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Model Promosi Kreatif “AISAS” pada Perguruan Tinggi Jarak Jauh di Indonesia dalam Peningkatan Rekrutmen Mahasiswa Baru Sri Maulidia Permatasari; Melisa Arisanty; Eko Kuswanti; Yasir Riady; Selly Anastasia
Communications Vol. 6 No. 2 (2024): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.2.2

Abstract

The existence of higher education in this era of technological disruption causes the practice of higher education to change fundamentally. In the past, higher education was carried out mostly face-to-face or face-to-face, now with the help of technological disruption, the educational process no longer needs to be face-to-face but online. Therefore distance education is directed to be the education of choice in the face of the Industrial revolution 4.0. The Universitas Terbuka as a pioneer of distance learning or education, which from the beginning was founded has implemented a distance learning system. The Universitas Terbuka needs to introduce and interest the public about an education system that is different from the usual one. Here the role of UPBJJ UT as part of the Universitas Terbuka becomes very important. UPBJJ-UT is required to design a promotion plan and create creative strategies in order to attract public interest so as to increase the number of students. Therefore, it is very important to explore in depth various interesting promotional strategies from various UPBJJ-UT in Indonesia. Based on the results of research using a qualitative approach, namely the interview method combined with the AISAS promotion model and the promotion mix, it was found a new promotional design that can be an example and can be applied in all agencies that implement distance education to attract and increase public interest (number of students).
The User Experience and Perception in Education of Digital Books in Librarians' Approaches to Library Services in Tangerang Desi Fitriani; Yasir Riady; Eka Evriza; Eko Kuswanti; Sri Sukatmi; Melisa Arisanty; Muhammad Firman Karim; Muhammad Ajmal; Norizan Baba rahim
Indonesian Journal of Pedagogy and Teacher Education Vol. 3 No. 2 (2025): Indonesian Journal of Pedagogy and Teacher Education
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijopate.v3i2.395

Abstract

Background of Study:Librarian attitudes significantly influence user satisfaction and engagement in library services. Positive interaction between librarians and users fosters a welcoming environment and enhances service effectiveness. Aims and Scope of Paper:This research aims to explore both the attitudes of librarians in providing services and users’ perceptions of those attitudes at the Tangerang Regency Library and Archives Office. Methods:A qualitative descriptive approach was employed. Data were collected through observation and interviews with three library users selected via purposive sampling. The data analysis followed three steps: data reduction, data presentation, and drawing conclusions. Result:Findings indicate that the average number of visitors to the Tangerang Regency Library and Archives Office from 2022 to 2023 was approximately 136,270. Users generally perceive librarians as friendly and kind. However, users often need to initiate interaction before receiving assistance, indicating a lack of proactive service. This shows that while the overall demeanor of librarians is positive, there remains a gap in attentiveness and sensitivity to user needs. Conclusion:Although librarians are perceived positively in terms of friendliness, service delivery can be improved by fostering a more proactive and responsive approach to user needs. These findings highlight the importance of continuous professional development for librarians to enhance user experience.
Creative Digital Literacy in Reducing War Flaming on Social Media Melisa Arisanty; Yasir Riady; Selly Anastassia Amellia Kharis; Sri Sukatmi; Edward Zubir; Muhammad Ajmal
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2. December (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40154

Abstract

War flaming constitutes one of the perilous practices prevalent on social media platforms. This might result in discomfort associated with social media usage, leading to melancholy, anxiety, excessive worry, and disturbances in mental health. War Flaming has become a prominent issue that necessitates enhancing digital literacy on social media platforms. This study employed a qualitative methodology, with data collected through observation, in-depth interviews, and Focus Group Discussions (FGD). Informants were selected using standard case sampling. The selected informants include the Directorate of IKP from the Ministry of Communication and Information of the Republic of Indonesia, SiBerkreasi, digital technology and culture experts, and specialists in social campaigns. The findings indicated that digital literacy building aimed at mitigating war flaming on social media involved creating innovative social campaigns through pertinent language and a human-centric literacy approach. This strategy seeks to engage Generation Z, empowering youth communities as proactive advocates against hoax narratives on social media. It emphasizes collaboration among governmental entities, community leaders, and journalists within the anti-war flaming educational initiative, alongside the optimization of TikTok and Instagram for disseminating positive content, and partnerships with young influencers to promote the significance of digital reputation. Creative digital literacy, facilitated by social campaigns and multisectoral cooperation, effectively mitigates war flaming on social media, enhances Gen Z awareness, and promotes mental health through affirmative material.
Optimization of Information Literacy, Knowledge, and Training for Orang Rimba In Jambi Province Yasir Riady; Milde Wahyu; Sri Sukatmi; Melisa Arisanty; Anton Robiansyah; Sri Maulidia Permatasari; M. Firman Karim
Jurnal Abdimas Cendekiawan Indonesia Vol. 1 No. 2 (2024): May
Publisher : Yayasan Cendekiawan Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/jaci.v1i2.87

Abstract

Enhancing the skills and training capabilities of the Orang Rimba in Jambi Province involves various activities such as drawing skills, information literacy, and computer skills. These activities are designed to develop individual potential and provide them with the necessary tools to adapt to the demands of the times. The main goal of this training is to improve their competence and knowledge in these fields, thereby facilitating their daily lives and future endeavors while encouraging self-reliance through the acquired knowledge. Additionally, this training aims to equip them with specific skills that can enhance their opportunities for independence and success in the future. Local experts and volunteers are actively involved in organizing this community service program. They not only share their knowledge but also provide the moral support and motivation that the participants greatly need. The results of this training have shown significant improvements in the participants' skills and knowledge, which is concrete evidence of the program's effectiveness. In conclusion, the community service program serves as an effective approach to enhancing the skills and knowledge of the Orang Rimba in various fields, helping them become more independent and prepared to face future challenges.
The Phenomenon of War Flaming on Writing in Social Media: The Effect of Echo Chamber and Filter Bubble Algorithm in Digital Citizenship Melisa Arisanty; Yasir Riady; Sri Maulidia Permatasari; Selly Anastassia Amellia Kharis; Kamrin Mir; Muhammad Ajmal
Jurnal Kewarganegaraan Vol. 23 No. 1 (2026): March 2026
Publisher : Department of Pancasila and Civic Education, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jk.v23i1.70341

Abstract

Echo Chamber and Filter Bubble are two subjects now under extensive discussion. The growing prevalence of social media in recent years underscores the potential effects of the Echo Chamber and Filter Bubble phenomena. One of them is the conflict raging on social media. The attributes of the Echo Chamber and Filter Bubble can influence the prevalence of war flame on social media. This study aimed to examine the impact of the Echo Chamber and Filter Bubble on War Flaming. This study used a quantitative methodology to investigate the relationship among the three ideas. The sample was chosen through selective sampling, comprising 100 respondents identified as flame perpetrators. The study's results indicate a significant correlation between Echo Chamber and Filter Bubble phenomena and the prevalence of war flame on social media. This study demonstrates that Echo Chamber and Filter Bubble significantly influence War Flaming. Echo Chamber (X1) and Filter Bubble (X2) collectively account for 41.8% of the variance in War Flaming (Y). The results indicate that preventing war escalation is challenging due to the existence of echo chambers and filter bubbles, unless stringent content restriction policies are implemented by social media companies and enhanced self-awareness is cultivated from an early age through familial, social, and educational influences.
Penguatan Budaya Digital Berkarakter melalui Metode Permainan pada Siswa Sekolah Dasar di Rawamangun, Jakarta Timur Selly Anastassia Amellia Kharis; Sri Maulidia Permatasari; Sajida Humaira; Melisa Arisanty; Sri Sukatmi; Moh Muzammil; Muhammad Firman Karim; Nurmala Pangaribuan
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1961

Abstract

Character-based digital culture is a fundamental competency that every child should posses, particularly in responding to the rapid development of digital technology. It serves as an important foundation for shaping national identitiy and guiding the attitudes of younger generations in addressing various issues amid globalization and digital transformation. One effort to strengthen this culture is through game-based activities designed in an educational and contextual manner. These activities integrate national character values into the use of the digital world. The objective of this activity is to enhance character-based digital culture among elementary school students through a game-based approach. The participants were elementary school students in Rawamangun, East Jakarta. The method employed is an educational and game-based training approach. The evaluation results indicate an improvement in participants’ understanding of character-based digital culture. Therefore, games-based activities can serve as an effective alternative learning model for fostering national character values in digital interactions.
Environmental Cleanliness in Maintaining Public Health in Lapangan Merdeka Medan Yasir Riady; Melisa Arisanty; Eko Kuswanti; Sri Sukatmi; Muhammad Firman Karim; Muhammad Ajmal
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Aktual: Jurnal Pengabdian Kepada Masyarakat May 2025
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v3i2.390

Abstract

Background of the study: Environmental cleanliness is an important factor in maintaining public health and environmental sustainability.Purpose and scope of the paper: Students of Universitas Terbuka Medan play an active role in increasing public awareness through environmental cleanliness socialization activities carried out at Merdeka Square, Medan.Methods: The methods used in the socialization include counseling, waste management demonstrations, and clean-up actions involving the local community. The results of the activities show an increase in public awareness and participation in maintaining environmental cleanliness.Results: With this socialization, it is hoped that a sustainable culture of caring for the environment will be created among the people of Medan.Conclusion : Through adequate facilities, the active role of cleaners, and high public awareness, the cleanliness of Merdeka Square can be well maintained.
Mapping Generational Digital Literacy and Internet Usage Patterns in Open and Distance Learning: A K-Means Clustering Analysis Selly Anastassia Amellia Kharis; Melisa Arisanty; Anton Robiansyah; Arman Haqqi Anna Zili
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 3 (2026): September (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i3.20354

Abstract

This study aims to map digital literacy and internet-use patterns among multigenerational new students in open and distance learning (ODL) and to determine whether the resulting profiles are differentiated solely by generation or also by occupational and behavioral characteristics. A quantitative exploratory design with K-Means cluster analysis was applied to data from 4,371 new students at Universitas Terbuka Jakarta. The analysis integrated generational profile, occupation, internet-access time, dominant online activity, preferred social-media platform, daily social-media duration, and digital-literacy classification. The Elbow Method indicated a five-cluster solution. The cluster represented 17.00%, 24.94%, 18.39%, 9.40%, and 30.27% of respondents, respectively. Overall, 62.18% of students were classified as High and 35.69% as Very High in digital literacy, while only 2.13% were Satisfactory and none were Low or Very Low. Cluster 3, dominated by Generation Y private employees, contained 97.01% Very High-literacy students, whereas Cluster 5, also dominated by Generation Y private employees, contained 98.49% High-literacy students. Generation Z appeared across three clusters with distinct access timed and online activities. These findings show that generation alone does not adequately explain digital-literacy patterns in ODL; occupational background and digital-use behavior provide additional differentiation. The results supports cluster-based digital-literacy support, flexible learner services, and targeted skill development in ODL.
Co-Authors Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Ahmad Jum’a Khatib Nur Ali Ajmal, Muhammad Alpin Herman Saputra Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Ardiasih, Lidwina Sri Arman Haqqi Anna Zili Batti, Steviani Bintarti, Arifah Budi Darmawan Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Edward Zubir Eka Evriza Eko Kuswanti Eko Kuswanti Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Habieb Pahlevi Irmayanti, Meiselina Isma Dwi Fiani Isma Fiani Kamrin Mir Karim, Muhammad Firman Khaerul Anam Kristiana Dewi, Danar Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati Lina Gurung M. Firman Karim Majidah Majidah Maulidia Permatasari, Sri Milde Wahyu Moh Muzammil Moh. Syarif Muhammad Ajmal Muhammad Ajmal Muhammad Fauzi Hafa Muhammad Firman Karim Nadya Aufa Paramitha Nani Kurniasari Nila Kusuma Windrati Nindira Cahyani Norizan Baba Rahim Novia Nazla Nugroho, Dhimas Setyo Nurhasanah Nurmala Pangaribuan Nurul Salsabilah Pangesti, Nadya Rahma Patricia Marbun Pesi Suryani Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Putri, Agustiani Qonitah, Laity Raesita Rakhmawati Rosadi Rahmat Budiman Rahmawati, Devie Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sajida Humaira Sarah Novita Diah Sediyaningsih, Sri Selly Anastasia Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita, Wiratri Yasir Riady Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi