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All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC Journal of Business Management Education (JBME) Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA WIDYAKALA JOURNAL Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Administrasi dan Manajemen Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Studi Sosial dan Politik JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Pendidikan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Wawasan: Jurnal Kediklatan Balai Diklat Keagamaan Jakarta JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Kewarganegaraan Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Ikomik: Jurnal Ilmu Komunikasi dan Informasi Librarianship In Muslim Societies Aktual : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Pedagogy and Teacher Education Jurnal Abdimas Cendekiawan Indonesia Journal of Digital Scholarship in Archives and Information
Melisa Arisanty
Universitas Pembangunan Jaya
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Pengalaman dan Perspektif Pendidik terhadap Penggunaan ChatGPT dalam Pengajaran Kharis, Selly Anastassia Amellia; Arisanty, Melisa; Zili, Arman Haqqi Anna
JURNAL PENDIDIKAN Vol 33 No 1 (2024): March
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jp.v33i1.5004

Abstract

Perkembangan teknologi khususnya pada kecerdasan buatan semakin berkembang. Salah satu kecerdasan buatan adalah Chat Generative Pre-trained Transformer (ChatGPT). ChatGPT digunakan dalam berbagai aspek termasuk dalam bidang pendidikan. Penelitian ini bertujuan untuk mengeksplorasi pengalaman dan perspektif para pendidik terhadap penerapan ChatGPT dalam proses pengajaran. Metode penelitian kualitatif digunakan untuk mendapatkan wawasan melalui kuesioner yang disebarkan kepada pendidik baik dosen maupun guru. Hasil penelitian menunjukkan bahwa pendidik memiliki berbagai pandangan terkait dengan penggunaan ChatGPT dalam pembelajaran. Sebanyak 54,3% pendidik setuju bahwa ChatGPT merupakan chatbot yang mudah digunakan dan membuat perbedaan signifikan dalam produktivitas atau efisiensi dalam pekerjaan pendidik. Sebanyak 48,6% pendidik juga setuju bahwa ChatGPT efektif dalam menghasilkan konten atau materi pembelajaran. Penelitian menunjukkan bahwa meskipun ChatGPT dapat menjadi alat yang berguna untuk memberikan bantuan dalam pengajaran namun sebagian besar guru tetap melakukan verifikasi atau mencari ulang informasi yang diberikan oleh ChatGPT dengan sumber lainnya. Beberapa cara telah dilakukan pendidik untuk mencegah penyalahgunaan ChatGPT oleh peserta didik dalam proses pembelajaran, mulai dari dengan membiasakan peserta didik menjawab dengan menggunakan penjelasan sendiri disertai dengan sumber yang valid, menginformasikan di awal pembelajaran bahwa ChatGPT boleh dipergunakan namun bukan sebagai satu-satunya sumber dalam memberikan jawaban, menanamkan pentingnya critical thinking, dan melakukan ujian secara lisan untuk menguji jawaban peserta didik.
PENGGUNAAN GOOGLE TRENDS DALAM PERENCANAAN STRATEGI DIGITAL MARKETING PERGURUAN TINGGI JARAK JAUH DI INDONESIA Kharis, Selly Anastassia Amellia; Arisanty, Melisa; Putri, Agustiani; Zili, Arman Haqqi Anna
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 15, No 3 (2024): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v15i3.22038

