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Ima Kusumanti
Program Studi Teknologi Dan Manajemen Pembenihan Ikan, Sekolah.Vokasi, Institut Pertanian Bogor
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Digital Government Communication For Smart Branding: Evidence From Indonesian Local Government Alfa Taufan Latif; Willy Bachtiar; Nailah Ayu Rizki; Dian Eka Ramadhani; Ima Kusumanti
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.3040

Abstract

The development of digital technology has transformed local government communication governance from static one-way models into interactive smart branding. This study analyzes the implementation of smart branding as a digital government communication strategy and evaluates its communication effectiveness. Utilizing a qualitative approach with a comparative case study of two local governments in Indonesia, data were gathered through in-depth interviews, digital media observations, and document analysis. Communication effectiveness was evaluated hierarchically using the AMEC Integrated Evaluation Framework, encompassing output, outtake, outcome, and impact dimensions. Findings show that Banjarmasin developed a city-system and service-integrated smart branding approach anchored in the “City of a Thousand Rivers” identity, while Mojokerto developed a heritage-led and experiential approach anchored in the “Full of Majapahit Greatness” identity; both cases progressed from output toward outtake and outcome, but the direct contribution of communication to strategic impact (tourism, investment, regional competitiveness) could not be established causally. Effectiveness of smart branding as digital government communication therefore depends on identity consistency, institutional integration, stakeholder engagement, and the quality of public experience, rather than digital communication intensity alone.
Co-Authors Addurrohim , Muhammad Febian Adycha, Pricila Aurora Ahmad Bohari Muslim Ahmad Muzaki Albar Albar Anassyahtira, Aliffia Anisa Istiqomah Annisa Eka Nur Syahfitri Antonya Rumondang Sinaga Arianto, Achib Dannar Asty Khairi Inayah Syahwani Bachtiar, Willy Brigitta Indah Permata Budi Dermawan Cecilia Eny Indriastuti Dewi Sarastani Dian Eka Ramadhani Dian Eka Ramadhani Eddy Supriyono Fachrezi, Muhammad Hafidz Fariz Am Kurniawan Fauzan Arya Maulana Fiha Nurfatharani Fikri Wibiksana Firdausi, Amalia Putri Gilang Ayuningtyas Gilang Ayuningtyas Hanggit Damarjati Albar Hanna Maria Sitindaon Hendriana, Andri Hikmah, Poppy Nurul Ihsan, Muhammad Fajar Maulana Imam Tri Wahyudi Indriastuti, Cecilia Eny Indriastuty, Cecilia Eny Inna Novianty Iqbal Kurniawinata, Mohamad Iskandar, Andri Joko Pitono Latif, Alfa Taufan Lesmana, Dudi Luqman Hakim M. Deni Feraro Mubarrak M. Firdaus Maha, Indah Permata Sari Br Maha, Indah Permatasari Marcelita, Faldiena Maulana, Achmad Zidan Akmal Muarif Muarif Muhammad Arif Mulya Muhammad Saifuddin Mulya, Muhammad Arif Nailah Ayu Rizki Namira Sukma Nurindra Noviyanti, Inna Nur Aziezah Nurul Jannah Permata, Brigitta Indah Permatasari, Sheny Pria Sembada Priatna, Moh. Fahri Aulia Priatna, Mohamad Fahri Priyambodo, Danang Purnomo, Mareta Damayanti Ramadhani, Dian Eka Rangkuti, Gavrilan Hafiz Rini Andriani Hasibuan Rivasa, Varel Raihan Rizky, M. Fizry Alnur Rozak , Dedi Abdul Sari Putri Dewi Sasmita, Galih Amar Taufiqurrahman Satrio Yudha Wisesa Sheny Permatasari Sholihah, Walidatush Siagian, Tetty Barunawati Supriatna, Edi Syifa Sesaria Tin Herawati Tunisa, Risma Arafah Ulzanah, Nida Umaya, Indriani Vita Rumanti Kurniawati Wahyudi Imam Tri Wahyudi, Imam Tri Walidatush Sholihah Wida Lesmanawati Wildan Nurussalam Wina Yulianti Wiyoto Wiyoto Wiyoto Wiyoto Yopi Novita Yuni Puji Hastuti