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ANALYSIS OF FACTORS AFFECTING THE INCOME OF FISHERMEN IN THE COASTAL DISTRICT OF BIREM BAYEUN, EAST ACEH DISTRICT Anggraini, Tenti; Rozalina, Rozalina; Jamil, Muhammad
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.35327

Abstract

Birem Bayeun is one of the sub-districts in East Aceh Regency with large capture fisheries production. This research aims to determine the influence of skills, knowledge, attitudes and work experience on the income of fishermen in Pesisir, Birem Bayeun District, East Aceh Regency. This research uses a causal design. The sampling technique uses the Quota Sampling method. The number of samples in this study was 42 fishermen. The data used in this research are primary and secondary data with a questionnaire measurement scale using a Likert scale. The analytical tool used is the multiple linear regression method. In conclusion, knowledge and attitudes have a significant influence on income, skills and work experience have no influence on fishermen's income.
ANALYSIS OF FINANCIAL FULFILLMENT OF VANAME (LITOPENAEUS VANNAMEI) GROWING INTENSIVE SYSTEMS AT THE MINA JAYA TAMIANG FARMING GROUP VILLAGE DAGANG SETIA MANYAK PAYED DISTRICT ACEH TAMIANG Mahnasya, Fazlia; Saragih, Faoeza Hafiz; Jamil, Muhammad
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.35936

Abstract

Intensive Vaname Shrimp farming requires higher costs compared to traditional systems. With a high stocking density, intensive system vaname shrimp farming can produce high shrimp production. So with this fact, intensive system vaname shrimp farming can be applied by the community, especially people in Aceh Tamiang District. This research was conducted at Pokdakan Mina Jaya Tamiang, Dagang Setia Village, Manyak Payed District, Aceh Tamiang Regency. The purpose of the study was to determine the financial feasibility of raising vaname shrimp in Pokdakan Mina Jaya Tamiang, Dagang Setia Village, Manyak Payed District, Aceh Tamiang Regency. This research uses case studies and analyzed descriptively quantitative. Determination of the sample using purposive sampling technique. The analysis calculated is Net Present Value (NPV), Net B / C Ratio, Internal Rate Return (IRR), and Break Event point (BEP). The results showed that the NPV obtained was 3,463,203,705 greater than 0; IRR obtained was 67.37% greater than the interest rate of 10.5%; Net B / C ratio value obtained was 2.72 greater than 1; Production BEP was 38,490 kg; And BEP price was Rp.37,615. So it can be concluded that the Vaname Shrimp Enlargement Business (Litopenaeus vannamei) Intensive System in Pokdakan Mina Jaya Tamiang Pond is profitable and feasible to run.
MARKETING ANALYSIS OF CASSAVA (Manihot esculenta) THROUGH SCP (Structure Conduct Performance) APPROACH IN BANDAR SUB-DISTRICT, SIMALUNGUN REGENCY Hutasuhut, Septia Adinda; Jamil, Muhammad; Alham, Fiddini
AGRIBUSINESS JOURNAL Vol. 18 No. 2 (2024): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i2.40396

Abstract

This study aims to analyze the cassava marketing system through the SCP (Structure Conduct Performance) approach in Bandar District, Simalungun Regency. The location of the research was determined using the random sampling method. The sample in this study consisted of 37 farmers determined using the Slovin formula, 5 collectors and 5 retailers determined by snowball sampling. The data analysis methods used are qualitative (descriptive) and quantitative analysis. The results show that the results of the study show that the analysis of the market structure formed in the marketing of cassava in Bandar District, Simalungun Regency at the farmer level leads to a loose oligopoly market. Meanwhile, at the channel level, marketing institutions show a tight oligopoly market. Market behavior analysis on cassava has a low bargaining position so that farmers do not have the power to determine the price of cassava and only act as a price taker. The results of the market performance analysis showed two patterns of marketing channels, the marketing margin in channel I, the value of the marketing margin was Rp. 1,380/Kg and in the second marketing channel was Rp. 1,700/Kg. The value of the farmer's share in the first marketing channel was 54.00% and the value of the second marketing channel was 43.33%. The value of cassava marketing efficiency in marketing channel I is 14.00% and marketing channel II is 16.80%, both channels can be said to be efficient because the value is less than 50%. 
Feasibility of using fish visceral trash in a polyculture system for enhancing the growth performances of giant gourami (Osphronemus gouramy) and redclaw crayfish (Cherax quadricarinatus) Putra AS, Agus; Junita, Afrah; Jamil, Muhammad
Depik Jurnal Ilmu Ilmu Perairan, Pesisir, dan Perikanan Vol 12, No 1 (2023): APRIL 2023
Publisher : Faculty of Marine and Fisheries, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13170/depik.12.1.28381

Abstract

Giant gouramiand redclaw crayfish are among popular freshwater organisms with significant potential for aquaculture due to their ease of cultivation, resistance to diseases, and high economic value. Therefore, this study aimed to evaluate the feasibility of using fish visceral trash (FVT) in artificial diets to enhance the growthperformancesofgiant gourami(Osphronemus gouramy)andredclaw crayfish(Cheraxquadricarinatus)inapolyculture system.Giant gouramijuveniles (3.620.86cmand3.741.15g)andredclawcrayfish(3.050.35 cm and 6.410.29 g)were dividedinto four groups and cultured in100 L aquarium.Eachgroup was fed twice daily withdiets containing 0%, 10%,20%, and30%FVT/kgdiet. Furthermore, growth performances were assessed in all samples at14days intervals over a period of eight weeks. The resultsshowedthat diets prepared with30%FVTsignificantly affected the growth rateofgiant gourami juveniles,while those comprising20%enhanced the growth of redclaw crayfish.Total length,body weight,specific growth rate, and weight gain significantly increased in samples fed with theexperimentalcompoundeddiets. Based on the observations, it issuggestedthat using FVTcompounded diets tends to improvegrowth performancesinapolyculturesystem.Keywords:Giant gouramiGrowth performanceRedclaw crayfishPolycultureTrash fish
The Impact of Digital Marketing Technology Development on the Growth of Pekalongan Batik MSMEs via Social Media and Marketplaces Jamil, Muhammad; Adinugraha, Hendri Hermawan
Journal of Economics, Management, Accounting and Computer Applications Vol. 1 No. 1 (2024)
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jemaca.v1i1.4

Abstract

There have been changes in many facets of human life due to technology’s ever-accelerating development. All human affairs and everyday tasks can now be made simpler thanks to technological advancements; the marketing and product sales industry is just one example. These days, technology can help to simplify marketing; it can even be used to sell goods directly to customers online. Naturally, the advancement of this technology benefits both buyers and sellers, as it facilitates the purchasing and exploration of products via digital networks. The growth of MSMEs (micro, small, and medium-sized enterprises), particularly Batik, is greatly influenced by the advancement of digital marketing. Digital marketing facilitates the marketing of batik products by allowing producers or sellers to directly market their products in real-time via social media or marketplaces. The purpose of this study was to examine how advancements in digital marketing technology have affected MSMEs, particularly Batik in Pekalongan. Information is gathered through field observations and observations. It is hoped that the research's findings will shed light on the advancements faced by Batik MSMEs that have adopted digital marketing or digital network marketing, as well as explain the advantages of digital marketing for company growth.
Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM : Studi Kasus: UD. Akbar Lestari Al Fadila, Nadila; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1766

Abstract

This study implements a digital marketing strategy via Instagram to increase sales at UD Akbar Lestari, a rattan craft MSME in Pangkep, Indonesia. Conventional, word-of-mouth marketing had constrained market reach, whereas social media enables visual storytelling and two-way interactions that strengthen brand awareness. We adopted a Research and Development (R&D) approach using the RACE framework—Reach, Act, Convert, Engage. Data were collected through interviews, observation, sales records, and Instagram Insights. The intervention comprised launching the official account @ud.akbarlestari, designing an informative profile, defining content pillars, scheduling posts, and deploying Feed, Reels, and Story formats with clear calls-to-action and a purchasing link in the bio. The study’s novelty lies in adapting RACE to a rural handicraft context and leveraging the local Pangkep dialect in Reels to deepen audience affinity. After one month, marketing performance improved markedly: the account reached 2,484 users and generated 4,771 impressions; there were 523 interactions from 122 accounts; 372 profile activities (330 visits; 42 external link clicks); and Linktree recorded 56 views with 27 clicks (48.21% CTR). Reels was the most effective format, achieving 1,840 views, reach of 1,211, 64 likes, 6 comments, and 37 shares. Business outcomes also strengthened, with sales increasing from IDR 11,341,500 to IDR 21,050,900 and evidence of repeat purchases, indicating emerging loyalty. In conclusion, RACE-based Instagram implementation effectively improves reach, engagement, conversion, and sales for craft MSMEs. We recommend maintaining content consistency, further optimizing Instagram features, and conducting regular Insight-driven evaluations to sustain performance gains.
Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo Pratiwi, Dwi Apriani; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1786

Abstract

This study aims to analyze the implementation and evaluate the optimization of digital marketing in strengthening the branding of Aroma Palopo restaurant through digital platforms. The research method used is associative quantitative approach with data collection through questionnaires to 25 respondents who are active followers of the instagram account @aromapalopohjfatmawati, as well as documentation of the digital activities of the restaurant. Data analysis was conducted using brand awareness, brand recall, brand recognition, and unaware of brand indicators measured through a Likert scale of 1-5. The results showed that the digital marketing strategy of Aroma Palopo restaurant through instagram has been able to increase brand awareness in the category enough with an average score of 3.11. The brand recognition dimension received the highest score of 3.32, which indicates that the audience is able to recognize the logo and design of restaurant content on social media. Meanwhile, brand recall reached a value of 3.24, indicating that some respondents could remember the brand without seeing the logo or content directly, while the top of mind dimension was still low with a value of 3.04, indicating that the brand has not become the main choice of consumers. Video content (Reels) is considered the most effective in increasing interaction, therefore, upload consistency, visual storytelling, active interaction, and the use of paid advertising are recommended to strengthen branding on social media.
Pengaruh Kebiasaan Belajar dan Motivasi Belajar Terhadap Prestasi Belajar Akuntansi Siswa Kelas XII di SMK Negeri Taman Fajar Tahun Ajaran 2024/2025 Jamil, Muhammad
Jurnal Pendidikan Penggerak Vol. 3 No. 1 (2025): Juni
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpp.v3i1.5955

Abstract

Penelitian ini dilakukan untuk mengetahui Pengaruh Kebiasaan Belajar dan Motivasi Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Negeri Taman Fajar Tahun Ajaran 2024/2025. Penelitian ini termasuk Ex-post Facto dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 91 siswa kelas XII SMKN Taman Fajar. Teknik Pengumpulan Data dilakukan melalui dokumentasi dan angket. Dokumentasi digunakan untuk memperoleh data jumlah siswa dan data Prestasi Belajar Akuntansi, sedangkan angket digunakan untuk mengumpulkan data variabel Kebiasaan Belajar dan Motivasi Belajar yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan analisis regresi sederhana dan analisis regresi ganda tiga prediktor. Sebelum melakukan uji hipotesis terlebih dahulu dilakukan uji prasyarat analisis yaitu uji linearitas dan uji multikolinearitas. Analisis regresi sederhana digunakan untuk menguji hipotesis pertama, kedua, dan ketiga, sedangkan analisis regresi ganda tiga prediktor digunakan untuk menguji hipotesis keempat. Hasil penelitian ini adalah (1) Terdapat pengaruh positif Kebiasaan Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Taman Fajar Tahun Ajaran 2024/2025 dibuktikan dengan rx1y 0,730 dan r2x1y 0,533 (2) Terdapat pengaruh positif Motivasi Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Taman Fajar Tahun Ajaran 2024/2025 dibuktikan dengan rx2y 0,515 dan r2x2y 0,266.
Optimalisasi Digital Marketing untuk Meningkatkan Brand Awareness pada UMKM IdRink Alamsyah, Adelya Putri; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.7423

Abstract

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.
The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry especially with the number of consumers that continue to grow as generations increase Generation Z women are a potential market in this industry where this generation is a new entrant consumer The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar < em>The research was conducted by distributing questionnaires to 288 respondents selected using a non probability sampling technique known as convenience sampling < em> The collected primary data is then processed using the Structural Equation Modelling SEM method using AMOS 23 software < em>The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women Additionally brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women < em>< p>
Co-Authors Abdul Aziz Adnan Achmad Afrah Junita Agus Putra AS Al Fadila, Nadila Al-Jabbar, Malik Alamsyah, Adelya Putri Alham, Fiddini Alhuda, Nafisah Andi Eka Putra Anggraini, Tenti Anis Nugrahawati Ashdaq, Muhammad Aulia, Fatika Anisa Aziza, Andi Nurfadilla Azwar, Welhendri Birrabbah, Bilal Bulba, Alfa Taras Candana, Dori Mittra Eddy Noviana Erni Wiriani Evawani, Cut Fachrurrazi Fachrurrazi Faeza Rezi S. Fairus, Fairus gustiana, cut Hafidhillah, Muhammad Hajatina, Hajatina Hamdi, Abdul Ridho Harvius, H. Harvius, H. Hasan, Muttaqin Hendri Hermawan Adinugraha Hendri Marhadi Hidayat, Muhammad Akmal Hutasuhut, Septia Adinda Ihsanuddin Imilda Ismail Jamali Jamali Jamali, Jamali Khairil Azmi Kurniawan, Toti Sindra Maba, Aprezo Pardodi Mahlil, Mahlil Mahmuddin Mahmuddin Mahnasya, Fazlia Mahyuddin, Thursina Mandasari, Nur Fitriayu Manullang, Irma Warny Lamberta Mardhiah Hasan, Mardhiah Maulina, Febriyanti Muana Refi, Teuku Mubarak Mubarak Muhammad Hatta MUHAMMAD TAUFIK Mukhlishin, Ahmad Mukhlishin, Ahmad Muljono Damopolii Nuralvianti, Andi Ola, Vizatul Pratama, Rifki Pratama, Riki Pratiwi, Dwi Apriani prayogi, oki Puspita, Esti Alemia Putra, Rio Andhika Putri, Risya Nurya Ayyu Putriningtias, Andika RAHAYU, FAJAR Rahmah Rahmah Rahman, Ahmad Fajri Ramadhan Syahmedi Siregar Refi, T. Muana Refi, Teuku Muana Ridho, Muhammad Ali Rini Mastuti Ritonga, Anas Habibi Rivaldi, Muhammad Adam Rozalina, Rozalina Rozalina RR. Ella Evrita Hestiandari Ruslan, Andi Saragih, M.Sc, Faoeza Hafiz Setia Budi Setiyo Budiyanto Sihite, Fitri Suxes Silvia, Vivi Sinaga, Sorbakti Suhaina Sulidar supristiwendi supristiwendi SYAHRIAL SYAHRIAL SYAMSU ALAM Teuku Muana Refi Teuku Muhammad Faisal, Teuku Muhammad Unsyardi, Dian Valentino Aris, Valentino Wani, Cut Eva Wiriani, Erni Yasmin, Siti Zalika Yerismal Yusriani, Yusriani Zubaili