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All Journal JOURNAL AGRIBUSINESS Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Kodifikasia: Jurnal Penelitian Islam Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Ijtimaiyya ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Jurnal Kelautan Tropis Buletin Perpustakaan Jurnal EMT KITA Journal AL-MUDARRIS Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Jurnal Penelitian Agrisamudra Aphorisme: Journal of Arabic Language, Literature, and Education Jurnal Penelitian Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Agrimansion: Agribusiness Management & Extension Biokultur Jurnal Pengabdian Masyarakat Nusantara AJAD : Jurnal Pengabdian kepada Masyarakat Manajemen dan Kewirausahaan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Agribisnis dan Agroindustri Khazanah: Jurnal Mahasiswa Journal Of Science Education And Management Business Journal of Artificial Intelligence and Digital Business Indonesian Journal Economic Review (IJER) Bata Ilyas Journal of Accounting Jurnal Pengabdian Masyarakat Bangsa Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Syiar-Syiar kawanad Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Teknik Sipil Journal of The Civil Engineering Student ABDIMU: Jurnal Pengabdian Muhammadiyah Journal of Economics, Management, Accounting and Computer Applications PESHUM Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi PASAI : Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Penggerak BA: Jurnal Pengabdian kepada Masyarakat
Muhammad JAMIL
Sekolah Tinggi Teknologi Garut
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM : Studi Kasus: UD. Akbar Lestari Al Fadila, Nadila; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1766

Abstract

This study implements a digital marketing strategy via Instagram to increase sales at UD Akbar Lestari, a rattan craft MSME in Pangkep, Indonesia. Conventional, word-of-mouth marketing had constrained market reach, whereas social media enables visual storytelling and two-way interactions that strengthen brand awareness. We adopted a Research and Development (R&D) approach using the RACE framework—Reach, Act, Convert, Engage. Data were collected through interviews, observation, sales records, and Instagram Insights. The intervention comprised launching the official account @ud.akbarlestari, designing an informative profile, defining content pillars, scheduling posts, and deploying Feed, Reels, and Story formats with clear calls-to-action and a purchasing link in the bio. The study’s novelty lies in adapting RACE to a rural handicraft context and leveraging the local Pangkep dialect in Reels to deepen audience affinity. After one month, marketing performance improved markedly: the account reached 2,484 users and generated 4,771 impressions; there were 523 interactions from 122 accounts; 372 profile activities (330 visits; 42 external link clicks); and Linktree recorded 56 views with 27 clicks (48.21% CTR). Reels was the most effective format, achieving 1,840 views, reach of 1,211, 64 likes, 6 comments, and 37 shares. Business outcomes also strengthened, with sales increasing from IDR 11,341,500 to IDR 21,050,900 and evidence of repeat purchases, indicating emerging loyalty. In conclusion, RACE-based Instagram implementation effectively improves reach, engagement, conversion, and sales for craft MSMEs. We recommend maintaining content consistency, further optimizing Instagram features, and conducting regular Insight-driven evaluations to sustain performance gains.
Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo Pratiwi, Dwi Apriani; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1786

Abstract

This study aims to analyze the implementation and evaluate the optimization of digital marketing in strengthening the branding of Aroma Palopo restaurant through digital platforms. The research method used is associative quantitative approach with data collection through questionnaires to 25 respondents who are active followers of the instagram account @aromapalopohjfatmawati, as well as documentation of the digital activities of the restaurant. Data analysis was conducted using brand awareness, brand recall, brand recognition, and unaware of brand indicators measured through a Likert scale of 1-5. The results showed that the digital marketing strategy of Aroma Palopo restaurant through instagram has been able to increase brand awareness in the category enough with an average score of 3.11. The brand recognition dimension received the highest score of 3.32, which indicates that the audience is able to recognize the logo and design of restaurant content on social media. Meanwhile, brand recall reached a value of 3.24, indicating that some respondents could remember the brand without seeing the logo or content directly, while the top of mind dimension was still low with a value of 3.04, indicating that the brand has not become the main choice of consumers. Video content (Reels) is considered the most effective in increasing interaction, therefore, upload consistency, visual storytelling, active interaction, and the use of paid advertising are recommended to strengthen branding on social media.
Pengaruh Kebiasaan Belajar dan Motivasi Belajar Terhadap Prestasi Belajar Akuntansi Siswa Kelas XII di SMK Negeri Taman Fajar Tahun Ajaran 2024/2025 Jamil, Muhammad
Jurnal Pendidikan Penggerak Vol. 3 No. 1 (2025): Juni
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpp.v3i1.5955

Abstract

Penelitian ini dilakukan untuk mengetahui Pengaruh Kebiasaan Belajar dan Motivasi Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Negeri Taman Fajar Tahun Ajaran 2024/2025. Penelitian ini termasuk Ex-post Facto dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 91 siswa kelas XII SMKN Taman Fajar. Teknik Pengumpulan Data dilakukan melalui dokumentasi dan angket. Dokumentasi digunakan untuk memperoleh data jumlah siswa dan data Prestasi Belajar Akuntansi, sedangkan angket digunakan untuk mengumpulkan data variabel Kebiasaan Belajar dan Motivasi Belajar yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan analisis regresi sederhana dan analisis regresi ganda tiga prediktor. Sebelum melakukan uji hipotesis terlebih dahulu dilakukan uji prasyarat analisis yaitu uji linearitas dan uji multikolinearitas. Analisis regresi sederhana digunakan untuk menguji hipotesis pertama, kedua, dan ketiga, sedangkan analisis regresi ganda tiga prediktor digunakan untuk menguji hipotesis keempat. Hasil penelitian ini adalah (1) Terdapat pengaruh positif Kebiasaan Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Taman Fajar Tahun Ajaran 2024/2025 dibuktikan dengan rx1y 0,730 dan r2x1y 0,533 (2) Terdapat pengaruh positif Motivasi Belajar terhadap Prestasi Belajar Akuntansi Siswa Kelas XII SMKN Taman Fajar Tahun Ajaran 2024/2025 dibuktikan dengan rx2y 0,515 dan r2x2y 0,266.
Optimalisasi Digital Marketing untuk Meningkatkan Brand Awareness pada UMKM IdRink Alamsyah, Adelya Putri; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.7423

Abstract

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.
The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry especially with the number of consumers that continue to grow as generations increase Generation Z women are a potential market in this industry where this generation is a new entrant consumer The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar < em>The research was conducted by distributing questionnaires to 288 respondents selected using a non probability sampling technique known as convenience sampling < em> The collected primary data is then processed using the Structural Equation Modelling SEM method using AMOS 23 software < em>The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women Additionally brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women < em>< p>
Sacred Space and Multicultural Identity: A Study of Spatial Anthropology and Religious Studies at the Kong Fuk Miau Temple and Jamik Muntok Mosque in West Bangka Jamil, Muhammad; Saprijal; Bariah, Chairul; Lasri; Hamda, Erna Fitriani
Biokultur Vol. 14 No. 2 (2025): Intersecting Perspectives: Anthropological Studies of Identities, Space and Hu
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/bk.v14i2.79432

Abstract

This study discusses the existence of the Kong Fuk Miau Temple and the Jamik Muntok Mosque as two sacred spaces that stand side by side in the center of Muntok, West Bangka Regency. Chinese and Malay-Muslim communities since the 19th century. Using spatial anthropology and religious studies approaches, this research highlights how sacred spaces are produced, inhabited, and interpreted by different communities, while also serving as symbols of religious coexistence. The methods used include literature review, cultural heritage data analysis, and historical and ethnographic studies of ritual practices, spatial representations, and building materiality. The results of the analysis show that Kong Fuk Miau and Masjid Jamik not only function as centers of worship, but also as symbolic spaces of the city that represent tolerance, harmony, and cultural diversity. Spatially, the proximity of the two forms a threshold zone that facilitates social interaction and presents a distinctive religious heterotopia. Historically, the involvement of the Chinese and Malay communities in the development and maintenance of the site demonstrates a pattern of cross-ethnic collaboration that strengthens the collective identity of the city. This study confirms that the production of sacred space is not only related to architectural and ritual aspects, but also to public discourse, preservation policies, and the daily practices of the community. This study is expected to contribute to the development of spatial anthropology theory and religious studies in Indonesia, as well as strengthen understanding of the role of sacred spaces as a basis for tolerance and social integration in a multi-ethnic society.
Pertimbangan Dan Model Pembelian Ebook Oleh Perpustakaan Jamil, Muhammad
Buletin Perpustakaan Vol. 4 No. 1 (2021): Buletin Perpustakaan Volume 4 Nomor 1, Mei 2021
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini menyoroti pertimbangan praktis yang dibuat saat proses pembelian ebook sebagai akibat dari lanskap penerbitan ebook yang berubah dengan cepat, yang dapat mempersulit keputusan pembelian. Dengan pendekatan kajian literatur tentang hal ini, dideskripsikan problematika dan pilihan-pilihan penyelesaian yang mungkin bisa dilakukan oleh perpustakaan akademik dalam pembelian ebook. Problematika yang muncul dalam proses pembelian buku berkaitan dengan: format ebook yang dapat disajikan kepada pemustaka, platform ebook apa saja yang tersedia dan sesuai untuk pemustaka, pemilihan dan evaluasi penerbit / vendor yang menyediakan ebook serta model pembelian yang digunakan untuk memperoleh ebook. Jawaban dari hal tersebut selanjutnya dapat dijadikan dasar kebijakan pengembangan koleksi khususnya pengadaan ebook dengan membuat keputusan pembelian ebook yang paling sesuai dengan perpustakaan akademik. Dengan kebijakan ini usaha meminimalkan kompleksitas proses pembelian ebook seperti penentuan macam format dan platform ebook, kredibilitas vendor dan model pembelian dapat dilakukan
Strategies of Arabicization of Information Technology Terminology in UNESCO Terminological Documents Jamil, Muhammad; Fatoni, Ahmad Sirfi
Aphorisme: Journal of Arabic Language, Literature, and Education Vol. 6 No. 2 (2025): Arabic Language, Literature, and Education
Publisher : Study Program of Arabic Language Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/aphorisme.v6i2.8822

Abstract

This study analyzes the strategy of Arabization of information technology terms in UNESCO's official terminological documents to reveal the Arabic language's response to the development of modern science. This study employs a descriptive–analytical research design using standardized information technology terms extracted from UNESCO’s official terminological documents as the primary data source. The data were collected through systematic documentation and classification of terminological entries, and were analyzed qualitatively using the theoretical framework of taʿrīb and Arabic morphological analysis to identify patterns of linguistic adaptation. The results of the study show three main strategies of Arabization, namely semantic matching through internal Arabic language resources, phonetic-morphological naturalization in accordance with sharaf patterns, and pure borrowing with limited phonetic adaptation. These findings confirm that Arabization in UNESCO documents is flexible and contextual, reflecting a balance between preserving the structure of the Arabic language and the needs of global technology terminology.ners in enhancing the effectiveness of character education in primary schools.
Location Quotient Analysis in Determining Cattle Base in Aceh, Indonesia Fironika, Mauliza; Mastuti, Rini; Jamil, Muhammad; Hanisah
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 02 2023 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.22.02.363-376

Abstract

Aceh province is an area that has prospects for the development of cattle. The potential of the Province of Aceh has considerable prospects for improving its economy in the future. This study uses a quantitative descriptive approach using a survey method based on secondary data. The data was taken from related government agencies, such as the Aceh Provincial Animal Husbandry Service, and the Aceh Statistics Centre. This study aims to identify the livestock base in various districts/cities in Aceh Province. The secondary data obtained was used as the basis for the survey method used in this study. This study used a quantitative descriptive research design and conducted a Location Quotient (LQ) analysis to identify the location of cattle centres in Aceh Province. The livestock population in Aceh Province in 2012-2021 is used as data in this study. The results of the study found 13 livestock base areas in Aceh Province namely Aceh Tamiang, Aceh Singkil, Nagan Raya, East Aceh, Pidie Jaya, Bireuen, Aceh Besar, Simeulue, Southeast Aceh, Banda Aceh City, Aceh Jaya, Pidie, and Gayo Luwes.
Perancangan Website Sissenrekang Sebagai Media Promosi dan Sistem Informasi Wisata Alam Kabupaten Enrekang Amelia, Rina; Jamil, Muhammad; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7990

Abstract

This study aims to develop the sissenrekang.com website as a promotional medium for tourism in Enrekang Regency. The development was carried out using the WordPress CMS with the Research and Development (R&D) research method and the Four-D model (Define, Design, Develop, Disseminate), starting from the needs analysis stage, design, sketching, to creating a digital mockup. The functional validation results obtained a score of 100%, indicating full system feasibility. Further evaluation through Functional Suitability Analysis, Guttman Scale, and System Usability Scale (SUS) resulted in a score of 81.375, indicating a high level of feasibility and comfort of use. This website is expected to provide benefits for managers, facilitate access to information for users, and contribute to supporting the promotion and development of tourism in Enrekang Regency.
Co-Authors Abdul Aziz Adnan Achmad Agus Putra AS Ahmad Sirfi Fatoni Al Fadila, Nadila Al-Jabbar, Malik Alamsyah, Adelya Putri Alham, Fiddini Alhuda, Nafisah Andi Eka Putra Anggraini, Tenti Anis Nugrahawati Aulia, Fatika Anisa Aziza, Andi Nurfadilla Azwar, Welhendri Birrabbah, Bilal Bulba, Alfa Taras Chairul Bariah Cut Gustiana Dori Mittra Candana Eddy Noviana Erni Wiriani Evawani, Cut Fachrurrazi Fachrurrazi Faeza Rezi S. Fairus, Fairus Fironika, Mauliza Hafidhillah, Muhammad Hajatina, Hajatina Hamda, Erna Fitriani Hamdi, Abdul Ridho Hanisah Harvius, Harvius Hasan, Muttaqin Hendri Hermawan Adinugraha Hendri Marhadi Hidayat, Muhammad Akmal Hutasuhut, Septia Adinda Ihsanuddin Imilda Ismail Jamali Jamali Jamali, Jamali Khairil Azmi Kurniawan, Toti Sindra Lasri Maba, Aprezo Pardodi Mahlil, Mahlil Mahmuddin Mahmuddin Mahnasya, Fazlia Mahyuddin, Thursina Mandasari, Nur Fitriayu Manullang, Irma Warny Lamberta Mardhiah Hasan, Mardhiah Maulina, Febriyanti Muana Refi, Teuku Mubarak Mubarak Muhammad Ashdaq Muhammad Hatta MUHAMMAD TAUFIK Mukhlishin, Ahmad Mukhlishin, Ahmad Muljono Damopolii Ola, Vizatul Pratama, Rifki Pratama, Riki Pratiwi, Dwi Apriani prayogi, oki Puspita, Esti Alemia Putri, Risya Nurya Ayyu Putriningtias, Andika RAHAYU, FAJAR Rahmah Rahmah Rahman, Ahmad Fajri Ramadhan Syahmedi Siregar Refi, T. Muana Refi, Teuku Muana Ridho, Muhammad Ali Rina Amelia Rini Mastuti Rio Andhika Putra Ritonga, Anas Habibi Rivaldi, Muhammad Adam Rozalina, Rozalina Rozalina RR. Ella Evrita Hestiandari Ruslan, Andi Saprijal Saragih, M.Sc, Faoeza Hafiz Setia Budi Setiyo Budiyanto Sihite, Fitri Suxes Silvia, Vivi Sinaga, Sorbakti Suhaina Sulidar supristiwendi supristiwendi SYAHRIAL SYAHRIAL SYAMSU ALAM Teuku Muana Refi Teuku Muhammad Faisal, Teuku Muhammad Unsyardi, Dian Valentino Aris Wani, Cut Eva Wiriani, Erni Yasmin, Siti Zalika Yerismal Yusriani, Yusriani Zaid, Nurmalianti Zubaili