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All Journal HAYATI Journal of Biosciences Teknosains: Media Informasi Sains dan Teknologi Biology, Medicine, & Natural Product Chemistry Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat EKONOMIS : Journal of Economics and Business Majalah Farmaseutik JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Indonesian Journal of Biology Education Jurnal Kreativitas PKM Care : Jurnal Ilmiah Ilmu Kesehatan JPBIO (Jurnal Pendidikan Biologi) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Indonesia Berdaya Nusantara Science and Technology Proceedings Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat MAHESA : Malahayati Health Student Journal Jurnal Abdimas Sangkabira Jurnal Abdimas Kartika Wijayakusuma Molucca Medica Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal PADE: Pengabdian & Edukasi Folia Medica Indonesiana Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Melda Yunita
Departemen Mikrobiologi Fakultas Kedokteran, Universitas Pattimura
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The Effect of Sales Promotion (Through Facebook Media) on Interest in Buying Housing PT. Ascarya Builds Persada in Bengkulu City Thariq Alhadi Wahid; Melda Yunita
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.889

Abstract

This study aims to determine the effect of sales promotion (via Facebook media) on interest in buying housing at PT. Ascarya Bangun Persada Partially There is one independent variable (x) that will be discussed in this study, namely Sales Promotion which is the object of this research is the Consumer Housing PT. Ascarya Bangun Persada. In this study, there are several data analysis techniques used, including using instrument tests, analysis of respondents' responses, simple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the simple linear regression test, the regression equation is obtained as follows: Y = 3.759 + 1.003 (X). Based on the simple linear regression equation above, it can be interpreted that: The constant value of 3.759 means that if the Sales Promotion variable (X) on Purchase Interest (Y) is equal to zero, then the Buying Interest variable remains 3.759. The coefficient of X (Sales Promotion) of 1.003 means that if the Sales Promotion increases by one unit, the purchase interest value will increase by 1.003. From the results of the tests that have been carried out, it can be concluded that the Sales Promotion variable (Through Facebook Media) has a positive and significant effect on Buying Interest in Housing PT. Ascarya Builds Persada of Bengkulu
The Effect of Product Quality and Service Quality on Consumer Satisfaction (Case Study Of Consumen Waroenk NewNormal) Melda Yunita; Denny Rahmad Kardana
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1314

Abstract

This study aims to determine the effect of product quality and service quality on consumer satisfaction in Waroenk New Normal consumers.This research uses a Quantitative approach. In this study used several data analysis techniques. Among them: Instrument test, classical assumption test, respondent challenge analysis, multiple linear regression analysis, Coeffesient determination, and hypothesis test. Based on the results of multiple linear regression analysis obtained the form of the regression equation Y = 2.165 + 0.00 (X1) + 0.041 (X2). From the results of research and hypotheses, it shows that the product quality of the t test results shows a value (sig a = 0.000 < 0.05) and t count 4.108 > value t table 1.99. The quality of service of the t test results shows a value (sig a = 0.041 < 0.05) and a calculated t value of 2.081 > a table t value of 1.991. Partially both product quality and Service Quality variables have a significant influence on purchasing decisions. From the results of research and hypotheses, it also shows that together Product Quality and Service Quality affect Consumer Satisfaction as seen from the results of the f test shows a sig value of a = 0.000 < 0.05 and a calculated f value of 30.801 > 3.11.
The Effect Of Reward And Punishment On The Performance of Employees of PT. Bengkulu Magic Marketing Regy Yernandes; Melda Yunita
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1144

Abstract

This study aims to determine the effect of rewards and punishments on employee performance at PT. Marketing Sakti Bengkulu. This study used total sampling techniques with a sample size of 60 respondents. The results of the t-test and F-test showed that rewards and punishments both partially and simultaneously had a positive and significant effect on employee performance. The coefficient of determination obtained was 67.7%, indicating that 67.7% of employee performance was affected by rewards and punishments. The remaining 32.3% was affected by other factors not explained in this study.
Co-Authors Abbas, Muthmainnah Abbas, Mutmainnah Ade Nurhayati Kusumadewi Adelia Mantong Alessandra Flowrence Saija Alimudi, Saiful Anggun Lestary Husein Astuti Nur Fadhilah ASTUTI, EKA Astuty, Eka Augie Desvie Klausya Kadun B. Bension, Johan Bandjar, Fitri Kadarsih Bandjar, Fitri Kardasih Bension, Johan Bension, Johan B Bension, Johan Bruyif Cucu Hodijah de Lima, Filda V.I. de Lima, Filda Vionita Irene Denny Rahmad Kardana Dilya Maghfirah Taher Dylan Tamalsir Dylan Tamalsir Effendi Effendi Eka Astuti Eka Astuty Elpira Asmin Elpira Asmin Esmeraldine, Genevieva Etrin Zulqarnain Eka Saputra Linggar Evangelista Risalia Haurissa Fadila Tri Starlia Farah Christina Noya Filda de Lima Halidah Rahawarin Hartono Nurlette Hasibuan, Andrian Bayo Arif Hasna Vuspita Latuconsina Hataul, Is Asma’ul Haq Haurissa, Evangelista Risalia Henok Siboka Onim Hursepunny, Valentine Hursepuny, Valentine Husein, Anggun Lestari Husein, Anggun Lestary Ilsan, Noor Andryan Indas Wari Rahman Inggrain, Maulin Inggraini, Maulin Intania Riska Putrie, Intania Riska Irwan Ivanmorl Ruspanah Jennifer Vivian Kiriwenno Jepri Agung Priyanto, Jepri Agung Kusnara, Hasti Pramesti Latuheru, Grace Lesbatta, Kezia Josawel Lumbantobing, Ruth Magdalena Mailoa, Joice Mainase, Josepina Makatita, Miftah H Marasabessy, Rendi Marasabessy, Rendy Mariyatul Qibtiyah Maxwell Landri Vers Malakauseya Metekohy, Meilani Mus, Rosdiana Musaid, Hendra Mutmainnah Abbas Myllisa Citra Wulandari Nahumarury, Salmin Noviyanter Siahaya Noya, Erinn D. Noya, Farah C Nurdin, Sukmawati Nurul Kusuma Dewi Ohiwal, Morgan Patteilohy, Merry Presly G. Siahaya Rachmawati Dwi Agustin Rahawarin, Halidah Ramanda, Viqih Ramla, Razita Ratau, Asria Regy Yernandes Reubun, Ririn Jihan S Rosalina, Febrianti Rumatiga, Masdar Ruth Magdalena Lumbantobing Safinah Yulianty Sitania Salmin Safril Nahumarury Sipriyadi Siti Nur Azizah Siti Nur Azizah, Siti Nur Siti Nurfajriah Sofia Mustamu Soumena, Rifah Zafarani Sukmawati Sukmawati Sukmawati Sukmawati Sukmawati, Sukmawati SULFIANA, SULFIANA Taher, Dilya Maghfirah Tahitu, Ritha Taihuttu, Yuniasih Mulyani Jubeliene Talakua, Gratia Tamalsir, Dylan Tamtelatihu, Carmila L Thariq Alhadi Wahid Titin Agustina Titin Agustina Umban Adi Jaya Usman Umarella Victor Leo Nolly Kewilaa Vina Z. Latuconsina Warella, Juen Carla Yensy Lolita Salamor Yosephina Manse Yuniasih Mulyani Jubeliene Taihuttu