Claim Missing Document
Check
Articles

Found 34 Documents
Search

Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Sustainable Conversion of Mixed Organic Waste into High-Quality Bio-Briquettes through Controlled Carbonization and Densification for Community-Based Energy Systems Rahmat Sabani; Ari Handono Ramelan; Surya Abdul Muthalib; Yuhendra AP
International Journal of Natural Science Studies and Development (IJOSS) Vol. 2 No. 2 (2025): IJOSS
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijoss.v2i2.37

Abstract

The conversion of organic waste into renewable solid fuel represents a promising strategy to simultaneously address waste management challenges and local energy demand. This research evaluates the technical performance, energy characteristics, and environmental implications of producing bio-briquettes from mixed organic waste through controlled carbonization and densification. Mixed organic biomass representative of community waste streams was carbonized using an insulated drum retort under controlled temperature conditions, followed by grinding and densification with a starch-based binder and a low-dose potassium nitrate additive. The resulting bio-briquettes were characterized in terms of physical, mechanical, thermal, and combustion properties. In addition, mass and energy balance analyses and a cradle-to-gate life cycle assessment were conducted to evaluate process efficiency and environmental performance. The results demonstrate that carbonization temperature strongly influences char yield and fuel quality, with optimal performance observed at approximately 400 °C. Under these conditions, the bio-briquettes achieved a high calorific value of approximately 24.3 MJ kg⁻¹ (≈ 5,800 kcal kg⁻¹), high density, adequate compressive strength, and stable combustion behavior. The addition of potassium nitrate significantly improved ignition performance when applied at appropriate concentrations. Life cycle assessment results indicate that bio-briquette production from mixed organic waste results in substantially lower greenhouse gas emissions compared with fossil fuels delivering equivalent energy. Overall, this research confirms that bio-briquettes derived from mixed organic waste represent a technically feasible and environmentally sustainable waste-to-energy solution suitable for decentralized, community-based energy systems.
Improving Chocolate Quality and Safety Through Food Technology-Based Cocoa Processing Innovation AP, Yuhendra; Kusuma Nurrohman, Reza; Fuadi, Mi’raj; Saloko, Satrijo; Sabani, Rahmat; Sweca Yasa, I Wayan; Sumarsono, Joko; Pawestri, Setyaning; Afni, Nur; Dinanta Utama, Qabul; Werdiningsih, Wiharyani; Sukmawaty, Sukmawaty; Dwi Putra, Guyup Mahardhian; Ajeng Setiawati, Diah; Abdul Muttalib, Surya; Putri Pertiwi, Made Gendis; Puspitasari, Isnaini; Irfan Khalil, Fakhrul; Sauqi Isnain, Fuad; Purnama Dewi, Endang; Antariksana Bachmida, Elya; Bin Wan Ishak, Wan Rosli; Ahmad, Haslina
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.14928

Abstract

The increasing challenges faced by cocoa farmers in Kampung Cokelat Senare, particularly the decline in cocoa yields since 2020, have necessitated innovative interventions. This community service initiative focuses on improving cocoa processing techniques through food technology to enhance the quality and safety of locally produced chocolate. Expert involvement facilitates effective knowledge exchange essential for revitalizing the local cocoa industry. The primary objective of this initiative is to educate farmers on modern cocoa processing methods and food safety protocols to improve chocolate quality and promote sustainable production. The methodology includes structured workshops led by experts, including Prof. Wan Rosli Bin Wan Ishak, emphasizing optimized cocoa roasting techniques and hygienic processing practices. These activities are complemented by practical demonstrations and field visits to local cocoa processing facilities, enabling direct application of newly acquired knowledge. The initiative produced several notable outcomes. Farmers demonstrated improved understanding of cocoa roasting parameters, resulting in enhanced chocolate flavor profiles. In addition, improved safety measures during processing contributed to reduced aflatoxin contamination, addressing critical food safety concerns. The interactive workshop format increased participant engagement and encouraged adoption of modern techniques. Survey results indicated a positive change in farmers’ attitudes toward innovation and a commitment to applying these methods. Overall, this initiative has positioned the community toward more sustainable cocoa production, with expected improvements in product quality and economic resilience. The program highlights the importance of education, collaboration, and technology transfer in strengthening local cocoa-based industries.
Sustainable Engineering-Based Management and Valorization of Seaweed Waste for High-Value Biomass Utilization AP, Yuhendra; Kusuma Nurrohman, Reza; Fuadi, Mi’raj; Saloko, Satrijo; Sabani, Rahmat; Sweca Yasa, I Wayan; Sumarsono, Joko; Pawestri, Setyaning; Afni, Nur; Dinanta Utama, Qabul; Werdiningsih, Wiharyani; Sukmawaty, Sukmawaty; Dwi Putra, Guyup Mahardhian; Ajeng Setiawati, Diah; Abdul Muttalib, Surya; Putri Pertiwi, Made Gendis; Puspitasari, Isnaini; Irfan Khalil, Fakhrul; Sauqi Isnain, Fuad; Purnama Dewi, Endang; Antariksana Bachmida, Elya; Bin Wan Ishak, Wan Rosli; Ahmad, Haslina
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.14929

Abstract

This community service initiative focused on the sustainable management and valorization of Kappaphycus alvarezii waste in Ekas Buana Village, specifically within the Merah Putih Fishing Camp engaging local fishermen from Paser Puteh, under the leadership of Mr. M. Toni. This initiative, coordinated by Fatepa and led by Dr. Reza Kusuma Nurrohman, was conducted on January 22, 2026, and featured contributions from notable experts including Prof. Wan Rosli Bin Wan Ishak from Universiti Sains Malaysia and Assoc. Prof. ChM. Dr. Haslina Ahmad from Universiti Putra Malaysia. The discussions included the potential of K. alvarezii as a sustainable source of bioactive compounds for functional food innovation, emphasizing riboflavin extracts and their health benefits. This initiative aimed at uplifting local fishing communities by demonstrating the economic viability of seaweed waste and its integration into sustainable agricultural practices. The findings align with cooperative strategies fostering dual benefits: environmental sustainability through waste valorization and economic advancement through the creation of high-value products.
Co-Authors - Sukmawaty A, Ansar aditya, Anak agung surya Afni, Nur' Agustina, Hardianti Ahmad Alamsyah Ahmad, Haslina Alfiyanti, Isnaini Amuddin -, Amuddin Amuddin Amuddin Amuddin Amuddin, Amuddin Ansar Ansar Ansar Ansar Ansar Ansar Ansar Ansar Ansar Antariksana Bachmida, Elya Antesty, Sella Ari Handono Ramelan Arief Fazlul Rahman, Arief Fazlul Arum Wijayanti Ayu, Hanifah Baiq Rien Handayani, Baiq Rien Baso Amang, Baso Bin Wan Ishak, Wan Rosli Dendhy Indra Wijaya Diah Ajeng Setiawati Diah Ajeng Setiawati, Diah Ajeng Dinanta Utama, Qabul Elya Antariksana Bachmida Endang Purnama Dewi Fakhrul Irfan Khalil Febriansyah, Wandy Firman Fajar Perdhana Fortuna, Gianta Arya Dwi Fuad Sauqi Isnain Fuadi, Mi’raj Guyup Mahardhian Dwi Putra Guyup Mahardhian, Guyup Hadi, Muhamad Rif’al Hanifah Ayu Hary Kurniawan Huswatun Ida Lailatun I Wayan Sweca Yasa, I Wayan Ida Ayu Widhiantari Imaduddin, Imaduddin Ince Siti Wardatullatifah S Isnaini Puspitasari Joko Sumarsono Kamila, Alya Zian Kurniawan Yuniarto Kurniawan, Hary Kurniawan, Hary Kusuma Nurrohman, Reza M, Murad M. Yogi Riyantama Isjoni M.Azhar Mustafid Mallongi, Syahrir Mi’raj Fuadi Murad Murad - Murad Murad Murad Murad Murad, Murad Murad, Murad Neyla Vista Maramy Novita Novita Nur Afni Nurul Aen Parenty, Atika Puspitasari, Isnaini Putri Pertiwi, Made Gendis Reza Kusuma Nurrohman S, Sukmawaty Saparudin Saparudin Satrijo Saloko Satrijo Saloko Sauqi Isnain, Fuad Setyaning Pawestri Sukarjo - Sukawaty -, Sukawaty Sukmawaty Sukmawaty Sukmawaty Sukmawaty Sukmawaty Sukmawaty Sukmawaty Sukmawaty, Sukmawaty Surya Abdul Muthalib Surya Abdul Muttalib Surya Abdul Muttalib, Surya Syahroni Hidayat Syaifudin, Arief Tri Isti Rahayu Wayan Sweca Yasa Wiharyani Werdiningsih Wiwin Apriyanditra Yuhendra AP Zulfiana Jayanti