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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EKUITAS (Jurnal Ekonomi dan Keuangan) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrium eCo-Buss BENING JURNAL PENELITIAN PERAWAT PROFESIONAL Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of General Education and Humanities ASEAN Marketing Journal Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Primary Journal of Multidisciplinary Research
Ramadania Ramadania, Ramadania
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
The influence of price fairness and hedonic lifestyle on purchase decision. Brand image as a mediating variable on second-hand iphone Lutian, Kristin; Afifah, Nur; Bagus Purmono, Bintoro; Ramadania, Ramadania; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.403

Abstract

Smartphones are a technology that is developing very rapidly in Indonesia. Smartphones were once considered a luxury item, but as time goes by, smartphones have become an inseparable part of modern society's lifestyle which is very helpful in working. With various types of smartphones available, the iPhone is the choice of Indonesian people. The large number of second-hand iPhone users in Indonesia is caused by the behavior of consumers who want to use luxury goods at low prices. This research aims to determine the influence of price fairness and hedonic lifestyle on purchasing decisions and brand image as mediating variables on second-hand iPhones in Indonesia. This research uses quantitative descriptive research using a sample of 200 respondents who use second-hand iPhones in Indonesia who distributed questionnaires. The sampling technique uses a purposive sampling method, with the criteria being that respondents are aged 17 years and over and people who use second-hand iPhones. In this research, analysis and measurement used Structural Equation Modeling (SEM) with the statistical tool AMOS 24. The findings in this research show that price fairness and hedonic lifestyle have a positive and significant effect on purchasing decisions for second-hand iPhones in Indonesia. Brand image as a mediating variable in price fairness and hedonic lifestyle has a positive and significant effect on the decision to purchase a second-hand iPhone in Indonesia.
Keragaan Agronomi Dan Heritabilitas Varietas Kedelai Berbiji Besar Di Kabupaten Aceh Utara Dan Aceh Tamiang Nilahayati, Nilahayati; Nazimah, Nazimah; Gemasih, Melati; Ramadania, Ramadania
Agrium Vol 18 No 2 (2021)
Publisher : Faculty of Agriculture, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/agrium.v18i2.5329

Abstract

Kedelai merupakan salah satu komoditas yang menjadi target pemerintah untuk swasembada pangan. Peningkatan produksi dalam negeri mutlak sangat diperlukan. Salah satu cara untuk peningkatan produksi kedelai adalah dengan menggunakan varietas unggul. Penelitian ini bertujuan untuk mengamati keragaan agronomi beberapa varietas unggul baru berbiji besar di Provinsi Aceh. Penelitian ini dilaksanakan pada dua lokasi berbeda yaitu Kabupaten Aceh Utara dan Aceh Tamiang. Hasil penelitian menunjukkan bahwa varietas berpengaruh terhadap semua peubah yang diamati kecuali jumlah cabang, jumlah polong dan bobot biji per tanaman di Kabupaten Aceh Utara. Produksi masing-masing varietas berturut-turut adalah Anjasmoro (2 tha-1), Grobogan (1.35 tha-1), Biosoy 1 (2.81 tha-1), Biosoy 2 (3.18 tha-1). Nilai heritabilitas berkisar antara 0.06 - 0.98. Varietas juga berpengaruh terhadap semua peubah yang di amati kecuali jumlah cabang dan jumlah polong pada penanaman di Kabupaten Aceh Tamiang. Rata-rata produksi setiap varietas berturut-turut adalah Anjasmoro (1.58 tha-1), Grobogan (2.18 tha-1), Biosoy 1 (4.20 tha-1) and Biosoy 2 (4.06 tha-1). Nilai heritabilitas berkisar antara 0.48 - 0.97. Varietas Biosoy 1 dan Biosoy 2 merupakan varietas unggul baru yang menunjukkan penampilan terbaik pada kedua lokasi penanaman.
Respon Pemberian Biofertilizer Terhadap Pertumbuhan Dan Hasil Beberapa Varietas Unggul Kedelai (Glycine max [L.] Merrill) Berbiji Besar Di Kabupaten Aceh Tamiang Nilahayati, Nilahayati; Ramadania, Ramadania; A.G, Rosnina
Agrium Vol 20 No 4 (2023)
Publisher : Faculty of Agriculture, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/agrium.v20i4.13998

Abstract

Peningkatan produksi kedelai dalam negeri harus dilakukan agar ketergantungan impor terhadap kedelai semakin berkurang. Berbagai usaha dapat dilakukan diantaranya penggunaan pupuk hayati dan menggunakan varietas unggul baru yang berdaya hasil tinggi.  Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pupuk hayati terhadap pertumbuhan dan hasil beberapa varietas unggul kedelai berbiji besar. Penelitian ini dilaksanakan di Desa Jawa Kecamatan Kejuruan Muda Kabupaten Aceh Tamiang. Penelitian ini menggunakan Rancangan Acak Kelompok Faktorial dengan 2 faktor. Faktor pertama adalah pemberian pupuk hayati Gripolin yang terdiri dari 3 taraf yaitu  0 ml/plot (H0), 0,75 ml/plot (H1) dan 1.5 ml/plot (H2). Faktor kedua adalah varietas yang terdiri dari 4 taraf yaitu: Varietas Anjasmoro (V1), Varietas Grobogan (V2), Varietas Biosoy 1 (V3) dan Varietas Biosoy 2 (V4). Hasil penelitian menunjukkan bahwa pemberian pupuk hayati berpengaruh terhadap tinggi tanaman, umur panen, jumlah polong per tanaman, bobot biji/plot, bobot 100 biji dan produksi/ha. Pemberian pupuk hayati pada dosis 0,75 ml/plot memberikan pengaruh yang terbaik dibanding kontrol dan dosis 1,5 ml/plot. Varietas kedelai yang digunakan menunjukkan pengaruh nyata terhadap peubah tinggi saat panen, jumlah cabang, umur berbunga, umur panen, jumlah polong, bobot biji per tanaman, bobot biji per plot, bobot 100 biji dan produksi/ha. Varietas terbaik terdapat pada varietas Biosoy 1 dan Biosoy 2 dengan produksi 3,95 ton/ha.
Effect of IT affordance in live streaming on trust and purchase intention for jiniso at shopee Nurhapizah, Siti; Ramadania, Ramadania; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Live streaming shopping has developed into a unique business model with different features. This study will examine how the IT affordance (visibility, metavoicing, interactivity, guidance shopping, and trading affordance) of live streaming on the Shopee application can affect consumer trust and purchase intention. The data collection methodology employed in this study was the utilization of a questionnaire as the primary instrument for data gathering, with a sample being selected for participation size of 220 respondents. The employed sampling technique was purposive sampling, which involved the utilization of Structural Equation Modeling (SEM) and AMOS statistical tools. The findings of the study indicate that trust is influenced in a favorable and statistically significant manner by factors such as visibility, metavoicing, interactivity, advice shopping, and trading affordance. Purchase intention has a favorable and large impact on trust as well. Trust mediates between visibility, metavoicing, interactivity, guidance shopping, trading affordance, and purchase intention.
Towards Organizational Citizenship Behavior and Religious Performance Ramadania, Ramadania; Rosnani, Titik; Ratnasari, Sri Langgeng; Fauzan, Rizky; Apriandika, Muhammad Nahruddin
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3927

Abstract

The tendency of Islam is very thick in the Integrated Islamic Kindergarten (TKIT) and Integrated Islamic Elementary School (SDIT) circles. However, several schools focusing on increasing religious performance and management still need to fully interpret the role of organizational citizenship behaviour (OCB). The study concentrates on the role of OCB as a mediator in influencing spiritual motivation and spiritual leadership on religious performance in one of the kindergarten and primary schools from West Kalimantan. Quantitative methods, where in-depth exploration through surveys applies, support us, teachers and teaching staff. Resource persons were determined by a disproportionate stratified random sampling technique totalling 409 participants. We chose path analysis to interpret the data, so there are five essential points. The findings in the first model show that spiritual motivation and leadership have a significant effect on OCB. In the second model, spiritual motivation and OCB also significantly affect religious performance, whereas spiritual leadership does not. The implications of the output analysis indicate that the more spiritual motivation and spiritual leadership increase, the more it encourages OCB. Too, the more spiritual motivation and OCB increase, it also stimulates religious performance in the long term.
Pengaruh Social Media Marketing dan Lifestyle Terhadap Purchase Decision Dengan Brand Awareness Sebagai Mediasi Pada Tomoro Coffee Maria Olivia Pricilla; Ramadania Ramadania; Juniwati Juniwati; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Lifestyle terhadap keputusan pembelian (Purchase Decision) dengan Brand Awareness sebagai variabel mediasi pada konsumen Tomoro Coffee di Kota Pontianak. Pendekatan kuantitatif digunakan dengan metode survei, menggunakan kuesioner skala Likert kepada 100 responden yang dipilih melalui teknik purposive sampling. Pengolahan data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh signifikan terhadap Brand Awareness (B = 0,513; p < 0,001), begitu pula dengan Lifestyle (B = 0,465; p < 0,001). Namun, baik Social Media Marketing (B = -0,017; p = 0,864) maupun Lifestyle (B = -0,031; p = 0,702) tidak berpengaruh secara langsung terhadap keputusan pembelian. Sebaliknya, Brand Awareness memiliki pengaruh yang sangat kuat terhadap keputusan pembelian (B = 0,934; p < 0,001), serta secara signifikan memediasi hubungan antara kedua variabel bebas dengan keputusan pembelian. Temuan ini menegaskan pentingnya peran Brand Awareness sebagai penghubung antara strategi pemasaran dan perilaku pembelian aktual, serta menyarankan perlunya fokus perusahaan pada peningkatan kesadaran merek melalui aktivitas digital dan pendekatan gaya hidup konsumen.
Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Weni Trisnawati; Helma Malini; Wenny Pebrianti; Ramadania Ramadania; Heriyadi Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
The Effect Of Digital Content Marketing, E-WOM And Viral Marketing On The Interest Of Domestic Tourist Visits With Virtual Emotional Engagement As An Intervening Variable Resti Nursabilla; Ramadania Ramadania; Wenny Pebrianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7685

Abstract

This study aims to analyze the effect of Digital Content Marketing, electronic word of mouth (E-WOM), and Viral Marketing on the interest of domestic tourist visits in Indonesia with Virtual Emotional Engagement as an intervening variable. The research method uses quantitative approach with SEM-PLS analysis. The Data was collected from 200 active respondents of Tiktok users. The results showed that Digital Content Marketing, E-WOM, and Viral Marketing had a positive and significant effect on Virtual Emotional Engagement, which in turn also significantly influenced the interest of domestic tourist visits. However, the direct influence of E-WOM on the interest of domestic tourist visits is not significant, but E-WOM is more effective in creating emotional engagement, which can ultimately increase the interest of domestic tourist visits indirectly. This finding confirms the importance of social media-based digital marketing strategies to increase the attractiveness of domestic tourist destinations in the digital age. In addition, this study makes a theoretical contribution to understanding the role of emotional engagement in virtual environments as a link between marketing strategies and tourist behavior.
Co-Authors A.G, Rosnina Adhistya Venus Sandra Afifi, Muhammad Zaki Agustina, Dela AHMADI Alifiya Adhiya Asy Syifa Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Candra, Carolina Clauvilia, Ega Daud, Ilzar Didik M. Nur Haris Dila Novita Sari Erna Listiana Ervina Almaira Evi Safitri Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gadis Meisantika Atmajaya Gemasih, Melati Giriati, Giriati Hafidloh Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Maria Olivia Pricilla Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nurhadi Nurhapizah, Siti Pamungkas, Angga Suda Purmono, Bintoro Bagus Rahmah Rahmah Resti Nursabilla Restiatun, Restiatun Rianti Ardana Reswari Rifqy, Muhammad Saputra, Egi Sari, Anisya Permata Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Wendy Weni Trisnawati Wenny Pebrianti Wenny Pebrianti Wiraldo, Rizky Ya’alfiqih, Ya’alfiqih Yesha Istafada Ilma Yohanes Andriyus Wijaya Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti