Article Per Year (5 Year)
p-Index From 2020 - 2025
10.491
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Media Ekonomi dan Manajemen Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Kesehatan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Stability: Journal of Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Dinasti International Journal of Digital Business Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Interdisciplinary Social Studies Asian Management and Business Review International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Brilliant International Journal of Management and Tourism (BIJMT) Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal Research of Social Science, Economics, and Management International Journal of Economics, Management and Accounting Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business journal of social and economic research Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism
Mohamad Rizan
Universitas Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

Published : 79 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

 1 
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN INFLUENCER TERHADAP MINAT BELI KONSUMEN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK FACEWASH TERLARIS DI SHOPEE Apriliana, Alfiyanti; Rizan, Mohamad; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology in Indonesia has driven significant changes in people's behavior patterns, especially in buying and selling transactions. In e-commerce, Shopee is indeed one of the most popular platforms among the public. Shopee is an e-commerce application for buying and selling beauty products. From the survey, with the high level of use of this product, it is not surprising that face wash is one of the most frequently purchased skincare products on the Shopee platform, where various choices and prices can be reached by consumers from various circles. Reviews in e-WOM come from ordinary consumers who have used the product or service, while Influencers are individuals who influence the opinions and buying interests of their followers. In general, recommendations made by influencers can build consumer trust and buying interest to try the best-selling face wash products on the Shopee marketplace. This study aims to determine how Electronic Word of Mouth (E-WOM) and Influencers influence consumer buying interest, through trust as a mediator. This study uses a quantitative method with a non-probability sampling technique, especially purposive sampling, with a total of 102 respondents who are active users of Shopee e-commerce in Jabodetabek. Data were collected using a questionnaire, and data analysis was performed using Smart PLS version 4 software.
Co-Authors Ade, Anindya Dala Afpriyanto, Ari Agung Kresnamurti Rivai Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad Nuh Ali Afief Kurniadi Alim, Dani Syairul Aloyius Harry Triyanto Altito, Muhammad Lutfi Alyssa Anindya Putri Amirah Kamila Safitri Andika, Fajar Andrian Haro Anisa Karliani Annisa Lutfia Anugrah, Raka Pria Apriliana, Alfiyanti Azizi, Muhammad Abid Basrah Saidani Budi Santoso Choirul Anwar Dewi Agustin Pratama Sari Dida Hilman Maulana Dwi Asri Ningrum Dwi Budi Santoso Dzurrotul Atsnawiyah Efriyani Sumastuti Endy Gunanto Marsasi Erriska Rahma Putri Farah Chalida Hanoum Fauzan Adzim, Ahmad Ferry Wibowo, Setyo Fikka Diaz Azzahra Hamid, Haris Nur Handayani, Kartika Lestari Hanna Christina Hanny, Rissa Harya Kuncara Wiralaga Haykal, Azzahrah Putri HENRY ERYANTO, HENRY Herdiany, Hapsari Dyah Heri Nurranto Heri Prabowo Hermansyah Hermansyah Ika Febrilia Ilhamilimy, Ridho Rafqi Indra Pahala Ismawati Suci Jamal Hasbi Joko Purwanto, Tri Jublina Oktora Karuniana Dianta Arfiando Sebayang Kosasih, Fajar Gumilang Kresnamurti Rivai P, Agung kresnamurti, agung Krissanya, Nofriska Kurniati, Destria M. Alimardi Hubeis Marlina, Herli Maulana, Ananda Riza Meta Bara Berututu Monoarfa , Terrylina Arvinta Monoarfa, Terrylina Arvinta Muhamad Akbar Fauzan Muhammad Misbakul Munir Mustain Nina Tarja Halonen Ningrum, Dwi Asri Nofriska Krissanya Novi Andriansyah Nuramalia Hasanah Nurranto, Heri Olivia Citra Octaviani Omar, Khatijah Petrolis Nusa Perdana, Petrolis Nusa Pratiwi, Laras Bunga Purwana E.S., Dedi Putri, Nadira Regita Qristin violinda R. Sudiardhita, I Ketut Rahmadhina, Balqis Rahmi Rahmi Rahmi , Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhanti, Nabila Rangga Dewa Nugraha Ratna Tri Hari Safariningsih Rian Hermawan Rianti Dea Rizky Ridho Pratama Refdi Rina Anggraeni Rissa Hanny Rivai P, Agung Kresnamurti Rivai, Agung Kresnamurti Rivai, Prabumenang Agung Kresnamurti Rizky, Rianti Dea RP, Agung Kresnamurti RR. Ella Evrita Hestiandari Safariningsih, Ratna Tri Hari safitri, gita Saidani, Basrah Santi Susanti, Santi Saparuddin Mukhtar Saputra, Farhan Sarah Barqiah Sari, Dewi Agustin Pratama Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya Sihol Situngkir SIHOTANG, DONI SUGIANTO Siregar, Riyadi Hamzah Soeseno, Magitha Tania Suci, Ismawati Suherman Suparno Suparno Surya Chandra Tejanagara, Farah Chalida Hanoum Unggul Purwohedi Ursula Natalia Usep Suhud Usep Suhud Vironica Nurani Yonatan Wulan, Linda Dewi Yenni Kurnia Gusti Yudanto, Daffa Fauzie Zakiah, Rizka Zalzalah, Guruh Ghifar