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All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC Journal of Business Management Education (JBME) Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA WIDYAKALA JOURNAL Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Administrasi dan Manajemen Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Studi Sosial dan Politik JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Pendidikan Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Wawasan: Jurnal Kediklatan Balai Diklat Keagamaan Jakarta JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Manajemen dan Pemasaran Jasa IJOEM: Indonesian Journal of Elearning and Multimedia Finger : Jurnal Ilmiah Teknologi Pendidikan Librarianship In Muslim Societies Aktual : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Pedagogy and Teacher Education
Melisa Arisanty
Universitas Pembangunan Jaya
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Indonesian Students' Behavior Towards Decision-Making In Choosing Distance Learning (Study On Open And Distance Students) Arisanty, Melisa; Wiradharma, Gunawan; Yulia, Irla; Anam, Khaerul; Kurniyawan, Dede
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 6, No 4 (2023): Volume 6 No 4 Desember 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v6i42023p412

Abstract

Abstract: The university needs to know what factors influence student behavior in determining distance learning. It is very necessary as a way to formulate an optimal marketing strategy. This study aimed to determine the influence of student behavior factors consisting of cultural, social, personal, and psychological factors in determining decisions to take distance learning at the Universitas Terbuka. This study's population was UT students registered in the 2023-1 semester, as many as 439,222 students. From this population, there were 10,119 students as respondents with quota sampling techniques from all branch offices throughout Indonesia and abroad. The data analysis technique used is Multiple Linear Analysis with the Enter Method and the SPSS 25.0 for Windows program. The results showed that the student's behavior strongly influenced their decisions in choosing a distance learning system. The main factors shaping student behavior in determining decisions to study remotely are social factors, such as social status and the role of students in society, as well as the personality factors of the students themselves, such as the personal decisions of students in understanding their needs for distance learning systems that are following the conditions they face. In addition to these two factors, cultural factors of residence and student psychology also shape student behavior in determining decisions to study remotely. By knowing these factors, it is hoped can continue to compete with other universities that also organize distance learning courses so that it is always expected to be the first choice of students to participate in the distance learning system.Keywords: Consumer Behavior, Purchasing Decisions, Distance Learning, Multiple Linear Analysis
Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia Gunawan Wiradharma; Melisa Arisanty; Rahmat Budiman; Mario Aditya Prasetyo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19518

Abstract

Research aim: This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics. Design/Methode/Approach: This study uses a quantitative approach with survey methods through convenience sampling with non-probability techniques. This study distributed the questionnaire link and obtained respondents from as many as 6.155 UT students in Indonesia and abroad. The results of this study are the marketing media used by UT students based on demographic characteristics, namely age, gender, region of origin, and occupation using cross-tabulation analysis. Research Finding: The formulation of the research problem is how the demographic characteristics and cross-tabulation of the use of marketing media used by UT students. Theoretical contribution/Originality: In addition, the various choices of communication media encourage audiences to use communication media to meet their needs. Before determining this strategy, UT needs to know the marketing media used by students when they search for and obtain information about the open and distance higher education system. Practitionel/Policy implication: The implication of this research is the first step in making marketing and promotion strategies and knowing the effective and efficient use of marketing media. Research limitation: Students at Universitas Terbuka have different characteristics from those at other institutions, which can be seen in demography, geography, psychography, and behavior. To increase the Gross Enrollment Rate for Higher Education, UT has a target of one million students in 2024, so a planned, effective, and efficient marketing and promotion strategy is needed, as well as on target.
STRATEGI PROGRAMMING PROGRAM “METRO PAGI PRIMETIME” DALAM MEMPERTAHANKAN RATING Putra, Adi Pratama; Shintya, Zaenina; Arisanty, Melisa
Jurnal Common Vol 3 No 1 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1365.81 KB) | DOI: 10.34010/common.v3i1.1501

Abstract

Metro TV adalah stasiun televisi swasta yang dimiliki oleh Surya Paloh yang menghadirkan program berita lebih banyak dibandingkan dengan stasiun lain. Metro TV stasiun televisi berita pertama yang menyiarkan berita dalam 3 bahasa, yaitu Indonesia, Inggris dan Mandarin. Salah satu program unggulan yang dimiliki Metro TV adalah program Metro Pagi Primetime tayang pada pukul 04.30-07.00 WIB, program ini menjadi unggulan karena dalam program ini terdapat dialog dengan narasumber. Selama ini rating yang di dapatkan program Metro Pagi Primetime selalu bertahan, Selain perusahaan televisi menampilkan informasi yang menarik dan aktual, hal tersebut tidak luput dari strategi programming dari perusahaan media demi menaikan rating perusahaan. Tujuan utama yang ingin diraih dari Programming televisi adalah untuk memaksimalkan jumlah penonton yang menjadi target bagi pemasang iklan dan rating perusahaan. Caranya adalah dengan memenuhi kepuasan penonton dengan menayangkan program acara yang sesuai dengan apa yang dibutuhkan atau diiginkan oleh audience.
UJI VALIDITAS DAN RELIABILITAS INSTRUMEN PENJADWALAN MATA KULIAH TUTORIAL TATAP MUKA DAN WEBINAR UNIVERSITAS TERBUKA Kharis, Selly Anastassia Amellia; Zubir, Edward; Permatasari, Sri Maulidia; Arisanty, Melisa; Qonitah, Laity; Robiansyah, Anton
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 15, No 4 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v15i4.26260

Abstract

Abstrak: Universitas Terbuka (UT) sebagai pioneer instansi pendidikan dengan pembelajaran jarak jauh di Indonesia. Salah satu bentuk layanan yang diberikan Universitas Terbuka kepada mahasiswa adalah layanan bantuan pembelajaran.  Salah satu bentuk layanan bantuan pembelajaran adalah tutorial berbasis tatap muka (TTM) dan tutorial berbasis webinar (tuweb). Sebelum pelaksanaan TTM dan tuweb, Universitas Terbuka menyusun penjadwalan pembelajaran berdasarkan pada standar aturan yang telah ditentukan. Dengan semakin meningkatnya jumlah mahasiswa, dibutuhkan efektivitas dalam proses penjadwalan, sehingga penelitian terkait dengan penjadwalan TTM dan tuweb perlu dilakukan. Salah satu hal yang harus dipersiapkan dalam penelitian adalah instrumen penelitian yang telah diuji validitas dan reliabilitas datanya. Penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data dan bertujuan untuk menguji validitas dan reliabilitas kuesioner penjadwalan mata kuliah TTM dan tuweb Universitas Terbuka. Penelitian ini memanfaatkan metode Pearson Correlation dalam pengujian validitas dan teknik Cronbach’s Alpha untuk menguji reliabilitas instrumen penelitian. Penelitian dilakukan kepada 36 manager dan staff yang melakukan proses penjadwalan di UT Daerah. Instrumen penelitian terdiri dari enam variabel, yaitu variabel registrasi dan pembayaran mahasiswa, kelompok belajar (pokjar) dan sentra layanan UT (Salut), tutor TTM/Tuweb, petugas UT Daerah, persetujuan prodi dan fakultas, dan variabel sistem penjadwalan. Hasil penelitian menunjukkan tiga dari enam variabel valid dan reliabel. Berdasarkan hal tersebut, 3 variabel pada instrumen penelitian dapat dipercaya dan konsisten.Abstract:  Universitas Terbuka (UT) is a distance learning university in Indonesia. One of the services provided by Universitas Terbuka to its students is learning support services. This support includes face-to-face tutorials (TTM) and webinar tutorials (tuweb). Before the implementation of TTM and tuweb, Universitas Terbuka prepares the scheduling in accordance with established standards. With the increasing number  of students, the effectiveness of the scheduling proses is necessary, so that research on TTM and tuweb scheduling needs to be carried out. One critical aspect of this reserach is the preparation of a research instrument that has undergone validity and reliability testing. This study uses questionnaire as data collection instrument and aims to test the validity and reliability of questionnaire for TTM and tuweb scheduling process in UT. This study uses Pearson Correlation to test validity and Cronbach’s Alpha  to test the reliablity of the research instruments. The research was conducted with 36 managers and staff involved in the scheduling process at UT regional Offices. The research instrument consists of six indicators: student registration and payment, study groups (pokjar) and UT service centers (Salut), TTM/Tuweb tutors, UT Regional staff, program, and faculty approval, and scheduling systems. The results indicate that three out of six indicators are valid and reliable. Based on these findings, three indicators of the research instrument are deemed trustworthy and consistent
Creative Digital Literacy in Reducing War Flaming on Social Media Arisanty, Melisa; Riady, Yasir; Amellia Kharis, Selly Anastassia; Sukatmi, Sri; Zubir, Edward; Ajmal, Muhammad
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40154

Abstract

War flaming constitutes one of the perilous practices prevalent on social media platforms. This might result in discomfort associated with social media usage, leading to melancholy, anxiety, excessive worry, and disturbances in mental health. War Flaming has become a prominent issue that necessitates enhancing digital literacy on social media platforms. This study employed a qualitative methodology, with data collected through observation, in-depth interviews, and Focus Group Discussions (FGD). Informants were selected using standard case sampling. The selected informants include the Directorate of IKP from the Ministry of Communication and Information of the Republic of Indonesia, SiBerkreasi, digital technology and culture experts, and specialists in social campaigns. The findings indicated that digital literacy building aimed at mitigating war flaming on social media involved creating innovative social campaigns through pertinent language and a human-centric literacy approach. This strategy seeks to engage Generation Z, empowering youth communities as proactive advocates against hoax narratives on social media. It emphasizes collaboration among governmental entities, community leaders, and journalists within the anti-war flaming educational initiative, alongside the optimization of TikTok and Instagram for disseminating positive content, and partnerships with young influencers to promote the significance of digital reputation. Creative digital literacy, facilitated by social campaigns and multisectoral cooperation, effectively mitigates war flaming on social media, enhances Gen Z awareness, and promotes mental health through affirmative material.
Preservasi Digital Seloko Adat Jambi, Pantun Betawi dan Berkisah Budaya Batam Karim, Muhammad Firman; Riady, Yasir; Arisanty, Melisa; Khatib, Ahmad Juma; Ajmal, Muhammad
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5398

Abstract

Maintaining sustainability and facilitating access through digital preservation is a crucial technique for safeguarding traditional cultural heritage amid globalization and advancements in information technology. The purpose of the study is the digital preservation of three very famous but extinct oral traditions originating from three provinces in Indonesia: Seloko Adat Jambi, Pantun Betawi, and Berkisah Budaya Batam. This research method is a qualitative approach to deeply understand the phenomenon of digital preservation in a cultural context. The results of this study are that each of these traditions has significant cultural and social value for its community, but faces major challenges in its preservation, especially with rapid social and technological changes so that there needs to be an action to preserve this material so that it is easy to read and enjoyed by the community, especially young people. Through an analysis of the challenges, problems, and implications of this digitalization process, the writing in this article further identifies the factors that influence the success of digital preservation efforts, such as technological limitations, digital divides, and cultural resistance and future developments. In addition, this article also explores the potential benefits and risks of digitizing these traditions, and provides recommendations to ensure that the essence and values of culture are maintained in the digital age. The conclusion of this study emphasizes the importance of collaboration between local communities, governments, and technologists in maintaining cultural sustainability that can be enjoyed into the future.
Model Promosi Kreatif “AISAS” pada Perguruan Tinggi Jarak Jauh di Indonesia dalam Peningkatan Rekrutmen Mahasiswa Baru Permatasari, Sri Maulidia; Arisanty, Melisa; Kuswanti, Eko; Riady, Yasir; Anastasia, Selly
Communications Vol. 6 No. 2 (2024): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.2.2

Abstract

The existence of higher education in this era of technological disruption causes the practice of higher education to change fundamentally. In the past, higher education was carried out mostly face-to-face or face-to-face, now with the help of technological disruption, the educational process no longer needs to be face-to-face but online. Therefore distance education is directed to be the education of choice in the face of the Industrial revolution 4.0. The Universitas Terbuka as a pioneer of distance learning or education, which from the beginning was founded has implemented a distance learning system. The Universitas Terbuka needs to introduce and interest the public about an education system that is different from the usual one. Here the role of UPBJJ UT as part of the Universitas Terbuka becomes very important. UPBJJ-UT is required to design a promotion plan and create creative strategies in order to attract public interest so as to increase the number of students. Therefore, it is very important to explore in depth various interesting promotional strategies from various UPBJJ-UT in Indonesia. Based on the results of research using a qualitative approach, namely the interview method combined with the AISAS promotion model and the promotion mix, it was found a new promotional design that can be an example and can be applied in all agencies that implement distance education to attract and increase public interest (number of students).
EXPLORATION OF THE DIGITAL LITERACY LEVEL OF NEW STUDENTS IN OPEN AND DISTANCE LEARNING Kharis, Selly Anastassia Amellia; Arisanty, Melisa; Permatasari, Sri Maulidia; Robiansyah, Anton; Sukatmi, Sri
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 16, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v16i2.29725

Abstract

Abstrak: Pembelajaran terbuka dan jarak jauh (PTJJ) semakin diminati oleh masyarakat Indonesia, sebagaimana ditunjukkan dari peningkatan jumlah mahasiswa pada perguruan tinggi terbuka dan jarak jauh dari tahun ke tahun. Salah satu aspek dalam PTJJ adalah penggunaan teknologi yang disebabkan tidak adanya batas ruang dan waktu dalam pembelajarannya. Mahasiswa baru yang memiliki perbedaan cara belajar dari tatap muka menjadi pembelajaran jarak jauh (online learning) memerlukan adaptasi dalam proses belajarnya. Apalagi PTJJ tidak membatasi usia pada mahasiswanya sehingga memerlukan analisis kebutuhan pelatihan dan program pembelajaran. Penelitian ini bertujuan untuk mengeksplorasi tingkat literasi digital mahasiswa baru dalam PTJJ. Berdasarkan penelitian terhadap 10.396 mahasiswa baru menunjukkan bahwa kemampuan literasi digital beragam. Skor literasi digital pada digital skill sebesar 68,22 yang termasuk klasifikasi tinggi. Skor literasi digital pada digital ethics sebesar 95,25 yang termasuk klasifikasi sangat tinggi. Skor literasi digital untuk digital safety sebesar 57,46 yang berada pada klasifikasi cukup. Skor untuk digital culture adalah 84,94 yang berada dalam klasifikasi sangat tinggi. Hasil ini menunjukkan bahwa digital skill, digital culture dan digital ethics mahasiswa baru sudah baik namun perlu adanya peningkatan pada digital safety. Oleh karena itu, diperlukan penguatan literasi digital yang berfokus pada peningkatan kesadaran akan keamanan digital guna mendukung efektivitas PTJJ.Abstract:  Open and Distance Learning (ODL) has gained increasing popularity in Indonesia, as evidenced by the growing number of students enrolling in open and distance universities each year. Technology integration is a key aspect of ODL, enabling learning without spatial and temporal limitations. New students transitioning from face-to-face learning to distance learning (online learning) require adaptation in their learning process. ODL does not impose age restrictions on its students, necessitating an analysis of training needs and learning programs to support their academic success. This study aims to explore the level of digital literacy among new students in ODL. Based on an analysis of 10,396 new students, the findings indicate diverse levels of digital literacy. The digital skill score was 68.22, classified as high. The digital ethics score reached 95.25, categorized as very high. Meanwhile, digital safety obtained a score 57.46, categorized as moderate, and digital culture achieved a score of 84.94, classified as very high. These results suggest that while new students demonstrate strong digital skills, digital culture, and digital ethics, there remains a need for improvement in digital safery. Therefore, strengthening digital literacy with a focus on increasing awareness of digital safety is essential to enhance the effectiveness of ODL.
Implementation of digital marketing in open and distance learning universities in Indonesia Wiradharma, Gunawan; Trinugroho, Irwan; Prasetyo, Mario Aditya; Arisanty, Melisa
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.19551

Abstract

In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the strategic application of digital marketing in overcoming barriers traditionally associated with distance learning. A case study methodology was employed to provide an in-depth analysis of digital marketing practices at Universitas Terbuka, using thematic analysis to interpret data gathered from various digital marketing channels. The research identifies three primary facets of digital marketing implementation: search engine optimization, social media engagement, and video marketing. Key challenges include inadequate internet access, limited availability of technological devices, deficits in content creation skills, misalignment of human resources qualifications, and prohibitive advertising costs. This study offers insights into the effective use of digital marketing to improve accessibility and educational delivery in open universities.
Membangun Generasi Bijak, Cerdas, Santun pada Era Digitalisasi melalui Edukasi Etika Digital bagi Remaja Sekolah Menengah Pertama Melisa Arisanty; Yasir Riady; Selly Anastassia Amellia Kharis; Anton Robiansyah; Sri Sukatmi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3372

Abstract

The issue of digital ethics is a major problem that needs to be resolved. The challenge of implementing digital ethics amidst increasingly rapid technological developments is the main focus in various digital education and literacy activities. Digital Education and Literacy are the main keys to handling problems related to digital ethics, such as the spread of hoaxes, cyberbullying, Hatescpeech and Hatecomment, war flaming, fraud, SARA violations, distribution of content containing violence and pornography and so on. Therefore, community service activities regarding digital ethics education for junior high school teenagers at SMP PGRI 1 Ciputat can have the opportunity to increase teenagers' awareness of implementing digital ethics when utilizing various digital media platforms. The focus of this community service activity is teenagers, especially junior high school (SMP) teenagers, because it is considered the initial phase in the formation of identity and self. The formation of behavior as an adult also depends on what kind of moral education was given as a teenager. Based on the evaluation, this educational activity about digital ethics is very useful and able to increase awareness among teenagers, especially at SMP PGRI 1 Ciputat, about the importance of applying digital ethics in their daily activities when accessing digital media.
Co-Authors Agustiani Putri Ajmal, Muhammad Alpin Herman Saputra Anastasia, Selly Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Anindhita, Wiratri Arman Haqqi Anna Zili Arman Haqqi Anna Zili Batti, Steviani Budi Darmawan Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Edward Zubir eka evriza, eka Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Irmayanti, Meiselina Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karim, Muhammad Firman Khaerul Anam Khatib, Ahmad Juma Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati Majidah Majidah Mario Aditya Prasetyo Maulidia Permatasari, Sri Moh. Syarif Muhammad Fauzi Hafa Nadya Aufa Paramitha Nila Kusuma Windrati Nindira Cahyani Nugroho, Dhimas Setyo Pangesti, Nadya Rahma Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Qonitah, Laity Raesita Rakhmawati Rosadi Rahim, Norizan Baba Rahmat Budiman Rahmat Budiman Rahmawati, Devie Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sarah Novita Diah Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi Zulham Adamy