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All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC Journal of Business Management Education (JBME) Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA WIDYAKALA JOURNAL Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Administrasi dan Manajemen Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Studi Sosial dan Politik JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Pendidikan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Wawasan: Jurnal Kediklatan Balai Diklat Keagamaan Jakarta JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Manajemen dan Pemasaran Jasa IJOEM: Indonesian Journal of Elearning and Multimedia Finger : Jurnal Ilmiah Teknologi Pendidikan Librarianship In Muslim Societies Aktual : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Pedagogy and Teacher Education Jurnal Abdimas Cendekiawan Indonesia Journal of Digital Scholarship in Archives and Information
Melisa Arisanty
Universitas Pembangunan Jaya
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Wonderful Indonesia Campaign As Indonesia’s Nation Branding On Digital Media Rosadi, Raesita Rakhmawati; Wiradharma, Gunawan; Arisanty, Melisa
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13514

Abstract

Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
Digital Flaming Phenomenon: Flamer Reasons Behind “Freedom of Expression” on Social Media Arisanty, Melisa; Riady, Yasir; Robiansyah, Anton; Permatasari, Sri Maulidia; Pangesti, Nadya Rahma
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.19645

Abstract

Generally, people use social media as a real-life reference. Social media provides freedom to share information, usually called 'content'. Every day, millions of pieces of information are absorbed and enjoyed by many people. This includes 'rubbish' information such as verbal abuse, swearing, and blasphemy. Freedom of expression has gone beyond borders. This phenomenon is called Digital Flaming. Digital Flaming is a detrimental behavior, both for the flamers and their victims. The impact that occurs most often attacks a person's mental state. Digital flaming occurs due to specific motivations or factors. This research aims to critically discuss a person's motivations for digital flaming on social media. The method used is qualitative, conducted in-depth interviews and focus group discussions with informants. This research shows that digital flaming occurs based on six motivations: fanaticism, incitement, spontaneous emotions, low literacy, anonymity through second accounts, and lack of empathy. The causal factors and various motivations identified in this research are the basis for determining strategies for preventing flaming behavior on social media. This way, we can minimize flaming on social media in the future.
The User Experience and Perception in Education of Digital Books in Librarians' Approaches to Library Services in Tangerang Fitriani, Desi; Riady, Yasir; Evriza, Eka; Kuswanti, Eko; Sukatmi, Sri; Arisanty, Melisa; Karim, Muhammad Firman; Ajmal, Muhammad; rahim, Norizan Baba
Indonesian Journal of Pedagogy and Teacher Education Vol. 3 No. 2 (2025): Indonesian Journal of Pedagogy and Teacher Education (August 2025)
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijopate.v3i2.395

Abstract

Background of Study:Librarian attitudes significantly influence user satisfaction and engagement in library services. Positive interaction between librarians and users fosters a welcoming environment and enhances service effectiveness. Aims and Scope of Paper:This research aims to explore both the attitudes of librarians in providing services and users’ perceptions of those attitudes at the Tangerang Regency Library and Archives Office. Methods:A qualitative descriptive approach was employed. Data were collected through observation and interviews with three library users selected via purposive sampling. The data analysis followed three steps: data reduction, data presentation, and drawing conclusions. Result:Findings indicate that the average number of visitors to the Tangerang Regency Library and Archives Office from 2022 to 2023 was approximately 136,270. Users generally perceive librarians as friendly and kind. However, users often need to initiate interaction before receiving assistance, indicating a lack of proactive service. This shows that while the overall demeanor of librarians is positive, there remains a gap in attentiveness and sensitivity to user needs. Conclusion:Although librarians are perceived positively in terms of friendliness, service delivery can be improved by fostering a more proactive and responsive approach to user needs. These findings highlight the importance of continuous professional development for librarians to enhance user experience.
Unravelling the Drivers of Digital Literacy in Indonesia’s Distance Learning Era Kharis, Selly Anastassia Amellia; Septiarini, Tri Wijayanti; Zili, Arman Haqqi Anna; Arisanty, Melisa; Permatasari, Sri Maulidia
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 16, No 4 (2025): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v16i4.34482

Abstract

In Indonesia’s rapidly evolving distance learning landscape, digital literacy has become a critical competency for ensuring academic quality and ethical online engagement. However, existing assessments often focus narrowly on technical skills, overlooking behavioral and ethical dimensions that are equally essential in digital environments. This study aims to identify the key factors influencing digital literacy among students in Indonesia's distance learning environment, focusing on Universitas Terbuka. Utilizing a Random Forest algorithm, the research involves data preprocessing, model development and evaluation, and feature importance analysis to determine the most influential predictors. The findings reveal that digital ethics and behavioral aspects-such as academic integrity, proper citation practices, and responsible social media conduct- are the strongest indicators of digital literacy, whereas technical proficiency in e-learning platforms plays a less dominant role. This study's novel use of Machine Learning offers a methodological contribution to the assessment of digital literacy in educational settings. Based on these insights, the paper recommends a holistic approach to digital literacy education at Universitas Terbuka, advocating for programs that integrate technical training with robust digital ethics instruction, including awareness of citation, plagiarism, communication etiquette, privacy, and responsible information dissemination.
Identitas City Branding, Analisis Tampilan Identitas Daerah pada Cover Infografis Bekraf RI Wiradharma, Gunawan; Arisanty, Melisa; Riady, Yasir; Anam, Khaerul; Prasetyo, Mario Aditya
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 8 No. 1 (2023)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v8i1.1589

Abstract

The Creative Economic Agency of the Republic of Indonesia (Bekraf RI) has produced 57 infographics throughout 2016-2018 from Independent Assessment of Creative City/ District for Indonesia (PMK3I). One of the exciting parts of those infographics is the cover related to city branding's identity in developing the creative economy in an area. This study aims to determine what identities are displayed in city branding. This research used the theory of city image management by Kavaratzis. The methodology used is descriptive qualitative with content analysis techniques. The research data used are infographics cover of Creative Economic Agency of the Republic of Indonesia in Malang, Yogyakarta, and Jakarta. The data collection technique was carried out by in-depth interviews with informants who worked in the tourism sector government agencies and were native to those areas. In representing cities/regions in Indonesia, physical buildings, cultural products, and community characters are always connected to their local identity.
Creative Digital Literacy in Reducing War Flaming on Social Media Arisanty, Melisa; Riady, Yasir; Amellia Kharis, Selly Anastassia; Sukatmi, Sri; Zubir, Edward; Ajmal, Muhammad
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40154

Abstract

War flaming constitutes one of the perilous practices prevalent on social media platforms. This might result in discomfort associated with social media usage, leading to melancholy, anxiety, excessive worry, and disturbances in mental health. War Flaming has become a prominent issue that necessitates enhancing digital literacy on social media platforms. This study employed a qualitative methodology, with data collected through observation, in-depth interviews, and Focus Group Discussions (FGD). Informants were selected using standard case sampling. The selected informants include the Directorate of IKP from the Ministry of Communication and Information of the Republic of Indonesia, SiBerkreasi, digital technology and culture experts, and specialists in social campaigns. The findings indicated that digital literacy building aimed at mitigating war flaming on social media involved creating innovative social campaigns through pertinent language and a human-centric literacy approach. This strategy seeks to engage Generation Z, empowering youth communities as proactive advocates against hoax narratives on social media. It emphasizes collaboration among governmental entities, community leaders, and journalists within the anti-war flaming educational initiative, alongside the optimization of TikTok and Instagram for disseminating positive content, and partnerships with young influencers to promote the significance of digital reputation. Creative digital literacy, facilitated by social campaigns and multisectoral cooperation, effectively mitigates war flaming on social media, enhances Gen Z awareness, and promotes mental health through affirmative material.
Preferensi dan perilaku pemanfaatan media mahasiswa perguruan tinggi jarak jauh Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4281

Abstract

Persaingan perguruan tinggi di Indonesia sejak pandemi covid-19 dalam memperebutkan mahasiswa cukup berat karena semua kampus menyelenggarakan pendidikan jarak jauh. Melalui media pemasaran, konsumen akan lebih mudah mencari referensi sehingga tim marketing perlu mengetahui media pemasaran yang sering digunakan oleh konsumen sehingga dapat memformulasikan strategi komunikasi pemasaran untuk meningkatkan jumlah mahasiswa di PTJJ. Untuk membuat strategi pemasaran yang tepat sasaran, diperlukan suatu penelitian untuk mengoptimalisasi strategi pemasaran PTJJ agar lebih diterima oleh konsumen. Oleh karena itu, perlu untuk mengidentifikasi preferensi dan perilaku pemanfaatan media komunikasi mahasiswa PTJJ dalam rangka merancang strategi promosi efektif dan tepat sasatan. Penelitian ini menggunakan metode kuantitatif dan kualitatif (mix method). Subjek penelitian ini adalah mahasiswa UT se-Indonesia dari 39 unit layanan yang tersebar dari Banda Aceh dan Jayapura. Melalui penelitian ini didapatkan hasil mayoritas mahasiswa PTJJ menggunakan media digital, terutama media sosial sebagai media yang paling sering untuk mengakses informasi. Media sosial bisa dijadikan media efektif dalam brand awareness masyarakat agar mengetahui tentang PTJJ, sedangkan media-media lainnya, seperti televisi, radio, surat kabar, billboard dan videotron pada dasarnya masih cukup efektif, tetapi tujuannya lebih ke arah brand recalling.
Pengalaman dan Perspektif Pendidik terhadap Penggunaan ChatGPT dalam Pengajaran Kharis, Selly Anastassia Amellia; Arisanty, Melisa; Zili, Arman Haqqi Anna
JURNAL PENDIDIKAN Vol 33 No 1 (2024): March
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jp.v33i1.5004

Abstract

Perkembangan teknologi khususnya pada kecerdasan buatan semakin berkembang. Salah satu kecerdasan buatan adalah Chat Generative Pre-trained Transformer (ChatGPT). ChatGPT digunakan dalam berbagai aspek termasuk dalam bidang pendidikan. Penelitian ini bertujuan untuk mengeksplorasi pengalaman dan perspektif para pendidik terhadap penerapan ChatGPT dalam proses pengajaran. Metode penelitian kualitatif digunakan untuk mendapatkan wawasan melalui kuesioner yang disebarkan kepada pendidik baik dosen maupun guru. Hasil penelitian menunjukkan bahwa pendidik memiliki berbagai pandangan terkait dengan penggunaan ChatGPT dalam pembelajaran. Sebanyak 54,3% pendidik setuju bahwa ChatGPT merupakan chatbot yang mudah digunakan dan membuat perbedaan signifikan dalam produktivitas atau efisiensi dalam pekerjaan pendidik. Sebanyak 48,6% pendidik juga setuju bahwa ChatGPT efektif dalam menghasilkan konten atau materi pembelajaran. Penelitian menunjukkan bahwa meskipun ChatGPT dapat menjadi alat yang berguna untuk memberikan bantuan dalam pengajaran namun sebagian besar guru tetap melakukan verifikasi atau mencari ulang informasi yang diberikan oleh ChatGPT dengan sumber lainnya. Beberapa cara telah dilakukan pendidik untuk mencegah penyalahgunaan ChatGPT oleh peserta didik dalam proses pembelajaran, mulai dari dengan membiasakan peserta didik menjawab dengan menggunakan penjelasan sendiri disertai dengan sumber yang valid, menginformasikan di awal pembelajaran bahwa ChatGPT boleh dipergunakan namun bukan sebagai satu-satunya sumber dalam memberikan jawaban, menanamkan pentingnya critical thinking, dan melakukan ujian secara lisan untuk menguji jawaban peserta didik.
PENGGUNAAN GOOGLE TRENDS DALAM PERENCANAAN STRATEGI DIGITAL MARKETING PERGURUAN TINGGI JARAK JAUH DI INDONESIA Kharis, Selly Anastassia Amellia; Arisanty, Melisa; Putri, Agustiani; Zili, Arman Haqqi Anna
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 15, No 3 (2024): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v15i3.22038

Abstract

Abstrak: Perkembangan teknologi informasi dan internet telah memberikan dampak yang signifikan pada dunia pendidikan, khususnya dalam pendidikan jarak jauh. Seiring dengan meningkatnya persaingan di antara perguruan tinggi jarak jauh di Indonesia, penting bagi mereka untuk mengadopsi strategi pemasaran digital yang efektif guna mencapai audiens target yang lebih luas dan meningkatkan daya saing mereka. Salah satu alat yang dapat digunakan dalam perencanaan strategi pemasaran digital adalah Google Trends. Penelitian ini bertujuan untuk mengeksplorasi penggunaan Google Trends dalam perencanaan strategi digital marketing perguruan tinggi jarak jauh di Indonesia. Metode penelitian yang digunakan adalah mixed method yang mengintegrasikan metode kuantitatif dan kualitatif. Data yang digunakan berasal dari data pada Google Trends. Hasil penelitian ini menunjukkan bahwa penggunaan Google Trends dapat memberikan wawasan yang berharga dalam memahami minat calon mahasiswa terkait dengan pendidikan jarak jauh di Indonesia. Melalui analisis data tren pencarian, perguruan tinggi jarak jauh dapat menyusun perencanaan strategi pemasaran mencakup beberapa hal, antara lain mengidentifikasi waktu melakukan promosi, menggunakan “Related Queries” untuk mencari kata kunci baru, mencari topik yang sedang trending, memetakan lokasi atau region yang perlu ditarget, dan analisa perbandingan kata kunci untuk mendapatkan keyword terbaik.Abstract:  The development of information technology and the internet has had a significant impact on the field of education, especially in distance learning. With the increasing competition among distance learning universities in Indonesia, it is crucial for them to adopt effective digital marketing strategies to reach a broader target audience and enhance their competitiveness. One tool that can be used in digital marketing strategy planning is Google Trends. This research aims to explore the use of Google Trends in the digital marketing strategy planning of distance learning universities in Indonesia. The research method used is a mixed method that integrates quantitative and qualitative methods. The data used comes from Google Trends data. The results of this research indicate that the use of Google Trends can provide valuable insights into understanding the interest of prospective students related to distance education in Indonesia. Through the analysis of search trend data, distance learning universities can develop marketing strategy plans that include several aspects, such as identifying the optimal timing for promotions, using “Related Queries” to discover new keywords, identifying trending topics, mapping locations or regions that need to be targeted, and conducting keyword comparison analysis to find the best keywords.
Branding as Communication: Understanding Students in Continuing to Open and Distance University Sedyaningsih, Sri; Nuraryo, Imam; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.939

Abstract

Although branding is now widespread among Indonesian universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. Universities need to communicate these characteristics effectively and consistently to all of the relevant stakeholders. This study explains the influence or impact of brand awareness and brand association on the interest in continuing their studies of high school students from three areas in Indonesia, especially Universitas Terbuka (UT). This survey used 812 respondents in random clusters from three senior high school regions from three regions of Indonesia, namely Bandung representing the western area, Makassar (middle area), and Jayapura (east area). The quantitative research approach was taken as the method of this research, through pilot testing, validity, and reliability testing with the hypothesis that there is a positive relationship between brand awareness, brand association, and interest in continuing open and distance learning studies in Indonesia. The results showed that the respondents' responses indicated that the brand awareness at Universitas Terbuka as a whole is quite good, especially for brand unaware and top of mind. Both simultaneously and partially, brand awareness and brand association significantly affect interest in continuing studies at Universitas Terbuka.
Co-Authors Ace Sriati Rachman Adamy, Zulham Aditya Prasetyo, Mario Ajmal, Muhammad Alpin Herman Saputra Anastasia, Selly Andi Lopa Ginting Angga Sucitra Hendrayana, Angga Sucitra Anindhita, Wiratri Ardiasih, Lidwina Sri Arman Haqqi Anna Zili Batti, Steviani Budi Darmawan Budiman, Rahmat Danar Kristiana Dewi Dede Kurniyawan Dede Mahmudah Desi Fitriani Edward Zubir eka evriza, eka Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Imam Nuraryo Irmayanti, Meiselina Irwan Trinugroho, Irwan Isma Dwi Fiani Isma Fiani Karim, Muhammad Firman Khaerul Anam Kharis, Selly Anastasia Amelia Khatib, Ahmad Juma Kurniyawan, Dede Kuswanti, Eko Lilik Sulistyowati M. Firman Karim Majidah Majidah Maulidia Permatasari, Sri Milde Wahyu Moh. Syarif Muhammad Fauzi Hafa Nadya Aufa Paramitha Nani Kurniasari Nila Kusuma Windrati Nindira Cahyani Nugroho, Dhimas Setyo Pangesti, Nadya Rahma Prasetyo, Mario Aditya Priyana, Efraim Bavo Putra, Adi Pratama Putri, Agustiani Qonitah, Laity Raesita Rakhmawati Rosadi Rahim, Norizan Baba Rahmawati, Devie Reni Dyanasari Riady, Hamdi Riady, Yasir Robiansyah, Anton Robiansyah, Anton Rosadi, Raesita Rakhmawati Sarah Novita Diah Sediyaningsih, Sri Sedyaningsih, Sri Selly Anastassia Amellia Kharis Shintya, Zaenina Sri Maulidia Permatasari Sukatmi, Sri Tri Wijayanti Septiarini Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita Yasir Riady Yasir Riady Yulia, Irla Zubir, Edward Zul Fahmi Zul Fahmi