Article Per Year (5 Year)
p-Index From 2021 - 2026
5.017
P-Index
This Author published in this journals
All Journal Efisiensi : Kajian Ilmu Administrasi INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JURNAL ILMU SOSIAL Indonesian Perspective International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen FIRM: Journal of Management Studies Jurnal ABDINUS : Jurnal Pengabdian Nusantara Yumary: Jurnal Pengabdian kepada Masyarakat Mitra Mahajana: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Indonesian Perspective Jurnal Pemberdayaan Umat Innovative: Journal Of Social Science Research PANDITA: Interdisciplinary Journal of Public Affairs Scientific Journal of Informatics
Chusnu Syarifa Diah Kusuma
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
Financial management training for the community of Karimunjawa Village Jepara Diah Kusuma, Chusnu Syarifa; Kumoro, Joko; Kistianingsih, Isti; Hanafi, Mochamad
INOTEKS: Jurnal Inovasi Ilmu Pengetahuan,Teknologi, dan Seni Vol 29, No 1 (2025)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ino.v29i1.85358

Abstract

The Community Service Program in Karimunjawa Village, Jepara, Central Java, aims to improve the understanding and skills of family financial management among housewives. The problem is addressed through three stages of activities: preparation, implementation, and evaluation. The preparation stage involves conducting a preliminary survey to assess field conditions, followed by training and mentoring. The methods used include lectures, question-and-answer sessions, and discussions. The results of the training program indicate that 90% of participants successfully understand basic financial concepts, while 89% of them have a good understanding of family financial planning and management. Furthermore, 71% of participants successfully implemented effective family financial management practices after receiving guidance from the facilitators.
ANALYSIS OF DESTINATION IMAGE AND SOCIAL MEDIA MARKETING MODELS IN FORMING TOURIST LOYALTY: A STUDY OF DEVELOPING DESTINATIONS IN INDONESIA Lumanauw, Nelsye; Kusuma, Rr. Chusnu Syarifa Diah; Goyal, Mukta; Sudirman, Acai
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.830

Abstract

This study aims to analyze the role of destination image, social media marketing, and tourist satisfaction in shaping tourist loyalty and developing tourist destinations in Indonesia. Using a quantitative approach through a survey of domestic and foreign tourists, this study examines how perceptions of destination image and the effectiveness of social media marketing contribute to tourist satisfaction, which ultimately influences their intention to return and recommend the destination. Data were collected through an online questionnaire, and regression tests, hypothesis tests, correlation tests, and coefficient of determination models were used to examine the relationship between the variables studied. The results show that destination image, social media marketing, and tourist satisfaction significantly affect loyalty. These findings emphasise the importance of authentic digital marketing strategies and strengthening positive destination images to maintain and increase tourist visits sustainably. This study provides practical implications for tourism destination managers in Indonesia in designing more effective promotional policies and strengthening positive tourist experiences as the key to building long-term loyalty.
STUDYING THE RELATIONSHIP MODEL BETWEEN VIRAL MARKETING AND e-WOM TOWARDS CUSTOMER LOYALTY LOCALOKA PLATFORM: A QUANTITATIVE APPROACH IN THE CREATIVE INDUSTRY Kusuma, Rr. Chusnu Syarifa Diah; Farida, Farida; Seseli, Eka Merdekawati Imelda; Agwa, Terwase Richard
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.729

Abstract

In today's digital era, marketing strategies that rely on the power of rapid message dissemination through social media and consumer networks play an important role in shaping customer perceptions and behaviour. This study examines the relationship model between viral marketing, electronic word-of-mouth (e-WOM), and customer trust towards customer loyalty on the Lokaloka platform, a digital marketplace operating in the creative industry sector. A quantitative approach was used in this study by distributing questionnaires to 200 respondents who are active users of the Lokaloka platform. Data analysis used the Structural Equation Modeling (SEM) method to test the direct and indirect relationships between variables. The results of the data analysis show that viral marketing, e-WOM, and customer trust have a significant influence on customer loyalty. The implications of this study indicate that creative industry platform managers such as Lokaloka need to strengthen community-based marketing strategies and content that is easily shared virally, as well as encourage positive interactions between users through e-WOM. In addition, building and maintaining customer trust is key to creating long-term loyalty. These findings are expected to contribute to developing a more effective digital marketing model in the Indonesian creative industry sector.
THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Loist, Christine; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.267

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.
Workshop Literasi Digital sebagai Katalisator Peningkatan Kreativitas Pemasaran Desa Wisata Gari Wulandari, Kurnia; Wulandari, Kurnia`; Kusuma, Rr Chusnu Syarifa Diah; Nugroho, Fajar Wahyu; Paransa, Rizki Pratama Johanis
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 3 (2025): Volume 9 Nomor 3 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i3.26667

Abstract

Workshop literasi digital ini bertujuan untuk membagikan pengetahuan kepada pengelola desa wisata di Desa Gari, Kecamatan Wonosari, Kabupaten Gunungkidul tentang pentingnya literasi digital untuk pemasaran sebuah desa wisata. Kegiatan PPM yang berfokus pada kegiatan ceramah dan diskusi tentang pentingnya meningkatkan literasi digital ini diikuti oleh 30 pengelola desa wisata. Peserta dipilih atas rekomendasi kepala desa yang juga terlibat dalam kegiatan ini. Peserta workshop antusias dengan materi yang disampaikan oleh narasumber, dan kegiatan tanya jawab dapat secara nyata melibatkan peserta secara aktif. Kedua kegiatan tersebut kemudian ditutup dengan kegiatan evaluasi untuk mengukur pemahaman peserta tentang literasi digital. Berdasarkan hasil evaluasi yang dilakukan melalui pretest dan postest, pemahaman pengelola desa wisata telah meningkat terutama dalam aspek literasi digital, digitalisasi promosi, strategi promosi digital, pembuatan KPI, dan kesadaran tentang pentingnya menerapkan promosi digital. Aspek-aspek tersebut secara langsung berhubungan dengan kreativitas pemasaran digital untuk desa wisata yang dikelola.
The Effect of Service Quality and Digital Marketing on Consumer Loyalty through Consumer Satisfaction as a Mediation Variable at PT Pos Indonesia, Yogyakarta City Kusuma, Chusnu Syarifa Diah; Hariansyah, Mochammad Aditya; Putra, Ijai Pratama
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.99163

Abstract

This study aims to evaluate the impact of service quality and digital marketing on consumer loyalty at PT Pos Indonesia, Yogyakarta, with a focus on understanding how customer satisfaction mediates these relationships. The context of this research is particularly relevant in light of the company’s recent decline in market share and its attempts to adapt to a rapidly changing competitive environment in the expedition industry.  A quantitative approach with a causal design was employed. Data were collected through an online questionnaire from 155 respondents who had used PT Pos Indonesia's services. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was used to test the hypotheses and analyze the relationships between service quality, digital marketing, customer satisfaction, and consumer loyalty. The analysis revealed that service quality has a significant positive effect on both customer satisfaction and loyalty. Customer satisfaction was found to mediate the relationship between service quality and loyalty. In contrast, digital marketing showed a negative but near-significant effect on consumer loyalty and had no significant impact on customer satisfaction. The mediating effect of customer satisfaction on the relationship between digital marketing and loyalty was not significant.  This study highlights the critical role of service quality in enhancing customer loyalty, both directly and indirectly through customer satisfaction. Companies, particularly PT Pos Indonesia, should focus on improving service quality as it significantly influences consumer loyalty. Digital marketing strategies, however, need reevaluation, as they do not seem to align with customer expectations and have not proven effective in fostering loyalty. The study’s findings suggest that companies should prioritize service quality improvements and adopt a more targeted, customer-oriented digital marketing approach. Future research could expand on these findings by exploring the impact of external factors or conducting comparative analyses with competitors in the expedition industry.
Perempuan dalam Media: Framing Berita Penyebaran Video Asusila Gisella Anastasia dan Michael Yakinobu Defretes Siregar, Marakhilda; Ahmad, Entus Nuryana; Kusuma, Rr Chusnu Syarifa Diah
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.334

Abstract

The pornographic video case involving Indonesian public figures Gisella Anastasia and Michael Yakinobu De Fretes attracted widespread public attention in the end of 2020. Their legal status sparked debate, particularly regarding the application of Indonesia’s Pornography Law and questions of legal accountability. This study aims to analyze how two national media outlets, Tempo.co and Republika.co.id, framed their news coverage of the case. A qualitative descriptive approach was employed, utilizing Robert N. Entman’s framing analysis model, which consists of four key elements: defining problems, diagnosing causes, making moral judgments, and offering treatment recommendations. The research analyzed 16 online news articles published by the two media outlets during the peak of the controversy. The findings reveal that Tempo.co framed the incident as an act of criminalization against Gisella Anastasia, criticizing the legal action as disproportionate and suggesting a need for legal review. In contrast, Republika.co.id emphasized moral and personal aspects of Gisella’s identity, constructing a narrative that steered public opinion toward viewing her as culpable. Both media were also found to highlight sensational elements and economic interests in their reporting, while giving limited attention to the role of judicial institutions and the broader issue of legal justice. These findings suggest that media framing in this case not only reflects the ideological orientation of each outlet, but also serves as a tool for shaping public perception in alignment with particular interests.
THE ROLE OF JOB CRAFTING, WORK AUTONOMY, PSYCHOLOGICAL EMPOWERMENT IN ENHANCING INNOVATIVE WORK BEHAVIOR AMONG EMPLOYEES IN TECH STARTUP INDONESIA Djurubassa, Gloria Miagina Palako; Waliah, Siti; Kusuma, Rr. Chusnu Syarifa Diah; Idrees, Rana Nadir; Raymunde JR, Pedro P.
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.763

Abstract

This research aims to analyse the role of job crafting, work autonomy, and psychological empowerment in increasing innovative work behaviour among technology startup employees in Indonesia. The research population includes employees working in various technology startup companies, with a sample of 200 respondents selected using purposive sampling techniques to ensure representation of individuals directly involved in innovation-based work processes. Data was collected through a structured questionnaire and analyzed using quantitative methods with a Structural Equation Modelling (SEM) approach to test the relationship between variables. The research results show that job crafting and psychological empowerment positively and significantly affect innovative work behaviour. This research also confirms that work autonomy does not significantly influence innovative work behaviour. These findings confirm that when employees can adapt their tasks, gain autonomy in decision making, and feel psychologically empowered, they are more likely to generate new ideas that support organizational growth. Theoretically, this research enriches the literature regarding the determinants of innovative work behaviour in the context of startups in Indonesia.
STUDYING THE RELATIONSHIP MODEL ONLINE CONSUMER REVIEW TOWARDS CONSUMER PURCHASE INTENTION ON SOCIAL COMMERCE PLATFORMS: EVIDENCE IN INDONESIA Septiani, Emilia; Farida, Farida; Syarifa Diah Kusuma, Rr. Chusnu; Anggraini, Raden Isma; Zaki, Nur Amalina Mohamad
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i2.929

Abstract

This research examines the influence of electronic word of mouth (e-WOM), viral marketing, and online consumer reviews on purchase intention on social commerce platforms. The research uses a quantitative approach with a survey method distributed to active social commerce users in Indonesia, and the data obtained is analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The research results show that the e-WOM and viral marketing variables positively and significantly affect purchase intention. In contrast, online consumer reviews have a positive but not significant effect. These findings indicate that digital social interactions and the spread of viral content have a dominant role in influencing consumer purchasing intentions, while consumer reviews have not been able to become a strong determining factor in purchasing decisions. This research provides theoretical contributions by enriching the literature on consumer behaviour in social commerce and practical implications for business people to maximise digital marketing strategies based on social interaction and viral content, accompanied by managing consumer reviews that remain relevant in maintaining brand trust..
Employee Relations, Tacit Knowledge Sharing Activities, And Employee Performance in Social Exchange Theory Perspective Pradhanawati, Ari; Dewi, Reni Shinta; Kusuma, Chusnu Syarifa Diah
JURNAL ILMU SOSIAL Vol 21, No 2 (2022)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.21.2.2022.161-180

Abstract

Modern-day enterprise competition is getting more difficult, in particular in the industry 4.0 generation. SMEs or Small and medium-sized corporations as a part of the pillar in the economic industries, want to assume these conditions. Batik is an SME that has contributed to the economic system. various issues are confronted by way of the batik enterprise, together with SMEs in Batik in Semarang. They face a few barriers, inclusive of increasing the capability of human resources. knowledge sharing is an activity to enhance individual talents, specifically trouble-solving and worker self-assurance. Knowledge sharing is an activity to improve individual skills, especially problem-solving and employee confidence. The purpose of this examination turned into exploring the effect on tacit knowledge-sharing activities, employee performance and employee relations. Also, the article defined the activity of tacit knowledge sharing in mediating the effect of employees relation and employee performance. The type of research was explanatory research. The sample was a hundred employees within the SMEs Batik in Semarang. Statistics evaluation of the use of SEM. The finding showed that there was an effect of employee relations on tacit knowledge-sharing activities. Second, there was an effect of tacit knowledge-sharing activities on employee performance. And, employee relations and employee performance had a positive effect. The results of the mediation effect test showed that employee relations have a positive effect on employee performance through tacit knowledge-sharing activities. The suggestion of this research is Batik UKM in Semarang to create a conducive work environment because the results of the study show that the relationship between employees is a success factor in sharing tacit knowledge. The limitation of this research is that the study was only conducted at the Batik UKM in Semarang, which resulted in a very limited generalization of the research findings. The limitation of this research is that the study turned into best carried out on the Batik UKM in Semarang, which led to a totally limited generalization of the research findings. The difficulty of the have a look is that the observation turned into only carried out at the SMEs Batik in Semarang which makes a completely constrained generalization of the findings.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Agusthina Risambessy Agwa, Terwase Richard AMELIA SETYAWATI, AMELIA Anggraini, Raden Isma Ari Pradhanawati Ari Pradhanawati Augustinah, fedianty Barida Rakhma Nuranti Betanika Nila Nirbita Biso, Hernansi Christina Bagenda Christina Yanita Setyawati, Christina Yanita Christine Loist Deandra Vidyanata Djurubassa, Gloria Miagina Palako Entus Nuryana Ahmad Fajar Wahyu Nugroho Farida Farida Fitria Halim Fransisca, Felia Goyal, Mukta Handayani, Kristin Hariansyah, Mochammad Aditya Hendrayani, Eka Idrees, Rana Nadir Irmal, Irmal Ita Musfirowati Hanika Joko Kumoro Kiromim Baroroh Kistianingsih, Isti Kurnia Wulandari, Kurnia Lenny Dermawan Sembiring Lianggi, Willy Lumanauw, Nelsye Marto Silalahi Mochamad Hanafi Mustikarini, Carolina Novi Mustofa Agung Sardjono Mustofa Agung Sardjono Nani Nani Nita Kusumawardani Nuril Maghfirah Panggabean, Esther Praja Anggriany Putra, Ijai Pratama Rane, Melvin Krisdiana Djami Raymunde JR, Pedro P. Reni Shinta Dewi Respati, Yudit Ayu Rizki Pratama Johanis Paransa Romi, Mochamad Vrans Rostina, Cut Fitri Sarwani Sarwani, Sarwani Sekarningtyas, Ayu Septiani, Emilia Seseli, Eka Merdekawati Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami sherly sherly Siregar, Marakhilda Siti Umi Khayatun Mardiyah Sophiana Widiastutie Suhartanto Suhartanto Suhartanto Suhartanto Sulasmi Sulasmi Titin Hera Widi Handayani Wahyu Rusdiyanto, Wahyu Waliah, Siti Widiastutie, Sophiana Wulandari, Kurnia` Yuliana Yuliana Zaki, Nur Amalina Mohamad Zhelia, Zhelia