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All Journal Efisiensi : Kajian Ilmu Administrasi INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JURNAL ILMU SOSIAL Indonesian Perspective International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen FIRM: Journal of Management Studies Yumary: Jurnal Pengabdian kepada Masyarakat Mitra Mahajana: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Indonesian Perspective Jurnal Pemberdayaan Umat Scientific Journal of Informatics
Chusnu Syarifa Diah Kusuma
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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THE INFLUENCE OF JOB SATISFACTION, WORK DISCIPLINE, AND POSITION PROMOTION ON EMPLOYEE PERFORMANCE PT. SUMATERA ANUGERAH TEKNINDO PERKASA MEDAN Rostina, Cut Fitri; Lianggi, Willy; Fransisca, Felia; Zhelia, Zhelia; Kusuma, Rr. Chusnu Syarifa Diah
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.508

Abstract

The research objective was to examine and analyze the effect of Job Satisfaction, Work Discipline, and Promotion on Employee Performance at PT. Sumatra Anugerah Teknindo Perkasa Medan. The population in this study amounted to 167 employees and the number of samples in this study were 118. The sampling technique used was random sampling. Data collection techniques used questionnaires, interviews and documentation studies. The data analysis technique uses multiple linear regression analysis. The results of testing the hypothesis partially obtained tcount > ttable or 3.428 > 1.981 and significantly obtained 0.001 <0.05, meaning that partially confirming job satisfaction, work discipline, and promotion significantly affect employee performance. The implication of this research states that to manage employee performance, special attention is needed to manage employee job satisfaction to have optimal work discipline. Furthermore, promotions that the company applies somewhat and sustainably can trigger employee performance to be more optimal
ANALYSIS OF MSME BUSINESS PERFORMANCE IN THE ERA OF INDUSTRIAL REVOLUTION 4.0: CASE STUDY ON MSME IN THE CULINARY SECTOR Setyawati, Amelia; Mustikarini, Carolina Novi; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati Imelda
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.541

Abstract

Implementing innovation by MSME actors can be done by improving the quality of products or services, for example, by improving the production process or using more efficient technology to increase productivity and business effectiveness. The research aims to analyze the influence of innovation capability and technological innovation on business performance. The sample in this study consisted of 90 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that innovation capability and technological innovation have a positive and significant effect on business performance. The research implications suggest that this research provides theoretical insights and practical views that can help MSMEs in the culinary sector in making strategic decisions. The implications of this research can help MSMEs improve their innovation capabilities, optimize the use of technology, and ultimately improve their overall business performance.
ANALYSIS OF THE RELATIONSHIP OF BRAND AWARENESS AND BRAND TRUST WITH BRAND LOYALTY IN MEN'S CARE PRODUCTS Seseli, Eka Merdekawati; Kusuma, Rr. Chusnu Syarifa Diah; Sarwani, Sarwani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.568

Abstract

This research aims to analyze the relationship between brand awareness, brand trust, and brand loyalty in men's care products. Using a quantitative approach, data was collected from a sample of men's grooming product consumers through an online survey totaling 160 respondents determined using a convenience sampling approach. Data analysis uses the SPSS application by displaying the results of data processing through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. The results of the analysis show that there is a significant relationship between the level of brand awareness and brand trust and the level of brand loyalty. These findings highlight the importance of increasing consumer awareness and trust in men's grooming brands to strengthen brand loyalty. The practical implications of this research emphasize the importance of effective marketing strategies to build and maintain brand awareness and brand trust, increase consumer loyalty, and maintain brand position in a competitive market. This research makes a significant contribution to our understanding of the dynamics of the relationship between brand awareness, brand trust, and brand loyalty in the context of men's grooming products, and provides a foundation for further research in this domain.
ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS Setyawati, Amelia; Setyawati, Christina Yanita; Kusuma, Rr. Chusnu Syarifa Diah; Nani, Nani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.573

Abstract

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.
ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS Vidyanata, Deandra; Irmal, Irmal; Hanika, Ita Musfirowati; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.574

Abstract

The fashion industry in Indonesia continues to proliferate, driven by stable economic growth and increasingly dynamic changes in people's consumption patterns. As future consumers, generation Z has unique preferences, behaviors and expectations regarding interactions with fashion brands and products. In this context, it is essential to understand how social media marketing activities, brand experience, and brand trust influence the brand equity of fashion products in Indonesia, especially in the context of Generation Z. The main objective of the research is to analyze the influence of social media marketing activities, brand experience, and brand trust on brand equity. The sample in this study consisted of 160 Generation Z respondents in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that social media marketing activities, brand experience, and brand trust have a positive and significant effect on brand equity. In the context of theoretical implications, this research contributes to developing more relevant and comprehensive marketing theories that can better explain Generation Z consumer behavior. Practically, this research will provide valuable guidance for fashion brands in developing more effective and sustainable marketing strategies to reach Generation Z in Indonesia.
ANALYSIS PURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS Vidyanata, Deandra; Kusuma, Rr. Chusnu Syarifa Diah; Septiani, Emilia; Rane, Melvin Krisdiana Djami
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.618

Abstract

In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer awareness and interest in skincare products. This research aims to analyze men's skincare purchase intention by focusing on the role of content marketing, product innovation, and perceived value as the main predictors. This research methodology uses a quantitative approach by collecting data through questionnaires distributed to male respondents who use skincare products. Data analysis was carried out using regression techniques to test the relationship between the variables studied. The sample used as respondents was 170 people. The research results show that content marketing, product innovation, perceived value have a positive and significant effect on purchase intention. The results of this research have important implications for companies that market men's skincare products, namely that effective content marketing must be a top priority, because relevant and interesting content can significantly increase consumer awareness and interest. Then product innovation must continue to be improved to meet the ever-changing needs and preferences of consumers. In addition, companies must ensure that consumers perceive high value from their products, both through superior quality, reasonable prices, and emotional and social benefits.
ANALYSIS OF THE WORK–LIFE BALANCE MODEL ON EMPLOYEE ENGAGEMENT IN THE CREATIVE SECTOR IN INDONESIA Setiyawami, Setiyawami; Kusuma, Rr. Chusnu Syarifa Diah; Risambessy, Agusthina; Yuliana, Yuliana
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.621

Abstract

In the creative industry, the relationship between employee empowerment and employee engagement has a very important role. Employees who feel empowered to contribute with creative ideas and participate in the decision-making process will feel more connected to the company's vision and values. The main aim of the research is to analyze the influence of employee empowerment, flexible work arrangements, and career development on employee engagement. The sample in this research consisted of 190 employees who worked in the creative industries in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying the results of data processing through validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that employee empowerment, flexible work arrangements, and career development have a positive and significant effect on employee engagement. The theoretical implications of the research explain that implementing policies and practices that support employees in terms of work flexibility and career development can significantly increase employee engagement and performance. Meanwhile, practically, organizations in the creative industries need to pay attention to the importance of creating a work environment that supports employee flexibility and career growth. This can be done through implementing policies that allow remote work, flexible work schedules, and support for skills and career development.
Analysis of the Mediation Effect of Green Competitive Advantage: Reviewing the Influence of Green Innovation on SMEs' Business Performance Sudirman, Acai; Kusuma, Rr. Chusnu Syarifa Diah; Halim, Fitria; Sembiring, Lenny Dermawan
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.917

Abstract

To achieve sustainability and meet the demands of an increasingly environmentally conscious market, many SMEs have begun to adopt environmentally friendly innovations as part of their business strategies. This innovation is expected to improve environmental performance and strengthen the company's competitiveness. This study aims to analyze the mediating role of green competitive advantage in the relationship between green innovation and business performance in small and medium enterprises. The number of samples used was 110 respondents, as determined by the purposive sampling method. The collected data were analyzed using the path and SEM-PLS methods. The results of this study confirm that green innovation has a positive and significant effect on green competitive advantage. Furthermore, green innovation and green competitive advantage have a positive and significant effect on business performance. The mediation effect analysis also proves that green competitive advantage can mediate the relationship between green innovation and business performance. These findings provide important implications for entrepreneurs and policymakers, who can consider environmentally friendly competitive advantage as an essential factor in designing sustainability strategies to improve SMEs' competitiveness and business performance
SINERGI: Human Resource Management Learning Innovation Using Website-Based Instructional Media Nugroho, Fajar Wahyu; Rr Chusnu Syarifa Diah kusuma; Wahyu Rusdiyanto
Scientific Journal of Informatics Vol. 11 No. 4: November 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i4.15426

Abstract

Purpose: This research aims to determine the urgency of Human Resource Information System (HRIS) practicum and to develop the HRIS application as a human resource management learning innovation within the Vocational Faculty, Yogyakarta State University. Methods: This research is a Research and Development study designed to be a multi-year study using the ADDIE model approach. The ADDIE model is an abbreviation for the five stages of the development process, namely Analysis, Design, Develop, Implement and Evaluate. In the previous year, the researchers had completed the design of an HRIS to be used as a learning media. Design and construction focus on needs analysis and system design formulation (Analysis and Design). In the second year or the study, researchers begin to develop designs into product prototypes and trials (Development and Implementation). In the third year, the researchers focus on evaluation. Evaluation needs to be carried out to improve the system by processing data obtained from previous phases that have been carried out. So, this research uses the Research and Development method with ADDIE model over a multi-year basis. Result: The result of the study is the development and implementation of web-based HRIS for learning practices in human resource management courses for students. Novelty: The novelty of this research is to develop HRIS as an interesting and interactive learning media for all students to learn human resource management as a preparation for work later. The target output of this research is articles published in reputable international journals or proceedings as well as IPR for the HRIS products being developed.
Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0 Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Panggabean, Esther Praja Anggriany; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4576

Abstract

In the era of Society 5.0, creative industry businesses must be able to optimize human capital, social capital, and innovation capability to improve business performance so that it is more optimal. This study aims to analyze the increase in creative industry business performance through managing human capital, social capital, and innovation capability in society 5.0. This study used a library and field research design with a causal associative approach. This study used a total sample of 150 samples. Data analysis confirms that human capital, social capital, and innovation capability significantly affect business performance. The implications of this research highlight the importance of organizations in the creative industries having to invest more in developing their human resources. This can be done through appropriate training, further education, skills development, and hiring. Focus on developing human resources will help improve the quality of the workforce and produce better innovation. Organizations must build and strengthen social relationships with business partners, customers, educational institutions, and related communities. Collaboration and knowledge exchange with relevant parties can help improve access to resources, market opportunities, and new ideas. Further, organizations must prioritize innovation efforts and create an environment encouraging creativity and experimentation. It is essential to develop a culture of innovation throughout the organization, encourage employees to share ideas, provide adequate support and resources, and adopt a flexible and adaptive management approach.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Agusthina Risambessy Agwa, Terwase Richard AMELIA SETYAWATI, AMELIA Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Augustinah, fedianty Barida Rakhma Nuranti Betanika Nila Nirbita Biso, Hernansi Christina Bagenda Christina Yanita Setyawati, Christina Yanita Christine Loist Deandra Vidyanata Djurubassa, Gloria Miagina Palako Fajar Wahyu Nugroho Farida Farida Fitria Halim Fransisca, Felia Goyal, Mukta Handayani, Kristin Hariansyah, Mochammad Aditya Hendrayani, Eka Idrees, Rana Nadir Irmal, Irmal Ita Musfirowati Hanika Joko Kumoro Kiromim Baroroh Kistianingsih, Isti Lenny Dermawan Sembiring Lianggi, Willy Lumanauw, Nelsye Mochamad Hanafi Mustikarini, Carolina Novi Mustofa Agung Sardjono Mustofa Agung Sardjono Nani Nani Nita Kusumawardani Nuril Maghfirah Panggabean, Esther Praja Anggriany Putra, Ijai Pratama Rane, Melvin Krisdiana Djami Raymunde JR, Pedro P. Reni Shinta Dewi Respati, Yudit Ayu Romi, Mochamad Vrans Rostina, Cut Fitri Sarwani Sarwani, Sarwani Sekarningtyas, Ayu Septiani, Emilia Seseli, Eka Merdekawati Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami sherly sherly Siti Umi Khayatun Mardiyah Sophiana Widiastutie Suhartanto Suhartanto Suhartanto Suhartanto Sulasmi Sulasmi Titin Hera Widi Handayani Wahyu Rusdiyanto, Wahyu Waliah, Siti Widiastutie, Sophiana Yuliana Yuliana Zhelia, Zhelia