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Role Customer Satisfaction in Mediating Influence Product Quality and Attractiveness of Alternatives on Customer Recommendations (Studi at Saba Indomedika, Pontianak) Iqbal, Muhammad; Heriyadi, Heriyadi; Barkah, Barkah; Ramadania, Ramadania; Juniwati, Juniwati
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 2 (2025): Mei, Virtual reality in teacher education: Innovations, opportunities, and chal
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i2.31701

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The aim of this research is to determine the influence of product quality and attractiveness of alternatives on word of mouth given by customers through the role of customer satisfaction as a mediating variable. Saba Indomedika faces challenges in maintaining product and service quality amidst intense competition. In this research, the population was 95 devices and the sample was 150 respondents from Saba Indomedika customers in West Kalimantan. To determine the research sample, a purposive sampling method was used. The data was processed using SmartPLS software version 4. This research found that there was a significant influence of product quality on customer satisfaction, then there was also an insignificant influence of the attractiveness of alternatives which influenced customer satisfaction, there was a significant and positive influence of product quality on customer recommendations. , there is an influence but not significant from the attractiveness of alternatives on customer recommendations, there is a significant influence from customer satisfaction on customer recommendations, then there is the role of customer satisfaction in indirectly influencing product quality on customer recommendations which is significant, on the contrary the research results reveal that there is no influence attractiveness of alternative to customer satisfaction and customer recommendations.
Study of Religiosity Animosity and Consumer Efficacy on Participation in Boycott Affiliation of Israeli Products: The Moderating Role of Xenocentrism ramadania, Ramadania; Afifi, Muhammad Zaki; Haris, Didik Muhammad Nur; Taufiqurrahman, Abid; Syabanita Elida, Sri
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Quantitative paper Research Aims: To build and test the effects of religiosity animosity, consumer efficacy, and xenocentrism on boycott participation. Design/methodology/approach: This research uses a survey method with a sample of 255 young respondents in Indonesia, used surveys and interviews to collect data then analysis with SEM-PLS to examine the variables. Research Findings: The study found that several factors significantly influence boycott participation in products affiliated with Israel. First, religiosity animosity has a notable effect; higher levels of religiosity animosity are associated with an increased likelihood of boycott participation. Similarly, consumer efficacy—a consumer's belief in their power to make a difference—also positively correlates with boycott actions, suggesting that those with higher consumer efficacy are more inclined to participate in a boycott. Furthermore, xenocentrism, or the preference for foreign products and cultures, also has a positive relationship with boycott participation, indicating that individuals with higher levels of xenocentrism may be more likely to engage in such actions. Lastly, xenocentrism serves as a moderating factor, intensifying the effect of religiosity animosity on boycott participation, meaning that individuals with both high religiosity animosity and xenocentrism are more likely to participate in boycotts. Theoretical Contribution/Originality: This research contributes to the theoretical understanding of the concepts of religiosity animosity, consumer efficacy, and xenocentrism and their effects on consumer behavior, particularly in the context of boycott participation. Practitioner/Policy Implication: This research offers valuable insights for businesses, understanding the drivers of consumer boycotts—such as religiosity, animosity, and consumer efficacy—can help them address these concerns and potentially mitigate boycott participation. Policymakers can use these findings to grasp the root causes of consumer boycotts and work toward fostering improved relationships between different religious and cultural communities. Additionally, activists can benefit from a deeper understanding of how to effectively mobilize consumer boycotts, leveraging ethical and moral appeals to strengthen their campaigns' impact. Research limitation/Implications: This study has limitations in sample representativeness and reliance on quantitative data, which may hinder the generalizability and depth of insights into boycott motivations. Future research should address these by incorporating a more diverse sample, employing qualitative methods, and considering additional external factors like media influence and social campaigns to gain a fuller understanding of consumer boycott behavior
Pengaruh Kualitas Panggilan Seluler dan Nilai Ekonomis terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Mediasi (Studi pada Pembelian Produk Telkomsel Prabayar Simpati di Pontianak) Saputra, Egi; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.197

Abstract

Telkomsel is recognized as a leading telecommunications network in Indonesia. However, some customers continue to express concerns about network quality not always meeting expectations and service rates perceived as relatively high. As one of the largest transmission service providers in Indonesia, Telkomsel serves a customer base of approximately 169.2 million. The company offers a prepaid starter card, Simpati, designed to meet various user needs. This study aims to analyze the influence of Mobile Call Quality and Value for Money on Customer Satisfaction and its impact on Customer Loyalty among Simpati users. The research is motivated by the importance of service quality and perceived value in maintaining customer satisfaction and loyalty in the highly competitive telecommunications industry. Data were collected from 200 respondents who are active Telkomsel prepaid users, specifically of the Simpati product, using purposive sampling. Data analysis was conducted using SmartPLS 4 software with a Structural Equation Modeling (SEM) approach based on Partial Least Squares. The results show that both Mobile Call Quality and Value for Money significantly influence Customer Satisfaction, which in turn positively affects Customer Loyalty. These findings offer strategic implications for Telkomsel, particularly regarding the Simpati product, in managing service quality and perceived value to retain long-term customers.
Profitabilitas sebagai Mediator Pengaruh Risiko, Modal, Tata Kelola, dan Efisiensi terhadap Pertumbuhan Laba Bank Yubileus, Fransisco; Azazi, Anwar; Ramadania, Ramadania; Mustika, Uray Ndaru
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.202

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This study investigates the mediating role of profitability, as measured by Return on Assets (ROA), in the relationship between credit risk (Loan Loss Provision/LLP), capital adequacy (Capital Adequacy Ratio/CAR), operational efficiency (BOPO), and board size on Return on Equity (ROE) growth within Indonesia’s banking sector. The study is grounded in the growing competition in the industry and the demand for robust financial performance amidst the ongoing transformation from conventional to digital banking. The dataset comprises quarterly financial statements from 13 banks over the 2020–2024 period, yielding 260 total observations. Panel data regression and Sobel test-based mediation analysis were employed using EViews 12 software. The findings reveal that ROA significantly mediates the negative effect of LLP and BOPO on ROE growth, and positively mediates the influence of board size. Conversely, the mediating role of ROA in the relationship between CAR and ROE growth was not statistically significant. These results underscore the strategic importance of profitability in linking managerial and operational factors to the financial growth of banks. The practical implication highlights the need for banks to prioritize risk management and operational efficiency to support sustainable earnings growth.
Pengaruh Compensation dan Work-Life Balance terhadap Turnover Intention Generasi Z Dimediasi Job Satisfaction Aripah, Aripah; Ramadania, Ramadania; Yakin, Ikram; Hasanudin, Hasanudin
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19677

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This study examines the impact of compensation and work-life balance on Generation Z employees' intention to leave apparel retailers in the Jawai sub-district, using job satisfaction as a mediating element in this relationship. This research employs a quantitative methodology utilizing an explanatory causal research design. Data collection was performed via an online questionnaire and assessed using a five-point Likert scale. The study's population comprised 154 employees from 48 apparel retailers in the Jawai sub-district. This study utilized a sample of 120 employees that fulfilled the research criteria, specifically individuals aged 18 to 27 years. The participants in this study were chosen by a purposive sampling method. The Structural Equation Modeling Partial Least Squares (SEM-PLS) method was employed for data analysis with SmartPLS 4 software. The findings indicated that compensation and work-life balance had a favorable and significant influence on turnover intention. Moreover, job satisfaction has been demonstrated to mediate the association between compensation and turnover intention, as well as between work-life balance and turnover intention. This study's results are anticipated to provide practical insights for Clothing Store management in developing efficient human resource management strategies, as well as theoretical advancements in the field of human resource management concerning Generation Z.
Environmental Awareness as a Moderator of the Relationship between Green Packaging and Purchase Decision: An Empirical Investigation of Aqua Products in the Indonesian Market Fatoni, Afif; Rifqy, Muhammad; Juniwati, Juniwati; Ramadania, Ramadania
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 15 No. 1 (2025): Maret 2025
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v15i1.10703

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This study aims to examine the effect of green packaging on purchase decision, with environmental awareness as a moderating variable, in the context of Aqua bottled water products in Indonesia. Design/methodology/approach – The research model was tested using partial least squares structural equation modeling (PLS-SEM) with a sample of 200 Aqua consumers in Indonesia. The data were collected through an online survey and analyzed using WarpPLS software version 7.0. Findings – The results show that green packaging has a significant positive effect on purchase decision (β=0.533; P<0.001), and environmental awareness also significantly influences purchase decision (β=0.333; P<0.001). Furthermore, environmental awareness positively moderates the effect of green packaging on purchase decision (β=0.160; P=0.010). Research limitations – The study focused on a single brand in one product category in Indonesia, which may limit the generalizability of the findings. Future research can replicate the study in different contexts and explore other potential moderators. Practical implications – The findings suggest that green packaging is a strategic tool to attract environmentally conscious consumers. Companies should invest in sustainable packaging and communicate its benefits, especially to consumers with high environmental awareness. Originality/value – This study is the first to investigate the moderating role of environmental awareness on the effect of green packaging on purchase decision for Aqua products in Indonesia. It contributes to the green marketing literature and offers insights for sustainability practices.
Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia Miranda, Fina; Ramadania, Ramadania; Pebrianti, Wenny; Rosnani, Titik; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1739

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Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

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This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
THE INFLUENCE OF NEED FOR UNIQUENESS, BANDWAGON EFFECT AND REFERENCE GROUP ON PURCHASE INTENTION THROUGH VALUE-EXPRESSIVE FUNCTION OF ATTITUDE AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON HIJAB BUTTONSCARVES) Meydiawati, Meydiawati; Pebrianti, Wenny; Ramadania, Ramadania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12609

Abstract

Abstract: This research aims to analyze the influence of need for uniqueness, bandwagon effect, and reference group on purchase intention through the value-expressive function of attitude as an intervening variable on Buttonscarves hijab in Pontianak. The research approach is quantitative, using an associative causal method. The research is conducted on respondents who are familiar with Buttonscarves hijab products in Pontianak. Sampling in this research used non-probability sampling method, specifically purposive sampling. The collected data were then analyzed using Structural Equation Model with the assistance of the SmartPLS version 4 statistical application. The results of the data analysis indicate a direct and significant influence between the need for uniqueness and the bandwagon effect on the value-expressive function of attitude. The need for uniqueness, bandwagon effect, and reference group significantly influence purchase intention. The value-expressive function of attitude significantly influences purchase intention. The value-expressive function of attitude mediates the indirect influence of the need for uniqueness and the bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implications of these findings underscore the importance for Buttonscarves to design marketing strategies that not only emphasize the exclusivity of the product but also capitalize on consumers' desire to express their personal values through the products they purchase. Keywords: Need For Uniqueness, Bandwagon Effect, Reference Group, Value-Expressive Function Of Attitude, Purchase Intention.
Implementasi Kairos sebagai Metode Pelatihan untuk Meningkatkan Keterampilan Anak di Panti Asuhan Kasih Bapa Clauvilia, Ega; Ramadania, Ramadania; Fikri, Muahmmad Nafil; Ananta, Carissa Dwi; Wiraldo, Rizky
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.5633

Abstract

This community service program aims to evaluate the impact of basic skills training, such as time management, marketing management, financial literacy, and entrepreneurship, on children at the Kasih Bapa orphanage. This program is designed to equip children at the Kasih Bapa orphanage with knowledge and practical skills that are relevant to everyday life and the world of work. This research involved 13 children from the Kasih Bapa Orphanage in Arang Limbung village Kubu Raya Regency. The methods used include observation, workshops, participatory action, and simulations. Data was gathered using pretests and posttests to measure increases in understanding and skills before and after training. The evaluation results show a significant increase in children's understanding of time management, marketing management, financial literacy, and entrepreneurship. Apart from that, this program also motivates them to develop their potential in the field of entrepreneurship. This training has proven effective in increasing children's awareness and ability to actively participate in economic and social activities, as well as preparing them to become more independent, competitive, and productive individuals in the future.
Co-Authors A.G, Rosnina Adhistya Venus Sandra Afifi, Muhammad Zaki Agustina, Dela AHMADI Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Bintoro Bagus Purnomo Candra, Carolina Clauvilia, Ega Daud, Ilzar Didik M. Nur Haris Dila Novita Sari Erna Listiana Ervina Almaira Evi Safitri Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gadis Meisantika Atmajaya Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Harry Setiawan Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Maria Olivia Pricilla Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nurhadi Nurhapizah, Siti Pamungkas, Angga Suda Purmono, Bintoro Bagus Rahmah Rahmah Resti Nursabilla Restiatun, Restiatun Rianti Ardana Reswari Ridho, Aji Sapta Rifqy, Muhammad Saputra, Egi Sari, Anisya Permata Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Syifa, Alifiya Adhiya Asy Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Tritisari, Angga Venesia, Venesia Wendy Weni Trisnawati Wenny Pebrianti Wenny Pebrianti Wiraldo, Rizky Ya’alfiqih, Ya’alfiqih Yesha Istafada Ilma Yohanes Andriyus Wijaya Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti