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All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC Journal of Business Management Education (JBME) Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA WIDYAKALA JOURNAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Administrasi dan Manajemen Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Studi Sosial dan Politik JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Pendidikan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Wawasan: Jurnal Kediklatan Balai Diklat Keagamaan Jakarta JURNAL KOMUNIKASI DAN BISNIS Jurnal Kewarganegaraan Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Ikomik: Jurnal Ilmu Komunikasi dan Informasi Abdimas Langkanae Jurnal Manajemen dan Pemasaran Jasa IJOEM: Indonesian Journal of Elearning and Multimedia Finger : Jurnal Ilmiah Teknologi Pendidikan Librarianship In Muslim Societies Aktual : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Pedagogy and Teacher Education Jurnal Abdimas Cendekiawan Indonesia Journal of Digital Scholarship in Archives and Information
Melisa Arisanty
Universitas Pembangunan Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Brand Awareness and Brand Association in Continuing Studies at Open and Distance Higher Education Sediyaningsih, Sri; Rachman, Ace Sriati; Ardiasih, Lidwina Sri; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8843

Abstract

Distance Education has great potential to become a model for the world's future education. The rapid development of technology, the demands of the global professional world, as well as various extraordinary events, such as the COVID-19 pandemic which could recur at any time, are the main reasons for the need to implement distance education. Therefore, to maintain the existence of distance education, research is needed that can look at perceptions of brand equity, namely brand awareness and brand association with perceived quality. This research aims to explain how society accepts open and distance state colleges, particularly among students in Indonesia. The research subjects were 812 respondents obtained through probability sampling using multistage random sampling from three regions in Indonesia, namely Vocational High School Bina Warga Bandung representing western Indonesia, Public High School 16 Makassar representing Central Indonesia, and Public High School 1 Jayapura representing the eastern part of Indonesia. The results of the research show that there is a strong relationship between brand awareness and community brand association on the desire to continue studying at open and distance higher education institutions. This research providing recommendations for PTJJ should not only focus on promotion/marketing strategies to increase interest in continuing community studies at PTJJ but also focus on strategies that can increase brand equity.
Innovation of Marketing Media through the Creative Digital Brochure with Local Wisdom Wiradharma, Gunawan; Arisanty, Melisa; Riady, Yasir; Anam, Khaerul; Adamy, Zulham
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17589

Abstract

This article discusses marketing strategies related to the services of prospective millennial students through creative digital brochures based on local wisdom for Universitas Terbuka, Indonesia. The content in the existing printed brochure does not match the characteristics of millennial students and does not yet display the locality. As a solution, digital brochures can be a new medium for presenting products offered by universities as a cutting-edge innovation. Therefore, this research was conducted to design a creative digital brochure that contains local wisdom. In-depth interviews with prospective millennial students and the marketing team were conducted to obtain appropriate design input. Comprehensive results were obtained through this research which included components, the procedure, and design of creative digital brochures that are more attractive, and persuasive, and have the potential to increase the interest of the millennial generation in choosing Universitas Terbuka. The presence of this creative digital brochure can be an alternative branding tool to persuade the wider community, especially the millennial generation who are one of the main target markets.
Communication and Community: The Community Service to Optimize for Computer Literacy and Internet Training for Bekasi Societies Karim, Muhammad Firman; Riady, Yasir; Arisanty, Melisa; Majidah, Majidah; Riady, Hamdi; Hendrayana, Angga Sucitra
Librarianship in Muslim Societies Vol. 2 No. 2 (2023): Librarianship in Muslim Societies
Publisher : Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/lims.v2i2.34886

Abstract

Indonesia has a degree of literacy capacity; however, the reading interest in the community is still highly concerning; hence, the volunteer is required to increase information literacy and digital transformation so that the country can compete globally. Information literacy is one of the qualities necessary for a person to possess, particularly in today's world of intense international rivalry and rapid digital transformation. Information Literacy is required due to the rapid development of information so the need for information literacy is necessary. The most important reason is that everyone needs to recognize that there is a great deal of information circulating. This study aims to describe the implementation of community service in optimizing computer literacy and internet training for the Bekasi Society. This study used community-based research (CBR) as the method, particularly in advancing communication and information technology, which highly supports the dissemination of information to the public as a whole. The finding shows that there is an improvement in participants’ information literacy abilities and their capacity to use computers and the internet. All participants in the Community Service comprehended the methods to search for information via the internet, create and produce engaging learning materials, and use computers and current media to support the learning process. 
Optimization of Information Literacy, Knowledge, and Training for Orang Rimba In Jambi Province Riady, Yasir; Milde Wahyu; Sri Sukatmi; Melisa Arisanty; Anton Robiansyah; Sri Maulidia Permatasari; M. Firman Karim
Jurnal Abdimas Cendekiawan Indonesia Vol. 1 No. 2 (2024): May
Publisher : Yayasan Cendekiawan Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/jaci.v1i2.87

Abstract

Enhancing the skills and training capabilities of the Orang Rimba in Jambi Province involves various activities such as drawing skills, information literacy, and computer skills. These activities are designed to develop individual potential and provide them with the necessary tools to adapt to the demands of the times. The main goal of this training is to improve their competence and knowledge in these fields, thereby facilitating their daily lives and future endeavors while encouraging self-reliance through the acquired knowledge. Additionally, this training aims to equip them with specific skills that can enhance their opportunities for independence and success in the future. Local experts and volunteers are actively involved in organizing this community service program. They not only share their knowledge but also provide the moral support and motivation that the participants greatly need. The results of this training have shown significant improvements in the participants' skills and knowledge, which is concrete evidence of the program's effectiveness. In conclusion, the community service program serves as an effective approach to enhancing the skills and knowledge of the Orang Rimba in various fields, helping them become more independent and prepared to face future challenges.
Cartoon Violence in YouTube Shorts: A Qualitative Content Analysis on Children’s Potential Imitation of Violent Behavior Arisanty, Melisa; Riady, Yasir; Kharis, Selly Anastasia Amelia; Sukatmi, Sri; Majidah, Majidah
FINGER : Jurnal Ilmiah Teknologi Pendidikan Vol. 4 No. 3 (2025): Finger : Jurnal Ilmiah Teknologi Pendidikan
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/finger.v4i3.495

Abstract

Background: YouTube Shorts has rapidly become one of the most consumed digital formats among children due to its short duration, fast-paced visual stimuli, and algorithm-driven recommendations. While these characteristics make Shorts highly engaging, they also increase the risk of repeated exposure to violent cartoon content, which may influence children’s behavior through imitation and desensitization.Aims: This study aims to identify the forms of violence present in popular YouTube Shorts cartoons and analyze their potential to be imitated by early childhood–aged children, as well as examine the role of YouTube’s algorithm in reinforcing repeated exposure.Method: A qualitative content analysis approach was employed to examine 90 YouTube Shorts videos selected through purposive sampling from three popular categories: Roblox animations, Squid Game parody animations, and Tung-Tung Sahur meme-style animations. Each video was coded based on indicators of physical, symbolic, and verbal violence.Results: All analyzed videos contained recurrent violent cues, with physical chasing sequences accounting for 32%, symbolic harm for 29%, threat-based elimination for 21%, and verbal aggression for 18%. These elements were often presented humorously or as challenges, increasing their likelihood of being imitated by children. Algorithmic reinforcement further intensified exposure by repeatedly recommending similar content, contributing to desensitization and the strengthening of aggressive behavioral scripts.Conclusion: The findings indicate that YouTube Shorts cartoons contribute to the development of aggressive tendencies in young viewers through repeated portrayals of violence. The study underscores the need for stronger parental mediation, improved platform moderation, and digital literacy education. Future research should include larger samples and cross-platform analyses to better understand long-term behavioral impacts.
From Information to Empowerment: Refining Indonesia’s Crisis and Risk Communication Model through Digital Literacy Nani Kurniasari; Arisanty, Melisa
Journal of Digital Scholarship in Archives and Information Vol. 1 No. 2 (2025): Journal of Digital Scholarship in Archives and Information
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jdsai.v1i2.120

Abstract

The COVID-19 pandemic exposed both the strengths and limits of government crisis and risk communication digitally connected but socially diverse societies such as Indonesia. Rapid dissemination was achieved, yet misinformation, declining trust, and uneven digital literacy constrained public engagement. This study examines digital literacy as a mediating factor between information provision and citizen empowerment during Indonesia’s pandemic response. Using a case study of central government communication, it analyzes regulations, public messaging, and digital engagement practices to refine an existing crisis and risk communication model. By integrating the Crisis and Emergency Risk Communication (CERC) framework and Situational Crisis Communication Theory (SCCT), the research highlights how transparency, participation, and inclusivity can be systematically embedded into government communication. Findings shows that digital literacy is not only a technical skill but also a socio-political resource shaping trust, compliance, and resilience. The proposed model shift emphasis from one-way information delivery toward participatory, trust-based, and digitally inclusive practices. While grounded in Indonesia, the study offers comparative insights for other contexts where digital innovation intersects with fragile trust and uneven preparedness. This study contributes theoretically by extending CERC and SCCT with a literacy dimension, and practically by outlining pathways for governments to foster resilience through digital literacy initiatives.
Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat; Aditya Prasetyo, Mario
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19518

Abstract

Research aim: This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics. Design/Methode/Approach: This study uses a quantitative approach with survey methods through convenience sampling with non-probability techniques. This study distributed the questionnaire link and obtained respondents from as many as 6.155 UT students in Indonesia and abroad. The results of this study are the marketing media used by UT students based on demographic characteristics, namely age, gender, region of origin, and occupation using cross-tabulation analysis. Research Finding: The formulation of the research problem is how the demographic characteristics and cross-tabulation of the use of marketing media used by UT students. Theoretical contribution/Originality: In addition, the various choices of communication media encourage audiences to use communication media to meet their needs. Before determining this strategy, UT needs to know the marketing media used by students when they search for and obtain information about the open and distance higher education system. Practitionel/Policy implication: The implication of this research is the first step in making marketing and promotion strategies and knowing the effective and efficient use of marketing media. Research limitation: Students at Universitas Terbuka have different characteristics from those at other institutions, which can be seen in demography, geography, psychography, and behavior. To increase the Gross Enrollment Rate for Higher Education, UT has a target of one million students in 2024, so a planned, effective, and efficient marketing and promotion strategy is needed, as well as on target.
Optimalisasi Literasi Digital dalam Membangun Ruang Siber yang Aman dari Kekerasan Seksual Melisa Arisanty; Selly Anastassia Amellia Kharis; Gunawan Wiradharma; Sri Sukatmi; Yasir Riady; Sri Maulidia Permatasari
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.510

Abstract

Literasi digital menjadi fondasi penting dalam membekali generasi muda menghadapi era digital yang sarat peluang sekaligus risiko. Empat dimensi literasi digital (digital safety, digital culture, digital skill, dan digital ethic) saling melengkapi dalam menciptakan ruang siber yang aman dan sehat. Salah satu urgensi terbesar dari penguatan literasi digital adalah mencegah terjadinya kekerasan seksual di dunia maya, yang semakin marak menimpa remaja akibat rendahnya kesadaran akan keamanan data pribadi, lemahnya etika bermedia, serta kurangnya keterampilan mengelola interaksi digital. Kegiatan pengabdian kepada masyarakat di SMPN 4 Bekasi dirancang untuk memperkuat literasi digital siswa-siswi Sekolah Menengah Pertama sebagai kelompok usia yang rentan terhadap ancaman daring. Pelatihan menekankan pada peningkatan kesadaran kritis, keterampilan teknis, serta pemahaman budaya dan etika digital agar remaja mampu mengenali modus kekerasan seksual secara daring, menolak manipulasi, serta melindungi diri dari eksploitasi berbasis teknologi. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman siswa mengenai bahaya kekerasan seksual daring serta cara-cara pencegahannya. Peserta semakin berhati-hati dalam membagikan informasi pribadi, lebih peka terhadap tanda-tanda interaksi mencurigakan, serta memiliki keberanian untuk menolak dan melaporkan potensi pelecehan di ruang digital. Temuan ini menegaskan bahwasanya penguatan literasi digital yang komprehensif tidak hanya meningkatkan kecakapan teknologi, tetapi juga menjadi benteng strategis dalam melindungi remaja dari kasus-kasus kekerasan seksual di era digital.
The Phenomenon of War Flaming on Writing in Social Media: The Effect of Echo Chamber and Filter Bubble Algorithm in Digital Citizenship Arisanty, Melisa; Riady, Yasir; Permatasari, Sri Maulidia; Kharis, Selly Anastassia Amellia; Mir, Kamrin; Ajmal, Muhammad
Jurnal Kewarganegaraan Vol. 23 No. 1 (2026): March 2026
Publisher : Department of Pancasila and Civic Education, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jk.v23i1.70341

Abstract

Echo Chamber and Filter Bubble are two subjects now under extensive discussion. The growing prevalence of social media in recent years underscores the potential effects of the Echo Chamber and Filter Bubble phenomena. One of them is the conflict raging on social media. The attributes of the Echo Chamber and Filter Bubble can influence the prevalence of war flame on social media. This study aimed to examine the impact of the Echo Chamber and Filter Bubble on War Flaming. This study used a quantitative methodology to investigate the relationship among the three ideas. The sample was chosen through selective sampling, comprising 100 respondents identified as flame perpetrators. The study's results indicate a significant correlation between Echo Chamber and Filter Bubble phenomena and the prevalence of war flame on social media. This study demonstrates that Echo Chamber and Filter Bubble significantly influence War Flaming. Echo Chamber (X1) and Filter Bubble (X2) collectively account for 41.8% of the variance in War Flaming (Y). The results indicate that preventing war escalation is challenging due to the existence of echo chambers and filter bubbles, unless stringent content restriction policies are implemented by social media companies and enhanced self-awareness is cultivated from an early age through familial, social, and educational influences.
Co-Authors Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Ajmal, Muhammad Alpin Herman Saputra Anastasia, Selly Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Anindhita, Wiratri Ardiasih, Lidwina Sri Arman Haqqi Anna Zili Batti, Steviani Budi Darmawan Budiman, Rahmat Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Edward Zubir eka evriza, eka Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Imam Nuraryo Irmayanti, Meiselina Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karim, Muhammad Firman Khaerul Anam Kharis, Selly Anastasia Amelia Khatib, Ahmad Juma Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati M. Firman Karim Majidah Majidah Maulidia Permatasari, Sri Milde Wahyu Mir, Kamrin Moh. Syarif Muhammad Fauzi Hafa Nadya Aufa Paramitha Nani Kurniasari Nila Kusuma Windrati Nindira Cahyani Nugroho, Dhimas Setyo Pangesti, Nadya Rahma Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Putri, Agustiani Qonitah, Laity Raesita Rakhmawati Rosadi Rahim, Norizan Baba Rahmawati, Devie Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sarah Novita Diah Sediyaningsih, Sri Sediyaningsih, Sri Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi