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Potensi dan Peluang Birdwatching di Taman Hutan Raya (Tahura) Banten Chotibul Umam; Rahmat Ingkadijaya; Ismeth Emier Osman
Jurnal Ilmiah Pariwisata Vol 28 No 1 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i1.1636

Abstract

Taman Hutan Raya (tahura) banten has a natural tourist attractions, such as waterfalls is curug gendang and curug puteri which are often visited by tourists. on the other hand, tahura banten also has a diversity of fauna in the form of endemic birds which are suspected to be a special interest tourist attraction. the purpose of the study was to identify the potential and opportunities of tahura banten as a birdwatching. observations, interviews and documentation were carried out at tahura banten to obtain data on the potential and opportunities for birdwatching with focus group discussions (fgd) with local governments and tourism actors. swot analysis is carried out to formulate a strategy for the tourism component. based on the analysis, the potential for birdwatching tourism in tahura banten found six endemic bird species, tahura banten is also one of the target bird watchers of endemic species on the island of java. in order for the potential strategy and opportunities for bird watching in tahura banten to be implemented, it is necessary to improve the quality of services and improve the quality of tourist facilities. Keywords: Tahura Banten, Birdwatching, Endemic Birds
PENGARUH MEDIA SOSIAL, HARGA, DAN KUALITAS JASA TERHADAP MINAT BELI PRIVATE TOUR JAKARTA GOOD GUIDE DI MASA PANDEMIK COVID-19 Riky Ramadani Prabowo; Rahmat Ingkadijaya; Adhi Trirachmadi Mumin
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5730

Abstract

This study aims to determine (1) the influence of social media on service quality and purchase intention (2) the influence of price on service quality and purchase intention (3) the influence of service quality on purchase intention. (4) the influence of social media through service quality on purchase intention. (5) the influence of price through service quality on purchase intention. The purchase intention in question is the interest in buying the Jakarta Good Guide private tour during the covid-19 pandemic so that the tourism industry in the city can run bettter and the Jakarta Good Guide marketing strategy can be improved. The research product is Jakarta Good Guide’s private tour. This research was conducted by distributing questionnaires to 104 respondents who had participated in a regular walking tour program. The research method used is a quantitative method. The sampling technique used is simple random sampling method and processed by path analysis. The results show that there is no positive and significant influence of social media on purchase intention, there is a positive and significant influence of price on service quality, there is a positive and significant influence of social media on purchase intention, there is a significant influence of price on purchase intention, there is no positive and significant influence og service quality on purchase intention, there is no significant influence of social media on purchase intention through service quality and there is no significant influence of price on purchase intention through service quality.
Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Yudhiet Fajar Dewantara; Purwanti Dyah Pramanik; Rahmat Indra Pratama Anom; Willy Arafah; Rahmat Ingkadijaya
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

Abstract

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors
The Economic Impact of Eko-Gastronomy in Bangli: A Multidisciplinary Analysis Pambudi, Bondan; Arafaf , Willy; Sudjana, I Made; Ingkadijaya, Rahmat
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.175

Abstract

This study examines the economic impact of eco-gastronomy in Bangli Regency, focusing on tourism revenue, job creation, and infrastructure investment through Interpretative Structural Modelling (ISM) and stakeholder interviews. Findings reveal that tourism revenue is the dominant factor driving local economic growth, influencing job opportunities and investment in infrastructure. However, challenges such as economic inequality, the dominance of large asset holders, and mismanagement of infrastructure hinder the sector’s full potential. While eco-gastronomy offers significant opportunities for enhancing local economic welfare, there is a need for improved governance, equitable benefit distribution, and sustainable management practices. Recommendations for future development emphasize fair, transparent policies, and targeted investments to ensure eco-gastronomy contributes to long-term sustainable growth and local community prosperity. Future research should adopt a multidisciplinary approach, involving marginalized communities, and focus on long-term socioeconomic and environmental impacts.
FACTORS INFLUENCING VISITORS SHOPPING AT CIPULIR MARKET, SOUTH JAKARTA Heny, henyratnaningtyas; Ingkadijaya, Rahmat; Asmaniati, Fetty; Emier Osman, Ismeth; Amrullah, Amrullah
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.522

Abstract

This research aims to determine the influence of product variations and prices on purchasing decisions at Cipulir Market. This type of research is quantitative descriptive with multiple regression analysis methods. The population of this research is all visitors who come to Cipulir Market. The research sample consisted of 100 respondents. Data were collected by distributing questionnaires with a Likert scale from 1 to 5. Sampling used accidental sampling. The partial research results show that product variations and prices significantly affect purchasing decisions at Cipulir Market. The variety of textiles and finished goods products significantly influence buying decisions at Cipulir Market because it reflects the diversity of consumer tastes and provides more comprehensive options for buyers to choose according to their preferences. Price significantly influences purchasing decisions at Cipulir Market because consumers generally access this market from lower to middle economic levels. Competitive and affordable prices are the main factors influencing purchasing decisions in this market. It is hoped that traders at Cipulir Market will be able to increase sales, strengthen the attractiveness of their stands, and build customer trust through strategies that understand customer needs.
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
Antecedents of Revisit Intention to Pantjoran PIK During Covid-19 Pandemic Haryono, Joko; Lasut, Flavina M.O; Yulius, Kevin G; Arafah, Willy; Ingkadijaya, Rahmat
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.420

Abstract

Revisit intention is a very important factor in the sustainability of a business. This study aims to analyze the factors that influence the revisit intention to Pantjoran PIK, North Jakarta. The exogenous variables in this study were environment, culture, and food safety & hygiene. This research is explanatory research that seeks to explain the relationship between exogenous and endogenous variables. The research instrument used was online questionnaire distributed via Google Form. The research method used is quantitative analysis with individual analysis units and the PLS-SEM approach using SMARTPLS 4 software. Sampling technique used was purposive sampling with 160 samples. The measurement model analysis meets the requirements of convergent validity, reliability and discriminant validity. However, in the structural model analysis, only Food Safety & Hygiene had significant influence on Revisit Intention. These findings are in line with similar research during the Covid-19 pandemic although different sampling technique are suggested with longitudinal data to improve accuracy. Food Court and restaurant owners are suggested to maintain the food safety and hygiene to improve revisit intention during Covid-19 pandemic.
PENGARUH REVITALISASI SARANA PRASARANA DAN HARGA TIKET MASUK TERHADAP LOYALITAS PENGUNJUNG MELALUI KEPUASAN PENGUNJUNG DI TAMAN MINI INDONESIA INDAH Qur'ani, Jasmine; Ingkadijaya, Rahmat; Wulan, Saptarining
Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu Vol 4, No 2 (2023)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/cultoure.v4i2.3585

Abstract

Pada bulan januari 2022 hingga bulan november 2022, Taman Mini Indonesia Indah melakukan revitalisasi sarana prasarana untuk menyambut acara internasional KTT G20 yang menghabiskan dana sebesar Rp. 1.1 triliun. Setelah revitalisasi, tingkat kunjungan wisatawan belum memiliki jumlah kenaikan yang stabil dan perubahan harga tiket masuk yang signifikan. Penelitian ini bertujuan untuk mengetahui pengaruh setelah revitalisasi sarana prasarana dan harga tiket masuk terhadap loyalitas pengunjung melalui kepuasan pengunjung di TMII. Metode yang digunakan dengan menyebarkan kuesioner kepada 270 responden. Data dianalisis dengan menggunakan statistik dan diolah dalam bentuk angka menggunakan metode SEM-PLS versi 4. Hasil peneltian menunjukan bahwa, pengunjung yang datang ke TMII mayoritas perempuan dan sudah melakukan kunjungan lebih dari 4 kali, domisili di jakarta timur yang merupakan pelajar/mahasiswaa dengan rentang usia 17-25 tahun tingkat pendapatan dibawah Rp. 1000.000. Hasil hipotesis revitalisasi sarana prasarana terhadap loyalitas pengunjung tidak memiliki pengaruh yang signifikan, namun enam hipotesis lainnya memiliki pengaruh yang signifikan dengan variabel lainnya.
A Comprehensive Analysis of Cloud Kitchen Operations: Evaluating INDSERV and the Marketing Mix as Factors Influencing Customer Loyalty through Satisfaction Reinaldilas, Reinaldilas; Ingkadijaya, Rahmat; Trirachmadi Mumin, Adhi
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 1 No 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v1i2.1380

Abstract

Purpose of the study: The aim of this study is to analyze the loyalty of Cloud Kitchen’s user through satisfaction as the impact of industrial service quality and marketing mix. Design/methodology: This study utilizes a quantitative approach with Structural Equation Modelling by using the SmartPLS program and involves responses from respondents selected by purposive sampling method. Findings: The results of this study indicate a direct effect of service quality on satisfaction; marketing mix on satisfaction; and satisfaction on loyalty. Meanwhile, no direct effect of service quality on loyalty; and marketing mix on loyalty was found. However, there is an indirect effect of service quality on loyalty through satisfaction; and marketing mix on loyalty through satisfaction. Research limitations/Implications: This research only measures loyalty based on service quality, marketing mix and customer satisfaction. Further research is needed by looking at other influential aspects and other symptoms or problems that may arise. Novelty/Originality of the study: To analyze the loyalty of Cloud Kitchen’s user as a new culinary business model that utilizes digital technology through satisfaction affected by industrial service quality and marketing mix.
Dampak Peningkatan Kunjungan Terhadap Pendapatan Pedagang Makanan dan Minuman di Danau Kampung Bintaro Pesanggrahan, Jakarta Selatan Ratnaningtyas, Heny; Ingkadijaya, Rahmat; Habibie, Fachrul Husain
Tourism Scientific Journal Vol. 9 No. 2 (2024): Juni 2024
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i2.332

Abstract

This research aims to determine the influence of the strategic location of Lake Kampung Bintaro Pesanggrahan on the increase in the number of tourists, as well as evaluate the impact on the income of food and beverage traders in the area. This type of research is qualitative research with research methods using direct observation, in-depth interviews, and literature study. The research results show that visitors frequently visit Kampung Bintaro Lake on weekends because of its strategic location and facilities, such as places of worship, culinary delights, entertainment, and unique experiences. This impacts small traders in meeting visitors' needs for food and drinks. Beverages, thereby helping small traders increase their income. Lake Kampung Bintaro Pesanggrahan, as a strategically located tourist destination, has great potential to attract more tourists and positively contribute to the income of food and beverage traders. Visitors are advised only to throw rubbish carefully. The DKI Jakarta government is always expected to maintain the lake's condition well, such as cleaning the lake of rubbish, maintaining water quality, and keeping the lake ecosystem whole to remain healthy and function well. Food and beverage traders in Lake Pesanggrahan are encouraged to prioritize the cleanliness of food and beverages and the surrounding environment to maintain customer health and preserve nature.
Co-Authors Adhi Trirachmadi Mumin Agus Maulana Aldora, Mega Amrullah Amrullah Angela, Patricia Naomi Anggara, Ary Anis Darsiah Anjarani, Puti Minang Arafaf , Willy Ardiansyah, Syauqi Boediman, Surya Fadjar Bunasor Sanim Chotibul Umam Chotibul Umam Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Doni Muhardiansyah Elissa Letsoin Emenina Tarigan Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Ferdi Emansyah Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Haryono, Joko Heddy Shri Ahimsa Putra FIB UGM Heddy Shri Ahimsa Putra FIB UGM Heny Ratnaningtyas Heny, henyratnaningtyas Hera Oktadiana Hera Oktadiana, Hera Husain Habibie, Fachrul Irfal Janianton Damanik - FISIP UGM Janianton Damanik - FISIP UGM Jason, Jason Kusnedi, Rahmat Lasut, Flavina M.O Linda Desafitri RB Luh Putu Ratna Sundari Marintan br Gurning, Linda Rotua Mulyani, Irma Myrza Rahmanita Nopirin - FEB UGM Nopirin - FEB UGM Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Nurlatifah Ismail Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Permatasari, Mustika Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Qur'ani, Jasmine Rachman, Arief Faizal Rahmat Indra Pratama Anom Ratu Balqis, Linda Desafitri Reinaldilas, Reinaldilas Riky Ramadani Prabowo RR. Ella Evrita Hestiandari Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Sheila Canistha Angelina Sri Mariati Sudjana, I Made Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Willy Arafah Willy Arafah, Willy Yudian, Rais A Yulius, Kevin G