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All Journal Eksos LPPM MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Efi Pertiwi Rahayu; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3074

Abstract

This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.
Analisis Customer Experience dan Trust Terhadap Kepuasan Pengguna Aplikasi E-commerce Shopee di Kota Surakarta Alfania Ananda Putri; Esti Dwi Rahmawati; Taufiq Nur Muftiyanto
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 4 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i4.5575

Abstract

Penelitian ini bertujuan untuk mengkaji dampak Customer Experience dan Trust terhadap tingkat kepuasan pengguna aplikasi e-commerce Shopee di Kota Surakarta. Penelitian ini menggunakan metodologi kuantitatif. Populasi penelitian ini adalah pengguna aplikasi e-commerce Shopee di Kota Surakarta, dengan jumlah sampel 97 responden. Penelitian ini menggunakan karakteristik Customer Experience dan Trust, dan Kepuasan Pengguna. Metode pengumpulan data yang digunakan adalah kuesioner yang disebar melalui Google Forms. Temuan penelitian ini menunjukkan bahwa Pengalaman Pelanggan dan Kepercayaan memberikan pengaruh yang positif dan signifikan terhadap Customer Experience dan Trust gabungan keduanya juga berdampak positif dan signifikan terhadap Kepuasan Pengguna.
Pengaruh Kualitas Pelayanan, Citra Merek dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Layanan Go-ride Sumarah Budi Santoso; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.78

Abstract

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.
Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Efi Pertiwi Rahayu; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3074

Abstract

This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.
Apakah Endorsement Selebriti, Pesta Diskon, dan Kesadaran Merek berpengaruh terhadap Keputusan Pembelian Online? : Studi Kasus: Shopee Intan Isra’ Nur Laily Brilian; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4933

Abstract

This research was conducted to evaluate the extent to which celebrity endorsements, discount parties, and brand awareness influence online purchasing decisions on the Shopee platform. A quantitative approach was adopted, with a survey conducted on 100 students who actively shop on Shopee. The sample was selected using purposive sampling. Data was compiled by distributing online questionnaires using Google Forms, then analyzed using the SEM-PLS approach through the SmartPLS 3 software. The findings showed that the three independent variables had a significant influence on online purchasing decisions, with discount events being the most influential factor. The findings emphasize the significance of digital marketing strategies that incorporate celebrity involvement, time-based promotions, and brand awareness to encourage consumers to shop online.
Apakah Pemasaran Media Sosial, Pemasaran Influencer, dan Strategi Respons Berpengaruh terhadap Penjualan Coffee Shop X? Monica Farissa Zain; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5237

Abstract

This study aims to determine whether social media marketing, influencer  marketing, and customer response strategies affect actual sales at Coffee Shop X in Surakarta. The research background is based on the growing use of digital marketing strategies in the food and beverage industry, while their effectiveness in boosting sales remains to be proven. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4, supported by normality testing via SPSS. Primary data were collected through an online questionnaire distributed to 100 active customers of Coffee Shop X, while secondary data consisted of actual sales records over 100 days. The results show that all three independent variables have a positive and significant effect on sales, both partially and simultaneously. The coefficient of determination (R²) of 0.147 indicates that the independent variables explain 14.7% of sales variation, while the Q² value of 0.015 suggests low yet relevant predictive ability. These findings imply that coffee shop businesses should optimize digital marketing strategies, strengthen collaborations with relevant influencer s, and improve customer response speed to enhance sales.
MEMORABLE TOURIST EXPERIENCE AND ITS IMPACT ON SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM KEBUMEN GEOPARK, INDONESIA Esti Dwi Rahmawati; Rahmawati Setiyani; Ana Arum Janah; Rahmat Subagyo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1229

Abstract

This study investigates the influence of Memorable Tourist Experience (MTE) on Tourist Satisfaction (TS) and Revisit Intention (RI) among visitors to Kebumen Geopark, Central Java, Indonesia. As a newly designated geopark integrating conservation, education, and community empowerment, Kebumen Geopark holds strong potential as a sustainable ecotourism destination. Using a quantitative associative approach, data were collected through purposive sampling of tourists who had visited the geopark at least twice, and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that MTE significantly and positively affects both TS and RI, while TS also has a direct positive effect on RI. Furthermore, TS mediates the relationship between MTE and RI, confirming its role as a key determinant of tourist loyalty. The measurement model demonstrates high validity and reliability, while the structural model indicates a good level of fit (SRMR = 0.050, NFI = 0.880). These findings suggest that enhancing tourists’ memorable experiences—through novelty, authenticity, and emotional engagement—can improve satisfaction and foster repeat visitation. The study contributes empirical evidence for sustainable tourism development and provides practical insights for destination managers to strengthen Kebumen Geopark’s branding through experience-based strategies.
Pengaruh Motivasi Terhadap Kinerja Pegawai Dengan Kepuasan Sebagai Variabel Intervening Pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Sukoharjo Nur Fajar Ali Maulana; Esti Dwi Rahmawati; Nur Hadi
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3215

Abstract

The aim of this research is to partially determine whether motivation has a significant effect on employee performance, motivation has an effect on job satisfaction, job satisfaction has an effect on performance, and whether job satisfaction mediates work motivation on employee performance. This research was conducted quantitatively using an explanatory and descriptive approach and data collection through questionnaires. A total of 40 employees of the Sukoharjo Regency Satu Pindu Investment and Integrated Services Service consist of 27 civil servants, 3 PPPK and 10 freelance daily workers (THL). Regression correlation analysis was used. The results of the analysis show that work motivation has a significant effect on performance and job satisfaction, job satisfaction has a significant effect on performance and job satisfaction has succeeded in mediating work motivation on employee performance.
Minat Konsumen Membeli Produk Online Melalui Tik Tok Shop Ditinjau Dari Kepercayaan, Kualitas Dan Pengiriman Barang Wiedy Rahmawati; Nissa Gayuh K; Amanda Yuniarta; Zakina Eva C; Esti Dwi Rahmawati; Saryadi
Journal of Student Research Vol. 1 No. 3 (2023): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i3.1131

Abstract

E-commerce telah menjadi saluran pemasaran masa kini. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kualitas dan pengiriman barang terhadap minat konsumen membeli produk online melalui tik tok shop. Penelitian ini menggunakan penyebaran angket melalui google form. sampel diperoleh sebanyak 156 responden dengan cara accidental random sampling. Hasil penelitian menunjukkan adanya pengaruh positif signifikan kualitas produk terhadap minat beli di Tiktok shop. Untuk kepercayaan dan pengiriman barang menunjukkan hasil positif tetapi tidak signifikan terhadap minat beli di Tiktok shop.
TINGKAT KEPUASAN KONSUMEN ALFAMART DIUKUR BERDASARKAN KELENGKAPAN PRODUK, HARGA, DAN KUALITAS PELAYANAN Abu Prabowo; Esti Dwi Rahmawati; Agus Suyatno
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Alfamart merupakan yang bergerak dibidang ritel. Tujuan penelitian dilakukanuntuk mengetahui pengaruh kualitas pelayanan, harga, dan kelengkapan produkterhadap kepuasan konsumen Alfamart Solo Balapan. Metode yang digunakanyaitu metode kuantitatif deskriptif & verifikatif dengan sampel 100 orang,memakai teknik simple random sampling, pengumpulan data dengan carapenyebaran kuesioner kepada konsumen atau pelanggan. Hasil menunjukkanKualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasankonsumen Alfamart. Harga berpengaruh signifikan dan positif terhadap kepuasankonsumen Alfamart. Kelengkapan produk berpengaruh signifikan dan Positifterhadap kepuasan konsumen Alfamart. Kualitas pelayanan, harga, dankelengkapan produk berpengaruh signifikan dan positif terhadap kepuasankonsumen Alfamart.
Co-Authors Abdul Azis Abu Prabowo Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Akhmad, Khabib Alia Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Aprilia Prihartini Aprilia Widya Cahyaningrum Atala Cindy Fatya Azizah Qoirotu Fadhillah Chandra Gita Damar Putranto Dewi Aprilia Ningtias Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Evi Elisanti Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hidayatulloh, M. Syarif Hidayatulloh Ica Fadya Listyani Indra Hastuti Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Irwanda Ardhi Wijaya Ismi Munfarida KHABIB ALIA AKHMAD Kurniasih Kurniasih Latifatun Nikmah M. Yogi Riyantama Isjoni Melani Alifia Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nadia Arbila Oresta Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi Rahajeng Arundati Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Rayhan Gunaningrat Ridwan Faizal Ramdhani Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Vitaloka Martha Maharani Wiedy Rahmawati Wiedy Rahmawati Wina Yuniarti Yulia Aji Puspitasari Yulianti Wardaningtri Yuni Istanto Zakina Eva C Zakina Eva C