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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EKUITAS (Jurnal Ekonomi dan Keuangan) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrium eCo-Buss BENING JURNAL PENELITIAN PERAWAT PROFESIONAL Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of General Education and Humanities ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Multidisciplinary Sciences and Arts Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Primary Journal of Multidisciplinary Research
Ramadania Ramadania, Ramadania
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Compensation dan Work-Life Balance terhadap Turnover Intention Generasi Z Dimediasi Job Satisfaction Aripah, Aripah; Ramadania, Ramadania; Yakin, Ikram; Hasanudin, Hasanudin
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19677

Abstract

This study examines the impact of compensation and work-life balance on Generation Z employees' intention to leave apparel retailers in the Jawai sub-district, using job satisfaction as a mediating element in this relationship. This research employs a quantitative methodology utilizing an explanatory causal research design. Data collection was performed via an online questionnaire and assessed using a five-point Likert scale. The study's population comprised 154 employees from 48 apparel retailers in the Jawai sub-district. This study utilized a sample of 120 employees that fulfilled the research criteria, specifically individuals aged 18 to 27 years. The participants in this study were chosen by a purposive sampling method. The Structural Equation Modeling Partial Least Squares (SEM-PLS) method was employed for data analysis with SmartPLS 4 software. The findings indicated that compensation and work-life balance had a favorable and significant influence on turnover intention. Moreover, job satisfaction has been demonstrated to mediate the association between compensation and turnover intention, as well as between work-life balance and turnover intention. This study's results are anticipated to provide practical insights for Clothing Store management in developing efficient human resource management strategies, as well as theoretical advancements in the field of human resource management concerning Generation Z.
Environmental Awareness as a Moderator of the Relationship between Green Packaging and Purchase Decision: An Empirical Investigation of Aqua Products in the Indonesian Market Fatoni, Afif; Rifqy, Muhammad; Juniwati, Juniwati; Ramadania, Ramadania
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 15 No. 1 (2025): Maret 2025
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v15i1.10703

Abstract

This study aims to examine the effect of green packaging on purchase decision, with environmental awareness as a moderating variable, in the context of Aqua bottled water products in Indonesia. Design/methodology/approach – The research model was tested using partial least squares structural equation modeling (PLS-SEM) with a sample of 200 Aqua consumers in Indonesia. The data were collected through an online survey and analyzed using WarpPLS software version 7.0. Findings – The results show that green packaging has a significant positive effect on purchase decision (β=0.533; P<0.001), and environmental awareness also significantly influences purchase decision (β=0.333; P<0.001). Furthermore, environmental awareness positively moderates the effect of green packaging on purchase decision (β=0.160; P=0.010). Research limitations – The study focused on a single brand in one product category in Indonesia, which may limit the generalizability of the findings. Future research can replicate the study in different contexts and explore other potential moderators. Practical implications – The findings suggest that green packaging is a strategic tool to attract environmentally conscious consumers. Companies should invest in sustainable packaging and communicate its benefits, especially to consumers with high environmental awareness. Originality/value – This study is the first to investigate the moderating role of environmental awareness on the effect of green packaging on purchase decision for Aqua products in Indonesia. It contributes to the green marketing literature and offers insights for sustainability practices.
The Effect Of Perceived Value On Repurchase Intention Of Skechers Shoe Products With Brand Love As A Mediating Variable Rahmadani, Putri; Barkah, Barkah; Juniwati, Juniwati; Ramadania, Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7367

Abstract

This study aims to analyse the effect of Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value on Repurchase Intention with Brand Love as a mediating variable in purchasing Skechers shoes. Samples were taken using purposive sampling technique, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with SmartPLS 4.0 software. The results of the discussion show that Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value have a significant effect on Repuchase Intention through the mediation of Brand Love. These findings emphasise the importance of marketing strategies that focus on improving product quality, social value, and emotional value to strengthen brand loyalty and drive repurchase value.
Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia Miranda, Fina; Ramadania, Ramadania; Pebrianti, Wenny; Rosnani, Titik; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1739

Abstract

Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
PENGARUH CONTENT TIK-TOK MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BUYING INTEREST SKINCARE CUSHION SKINTIFIC DIMEDIASI BRAND AWARENESS Purwanti, Dina Oktri; Ulan, Ulan; Listiana, Erna; Ramadania, Ramadania
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5675

Abstract

Adapun tujuannya dilakukan penelitian ini guna menganalisis pengaruh content TikTok marketing, online customer review, maupun brand awareness terhadap buying interest produk Skincare Cushion Skintific. Digunakannya pendekatan kuantitatif deskriptif sebagai metodenya dalam penelitian ini dengan populasi mencakup seluruh pengguna produk Skincare Cushion Skintific di Kalimantan Barat. Sampel penelitian berjumlah 200 responden yang dipilih melalui teknik purposive sampling, dengan kriteria demografis meliputi pria dan wanita berusia di atas 17 tahun yang pernah melakukan pembelian produk tersebut melalui platform TikTok. Pengumpulan data dilakukan dengan penyebaran kuesioner, melalui pengukuran jawaban responden menggunakan skala Likert. Analisis data dilakukan dengan Structural Equation Modeling (SEM) melalui software statistik AMOS 24. Perolehan pada temuan ini menegaskan bahwasanya : (1) Content TikTok marketing mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (2) Online customer review mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (3) Brand awareness mempunyai pengaruhnya dengan signifikan maupun positif pada buying interest; serta (4) Brand awareness berperan sebagai mediator dalam hubungan antara content TikTok marketing dan online customer review terhadap buying interest produk Skincare Cushion Skintific di Kalimantan Barat.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Implementasi Kairos sebagai Metode Pelatihan untuk Meningkatkan Keterampilan Anak di Panti Asuhan Kasih Bapa Clauvilia, Ega; Ramadania, Ramadania; Fikri, Muahmmad Nafil; Ananta, Carissa Dwi; Wiraldo, Rizky
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.5633

Abstract

This community service program aims to evaluate the impact of basic skills training, such as time management, marketing management, financial literacy, and entrepreneurship, on children at the Kasih Bapa orphanage. This program is designed to equip children at the Kasih Bapa orphanage with knowledge and practical skills that are relevant to everyday life and the world of work. This research involved 13 children from the Kasih Bapa Orphanage in Arang Limbung village Kubu Raya Regency. The methods used include observation, workshops, participatory action, and simulations. Data was gathered using pretests and posttests to measure increases in understanding and skills before and after training. The evaluation results show a significant increase in children's understanding of time management, marketing management, financial literacy, and entrepreneurship. Apart from that, this program also motivates them to develop their potential in the field of entrepreneurship. This training has proven effective in increasing children's awareness and ability to actively participate in economic and social activities, as well as preparing them to become more independent, competitive, and productive individuals in the future.
Role customer satisfaction in mediating influence product quality and attractiveness of alternatives on customer recommendations (Studi At Saba Indomedika, Pontianak) Iqbal*, Muhammad; Heriyadi, Heriyadi; Barkah, Barkah; Ramadania, Ramadania; Juniwati, Juniwati
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31703

Abstract

The aim of this research is to determine the influence of product quality and attractiveness of alternatives on word of mouth given by customers through the role of customer satisfaction as a mediating variable. Saba Indomedika faces challenges in maintaining product and service quality amidst intense competition. In this research, the population was 95 devices and the sample was 150 respondents from Saba Indomedika customers in West Kalimantan. To determine the research sample, a purposive sampling method was used. The data was processed using SmartPLS software version 4. This research found that there was a significant influence of product quality on customer satisfaction, then there was also an insignificant influence of the attractiveness of alternatives which influenced customer satisfaction, there was a significant and positive influence of product quality on customer recommendations. , there is an influence but not significant from the attractiveness of alternatives on customer recommendations, there is a significant influence from customer satisfaction on customer recommendations, then there is the role of customer satisfaction in indirectly influencing product quality on customer recommendations which is significant, on the contrary the research results reveal that there is no influence attractiveness of alternative to customer satisfaction and customer recommendations.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Co-Authors A.G, Rosnina Afifi, Muhammad Zaki Agustina, Dela AHMADI Almaira, Ervina Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Astuti, Rindi Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Carolina Candra Clauvilia, Ega Daud, Ilzar Erna Listiana Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Latifah Latifah Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Maria Olivia Pricilla Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nur Afifah Nurhadi Nurhapizah, Siti Nursabilla, Resti Pamungkas, Angga Suda Purmono, Bintoro Bagus Purwanti, Dina Oktri Putri Rahmadani, Putri Rahmah Rahmah Restiatun Restiatun Rifqy, Muhammad Rusik, Magdalena Polonia Safitri, Evi Sandra, Adhistya Venus Saputra, Egi Sari, Anisya Permata Sari, Dila Novita Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Weni Trisnawati Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Wijaya, Yohanes Andriyus Wiraldo, Rizky Ya’alfiqih Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti