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All Journal Jurnal Ilmu Pertanian Indonesia SOCA: Jurnal Sosial Ekonomi Pertanian Sosiohumaniora Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Matematika Sains dan Teknologi Agrin : Jurnal Penelitian Pertanian SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Media Kontak Tani Ternak Jurnal Dinamika Sosial Ekonomi JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Agristan Jurnal Penyuluhan Pertanian Jurnal Pertanian Agros
Eti Suminartika
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Inovasi Pemasaran dan Pemanfaatan Potensi Profitabilitas pada Minuman Fermentasi Tepache Elly Rasmikayati; Eti Suminartika; Bobby Rachmat Saefudin
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2270

Abstract

The food and beverage industry contributes significantly to the Indonesian economy. The fermented beverage market is growing due to consumer awareness of health. Recently, there has been a development in non-dairy fermented products, one example of a popular fermented drink is tepache. Tepache fermented drinks have the potential to become a business because in addition to utilizing waste, Indonesia also has the potential for local fruit. By applying production skills, packaging and storage technology, business management, and good marketing will support business potential. This community service program seeks to advocate marketing innovation and business opportunities. Because there are still obstacles, the product packaging currently used is less attractive to customers and there are still many prospective buyers who do not know the products and businesses of the Al-Qur'an garden due to the lack of information dissemination. The method used is Focus Group Discussion (FGD) for advocacy of marketing innovation and calculation of Production Cost for advocacy of business opportunities. The results obtained are packaging using cans that can maintain the quality and integrity of the product and informative packaging design to provide information effectively to customers and promotion through social media. In addition, tepache fermented drinks have promising business opportunities because the market is still open and the price range is in accordance with the health benefits offered by tepache fermented drinks.
KEPUASAN KONSUMEN TERHADAP HARGA, KUALITAS PELAYANAN, DAN KUALITAS PRODUK EDIBLE FLOWERS Al Fillah, Viandy; Suminartika, Eti
Jurnal Agristan Vol 6, No 2 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i2.12627

Abstract

Edible flowers merupakan komoditas agribisnis yang permintaannya diperkirakan selalu meningkat. Sayangnya, PT Ijo Kreasi Indonesia sebagai produsen edible flowers di Kota Bandung dihadapi masalah stagnasi penjualan pada tahun 2023 dan penurunan jumlah konsumen pada periode 2022-2023 dengan rendahnya tingkat pembelian ulang konsumen. Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis kepuasan konsumen terhadap harga, kualitas pelayanan, dan kualitas produk edible flowers, serta menganalisis atribut-atribut yang kinerjanya perlu diperbaiki dan dipertahankan. Penelitian ini menerapkan desain kuantitatif melalui teknik survei. Sampel penelitian berjumlah 71 responden yang dipilih secara proportional random sampling. Metode analisis data menggunakan statistik deskriptif, Customer Satisfaction Index, dan Importance Performance Analysis. Hasil penelitian menunjukkan bahwa konsumen didominasi oleh perempuan dengan usia 20-25 tahun, tempat tinggal di Kota Bandung, pendidikan D4/S1, pekerjaan wiraswasta, rata-rata pendapatan Rp6.541.549, dan rata-rata frekuensi pembelian sebanyak 34 kali per tahun. Nilai Customer Satisfaction Index sebesar 76,70% yang tergolong cukup mengkhawatirkan. Hasil Importance Performance Analysis menunjukkan bahwa atribut yang perbaikannya perlu diutamakan adalah harga rendah, keramahan karyawan, edible flowers segar dan bebas kontaminasi, kemasan edible flowers yang baik, dan ketersediaan edible flowers.
ANALISIS PENDAPATAN PETANI DAN KEUNTUNGAN USAHATANI CABAI MERAH KERITING DI DESA SINDULANG, KECAMATAN CIMANGGUNG, KABUPATEN SUMEDANG Amalia, Rizky; Qanti, Sara Ratna; Suminartika, Eti; Saidah, Zumi
Jurnal Agristan Vol 6, No 2 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i2.12167

Abstract

The price of chilies in West Java has still fluctuated over the last 12 months. Penyangga Aneka Cabai program is considered to be a solution for farmers to increase their income so that farmers have enough capital to carry out chili production and can play a role in maintaining price stability and chili supply. One of the villages used as an area for Penyangga Aneka Cabai is Sindulang Village in Cimanggung District, Sumedang Regency with the main commodity being red chilies. This research aims to analyze the comparison of farmers' income and profits from red chili farming that participate in Penyangga Aneka Cabai program with those that do not participate in Penyangga Aneka Cabai program. This research uses a quantitative approach design, survey method and has a sample size of 67 red chili farmers with appropriate criteria. Data analysis techniques are carried out using descriptive analysis, farming analysis, R/C Ratio analysis, and Kruskal-Wallis and Mann-Whitney statistical test. The research results show that the average income of program farmers is IDR 35,330,175/ha/planting season which is greater than the income of non-program farmers of IDR 30,564,982/ha/planting season. Average R/C value Ratio program farmers is 2.64 which is also greater than non-program farmers, namely 2.03. This research proves that farming carried out by farmers who take part in Penyangga Aneka Cabai Program is more profitable. However, farming carried out by program and non-program farmers is feasible and efficient to operate because both have an R/C value of more than 1. Keywords: Red Chilies, Penyangga Aneka Cabai, Planting Patterns, Intercropping
STRATEGI PEMASARAN COFFEE SHOP UNTUK BERTAHAN PASCA PANDEMI COVID-19 (Studi Kasus di Backspace Coffee & Eatery di Jatinangor) Wy, Michelle Anggraini; Mukti, Gema Wibawa; Heryanto, Mahra Arari; Suminartika, Eti
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14556

Abstract

Penelitian ini bertujuan untuk mengetahui keragaan usaha coffee shop serta menentukan dan menyusun strategi pemasaran yang tepat dan dapat diterapkan oleh coffee shop agar usahanya dapat bertahan di masa pasca pandemi COVID-19. Penelitian ini dilakukan menggunakan desain kualitatif dan jenis penelitian studi kasus di Backspace Coffee & Eatery di Jatinangor, penentuan informan dilakukan dengan sengaja (purposive). Informan kunci pada penelitian ini ada 3, yaitu owner, supervisor, dan staff coffee shop. Analisis data menggunakan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa fasilitas yang memadai dan menunjang kenyamanan konsumen merupakan kekuatan internal terbesar sedangkan jumlah produksi makanan dan minuman pasca pandemi merupakan kelemahan terbesar coffee shop. Feedback konusmen merupakan peluang terbesar sedangkan pesaing coffee shop yang berjamur atau pendatang baru dengan bisnis yang sama merupakan ancaman terbesar coffee shop. Berdasarkan matriks IE, coffee shop ini berada pada sel V, yaitu posisi hold and maintain dengan melakukan strategi penetrasi pasar dan pengembangan produk. Berdasarkan matriks SWOT dan QSPM, didapatkan bahwa strategi paling utama adalah pemasaran digital dan kolaborasi mitra lokal dengan nilai TAS sebesar 5,368.
Pelatihan Kemasan Produk UMKM di Desa Mekarmanik Kecamatan Cimenyan Kabupaten Bandung Jawa Barat: MSMEs Product Packaging Training in Mekarmanik Village Cimenyan Subdistrict Bandung Regency Suminartika, Eti; Hapsari, Hepi; Deliana, Yosini
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 11 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i11.8139

Abstract

The role of small-scale business (UMKM) is source of income and job for the people. The problem of the industry is low quality of product packaging. The purpose of PKM are: (1) How to increase the knowledge and (2) how to raise packaging practice. PKM activities took place from June 24th until July 24th, 2024. The activity was done by companionship of lecture, demonstration and practice. Participant knowledge and practice increase were analysed based pre-test before activity and post-test after activity. The result of activity showed us there were increase significantly about packaging product knowledge and packaging product experience.
KOMPARASI MODAL SOSIAL PERILAKU KONTROL DAN NORMA PETANI PADA DUA SENTRA PRODUKSI PADI Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i1.17579

Abstract

Kegiatan usahatani padi di Indonesia dalam rangka memproduksi produk kebutuhan pangan pokok yaitu beras, dipengaruhi oleh faktor-faktor yang berkaitan modal sosial diantaranya yaitu perilaku kontrol dan norma yang berlaku pada para petaninya. Perilaku kontrol dan norma sebagai modal sosial pada prakteknya seringkali berkaitan dengan kearifan lokal sehingga seringkali terdapat perbedaan dalam penerapannya antara satu wilayah dengan wilayah lainnya. Penelitian ini bertujuan untuk mendeskripsikan dan membandingkan perilaku kontrol dan norma petani pada 2 sentra produksi padi. Desain penelitian ini menggunakan penelitian kuantitatif dengan metoda survey. Populasi pada penelitian ini adalah petani padi di kecamatan Ciracap dan Rancaekek dengan sampel 44 petani padi di Ciracap dan 41 petani padi di Rancaekek. Hasil penelitian menunjukkan bahwa perilaku kontrol dan norma petani padi di Rancaekek sudah baik, namun perilaku kontrol dan norma petani di Ciracap lebih baik lagi. Hasil uji statistik menunjukkan adanya perbedaan yang nyata antara petani di Ciracap dan Rancaekek dalam hal perilaku kontrol dan norma.
Analisis Komparatif Pola Kerjasama dan Koordinasi Petani Padi di Ciracap dan Rancaekek Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17514

Abstract

There are many factors that influence the sustainability of rice farming, including social factors, namely cooperation and coordination between farmers. However, the level of farmer participation in cooperation and coordination can differ from one region to another. The purpose of this study was to describe the factors that influence cooperation and coordination of rice farmers and then compare them between rice farmers in Ciracap District, Sukabumi Regency and Rancaekek District, Bandung Regency. The design of this study used quantitative research with a comparative approach. The population in this study were rice farmers in Ciracap and Rancaekek Districts with a sample size of 44 rice farmers in Ciracap District and 41 rice farmers in Rancaekek. The results of the study showed that there were significant differences in terms of cooperation and coordination between rice farmers in Ciracap and Rancaekek. Rice farmers in Ciracap were stronger in carrying out cooperation and coordination between their farmers than rice farmers in Rancaekek.
Studi Dasar Pengolahan Minuman Fermentasi: Karakteristik, Pengetahuan dan Perilaku Konsumennya Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17512

Abstract

Fermented drinks made from fruits and spices are known to be beneficial for health and have high economic value. Public interest in these types of drinks has increased. However, the level of public knowledge and consumption of fermented drinks is still very low. The purpose of this study was to identify the relationship between the characteristics of fermented drink consumers with consumer knowledge and consumption behavior. The research method used a survey method. The characteristics of fermented drink consumers are mostly female, living in boarding houses with flu as a common disease. There is a significant relationship between the gender of fermented drink consumers with knowledge about the types and benefits of fermented drinks. Then, the type of fermented drink is significantly related to the type of disease that is often suffered.
Karakteristik dan Struktur Pendapatan Petani Singkong Kampung Adat Cireundeu Suminartika, Eti; Ernah, Ernah; Amanda, Audi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16754

Abstract

Rasi is the main food of Kampung Adat Cirendeu people, old farmer age and low motivate of young generation in cassava farming become a serious problem in cassava farming, cassava is the raw material of rasi (the main food).  The purpose of this study is to analyse casava farmer-farm characteristic and to analyse the income structure of cassava farmer. The research use census method, the number of farmers is 12 farmers, the analyse of study  is statistic descriptive analyse. The result shows that the age of farmer is 65-year-old, the experience of farming is 40 years, the number of people in a family is 4 persons, the education of farmer is an elementary school.  The land area of farmer is 1,07 ha, the majority of them are land owner, farmer cultivate cassava by polyculture system. The majority (74%) of income came from non-agriculture sector, cassava farming and processing contribute 21%, another farming (non casava farming) contribute 1 % and livestock farm and farm worker contribute 4% of family income.  Therefore, the role of cassava farming and processing contribute less income to the family income.
Kepentingan Kinerja dan Kesesuaian dari Harga Edible Flower PT XXX bagi Konsumen Suminartika, Eti; Djuendah, Endah; Fillah, Viandy Al
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16955

Abstract

Edible flowers are flowers that can be consumed, used as garnishes in food dishes.  The edible flower global market is growing, but domestic production shows a slower increase compared to non-edible flowers. The supply and demand for edible flowers is related to its price.  The aim of this research is to analyze the importance, performance and suitability of edible flowers price for consumers.   The research design used is a quantitative design. This research method uses a survey method. The analysis used descriptive statistical analysis; the sample was taken randomly. The research was carried out at PT XXX. The research results show: PT XXX determines the price of edible flowers primarily based on quality considerations, then based on benefit considerations.  The consumer's interest in paying the purchase price is primarily based on quality, the next consideration is quantity. Consumer prefer to pay edible flower especially the benefits of edible flowers, then the quality of edible flowers. Consumer opinion: The price of edible flower from PT XXX is not much cheaper than from other sellers, the price of edible flower according to consumers is relatively expensive
Co-Authors Agriani Hermita Sadeli Agus Gunawan Al Fillah, Viandy Amanda, Audi Anne Charina Annisaa Punjul Rahayu Ardiansyah, Ikhsan Arief Budiman Ashiila, Yolanda Azimah Nur Rahmah Bima Mulia Bobby Rachmat Saefudin Chabibah, Chabibah Debora Requel Emeralda Siagian Denny Razzianto Diane Novi Utami Dini Rochdiani Djuendah, Endah Eddy Renaldi Eliana Wulandari Elly Rasmikayati Elsha Munziah Endah Djuwendah Endah Wulandari Endang Lumban Tobing Erna Rachmawati Ernah Ernah Ernah, Ernah Esla Karimah, Bella Fachry Abda El Rahman Fillah, Viandy Al Gema Wibawa Mukti Ghifari, Reza Affan Ha Sudoni Haryono, Audie Amanda Hepi Hapsari Hesty Nurul Utami Iin Djuanalia Iwan Setiawan kalfin Kalfin Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Linda Wulandari Linda Wulandari, Linda Lucyana Trimo Lucyana Trimo Lucyana Trimo - Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Maulidia, Devi Muhammad Arief Budiman Muhammad Arief Budiman Natania, Raden Agrinda Regita Nur Syamsiyah Nur Syamsiyah Nurrahman, Iqbal Pandi Pardian Permana, Alvin Ferio Putra, Ivangga Dwi Qanti, Sara Ratna Rahmah, Ulya Ramdani, Ari Kurniawan Rani Andriani Budi Kusumo Ray Samwal Alfariqi Rizky Amalia Salsabila, Nisa Sauma Hanuuf Sri Fatimah Sri Fatimah Sri Fatimah Subandi, Yadi Nugraha Suherman, Iqbal Taufik Sukmawati, Hani Sulistyodewi Nur Wiyono Trimo, Lucyana Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Wy, Michelle Anggraini Yayat Sukayat, Yayat Yayi Suryo Prabandari Yosini Deliana Yosini Deliana Yosini Deliana Zumi Saidah