasil penelitiannya terdapat tiga hipotesis yang diterima dari sepuluh hipotesis yang ada. Hasil yang diterima yaitu evaluasi berpengaruh positif dan signifikan terhadap kinerja, kinerja berpengaruh positif dan signifikan terhadap inovasi, dan evaluasi berpengaruh positif dan signifikan terhadap inovasi melalui kinerja. Sedangkan terdapat tujuh hipotesis yang ditolak yaitu perekrutan terhadap kinerja, pelatihan terhadap kinerja, perekrutan terhadap inovasi, pelatihan terhadap inovasi, evaluasi terhadap inovasi, perekrutan terhadap inovasi melalui kinerja, dan pelatihan terhadap inovasi melalui kinerja. Dari hasil yang didapatkan menunjukkan bahwa pengaruh yang relevan pada perusahaan tersebut adalah adanya hubungan dari evaluasi, kinerja, maupun inovasi yang kuat untuk meningkatkan kualitas produk atau sdm didalamnya.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak) Astuti, Rindi; Heriyadi, Heriyadi; Juniwati, Juniwati; Ramadania, Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7170

Abstract

This study aims to analyse the effect of Need for Uniqueness and Bandwagon Effect on Purchase Intentions with Hedonic Function of Attitude as an intervening variable in the purchase of iPhone 15 Pro Max. The sample was taken using purposive sampling, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with WarpPls 8.0. The results showed that Need for Uniqueness and Bandwagon Effect have a significant effect on Purchase Intention through the mediation of Hedonic Function of Attitude. These findings emphasise the importance of marketing strategies that focus on product uniqueness and consumers' hedonic experiences.
The Effect Of Animosity On Purchase Intention: Product Judgment As A Mediating Variable For Israeli Products (Mcdonald's) Rusik, Magdalena Polonia; Pebrianti, Wenny; Juniwati, Juniwati; Ramadania, Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7171

Abstract

This study aims to determine the effect of animosity on purchase intention on affiliated Israeli products (McDonald's) and to determine the role of product judgement in mediating animosity and purchase intention. Data were collected through an online survey of consumers who boycotted Israeli products. This research is quantitative research and the data collection was carried out using purposive sampling technique with a total of 150 respondents to be analysed. The data analysis method used is Warp-PLS. The results of this study found that animosity significantly affects purchase intention, animosity significantly affects product judgment, product judgment significantly affects purchase intention, and the relationship between animosity and purchase intention is mediated by product judgment.
Co-Authors A.G, Rosnina Afifi, Muhammad Zaki Agustina, Dela AHMADI Almaira, Ervina Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Astuti, Rindi Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Carolina Candra Clauvilia, Ega Daud, Ilzar Erna Listiana Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nur Afifah Nurhadi Nurhapizah, Siti Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Purmono, Bintoro Bagus Purwanti, Dina Oktri Putri Rahmadani, Putri Rahmah Rahmah Restiatun Restiatun Rifqy, Muhammad Rusik, Magdalena Polonia Safitri, Evi Sandra, Adhistya Venus Saputra, Egi Sari, Anisya Permata Sari, Dila Novita Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Trisnawati, Weni Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Wiraldo, Rizky Ya’alfiqih Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti