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Strategi Desain Label Kemasan dan Positioning Produk UMKM Kawasan Ekosistem Mangrove di Desa Tengin Baru Panggulu Ahmad Ramadhani Utoro; Nurul Puspita Palupi; Yulian Andriyani; Marwati Marwati; Maulida Rachmawati; Esti Handayani Hardi; Rita Diana; Haris Retno Susmiyati
ABDIKU: Jurnal Pengabdian Masyarakat Universitas Mulawarman Vol. 2 No. 1 (2023): ABDIKU : Jurnal Pengabdian Masyarakat Universitas Mulawarman
Publisher : Fakultas Kehutanan dan Lingkungan Tropis, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32522/abdiku.v2i1.518

Abstract

ABSTRACT Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the country's economy, particularly in Indonesia. Instructions to improve the quality and modernization of cooperatives and MSMEs in efforts to build an inclusive economy have been issued by the President of the Republic of Indonesia. MSMEs face increasing challenges in the face of global markets and digitalization. The use of technology has become one of the skills that MSME players must master, in addition to finance and investment. To face all of this, improving MSME productivity can be achieved through proper positioning and design on packaging labels. Increasing sales needs to be approached with the creativity of MSME players in utilizing existing technology. Product photos can increase consumer purchasing interest. Presenting attractive photos that are genuine images of the products being sold provides added value to increase consumer purchasing interest in the product, especially in the food sector. This training activity was carried out in Tengin Baru Village, Sepaku District, Penajam Paser Utara Regency. Target of this activity is the community and MSME players in the mangrove ecosystem area and close to the National Capital Region (NCR) of Nusantara. The goal of this activity is to increase understanding of the function of label design and product positioning as well as product photos in improving product quality and increasing consumer purchasing interest. The results of the training have a significant effect on increasing the insights of the community, especially MSME players, in the function of packaging label design and product photos. Keywords: Design; Label; Packaging; Product Image; MSMEs ABSTRAK Usaha Mikro, Kecil dan Menengah (UMKM) merupakan ujung tombak dari perekonomian negara, khususnya Indonesia. Instruksi untuk peningkatan kualitas dan modernisasi koperasi serta UMKM dalam upaya membangun ekonomi inkusif telah dilakukan oleh Presiden Republik Indonesia. Tantangan UMKM semakin besar dengan dihadapkan kepada pasar global dan digitalisai. Pengusaan teknologi menjadi salah satu skill yang harus dikuasai oleh para pelaku UMKM. Selain keuangan dan investasi. Untuk mengadapi semua itu, dalam meningkatkan produktivitas UMKM dapat melalui positoning yag tepat dan desain pada label kemasan. Peningkatan penjualan perlu didekati dengan kreativitas para pelaku UMKM dalam memanfaatan teknologi yang sudah ada. Foto Produk dapat meningkatkan minat beli konsumen. Penyajian foto yang menarik dan merupakan gambar asli dari produk yang akan dijual menjadi nilai tambah tersendiri untuk meningkatkan minat beli konsumen terhadap produk tersebut. Terutama pada produk pangan. Kegiatan pelatihan ini di laksanakan di Desa Tengin Baru, Kecamatan Sepaku, Kabupaten Penajam Paser Utara. Sasaran kegiatan ini adalah masyarakat dan pelaku UMKM di kawasan ekosistem mangrove dan dekat dengan kawasan Ibu Kota Negara (IKN) Nusantara. Sedangkan tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang fungsi desain label dan positoning produk serta foto produk dalam meningkatkan kualitas produk dan meningkatkan minat beli dari konsumen. Hasil dari pelatihan memberikan efek yang cukup signifikan terhadap penambahawan wawasan dari masyarakat khususnya pelaku UMKM dalam fungsi desain label kemasan dan foto produk. Kata kunci: Desain; Foto Produk; Kemasan; Label, UMKM
Peningkatan Pengetahuan dan Keterampilan Masyarakat dalam Penanaman Mangrove melalui Sekolah Lapang di Muara Kembang Kalimantan Timur Hardi, Esti Handayani; Wendrika, Wendrika; Maulina Agriandini
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.2.248-256

Abstract

Muara Kembang is a sub-districts in Muara Jawa District, Kutai Kartanegara Regency, East Kalimantan Province, which borders the coast, so mangrove forests dominate its area. Deforestation of mangrove to be converted into ponds causes a decrease in the area of mangrove forests. Since 2001, the government has intensively rehabilitated mangroves and encouraged communities to plant mangroves independently. Planting mangroves in ponds differs from planting in coastal areas based on planting patterns and plant types. This field school aims to increase coastal communities' understanding of the importance of mangrove ecosystems and increase skills in planting mangroves, especially in active pond areas. The activities were carried out over two days at the Muara Kembang Village Hall. This activity was divided into two stages: lectures by resource people, discussions for the first stage and a mangrove planting simulation for the second stage. The data collection method was through a questionnaire, which was analyzed descriptively before and after training. Based on the results obtained, it can be concluded that the understanding of field school participants has increased regarding the importance of mangrove ecosystems for the aquatic environment, coastal areas, and aquatic animals. Apart from that, participants also know and practice directly how to plant propagules according to the conditions of the surrounding waters. After this training, the participants' knowledge and abilities of mangroves and their planting can be implemented to plant mangroves in ponds.
Pelatihan Olahan Produk Berbasis Ikan di Ekosistem Mangrove: Upaya Peningkatan Nilai Ekonomi Utoro, Panggulu Ahmad Ramadhani; Andriyani, Yulian; Rachmawati, Maulida; Palupi, Nurul Puspita; Hardi, Esti Handayani
Journal of Research Applications in Community Service Vol. 4 No. 2 (2025): Journal of Research Applications in Community Service
Publisher : Universitas Nahdlatul Ulama Sunan Giri Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/jarcoms.v4i2.4225

Abstract

Desa Tengin Baru dan Bumi Harapan memiliki potensi besar sebagai desa strategis pendukung perekonomian Ibu Kota Negara (IKN) Nusantara. Salah satu sumber daya utama yang dapat dimanfaatkan adalah ekosistem mangrove, yang memiliki peran penting dalam menjaga keseimbangan lingkungan serta mendukung sektor perikanan. Program pengabdian ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai pengolahan hasil perikanan dari ekosistem mangrove, desain kemasan dan pelabelan, serta teknik fotografi produk guna meningkatkan nilai ekonomi produk. Metode yang digunakan meliputi sosialisasi dan pelatihan dengan pendekatan Participatory Action Research (PAR). Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta terkait aturan pelabelan, diversifikasi produk berbasis perikanan, serta keterampilan fotografi produk. Kesimpulan dari kegiatan ini adalah pelatihan mampu meningkatkan kapasitas masyarakat dalam mengolah hasil perikanan secara inovatif dan berkelanjutan. Disarankan agar program lanjutan mencakup aspek legalitas, perizinan, serta strategi pemasaran untuk keberlanjutan ekonomi masyarakat setempat.
Provide assistance in preparing herbal fish to manage diseases and productivity in freshwater, collaborating with "KOPER BASAH.": Pendampingan pembuatan jamu ikan, untuk penanggulangan penyakit dan peningkatan produksi budidaya ikan air tawar bersama “KOPER BASAH” hardi, Esti Handayani; Saptiani, Gina; Agustina, Agustina; Reynata, Ricko; Rahmah, Nur Rini; Jolpano, Andre
ANDIL Mulawarman Journal of Community Engagement Vol. 2 No. 4 (2025): ANDIL Mulawarman J Comm Engag
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M), Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/v2i4.178186

Abstract

The initiative to aid in the formulation of herbal medication for fish, targeting disease management and enhancing freshwater fish farming output alongside "KOPER BASAH," is implemented to instruct fish farmers in the creation of herbal remedies from indigenous flora for disease control in tilapia aquaculture. This activity involves detecting issues such as elevated death rates owing to pathogen assaults; facilitating the preparation of herbal medicine; assessing the efficacy of the produced herbal medicine; and monitoring and analyzing its impact on tilapia output. Knowledge pertaining to the signs of fish afflicted by infections and the management of diseased fish has augmented by 25-50%. Knowledge of plant kinds with antibacterial and immunostimulant properties increased by 30-50%, while abilities in herbal medicine preparation improved by up to 60%. This activity enhances the value of locally accessible raw materials and optimizes tilapia farming production in a secure, cost-effective, and sustainable manner. This research is anticipated to be a prudent advancement for the community in tilapia aquaculture by adhering to Good Aquaculture Practices and guaranteeing food safety of the resultant fisheries items.
INFEKSI Aeromonas hydrophila MELALUI JALUR YANG BERBEDA PADA IKAN NILA (Oreochromis niloticus) DI LOA KULU KUTAI KARTANEGARA KALIMANTAN TIMUR Handayani Hardi, Esti; Agus Pebrianto, Catur; Hidayanti, Triesna; Tri Handayani, Rizki
Jurnal Kedokteran Hewan Vol 8, No 2 (2014): September
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21157/j.ked.hewan.v8i2.2632

Abstract

Tujuan penelitian ini adalah mengetahui patogenisitas bakteri Aeromonas hydrophila (A. hydrophila) yang diinfeksi dengan jalur yang berbeda yaitu melalui perendaman, pakan, injeksi intraperitoneum dan injeksi intramuskular. Kepadatan bakteri 10 10 cfu/ml bakteri A. hydrophila diinfeksikan pada ikan nila berukuran 15 g melalui empat jalur infeksi yang berbeda. Dari hasil pengamatan diketahui bahwa in feksi melalui perendaman, pakan, injeksi intraperitoneum, dan injeksi intramuskular merupakan port entry atau jalan masuk bakteri A. hydrophila terhadap ikan nila yang bermakna bakteri mampu menyebarkan virulensi (menyebabkan ikan sakit dan atau mati) melalui air (media hidup), saluran pencernaan melalui rongga perut, dan melalui pembuluh darah. Kondisi ini dapat dilihat dari perubahan pada pola renang, penurunan nafsu makan, patologi anatomis organ dalam dan luar serta perubahan gambaran darah. Infeksi bakteri A. hydrophila melalui penyuntikan merupakan jalur infeksi yang menyebabkan ikan nila mengalami kematian lebih cepat dan lebih banyak dibandingkan dengan jalur infeksi melalui pakan dan perendaman. Namun injeksi melalui muskular merupakan jalur infeksi yang menyebabkan kematian lebih cepat. Infeksi melalui injeksi merupakan infeksi yang juga menyebabkan perubahan pada pola renang, patologi anatomi lebih cepat dibandingkan dengan jalur infek si yang lain.
Pendampingan Pembuatan dan Aplikasi Herbal Probiotik untuk Budidaya Ikan Lele pada Pokdakan RSB Fisheries Family Hardi, Esti Handayani; Agriandini, Maulina
ANDIL Mulawarman Journal of Community Engagement Vol. 1 No. 3 (2024): ANDIL Mulawarman J Comm Engag
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M), Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/andil.v1i3.1438

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The regional and national governments want fish farming to boost the community's income. A tarpaulin tank catfish farming demonstration plot was provided by the Indonesian Ministry of Maritime Affairs and Fisheries to Pokdakan RSB Fisheries Family. Freshly stocked catfish seeds died 100% during growing. Mulawarman University trains and assists Pokdakan in using probiotic herbs to promote catfish seed resilience and growth. On March 23–24, 2024, the Pokdakan Cultivation Pond will host this event. The program begins with an introduction to herbal medicine and fish probiotics, then covers how to create them, how to use them in catfish farming, and survival and growth monitoring. The exercise involved 10 Pokdakan members. This course helps Pokdakan freshwater fish farmers understand the varieties and benefits of herbs and probiotics, their dosage and how to soak and combine them with feed, and how to monitor and diagnose early sickness in catfish fry. Following 2.5 months of maintenance, this activity reduces seed mortality from 100% to 20%, yielding an average harvest weight of 100 g/head.
Provision of Fitoimun® in Feed for the Growth and Survival of White Snapper (Lates calcarifer) Raised in Silvofishery Ponds in Muara Badak Ulu Village, Muara Badak District, Kutai Kartanegara Regency Amalia, Rizqi; Hardi, Esti Handayani; Pagoray, Henny
Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal) Vol. 3 No. 2 (2024): Nusantara Tropical Fisheries Science
Publisher : Faculty of Fisheries and Marine Science, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jipt.v3i2.1136

Abstract

This study aims to analyze the effect of adding Fitoimun® as a natural medicine on barramundi/white snapper (Lates calcarifer). Maintenance is carried out for 30 days, white snapper fry measuring 72-103 g with floating net cage containers measuring 4x4 m2 with a stocking density of 14 heads / repeats. The method used in this study was using Complete Randomized Design (RAL) with 3 treatments 3 replications with doses P0: 0 mL/kg feed, P1: 20 mL/kg feed, P2: 24 mL/kg feed. Parameters observed include survival, absolute weight growth, specific growth rate, and feed conversion ratio. The results obtained from the study showed that the administration of Fitoimun® had no real effect, although the application of Fitoimun® dose of 20 mL/kg feed had a survival rate of 100%, absolute weight growth of 78.7g, a specific growth rate of 2.1%, and the best feed conversion ratio of 1.63 than other doses.
Nutritional Benefits of Black Soldier Fly Larvae Oil in Animal Feed Nugroho, Rudy Agung; Aryani, Retno; Hardi, Esti Handayani; Manurung, Hetty; Rudianto, Rudianto
Bioeksperimen: Jurnal Penelitian Biologi Vol 10, No 1: March 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/bioeksperimen.v10i1.23015

Abstract

Black Soldier Fly Larvae (BSFL) oil is currently an insect oil that potentially replaces fish oils in animal feed. However, there are limited information on its benefits and nutritional comparison of BSLF oil to fish oil. Present study was to evaluate the benefits of BSFL oil in animal feed and compare the BSFL to Fish oil. Collected data of BSFL oil in the animal feed and its physiological effects was obtained from several articles of  reputable journal and compiled into a table. Meanwhile, BSFL was reared and extract their oil to determine the fatty acid composition and compare to fish oil. The current study indicated that BSFL oil can be used in various animal feeds, such as aquafeed, broiler feed, and pets. The BSFL oil which is included in the feed showed an improvement in growth and other physiological responses of animals. Meanwhile, in comparison to fish oil, BSFL oil has a similar composition of fatty acids such as Omega 3 and Omega 6. Eicosapentaenoic acid (EPA; 20:5n3) is detected in the BSFL oil, though the quantity is much lower than in fish oil.  Further, the BSFL oil also contains lauric acid. In conclusion, BSFL oil can be an alternative feed ingredient to substitute fish oil and has beneficial to the growth and physiological responses of the animal.
PREVENTION METHODS AGAINST Aeromonas hydrophila AND Pseudomonas fluorescens INFECTION IN TILAPIA Hardi, Esti Handayani; Nugroho, Rudi Agung; Kusuma, Irawan Wijaya; Suwinarti, Wiwin; Anjani, Ryan; Aziza, Aziza
BIOTROPIA Vol. 27 No. 3 (2020): BIOTROPIA Vol. 27 No. 3 December 2020
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1425.045 KB) | DOI: 10.11598/btb.0.0.0.1131

Abstract

This research evaluated a method involving provision of a concoction of Boesenbergia pandurata, Solanum ferox dan Zingimber zerumbet extracts for pathogen prevention in tilapia. The concentration of each extract was 600 ppm of Boesenbergia pandurata/BP, 900 ppm of Solanum ferox/SF and 200 ppm of Zingimber zerumbet/ZZ. The examination was performed by issuing two combinations of extracts (SF:BP, SF:ZZ) against Aeromonas hydrophila and Pseudomonas fluorescens (105 CFUmL-1). Preventive trials were carried out by providing a concoction of extracts through intraperitoneal injection (0.1 mL/fish) in tilapia (15±2 g) and the immersion method was performed by bathing the fish in the extracts for 20 minutes, with pathogen challenging during the following 24 h being carried out. The composition of the used extract was by SF60:ZZ40; SF50:ZZ50; BP90:SF10; BP50:SF50; and fish without being given the extract. Haematology and immunology parameters were observed at the 4th week after challanges with pathogenic bacteria. The number of white blood cells (WBCs) increased significantly (P <0.05) compared to controls without extract, with a similar increase observed for red blood cell (RBCs), but heamatocrit (Ht) and hemoglobin (Hb) values did not significantly increase compared to control. Phagocytic index, respiratory burst and lysozyme activities also experienced a significant increase in fish fed with combined extracts compared to controls. The numbers of pathogenic bacteria in the body of the fish given extract were also lower than the control and significantly different at the 4th week. The results of this study indicate that giving combined extracts of SF50:ZZ50 and BP90:SF10 provides the best protection (RPS) against infection of A. hydrophila and P. fluorescent by injection of 100%. This study indicates that providing combined extracts by injection and immersion in the ratio of SF50:ZZ50 has a positive effect in increasing the non-specific immune system of tilapia and increasing protection against bacterial infections.
Co-Authors , Agustina Agriandini, Maulina Agustina Al Hidayah, Rahmawati Alfian Alfian ALIM ISNANSETYO Amalia, Rizqi Andi Noor Asikin Andre Jolpano ANGELA MARIANA LUSIASTUTI Angela Mariana Lusiastuti Anjani, Ryan Apriza Apriza, Apriza Ardana Kurniaji Aryani, Retno Asih, Supadmi Asmir, Asmir Aziza, Aziza Banin, Maghfirotin Marta Catur Agus Pebrianto Catur Agus Pebrianto Catur Agus Pebrianto, Catur Diana, Rita Dosim Enang Harris Enang Harris Fikri Ardhani Fitriyana Fitriyana, Fitriyana Gina Saptiani Gina Saptiani Gina Saptiani Gina Saptiani Gina Septiani Grizelda Grizelda Halim, Aldi M. Haris Retno Susmiati Haris Retno Susmiyati Henny Pagoray Henny Pagoray, Henny Heru Kusdianto Hetty Manurung Hetty Manurung, Hetty Ida Ayu Putu Sri Widnyani Irawan Wijaya Kusuma, Irawan Wijaya Isriansyah Isriansyah Jolpano, Andre Komsanah Sukarti Komsanah Sukarti Krishna Purnawan Candra Kusuma, I W kusuma, W Lina Warlina Maria Damanik Marwati Marwati Maulida Rachmawati Maulida Rachmawati Maulina Agriandini Maulina Anggridini Mira Mawardi Naim, Muhammad Najli, Najli Niklani, Andi Nugroho, RA Nugroho, Rudi Agung Nurkadina Nurkadina Nurul Puspita Palupi Nurul Puspita Palupi Panggulu Ahmad Ramadhani Utoro Rahayu, Widianingsih Rahmah, Nur Rini Renitasari, Diana Putri Retno Aryani Reynata, Ricko Rita Diana Rita Diana Rizki Tri Handayani Rizki Tri Handayani, Rizki Rudianto Rudianto Rudianto Rudianto Rudy Agung Nugroho Sukenda . Sukenda . Supryady, Supryady Suwinarti, Wiwin Triesna Hidayanti Triesna Hidayanti, Triesna Wanda Rachmawati Warkhatun Najidah Wendrika, Wendrika Widyaningsih Rahayu Wiwik Harjanti Yulian Andriyani Yulian Andriyani, Yulian Yunarty Yunarty, Yunarty