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All Journal Efisiensi : Kajian Ilmu Administrasi INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JURNAL ILMU SOSIAL Indonesian Perspective International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen FIRM: Journal of Management Studies Yumary: Jurnal Pengabdian kepada Masyarakat Mitra Mahajana: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Indonesian Perspective Jurnal Pemberdayaan Umat Scientific Journal of Informatics
Chusnu Syarifa Diah Kusuma
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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PELATIHAN MANAJEMEN KELAS PEMBELAJARAN DARING MENGGUNAKAN GOOGLE CLASSROOM Rusdiyanto, Wahyu; Kumoro, Joko; Respati, Yudit Ayu; Kusuma, Chusnu Syarifa Diah
INOTEKS: Jurnal Inovasi Ilmu Pengetahuan,Teknologi, dan Seni VOL 27, No 1 (2023)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ino.v27i1.73022

Abstract

Program Pengabdian Masyarakat (PPM) ini bertujuan untuk memberikan pengetahuan dan keterampilan pengelolaan kelas pembelajaran daring menggunakan Google Classroom. Program Pengabdian Masyarakat dilaksanakan selama dua hari. Kegiatan sosialisasi ini  diharapkan mampu mengatasi permasalahan guru dalam mengelola kelas pembelajaran daring mengingat pembelajaran daring masih akan dilaksanakan sampai keadaan pandemi covid-19 membaik. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini meliputi : 1)  metode ceramah, metode ceramah digunakan untuk memberikan penjelasan kepada peserta mengenai konsep, urgensi dan prinsip pembelajaran daring. 2) Tanya jawab, metode tanya jawab digunakan untuk mengenali persoalan-persoalan terkait dengan materi ceramah dan untuk  menjawab kesulitan yang dihadapi peserta dalam rencana pelaksanaan pembelajaran daring. 3) Praktik dan pendampingan pengelolaan kelas menggunakan Google Classroom. Kegiatan PPM telah dilaksanakan dengan baik serta telah memberikan pengetahuan dan keterampilan tambahan bagi peserta. Pengetahuan dan keterampilan yang disampaikan adalah teori dan praktik mengenai pengelolaan pembelajaran daring menggunakan Google Classroom. Kegiatan PPM diikuti oleh 108 peserta di hari pertama dan 111 peserta di hari kedua. Junlah peserta (khalayak sasaran) melebihi dari target yang telah ditetapkan
Diplomasi Kopi Indonesia di Kancah Dunia Widiastutie, Sophiana; Kusuma, Chusnu Syarifa Diah; Pradhanawati, Ari; Sardjono, Mustofa Agung
Indonesian Perspective Vol 7, No 2: (Juli-Desember 2022): 134-255
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v7i2.50778

Abstract

Indonesia is one of the fourth largest producers and exporters of coffee beans in the world. Coffee can be used to promote Indonesian culture abroad as well as to increase the potential of coffee in supporting the nation's economy. This approach is called Coffee Diplomacy, which is a gastrodiplomacy approach by utilizing coffee in the form of beverage dishes. Coffee diplomacy is a new tool for Indonesian soft power diplomacy to strengthen Indonesia's bilateral and multilateral relations with other countries, carried out by not limited state actor, but also non-state actors including individuals. This shows the ability of Indonesian coffee as an instrument of cultural and economic diplomacy. The culture of coffee beverages in various regions in Indonesia is closely related to the culture of tolerance in Indonesian society. In the context of international relations, Indonesian coffee diplomacy is a nation branding effort aimed at building a positive image of Indonesian culture, while creating opportunities for economic cooperation to improve the welfare of the Indonesian people. 
E-TRUST SEBAGAI FONDASI, PERCEIVED USEFULNESS SEBAGAI DAYA TARIK: STRATEGI MENINGKATKAN REPURCHASE INTENTION DI E-COMMERCE Kusuma, Chusnu Syarifa Diah; Sekarningtyas, Ayu
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 20 No. 1 Februari 2023
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v20i1.80083

Abstract

Abstrak:  E-Trust Sebagai Fondasi, Perceived Usefulness Sebagai Daya Tarik: Strategi Meningkatkan Repurchase Intention Di E-CommercePenelitian ini bertujuan untuk menganalisis peran perceived usefulness sebagai variabel mediasi dalam hubungan antara e-Trust dan repurchase intention pada pengguna platform e-commerce. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan desain asosiatif untuk mengevaluasi hubungan kausal antar variabel. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert dan teknik purposive sampling, dengan responden yang memiliki pengalaman melakukan pembelian ulang pada platform e-commerce. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 3.0, meliputi uji validitas dan reliabilitas (outer model), uji model struktural (inner model), serta pengujian hipotesis untuk mengevaluasi hubungan antarvariabel. Penelitian ini diharapkan dapat memberikan wawasan strategis bagi pelaku usaha e-commerce dalam meningkatkan kepercayaan konsumen, memperkuat persepsi kegunaan platform, dan mendorong loyalitas pelanggan secara berkelanjutan.Hasil penelitian menunjukkan bahwa e-Trust tidak memiliki pengaruh signifikan langsung terhadap repurchase intention, tetapi berpengaruh positif dan signifikan terhadap perceived usefulness. Selain itu, perceived usefulness memiliki pengaruh positif dan signifikan terhadap repurchase intention, serta secara mediasi mampu memperkuat hubungan antara e-Trust dan repurchase intention. Temuan ini menegaskan pentingnya peran perceived usefulness dalam membangun loyalitas konsumen, di mana kepercayaan terhadap platform e-commerce secara tidak langsung memengaruhi niat pembelian ulang melalui peningkatan persepsi kegunaan platform tersebut. Hal ini memberikan wawasan strategis bagi platform e-commerce dalam merancang pengalaman pengguna yang tidak hanya aman tetapi juga bernilai guna.Kata kunci:E- Commerce, E trust, Perceived Usefulness, Purchase IntentionAbstract:E-Trust as a Foundation, Perceived Usefulness as an Attraction: Strategy to Increase Repurchase Intention in E-CommerceThis study aims to analyze the role of perceived usefulness as a mediating variable in the relationship between e-Trust and repurchase intention among e-commerce platform users. Employing a quantitative approach with a survey method and associative design, the study evaluates the causal relationships between variables. Data were collected through online questionnaires using a Likert scale and purposive sampling technique, targeting respondents with prior repurchase experiences on e-commerce platforms. Data analysis was conducted using SmartPLS 3.0 software, including tests for validity and reliability (outer model), structural model assessment (inner model), and hypothesis testing to evaluate the relationships among variables. This study aims to provide strategic insights for e-commerce businesses to enhance consumer trust, strengthen perceived usefulness, and foster sustainable customer loyalty.The results indicate that e-Trust does not have a direct significant impact on repurchase intention but has a positive and significant effect on perceived usefulness. Moreover, perceived usefulness positively and significantly influences repurchase intention and mediates the relationship between e-Trust and repurchase intention. These findings underscore the critical role of perceived usefulness in building customer loyalty, as trust in e-commerce platforms indirectly influences repurchase intention by improving perceptions of platform utility. These insights offer strategic guidance for e-commerce platforms in designing user experiences that are not only secure but also value-driven.Keywords: E-commerce, E-Trust, Perceived usefulness, Repurchase intention
RESPONSE PERFORMANCE UMKM PROVINSI DAERAH ISTIMEWA YOGYAKARTA: IMPLIKASI SURVEI COVID-19 Kumoro, Joko; Kusuma, Chusnu Syarifa Diah; Hanafi, Mochamad; Suhartanto, Suhartanto
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 18 No. 2 Agustus 2021
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v18i2.53452

Abstract

Abstrak: Response Performance UMKM Provinsi Daerah Istimewa Yogyakarta: Implikasi Survei Covid-19. Coronavirus disease (Covid-19) menimbulkan tantangan besar bagi masyarakat yaitu kelangsungan hidup dan perekonomian. UMKM merupakan salah satu sektor usaha terdampak cukup hebat karena pandemi covid-19 di Indonesia. Pemerintah telah membuat kebijakan untuk penyelamatan UMKM dari dampak pandemi. Selain itu perlu didukung dengan strategi jangka pendek dan strategi jangka panjang untuk menjaga kesinambungan UMKM. Perekonomian Provinsi Daerah Istimewa Yogyakarta salah satunya digerakkan oleh UMKM. Selama masa pandemic tidak ada penambahan jumlah usaha, jumlah tenaga kerja, dan nilai omset dalam 1 tahun. Penelitian ini menyelidiki hubungan antara digitalisasi, respons krisis publik, dan kinerja UMKM dalam konteks wabah COVID-19. Penelitian dilakukan dengan metode survei dan analisis data. Hasil survei menunjukkan bahwa upaya UMKM menuju digitalisasi, yang diwujudkan dengan tingkat digitalisasi, adopsi teknologi digital, dan model bisnis, dapat membantu mereka merespons krisis publik dengan lebih baik. Selanjutnya, digitalisasi berkontribusi pada peningkatan kinerja UMKM melalui penerapan strategi respons krisis publik. Kata kunci: response performance; UMKM; Yogyakarta Abstract: Response Performance of MSMEs in the Special Region of Yogyakarta: Implications of the Covid-19 Survey. Coronavirus disease (Covid-19) poses a major challenge to society, namely survival and the economy. MSMEs are one of the business sectors that have been severely affected by the COVID-19 pandemic in Indonesia. The government has made a policy to save MSMEs from the impact of the pandemic. In addition, it needs to be supported by short-term strategies and long-term strategies to maintain the sustainability of MSMEs. The economy of the Special Region of Yogyakarta is one of which is driven by MSMEs. During the pandemic there is no increase in the number of businesses, the number of workers, and the value of turnover in 1 year. This study investigates the relationship between digitalization, public crisis response, and MSME performance in the context of the COVID-19 outbreak. The research was conducted using survey methods and data analysis. The survey results show that MSMEs' efforts towards digitization, manifested by the level of digitization, adoption of digital technology, and business models, can help them better respond to public crises. Furthermore, digitalization contributes to improving the performance of MSMEs through the implementation of a public crisis response strategy. Keyword: response performance; MSMEs; Yogyakarta
E-TRUST DAN REPURCHASE INTENTION: STUDI INTERAKSI DENGAN E-WOM DI EKOSISTEM E-COMMERCE Kusuma, Chusnu Syarifa Diah; Nugroho, Fajar Wahyu; Nirbita, Betanika Nila; Nuranti, Barida Rakhma; Sekarningtyas, Ayu
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 20 No. 2 Agustus 2023
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v20i2.80081

Abstract

Abstrak: E-Trust dan Repurchase Intention: Studi Interaksi dengan E-WOM di Ekosistem E-Commerce. Perkembangan teknologi digital telah mendorong peningkatan penggunaan platform e-Commerce sebagai media utama dalam transaksi perdagangan. Penelitian bertujuan menganalisis: 1) pengaruh e-Trust terhadap e-WOM; 2) pengaruh e -WOM terhadap Online Repurchase Intention; 3) E-Trust terhadap Online Repurchase Intention; 4) E-Trust terhadap Online Repurchase Intention melalui e-WOM. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis jalur. Data dikumpulkan melalui kuesioner yang dirancang dengan skala Likert, yang disebarkan kepada konsumen e-Commerce yang memiliki pengalaman pembelian ulang. Analisis statistik menggunakan SmartPLS 3.0 mengonfirmasi validitas, reliabilitas, serta mendukung hipotesis. Hasil penelitian menunjukkan bahwa e-Trust memiliki pengaruh positif dan signifikan terhadap e-WOM; e-WOM memiliki pengaruh positif dan signifikan terhadap Online Repurchase Intention; e-Trust tidak memiliki pengaruh signifikan langsung terhadap Online Repurchase Intention; e-WOM terbukti menjadi variabel mediasi yang signifikan dalam hubungan antara e-Trust dan Online Repurchase Intention. Temuan ini menegaskan pentingnya e-Trust dalam membangun e-WOM yang pada akhirnya mendorong Online Repurchase Intention melalui mekanisme mediasi e-WOM.Kata Kunci: e-Commerce; e-Trust; e-WOM; Online Repurchase IntentionAbstract: E-Trust and Repurchase Intention: An Interaction Study with E-WOM in the E-Commerce Ecosystem. The development of digital technology has driven the increasing use of e-Commerce platforms as the primary medium for trade transactions. This study aims to analyze: 1) the effect of e-Trust on e-WOM; 2) the effect of e-WOM on Online Repurchase Intention; 3) the effect of e-Trust on Online Repurchase Intention; and 4) the effect of e-Trust on Online Repurchase Intention mediated by e-WOM. A quantitative approach with path analysis was employed. Data were collected using a Likert-scale questionnaire distributed to e-Commerce consumers with repurchase experience. Statistical analysis using SmartPLS 3.0 confirmed the validity and reliability of the model while supporting the hypotheses. Results indicate that e-Trust positively and significantly affects e-WOM, e-WOM positively and significantly impacts Online Repurchase Intention, e-Trust does not directly influence Online Repurchase Intention, and e-WOM serves as a significant mediator between e-Trust and Online Repurchase Intention. These findings emphasize the importance of e-Trust in fostering e-WOM to drive Online Repurchase Intention through mediation.Keywords: e-Commerce; e-Trust; e-WOM; Online Repurchase Intention
PENINGKATAN PROFITABILITAS USAHA MELALUI PRODUCT BRANDING DAN DIVERSIFIKASI OLAHAN PISANG KEPOK BAGI PKK KALURAHAN SEMANU GUNUNG KIDUL Handayani, Titin Hera Widi; Sulasmi, Sulasmi; Baroroh, Kiromim; Kusuma, Chusnu Syarifah Diah; Kusumawardani, Nita
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 Nomor 3 Tahun 2024
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v5i3.4630

Abstract

This community service aims to increase the business profitability of PKK members in the Semanu sub-district, Gunung Kidul, through product branding training and diversification of kepok banana preparations. Banana kepok, abundant in the region, has economic potential that has not been optimally utilised. The programme was implemented through a series of training and mentoring involving 30 PKK members. The methods used included lectures, hands-on practice, and consultation. The training materials included processing techniques for pisang kepok into various value-added products, branding strategies, and product marketing. The results showed an increase in participants' knowledge and skills. Participants successfully developed four variants of processed kepok banana products with attractive packaging and branding. The community service activities focused on increasing business profitability through product branding strategies and diversification of processed kepok bananas for PKK Semanu Village have shown positive results. Based on a survey, most participants felt an increase in skills in processing products and gained new insights related to branding and marketing. As a follow-up step, regular mentoring is provided to the participants to ensure that the skills and knowledge gained during the training can be optimally applied in the business. Recommendations for programme sustainability include continued mentoring and expansion of marketing networks.
ULOS PRODUCT PURCHASE DECISION JUDGING FROM ASPECTS OF PRICE, BRAND LOVE AND CUSTOMER BRAND ENGAGEMENT Kusuma, Rr. Chusnu Syarifa Diah; Abdurohim, Abdurohim; Augustinah, Fedianty; Hendrayani, Eka
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.435

Abstract

Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online  Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relatif ekonomis dan kecintaan akan produk tersebut. Dengan hadirnya penelitian ini, diharapkan dapat memberikan tambahan informasi bagi pengrajin Ulos dan pelaku usaha Ulos dalam mengembangkan strategi pemasaran, terutama dalam meningkatkan keputusan pembelian Ulos. The main objective of this research is to analyze the effect of price, brand love and customer brand engagement on purchasing decisions for Ulos products. The sample in this study amounted to 90 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is concluded that price, brand love and customer brand engagement have a positive and significant influence on purchasing decisions for Ulos products. The research implies that the role of price and brand love is one of the important components attached to Ulos products. Customer involvement in purchasing Ulos cannot be separated from the relatively economical price offered and the love for the product. With the presence of this research, it is hoped that it can provide additional information for Ulos artisans and Ulos business actors in developing marketing strategies, especially in improving Ulos purchasing decisions. 
EMPLOYEE ENGAGEMENT ANALYSIS OF MILENIAL WORKERS: THE EFFECT OF ORGANIZATIONAL TRUST AND ORGANIZATIONAL JUSTICE Romi, Mochamad Vrans; Bagenda, Christina; Kusuma, Rr. Chusnu Syarifa Diah; Setiyawami, Setiyawami; Handayani, Kristin
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.450

Abstract

Era globalisasi yang dihadapi setiap bangsa pada saat ini menjadikan dunia menjadi terbuka dan terkoneksi. Hal ini menuntut kesadaran dan kesiapan sumber daya manusia bahwa keterbukaan menjadi sesuatu yang nyata. Disisi lain, untuk meningkatkan kesadaran SDM dalam lingkup organisasi, maka perusahaan perlu mendorong employee engagement agar lebih baik. Tujuan utama penelitian yakni menganalisis pengaruh organizational trust dan organizational justice terhadap employee engagement pekerja milenial. Sampel dalam penelitian ini berjumlah 150 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyimpulkan organizational trust dan organizational justice berpengaruh positif dan signifikan terhadap employee engagement. Implikasi penelitian menginformasikan untuk meningkatkan engagement dapat dilakukan dengan dorongan dari pimpinan perusahaan melalui prakarsa saling percaya, saling pengertian, saling menghormati, serta belajar hidup dalam perbedaan antar sesama karyawan di tempat mereka bekerja. Akibatnya, kepuasan kerja akan diperoleh dengan sebenarnya, kedekatan kerjasama yang lebih baik dengan sesama, tujuan yang lebih jelas, dan prestasi akan dicapai bila tujuan telah tercapai The globalization era that every nation faces has made the world open and connected. This requires the awareness and readiness of human resources that openness becomes something real. On the other hand, companies need to encourage better employee engagement to increase HR awareness within the organization's scope. The main objective of the research is to analyze the effect of organizational trust and organizational justice on the employee engagement of millennial workers. The sample in this study amounted to 150 respondents, who were determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the data analysis results, organizational trust and justice have a positive and significant effect on employee engagement. The research information implies that increasing engagement can be carried out with encouragement from company leaders through mutual trust, mutual understanding, mutual respect, and learning to live in differences among fellow employees in their workplaces. As a result, actual job satisfaction will be obtained, closer cooperation with others is better, goals are clearer, and achievement will be achieved when goals have been achieved.
ANALYZING FACTORS AFFECTING EMPLOYEE'S ORGANIZATIONAL CITIZENSHIP BEHAVIOR POST-PANDEMI COVID-19 Romi, Mochamad Vrans; Kusuma, Rr. Chusnu Syarifa Diah; Biso, Hernansi; Bagenda, Christina; Maghfirah, Nuril
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.478

Abstract

Organizational citizenship behavior bukanlah hal baru dalam dunia kerja khususnya beberapa bidang khusus yang juga menerapkan perilaku organisasi. Pada dasarnya, organizational citizenship behavior sangat membantu dalam mengatur, mengontrol, dan menyelesaikan berbagai persoalan sekaligus meningkatkan komunikasi antar peranan dalam kelompok kerja. Selain itu, perusahaan saat ini perlu meningkatkan kemampuan organisasi untuk beradaptasi dengan perubahan lingkungan yang semakin kompleks. Tujuan utama penelitian yakni menganalisis menganalisis faktor-faktor yang mempengaruhi organizational citizenship behavior karyawan pasca pandemi Covid-19. Sampel dalam penelitian ini berjumlah 210 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyimpulkan quality of work life, organizational culture dan job satisfaction berpengaruh positif dan signifikan terhadap organizational citizenship behavior. Implikasi penelitian menginformasikan perilaku menolong karyawan dapat meningkatkan semangat dan keeratan serta perasaan saling memiliki diantara anggota kelompok sehingga akan meningkatkan kinerja organisasi dan membantu organisasi menarik dan mempertahankan karyawan yang baik.The globalization era that every nation faces have made the world open and connected. This requires the awareness and readiness of human resources that openness becomes something real. On the other hand, companies need to encourage better employee engagement to increase HR awareness within the organization's scope. The main objective of the research is to analyze the effect of organizational trust and organizational justice on the employee engagement of millennial workers. The sample in this study amounted to 150 respondents, who were determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the data analysis results, organizational trust and justice positively and significantly affect employee engagement. The research information implies that increasing engagement can be carried out with encouragement from company leaders through mutual trust, mutual understanding, mutual respect, and learning to live in differences among fellow employees in their workplaces.
SUSTAINABLE COMPETITIVE ADVANTAGE MODEL OF UMKM: THE EXISTENCE OF TECHNOLOGICAL INNOVATION AND MARKET ORIENTATION AS A PREDICTOR Setyawati, Amelia; Seseli, Eka Merdekawati Imelda; Kusuma, Rr. Chusnu Syarifa Diah; Setyawati, Christina Yanita
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.495

Abstract

The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that technological innovation and market orientation have a positive and significant effect on sustainable competitive advantage. The research implications explain that it is important for SMEs to improve their ability to adopt new technologies and develop technological innovations needed in their business. MSMEs can seek assistance from various sources, such as governments, business organizations, and financial institutions, to access the resources and information needed to adopt new technologies and develop technological innovations that can help them gain a competitive advantage. Furthermore, to overcome the problem of market orientation in MSMEs, efforts are needed to increase understanding of market needs, utilize market research, focus on market needs and wants, have a clear marketing strategy, and increase available resources
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Agusthina Risambessy Agwa, Terwase Richard AMELIA SETYAWATI, AMELIA Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Augustinah, fedianty Barida Rakhma Nuranti Betanika Nila Nirbita Biso, Hernansi Christina Bagenda Christina Yanita Setyawati, Christina Yanita Christine Loist Deandra Vidyanata Djurubassa, Gloria Miagina Palako Fajar Wahyu Nugroho Farida Farida Fitria Halim Fransisca, Felia Goyal, Mukta Handayani, Kristin Hariansyah, Mochammad Aditya Hendrayani, Eka Idrees, Rana Nadir Irmal, Irmal Ita Musfirowati Hanika Joko Kumoro Kiromim Baroroh Kistianingsih, Isti Lenny Dermawan Sembiring Lianggi, Willy Lumanauw, Nelsye Mochamad Hanafi Mustikarini, Carolina Novi Mustofa Agung Sardjono Mustofa Agung Sardjono Nani Nani Nita Kusumawardani Nuril Maghfirah Panggabean, Esther Praja Anggriany Putra, Ijai Pratama Rane, Melvin Krisdiana Djami Raymunde JR, Pedro P. Reni Shinta Dewi Respati, Yudit Ayu Romi, Mochamad Vrans Rostina, Cut Fitri Sarwani Sarwani, Sarwani Sekarningtyas, Ayu Septiani, Emilia Seseli, Eka Merdekawati Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami sherly sherly Siti Umi Khayatun Mardiyah Sophiana Widiastutie Suhartanto Suhartanto Suhartanto Suhartanto Sulasmi Sulasmi Titin Hera Widi Handayani Wahyu Rusdiyanto, Wahyu Waliah, Siti Widiastutie, Sophiana Yuliana Yuliana Zhelia, Zhelia