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All Journal Bestuur JURNAL LITIGASI (e-Journal) Jurnal Dinamika Hukum Unifikasi: Jurnal Ilmu Hukum Rechtsidee Sriwijaya Law Review Jurnal SOLMA DE LEGA LATA: Jurnal Ilmu Hukum Indonesia Journal of Halal Syariah: Jurnal Hukum dan Pemikiran Unes Law Review MUWAZAH: Jurnal Kajian Gender RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Indonesian Journal of Advocacy and Legal Services Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Berdaya Mandiri Jurnal Suara Hukum Bakti Cendana: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Pena : Jurnal Ilmu Pengetahuan dan Teknologi Indonesian Journal of Law and Economics Review Indonesian Journal of Police Studies Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Litbang Kota Pekalongan Batulis Civil Law Review JHCLS Interdisciplinary Social Studies Indonesian Journal of Innovation Studies RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Volksgeist: Jurnal Ilmu Hukum dan Konstitusi PENA ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Law Society Services Jurnal Pendidikan Indonesia (Japendi) Journal of Sustainable Development and Regulatory Issues RechtIdee Kanun: Jurnal Ilmu Hukum Jurnal Pengabdian Nasional (JPN) Indonesia SASI Abdurrauf Law and Sharia Indonesian Journal of Advocacy and Legal Services Law Research Review Quarterly Custodia: Journal of Legal, Political, and Humanistic Inquiry
Dwi Edi Wibowo
Ilmu Hukum, Fakultas Hukum, Universitas Pekalongan
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Analysis of Online Marketing and Accounting Information in Increasing MSME Competitiveness during the Covid-19 Pandemic Arum Ardianingsih; Dwi Edi Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6789

Abstract

MSME or Micro, Small, and Medium Enterprises have a role as a people`s economic movement that can absorb a lot of labor. Limited economic activity during the covid-19 pandemic led to a decrease in sales turnover for Micro, small and medium enterprises businessmen. So, it necessary to increase the competitiveness MSME`s through the use accounting information and online marketing. This research is descriptive qualitative research. The research object is the MSME`s businessmen in the wholesale market of sentono Pekalongan. Types and sources of data in this study are divided into primary data and secondary data. The research data were obtained through in-depth interviews and documentation. The research data is then reduced, analyzed and conclusion drawn. The results showed that there were still many MSME businessmen who did not understand and had adequate knowledge and understanding of the use of accounting information and online marketing. The use of accounting information is limited to compiling and using cash-in and using cash-out books, to determine the amount of business income and expenses. Meanwhile, the marketing is waiting for consumers to visit their place of sale. Some MSME businessmen have started to switch to online marketing through social media such as WhatsApp, Instagram and Facebook. However, the effectiveness of online marketing through social media has not been done optimally. MSME businessmen need assistance in the use of online accounting and marketing information to support their competitiveness.   
Co-Authors Abduloh, Agus Yosep Achmad Soeharto ADITYA DIMAS WAHYU SASONGKO Aditya Migi Prematura Agung Aditya Agung Aditya AH. Asari Taufiqurrohman Ahmad Yazid Akas, Martika Setyo Andhika Ariayuda Andung Maheswara Anik Kunantiyorini Ari Muhardono Arum Ardianingsih Astuti, Fitriani Dwi Aulia Aulia Begishev, Ildar Benny Diah Madusari Beny Diah Madusari Beny Diah Madusari dede agus, dede Disantara, Fradhana Putra Dubey, Anita Chaturvedi dwi hartanto Encep Taufik Rahman Endry Zhulham Pratama Evi Latifah Ezzerouali, Souad Ahmed Ganis Vitayanty Noor Henny Saida Flora Heri Ariadi Hisam Ahyani Jaya Maulana Jaya, Belardo Prasetya Mega Kamalina Din Jannah Khairuddin - Khomaini, Khomaini Kodrat Insany Taqwim Kuncoro, Irfan Liana Endah Susanti Loso loso Lousada, Sérgio António Neves Maghfiroh Maghfiroh Marlinda Irawati Marom, Saeful Muhammad Nur Muharir, Muharir Mukhamad Adzar Mulyanto Mutimatun Ni'ami Mutimatun Ni’ami Nasution, Nur Baiti Nauval Rabbani Niami, Mutimatun Nila Oktaviani Novia Bella Alifvia Nur Susanti Nurul Huda Osman, Noor Dzuhaidah Pandapotan Damanik Permanasari, Pradya Pradya Permanasari Prija Djatmika, Prija Rachmawati Rahman, Wahbi Ridwan Ridwan robert lengkong weku Rully Syahrul Mucharom Saeful Marom Sajuri, Sajuri Sami'an Sami'an Sami'an Sami'an Samian Sarah Rum Handayani Sarwono Hardjomuldjadi Sarwono Hardjomuljadi Sarwono Hardjomuljadi Siti Nur Aisah Siti Nurlaela Suharto, Achmad Sulastri Sulastri Sunarjo, Wenti Ayu Suryani Suryani Taufiq Taufiq Taufiq Taufiqurohman, A. H. As’ari Tufiqurrohman, A.H. As’ari Ubaidillah Ulummudin, Ulummudin Victoria, Ong Wenti Ayu Sunarjo Wibowo, Aurea Qonita Yosie Saputri, Maharani Octavia Yuniarti .