Abstract

Abstrak: Perkembangan teknologi informasi dan internet telah memberikan dampak yang signifikan pada dunia pendidikan, khususnya dalam pendidikan jarak jauh. Seiring dengan meningkatnya persaingan di antara perguruan tinggi jarak jauh di Indonesia, penting bagi mereka untuk mengadopsi strategi pemasaran digital yang efektif guna mencapai audiens target yang lebih luas dan meningkatkan daya saing mereka. Salah satu alat yang dapat digunakan dalam perencanaan strategi pemasaran digital adalah Google Trends. Penelitian ini bertujuan untuk mengeksplorasi penggunaan Google Trends dalam perencanaan strategi digital marketing perguruan tinggi jarak jauh di Indonesia. Metode penelitian yang digunakan adalah mixed method yang mengintegrasikan metode kuantitatif dan kualitatif. Data yang digunakan berasal dari data pada Google Trends. Hasil penelitian ini menunjukkan bahwa penggunaan Google Trends dapat memberikan wawasan yang berharga dalam memahami minat calon mahasiswa terkait dengan pendidikan jarak jauh di Indonesia. Melalui analisis data tren pencarian, perguruan tinggi jarak jauh dapat menyusun perencanaan strategi pemasaran mencakup beberapa hal, antara lain mengidentifikasi waktu melakukan promosi, menggunakan “Related Queries” untuk mencari kata kunci baru, mencari topik yang sedang trending, memetakan lokasi atau region yang perlu ditarget, dan analisa perbandingan kata kunci untuk mendapatkan keyword terbaik.Abstract:  The development of information technology and the internet has had a significant impact on the field of education, especially in distance learning. With the increasing competition among distance learning universities in Indonesia, it is crucial for them to adopt effective digital marketing strategies to reach a broader target audience and enhance their competitiveness. One tool that can be used in digital marketing strategy planning is Google Trends. This research aims to explore the use of Google Trends in the digital marketing strategy planning of distance learning universities in Indonesia. The research method used is a mixed method that integrates quantitative and qualitative methods. The data used comes from Google Trends data. The results of this research indicate that the use of Google Trends can provide valuable insights into understanding the interest of prospective students related to distance education in Indonesia. Through the analysis of search trend data, distance learning universities can develop marketing strategy plans that include several aspects, such as identifying the optimal timing for promotions, using “Related Queries” to discover new keywords, identifying trending topics, mapping locations or regions that need to be targeted, and conducting keyword comparison analysis to find the best keywords.
Brand Awareness and Brand Association in Continuing Studies at Open and Distance Higher Education Sediyaningsih, Sri; Rachman, Ace Sriati; Ardiasih, Lidwina Sri; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Ilmu Komunikasi Vol 21 No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8843

Abstract

Distance Education has great potential to become a model for the world's future education. The rapid development of technology, the demands of the global professional world, as well as various extraordinary events, such as the COVID-19 pandemic which could recur at any time, are the main reasons for the need to implement distance education. Therefore, to maintain the existence of distance education, research is needed that can look at perceptions of brand equity, namely brand awareness and brand association with perceived quality. This research aims to explain how society accepts open and distance state colleges, particularly among students in Indonesia. The research subjects were 812 respondents obtained through probability sampling using multistage random sampling from three regions in Indonesia, namely Vocational High School Bina Warga Bandung representing western Indonesia, Public High School 16 Makassar representing Central Indonesia, and Public High School 1 Jayapura representing the eastern part of Indonesia. The results of the research show that there is a strong relationship between brand awareness and community brand association on the desire to continue studying at open and distance higher education institutions. This research providing recommendations for PTJJ should not only focus on promotion/marketing strategies to increase interest in continuing community studies at PTJJ but also focus on strategies that can increase brand equity.
Innovation of Marketing Media through the Creative Digital Brochure with Local Wisdom Wiradharma, Gunawan; Arisanty, Melisa; Riady, Yasir; Anam, Khaerul; Adamy, Zulham
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.17589

Abstract

This article discusses marketing strategies related to the services of prospective millennial students through creative digital brochures based on local wisdom for Universitas Terbuka, Indonesia. The content in the existing printed brochure does not match the characteristics of millennial students and does not yet display the locality. As a solution, digital brochures can be a new medium for presenting products offered by universities as a cutting-edge innovation. Therefore, this research was conducted to design a creative digital brochure that contains local wisdom. In-depth interviews with prospective millennial students and the marketing team were conducted to obtain appropriate design input. Comprehensive results were obtained through this research which included components, the procedure, and design of creative digital brochures that are more attractive, and persuasive, and have the potential to increase the interest of the millennial generation in choosing Universitas Terbuka. The presence of this creative digital brochure can be an alternative branding tool to persuade the wider community, especially the millennial generation who are one of the main target markets.
Communication and Community: The Community Service to Optimize for Computer Literacy and Internet Training for Bekasi Societies Karim, Muhammad Firman; Riady, Yasir; Arisanty, Melisa; Majidah, Majidah; Riady, Hamdi; Hendrayana, Angga Sucitra
Librarianship in Muslim Societies Vol. 2 No. 2 (2023): Librarianship in Muslim Societies
Publisher : Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/lims.v2i2.34886

Abstract

Indonesia has a degree of literacy capacity; however, the reading interest in the community is still highly concerning; hence, the volunteer is required to increase information literacy and digital transformation so that the country can compete globally. Information literacy is one of the qualities necessary for a person to possess, particularly in today's world of intense international rivalry and rapid digital transformation. Information Literacy is required due to the rapid development of information so the need for information literacy is necessary. The most important reason is that everyone needs to recognize that there is a great deal of information circulating. This study aims to describe the implementation of community service in optimizing computer literacy and internet training for the Bekasi Society. This study used community-based research (CBR) as the method, particularly in advancing communication and information technology, which highly supports the dissemination of information to the public as a whole. The finding shows that there is an improvement in participants’ information literacy abilities and their capacity to use computers and the internet. All participants in the Community Service comprehended the methods to search for information via the internet, create and produce engaging learning materials, and use computers and current media to support the learning process. 
From Information to Empowerment: Refining Indonesia’s Crisis and Risk Communication Model through Digital Literacy Nani Kurniasari; Arisanty, Melisa
Journal of Digital Scholarship in Archives and Information Vol. 1 No. 2 (2025): Journal of Digital Scholarship in Archives and Information
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jdsai.v1i2.120

Abstract

The COVID-19 pandemic exposed both the strengths and limits of government crisis and risk communication digitally connected but socially diverse societies such as Indonesia. Rapid dissemination was achieved, yet misinformation, declining trust, and uneven digital literacy constrained public engagement. This study examines digital literacy as a mediating factor between information provision and citizen empowerment during Indonesia’s pandemic response. Using a case study of central government communication, it analyzes regulations, public messaging, and digital engagement practices to refine an existing crisis and risk communication model. By integrating the Crisis and Emergency Risk Communication (CERC) framework and Situational Crisis Communication Theory (SCCT), the research highlights how transparency, participation, and inclusivity can be systematically embedded into government communication. Findings shows that digital literacy is not only a technical skill but also a socio-political resource shaping trust, compliance, and resilience. The proposed model shift emphasis from one-way information delivery toward participatory, trust-based, and digitally inclusive practices. While grounded in Indonesia, the study offers comparative insights for other contexts where digital innovation intersects with fragile trust and uneven preparedness. This study contributes theoretically by extending CERC and SCCT with a literacy dimension, and practically by outlining pathways for governments to foster resilience through digital literacy initiatives.
Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat; Aditya Prasetyo, Mario
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19518

Abstract

Research aim: This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics. Design/Methode/Approach: This study uses a quantitative approach with survey methods through convenience sampling with non-probability techniques. This study distributed the questionnaire link and obtained respondents from as many as 6.155 UT students in Indonesia and abroad. The results of this study are the marketing media used by UT students based on demographic characteristics, namely age, gender, region of origin, and occupation using cross-tabulation analysis. Research Finding: The formulation of the research problem is how the demographic characteristics and cross-tabulation of the use of marketing media used by UT students. Theoretical contribution/Originality: In addition, the various choices of communication media encourage audiences to use communication media to meet their needs. Before determining this strategy, UT needs to know the marketing media used by students when they search for and obtain information about the open and distance higher education system. Practitionel/Policy implication: The implication of this research is the first step in making marketing and promotion strategies and knowing the effective and efficient use of marketing media. Research limitation: Students at Universitas Terbuka have different characteristics from those at other institutions, which can be seen in demography, geography, psychography, and behavior. To increase the Gross Enrollment Rate for Higher Education, UT has a target of one million students in 2024, so a planned, effective, and efficient marketing and promotion strategy is needed, as well as on target.
Enhancing Self-Regulated Learning in Distance Education through SQ3R and Concept Mapping: Supporting SDG 4 on Quality Education Eko Kuswanti; Pesi Suryani; Melisa Arisanty; Sri Sukatmi
Jurnal Penelitian Pendidikan IPA Vol 12 No 4 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i4.14686

Abstract

This study examines the effectiveness of a dual-strategy intervention—SQ3R and concept mapping—in enhancing students’ comprehension and self-regulated learning (SRL) in an online distance learning context at Universitas Terbuka, Indonesia, contributing to SDG 4 (Quality Education). Using an explanatory sequential mixed-methods design, quantitative data were collected from 1.652 students through pretest–posttest measures in a one-semester course in the social sciences, followed by interviews with selected students and two instructors. Results indicate a statistically significant improvement in posttest scores (p < 0.001), although the effect size is small (d = 0.24). The strongest gains occurred in reading comprehension (SQ3R), with moderate improvements in concept mapping, while SRL gains remained limited. Qualitative findings suggest that students developed better reading structure, organization, and confidence; however, these did not fully translate into sustained metacognitive behaviors such as time management and reflective learning. This indicates that the intervention effectively improved cognitive and organizational skills but had limited short-term impact on deeper SRL habits. The study highlights the need for sustained scaffolding to develop SRL in distance education and supports the integration of structured learning strategies to improve learner autonomy.
Utilization of Digital Technology in Improving BPJS Ketenagakerjaan Services Novia Nazla; Nurhasanah; Nurul Salsabilah; Patricia Marbun; Habieb Pahlevi; Lina Gurung; Melisa Arisanty
Journal of Digital Scholarship in Archives and Information Vol. 1 No. 1 (2025): Journal of Digital Scholarship in Archives and Information
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jdsia.v1i1.28

Abstract

Background of Study: The rapid development of digital technology has encouraged public service institutions like BPJS Ketenagakerjaan to improve their service delivery quality, particularly in response to increasing demands for accessibility and efficiency. Aims and Scope Paper: This study aims to explore how digital technology—particularly applications such as SIPP Online and Jamsostek Mobile (JMO)—has transformed service delivery at BPJS Ketenagakerjaan, especially in underdeveloped and rural areas. Methods: This research employs a descriptive qualitative method, drawing on literature reviews and direct insights gained through internship experience. Data were interpreted thematically based on field observations and analysis of institutional practices. Result: Findings reveal that digital platforms have significantly enhanced user reach, responsiveness, and satisfaction. However, implementation is still hindered by limited digital literacy, infrastructure constraints, and technical issues such as system errors and biometric verification failures. Conclusion: The study underscores the need for continuous digital infrastructure development, user education, and the strengthening of digital ecosystems to ensure inclusive and sustainable service delivery. It offers strategic recommendations to support BPJS Ketenagakerjaan in adopting a user-oriented digital transformation that aligns with data privacy and security standards.
Social Media Content As Predictor Of Mindset And Communication Among Central Java Gen Z Workers Kristiana Dewi, Danar; Arisanty, Melisa; Riady, Yasir; Ajmal, Muhammad; Bintarti, Arifah
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/awnpzj14

Abstract

This study analyzes the relationship between social media consumption shapes the mindset and communication patterns of Generation Z in professional settings. Drawing on a survey of 432 participants and applying Pearson correlation, Kruskal-Wallis, and multiple linear regression analyses, the research found that the duration of social media use is not statistically significantly related to Generation Z's mindset, though it shows a marginal association with communication model scores. By contrast, the nature of the content consumed has a notable influence: motivational, business, and educational content are associated with a growth mindset, whereas passive entertainment content tends to reinforce a fixed mindset. Regression results further indicate that content type and content relatability are the strongest predictors of both mindset and communication orientation, jointly explaining approximately 30% of the variance observed. These results underscore the critical role of digital literacy in content selection over mere screen time. Additionally, the study reveals gender-based variations in content preferences, with male users favoring self-improvement content and female users showing broader engagement with entertainment and lifestyle content, with implications for cross-generational communication strategies. The findings offer practical recommendations for educational institutions, corporate entities, and digital platforms to enhance content literacy and foster more effective intergenerational communication in the workplace.
Co-Authors Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Ahmad Jum’a Khatib Nur Ali Ajmal, Muhammad Alpin Herman Saputra Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Ardiasih, Lidwina Sri Arman Haqqi Anna Zili Batti, Steviani Bintarti, Arifah Budi Darmawan Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Edward Zubir Eka Evriza Eko Kuswanti Eko Kuswanti Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Habieb Pahlevi Irmayanti, Meiselina Isma Dwi Fiani Isma Fiani Kamrin Mir Karim, Muhammad Firman Khaerul Anam Kristiana Dewi, Danar Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati Lina Gurung M. Firman Karim Majidah Majidah Maulidia Permatasari, Sri Milde Wahyu Moh Muzammil Moh. Syarif Muhammad Ajmal Muhammad Ajmal Muhammad Fauzi Hafa Muhammad Firman Karim Nadya Aufa Paramitha Nani Kurniasari Nila Kusuma Windrati Nindira Cahyani Norizan Baba Rahim Novia Nazla Nugroho, Dhimas Setyo Nurhasanah Nurmala Pangaribuan Nurul Salsabilah Pangesti, Nadya Rahma Patricia Marbun Pesi Suryani Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Putri, Agustiani Qonitah, Laity Raesita Rakhmawati Rosadi Rahmat Budiman Rahmawati, Devie Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sajida Humaira Sarah Novita Diah Sediyaningsih, Sri Selly Anastasia Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita, Wiratri Yasir Riady Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi