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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EKUITAS (Jurnal Ekonomi dan Keuangan) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrium eCo-Buss BENING JURNAL PENELITIAN PERAWAT PROFESIONAL Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Multidisciplinary Sciences and Arts Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Primary Journal of Multidisciplinary Research
Ramadania Ramadania, Ramadania
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Trisnawati, Weni; Malini, Helma; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
Pengaruh Compensation dan Work-Life Balance terhadap Turnover Intention Generasi Z Dimediasi Job Satisfaction Aripah, Aripah; Ramadania, Ramadania; Yakin, Ikram; Hasanudin, Hasanudin
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19677

Abstract

This study examines the impact of compensation and work-life balance on Generation Z employees' intention to leave apparel retailers in the Jawai sub-district, using job satisfaction as a mediating element in this relationship. This research employs a quantitative methodology utilizing an explanatory causal research design. Data collection was performed via an online questionnaire and assessed using a five-point Likert scale. The study's population comprised 154 employees from 48 apparel retailers in the Jawai sub-district. This study utilized a sample of 120 employees that fulfilled the research criteria, specifically individuals aged 18 to 27 years. The participants in this study were chosen by a purposive sampling method. The Structural Equation Modeling Partial Least Squares (SEM-PLS) method was employed for data analysis with SmartPLS 4 software. The findings indicated that compensation and work-life balance had a favorable and significant influence on turnover intention. Moreover, job satisfaction has been demonstrated to mediate the association between compensation and turnover intention, as well as between work-life balance and turnover intention. This study's results are anticipated to provide practical insights for Clothing Store management in developing efficient human resource management strategies, as well as theoretical advancements in the field of human resource management concerning Generation Z.
Environmental Awareness as a Moderator of the Relationship between Green Packaging and Purchase Decision: An Empirical Investigation of Aqua Products in the Indonesian Market Fatoni, Afif; Rifqy, Muhammad; Juniwati, Juniwati; Ramadania, Ramadania
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 15 No. 1 (2025): Maret 2025
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v15i1.10703

Abstract

This study aims to examine the effect of green packaging on purchase decision, with environmental awareness as a moderating variable, in the context of Aqua bottled water products in Indonesia. Design/methodology/approach – The research model was tested using partial least squares structural equation modeling (PLS-SEM) with a sample of 200 Aqua consumers in Indonesia. The data were collected through an online survey and analyzed using WarpPLS software version 7.0. Findings – The results show that green packaging has a significant positive effect on purchase decision (β=0.533; P<0.001), and environmental awareness also significantly influences purchase decision (β=0.333; P<0.001). Furthermore, environmental awareness positively moderates the effect of green packaging on purchase decision (β=0.160; P=0.010). Research limitations – The study focused on a single brand in one product category in Indonesia, which may limit the generalizability of the findings. Future research can replicate the study in different contexts and explore other potential moderators. Practical implications – The findings suggest that green packaging is a strategic tool to attract environmentally conscious consumers. Companies should invest in sustainable packaging and communicate its benefits, especially to consumers with high environmental awareness. Originality/value – This study is the first to investigate the moderating role of environmental awareness on the effect of green packaging on purchase decision for Aqua products in Indonesia. It contributes to the green marketing literature and offers insights for sustainability practices.
The Effect Of Perceived Value On Repurchase Intention Of Skechers Shoe Products With Brand Love As A Mediating Variable Rahmadani, Putri; Barkah, Barkah; Juniwati, Juniwati; Ramadania, Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7367

Abstract

This study aims to analyse the effect of Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value on Repurchase Intention with Brand Love as a mediating variable in purchasing Skechers shoes. Samples were taken using purposive sampling technique, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with SmartPLS 4.0 software. The results of the discussion show that Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value have a significant effect on Repuchase Intention through the mediation of Brand Love. These findings emphasise the importance of marketing strategies that focus on improving product quality, social value, and emotional value to strengthen brand loyalty and drive repurchase value.
Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia Miranda, Fina; Ramadania, Ramadania; Pebrianti, Wenny; Rosnani, Titik; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1739

Abstract

Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
Pengaruh Social Media Marketing dan Lifestyle Terhadap Purchase Decision Dengan Brand Awareness Sebagai Mediasi Pada Tomoro Coffee Pricilla, Maria Olivia; Ramadania, Ramadania; Juniwati, Juniwati; Heriyadi, Heriyadi; Pebrianti, Wenny
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Lifestyle terhadap keputusan pembelian (Purchase Decision) dengan Brand Awareness sebagai variabel mediasi pada konsumen Tomoro Coffee di Kota Pontianak. Pendekatan kuantitatif digunakan dengan metode survei, menggunakan kuesioner skala Likert kepada 100 responden yang dipilih melalui teknik purposive sampling. Pengolahan data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh signifikan terhadap Brand Awareness (B = 0,513; p < 0,001), begitu pula dengan Lifestyle (B = 0,465; p < 0,001). Namun, baik Social Media Marketing (B = -0,017; p = 0,864) maupun Lifestyle (B = -0,031; p = 0,702) tidak berpengaruh secara langsung terhadap keputusan pembelian. Sebaliknya, Brand Awareness memiliki pengaruh yang sangat kuat terhadap keputusan pembelian (B = 0,934; p < 0,001), serta secara signifikan memediasi hubungan antara kedua variabel bebas dengan keputusan pembelian. Temuan ini menegaskan pentingnya peran Brand Awareness sebagai penghubung antara strategi pemasaran dan perilaku pembelian aktual, serta menyarankan perlunya fokus perusahaan pada peningkatan kesadaran merek melalui aktivitas digital dan pendekatan gaya hidup konsumen.
PENGARUH CONTENT TIK-TOK MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP BUYING INTEREST SKINCARE CUSHION SKINTIFIC DIMEDIASI BRAND AWARENESS Purwanti, Dina Oktri; Ulan, Ulan; Listiana, Erna; Ramadania, Ramadania
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5675

Abstract

Adapun tujuannya dilakukan penelitian ini guna menganalisis pengaruh content TikTok marketing, online customer review, maupun brand awareness terhadap buying interest produk Skincare Cushion Skintific. Digunakannya pendekatan kuantitatif deskriptif sebagai metodenya dalam penelitian ini dengan populasi mencakup seluruh pengguna produk Skincare Cushion Skintific di Kalimantan Barat. Sampel penelitian berjumlah 200 responden yang dipilih melalui teknik purposive sampling, dengan kriteria demografis meliputi pria dan wanita berusia di atas 17 tahun yang pernah melakukan pembelian produk tersebut melalui platform TikTok. Pengumpulan data dilakukan dengan penyebaran kuesioner, melalui pengukuran jawaban responden menggunakan skala Likert. Analisis data dilakukan dengan Structural Equation Modeling (SEM) melalui software statistik AMOS 24. Perolehan pada temuan ini menegaskan bahwasanya : (1) Content TikTok marketing mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (2) Online customer review mempunyai pengaruhnya dengan positif maupun signifikan pada buying interest; (3) Brand awareness mempunyai pengaruhnya dengan signifikan maupun positif pada buying interest; serta (4) Brand awareness berperan sebagai mediator dalam hubungan antara content TikTok marketing dan online customer review terhadap buying interest produk Skincare Cushion Skintific di Kalimantan Barat.
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Implementasi Kairos sebagai Metode Pelatihan untuk Meningkatkan Keterampilan Anak di Panti Asuhan Kasih Bapa Clauvilia, Ega; Ramadania, Ramadania; Fikri, Muahmmad Nafil; Ananta, Carissa Dwi; Wiraldo, Rizky
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.5633

Abstract

This community service program aims to evaluate the impact of basic skills training, such as time management, marketing management, financial literacy, and entrepreneurship, on children at the Kasih Bapa orphanage. This program is designed to equip children at the Kasih Bapa orphanage with knowledge and practical skills that are relevant to everyday life and the world of work. This research involved 13 children from the Kasih Bapa Orphanage in Arang Limbung village Kubu Raya Regency. The methods used include observation, workshops, participatory action, and simulations. Data was gathered using pretests and posttests to measure increases in understanding and skills before and after training. The evaluation results show a significant increase in children's understanding of time management, marketing management, financial literacy, and entrepreneurship. Apart from that, this program also motivates them to develop their potential in the field of entrepreneurship. This training has proven effective in increasing children's awareness and ability to actively participate in economic and social activities, as well as preparing them to become more independent, competitive, and productive individuals in the future.
Co-Authors A.G, Rosnina Afifi, Muhammad Zaki Agustina, Dela AHMADI Almaira, Ervina Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Astuti, Rindi Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Carolina Candra Clauvilia, Ega Daud, Ilzar Erna Listiana Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Hasanudin Hasanudin Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nur Afifah Nurhadi Nurhapizah, Siti Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Purmono, Bintoro Bagus Purwanti, Dina Oktri Putri Rahmadani, Putri Rahmah Rahmah Restiatun Restiatun Rifqy, Muhammad Rusik, Magdalena Polonia Safitri, Evi Sandra, Adhistya Venus Saputra, Egi Sari, Anisya Permata Sari, Dila Novita Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Trisnawati, Weni Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti Wiraldo, Rizky Ya’alfiqih Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti