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All Journal Berkala Ilmiah Pertanian Jurnal Sosial Ekonomi Pertanian Pelita Perkebunan Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Warta Pengabdian Jurnal Agribest Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Cakrawala: Jurnal Litbang Kebijakan INTEGRITAS : Jurnal Pengabdian Jurnal Ilmiah Agribios Agri Wiralodra Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Abdi Panca Marga Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Journal Of Agribusiness, Social and Economic Kubis Agrimics Journal DIGIMAS: Jurnal Transformasi Digital Masyarakat Karaton: Jurnal Riset dan Inovasi Sumenep
Djoko Soejono
Program Studi Agribisnis Fakultas Pertanian Universitas Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Pemanfaatan Digital Marketing untuk Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Desa Kraton Dimas Bastara Zahrosa; Pamuji, Mutiara Balquis; Damascena, Cindera Rosa; Soejono, Djoko; Mulyo Aji, Joni Murti
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i2.3209

Abstract

Kraton Village is one of the villages in Jember Regency, precisely in Kencong District. Kraton Village has a population of 10,534, and 1,756 of them are households. Kencong District has several villages, including (1) Kraton Village, (2) Cakru Village, (3) Paseban Village, (4) Kencong Village, and (5) Wonorejo Village. Kraton Village itself consists of several hamlets, namely (1) Krajan Hamlet, (2) Sidonganti Hamlet, (3) Muneng Hamlet, and (4) Kedunglangkap Hamlet. A brand is a name, term, sign, symbol, design, or a combination of these that is intended to identify the product or service of a person or seller and to differentiate it from competitors' products or other similar products. Understanding brand awareness. Brand awareness is the ability of consumers to recognize or remember that a brand is a member of a certain product category. So in a business, the name or label becomes as important as the identity of a product. Service activities have been completed and reported in the form of an article in January 2024. The results of the implementation of this service generally help in the process of optimizing the food business in Kraton Village, both online and conventionally. With this program, food businesses are not only invited to sell products and market them online but are also invited to create innovative, creative products that can generate consumer interest in buying these products.
Analisis Kelayakan dan Strategi Pengembangan Agribisnis Kopi Arabika sebagai Komoditas Unggulan di Agropolitan Selingkar Ijen Maharani, Ariq Dewi; Soetriono, Soetriono; Soejono, Djoko; Sari, Sasmita
KUBIS Vol 5 No 01 (2025): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v8i01.4217

Abstract

Agropolitan Selingkar Ijen merupakan wilayah sentra pengembangan agribisnis kopi arabika yang terletak dikaki Gunung Ijen. Usahatani kopi arabika ini menjadi potensi unggulan untuk pengembangan berbagai upaya telah dilaksanakan untuk meningkatkan produksi dan produktivitas, Pengembangan agribisnis perlu dilakukan mulai dari hulu sampai hilir. Pada sektor hilir, agroindustri olahan kopi arabika masih lemah dari aspek manajemen manajemen produksi, dan manajemen pemasaran. Alternatif strategi mengembangkan agroindustri kopi arabika diperlukan sebagai sumber mata pencaharian utama, sekaligus meningkatkan kesejahteraan keluarga berpenghasilan rendah. Tujuan penelitian ini adalah mengetahui pengusahaan dan keuntungan usahatani kopi arabika, kelayakan usaha dalam agribisnis kopi arabika dan strategi pengembangan agribisnis kopi arabika di Agropolitan Selingkar Ijen. Metode yang dilakukan dengan memilih daerah di wilayah sentra produksi kopi arabika di Agropolitas Selingkar Ijen, Kabupaten Situbondo. Penelitian bersifat deskriptif, jenisnya adalah penelitian gabungan (mixed methods) dan merupakan penelaahan secara empiris tentang fakta di lokasi penelitian yang telah ditetapkan serta menggunakan bukti yang bersifat kuantitatif maupun kualitatif. Metode pengumpulan data dengan cara data primer dan sekunder, dan cara pengambilan data menggunakan Purposive sampling dan Insedental Sampling dengan observasi serta wawancara. Alat analisis menggunakan analisis usahatani, kelayakan usaha secara finansial, dan FFA (Force Field Analysis).
Determinan Persepsi Petani Padi Terhadap Ketersediaan Pupuk Bersubsidi: Sebuah Analisis Regresi Logistik Ordinal Aryawan, Febry; Zainuddin, Ahmad; Soejono, Djoko; Zahrosa, Dimas Bastara
Agrimics Journal Vol. 1 No. 2: July 2024
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/aj.v1i2.13

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi petani dan faktor-faktor yang mempengaruhi petani padi terhadap ketersediaan pupuk bersubsidi di Desa Kaligondo Kecamatan Genteng. Penelitian ini merupakan penelitian kuantitatif dengan data primer dan sekunder berupa kuesioner dan data-data dari BPS serta catatan statistic dari Balai Penyuluhan Pertanian. Sampel yang digunakan berjumlah 39 responden. Teknik pengambilan sampel yang digunakan yakni Metode Purposive Sampling dengan mengambil responden yang kebetulan ada (Accidental Sampling). Penelitian ini menggunakan analisis statistik deskriptif analitik dan regresi logistik ordinal. Hasil penelitian menunjukkan bahwa (1) persepsi petani padi di Desa Kaligondo tentang dampak ketersediaan pupuk bersubsidi didapatkan rata-rata skor sebesar 24,56 (tergolong dalam kategori terdampak sedang); (2) faktor-faktor yang mempengaruhi persepsi petani padi terhadap ketersediaan pupuk adalah variabel umur, pendidikan, luas lahan, pengalaman bertani, pendapatan petani, ketersediaan pupuk, dan adanya pupuk alternatif.
PEMASARAN KOPI DALAM MENDUKUNG INTEGRATED FARMING SYSTEM DI ERA DIGITAL Maharani, Ariq Dewi; Soetriono, Soetriono; Soejono, Djoko; Arum, Ayu Puspita; Zahrosa, Dimas Bastara; Rosyady, Muhammad Ghufron; Amam, Amam
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.412

Abstract

Information technology through social media can reach wider marketing. Internet/digital-based marketing can be a practical solution in marketing products. In the field of marketing management, the creation of a product marketing website for processed coffee is very necessary as a development of coffee product marketing in Lumajang Regency. The methods applied in implementing this activity are socialization, training and structured mentoring. The results of this service are training and mentoring can have a positive impact by creating a website https://sites.google.com/view/gpsemeru to promote and market ground coffee businesses.
ANALISIS NILAI TAMBAH DAN BUSINESS MODEL CANVAS AGROINDUSTRI COCOFIBER CV. SUMBER SARI KABUPATEN JEMBER Bahayyil, Fadhil; Apri Utami, Ratih; Soejono, Djoko; Ibanah, Indah
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.61-75

Abstract

Agroindustri CV. Sumber Sari merupakan agroindustri di Kabupaten Jember yang konsisten dari tahun 2000 mengolah sabut kelapa menjadi cocofiber. Banyaknya limbah kelapa yang ada di Kabupaten Jember dapat meningkatkan potensi CV. Sumber Sari untuk mengolah limbah sabut kelapa menjadi produk yang bernilai. Permasalahan pada CV. Sumber Sari antara lain adalah tenaga kerja tidak tetap, teknologi terbatas, cuaca dan belum adanya kontrak kemitraan dalam jangka panjang. Metode Hayami digunakan untuk mengukur besarnya nilai tambah yang dihasilkan dari pengolahan sabut kelapa menjadi cocofiber. Business Model Canvas (BMC) digunakan untuk mengetahui 9 elemen kunci yang dapat mempermudah pebisnis dalam mendeteksi kondisi perusahaan serta untuk mengetahui keunggulan bersaing perusahaan. Hasil analisis pendekatan Business Model Canvas (BMC) pada agroindustri CV. Sumber Sari adalah harus memperbaiki beberapa blok dari BMC, diantaranya adalah (a) key partnerships, dengan menambah kemitraan (b) Key Resources, yaitu menggunakan teknologi produksi untuk pengeringan cocofiber dan membuat SOP untuk tenaga kerja.
Proyeksi Produksi dan Konsumsi Gula Pasir di Indonesia 2022 2025 serta Implikasinya terhadap Target Swasembada Nasional Amaliya, Arina; Supriono, Agus; Yanuarti, Rizky; Aji, Joni Murti Mulyo; Ridjal, Julian Adam; Soejono, Djoko; Ibanah, Indah
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6656

Abstract

Research aims to forecast sugar production and consumption in Indonesia for 2022–2025 and analyze its implications for the national self-sufficiency target by 2025. The research method employs ARIMA (Autoregressive Integrated Moving Average) time series analysis using secondary data from BPS and the Ministry of Agriculture (1990–2021). Results indicate that sugar production in 2025 is projected to reach 2.72 million tons, while consumption will hit 8.45 million tons, resulting in a mere 32.19% self-sufficiency rate (far below the 90% target). Key constraints include stagnant sugarcane acreage, low yield (7%), and inefficient sugar mills. The study concludes that the 2025 target is unachievable without aggressive policy interventions, such as land expansion, productivity improvements, and industry modernization. These findings provide a basis for policymakers to redesign more realistic sugar sector strategies.  
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Salak Soejono, Djoko; Arum, Ayu Puspita; Utami, Ratih Apri; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18348

Abstract

Lumajang District plans to develop the development of the organic agricultural sector with the aim of maintaining the balance of nature for the sustainability of agriculture in the future. Salak is one of the leading commodities of Lumajang District with the potential for developing an organic system. The purpose of this study was to determine the mapping of potential, implementation of agribusiness systems, economic value, and strategies for developing organic products of salak commodities in Lumajang District. The location of the study was in Lumajang District, the sampling method was purposive sampling and snowball sampling. Data collection used observation, interview, and Focus Group Discussion (FGD) methods. The types of data used in the study were primary and secondary data. The results of the study showed that organic salak commodities were very suitable for development in Candipuro, Gucialit, Jatiroto, Kedungjajan, Klakah, Kunir, Padang, Pasirian, Pasrujambe, Randuagung, Ranuyoso, Senduro, Sukodono, Tempeh, Tempusari, and Yosowilangun Districts. Various obstacles in implementing the organic salak plant agribusiness system include: a) seeds from propagation from farmers' gardens are not/have not been guaranteed in quality; b) raw materials for making natural fertilizers and pesticides are not guaranteed to be free from chemical contamination; c) cultivation, harvesting, and post-harvest equipment are also used for inorganic activities; d) there are no special packaging facilities; e) market segmentation has not been formed because consumers do not differentiate between organic and inorganic products; and f) weak institutional management of farmer groups and farmer group associations (gapoktan). Revenue per Cost (R/C) analysis of organic snake fruit farming business is 1.55. The priority choice of organic snake fruit product development strategy is strengthening farmer institutions..
Force Field Analysis: Sebuah Rencana Strategis Pengembangan Badan Usaha Milik Desa Soejono, Djoko; Zahrosa, Dimas Bastara; Maharani, Ariq Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18358

Abstract

Force Field Analysis (FFA) has been widely used by organization development practitioners to plan and implement organizational changes. The research was conducted with the aim of formulating a development strategy for Village-Owned Enterprises (BUM Desa). The research location was determined purposively, namely in BUM Desa Pasirian Raharjo according to the recommendation of the Lumajang Regency Government. BUM Desa Pasirian Raharjo is located in Pasirian Village, Pasirian District, Lumajang Regency, East Java Province. Business units managed by BUM Desa Pasirian Raharjo are waste processing, savings and loan units, MSMEs, and the tourism sector. Data were analyzed using the FFA approach by considering the driving factors for the development of BUM Desa and the factors inhibiting the development of BUM Desa. The results showed that the key driving factor was that BUM Desa had formal legality (Village Regulations and AD/ART), while the key inhibiting factor was weak support from the RT and RW levels. The research conclusion is in the form of recommendations for the development strategy of BUM Desa by strengthening synergy with community organizations at both the RT and RW levels, so that the problem of waste management does not only have an impact on social aspects.
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Kopi Robusta Soejono, Djoko; Arum, Ayu Puspita; Utami, Ratih Apri; Romadhona, Sukron
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18353

Abstract

Utilization and development of plantation sector production results, one of which is robusta coffee commodities. Lumajang District with a production of 7.83% of the total coffee production in East Java Province. This study aims to determine the mapping of potential, application of agribusiness systems, economic value, and strategies for developing organic products of robusta coffee commodities in Lumajang District. The research location was selected purposively in the Lumajang District area. The sampling method is by purposive sampling and snowball sampling. The data collection method used in this study uses observation, interview, and Focus Group Discussion (FGD) techniques. The data sources in this study are primary and secondary data. The results of the study indicate that the development of organic robusta coffee is very suitable in the Candipuro, Pasrujambe, Pronojiwo, Ranuyoso and Senduro Districts. The application of the agribusiness system is carried out through intercropping with other commodities. The obstacles experienced are: the quality of the cuttings from the garden is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment is used for inorganic activities, and there are no supporting facilities for the wet processing process, limited labor in terms of quantity and quality (skills), access to capital sources is still limited, the market for organic coffee products is limited because there has been no formal partnership and weak institutional management of farmer groups or Gapoktan. The results of economic calculations of organic robusta coffee products can reduce production costs by up to 20%. The priority choice of organic robusta coffee product development strategies is the importance of strengthening farmer institutions in the form of Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strengthening the bargaining position in the organic product market mechanism based on science and technology.
OPTIMALISASI KINERJA MANAJEMEN DAN SADAR LEGALITAS USAHA TERHADAP PEMBERDAYAAN UMKM DESA JENGGAWAH KABUPATEN JEMBER Prabowo, Rachmat Udhi; Soejono, Djoko; Zahrosa, Dimas Bastara; Nugraheni, Dyah Ayu; Sari, Sasmita; Pratama, Akbar Yoga
INTEGRITAS : Jurnal Pengabdian Vol 7 No 1 (2023): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i1.2800

Abstract

Masyarakat sesungguhnya sangat menginginkan adanya keamanan pangan yaitu produk pangan yang bergizi dan tidak menimbulkan pada terganggunya kesehatan seseorang. Pada kenyataannya banyak produk pangan yang mengakibatkan masyarakat sakit. Pasalnya, produsen makanan tidak memperdulikan unsur keamanan pangan, namun ada juga pelaku bisnis yang sengaja melakukan kesalahan demi mendapatkan banyak keuntungan. Desa Jenggawah merupakan salah satu wilayah administrasi dari Struktur Pemerintahan Kabupaten Jember. Tujuan dari program pengabdian ini adalah penggalian potensi desa, desa Jenggawah merupakan salah satu daerah yang merupakan sentra dari para pelaku usaha khususnya usaha di bidang pengolahan pangan yang sehat. Hasil dari kegiatan tersebut adalah (1) Hasil yang diperoleh berupa masalah umum dan ide pemecahan masalah yang terdiri dari keinginan mayoritas pelaku usaha di Desa Jenggawah yang berkepentingan dengan diberlakukannya usaha yang sedang berlangsung (2) Meningkatkan efisiensi pengelolaan keuangan pelaku usaha yang selama ini menjadi masalah umum khususnya kegiatan penjualan produk. Selanjutnya didapatkan rekomendasi di dalam memberikan solusi yang terdiri dari sosialisasi, penyuluhan dan pendampingan teknis dalam pentingnya pelaksanaan perijinan SPP-IRT dan optimalisasi manajemen usaha melalui proses manajemen keuangan digital.
Co-Authors Abdullah Muhlis Aditya Sasongko Agus Supriono Ahmad Zainuddin Alfida Suwaji Florinsa Alimusaffa, Firman Amaliya, Arina Amam Amam Amam Amam Amam, Amam Anik Susilowati Anik Suwandari Apri Utami, Ratih Ariq Dewi M. Ariq Dewi Maharani Arum, Ayu Puspita Aryawan, Febry Bahayyil, Fadhil Beta Rianul Setiawati Damascena, Cindera Rosa Dani Widjaya Dano Quinta Revana Deby Rimba Samudra Fernandez Dacosta Desak Gede Karlina Satwiva Wijaya Diah Puspita Ningrum Dimas Bastara Zahrosa Dimas Bastara Zahroza Dwi Erwin Kusbianto Dwi Zanuarita Chusnul Dyah Ayu Nugraheni Ebban Bagus Kuntadi Evita Soliha Hani Farah Rizqi Fauziah Florinsa, Alfida Suwaji Gatot Subroto Ibanah, Indah Imam Syafii Imam Syafii, Imam Inkatama Kharismawanti Irvandika, Fachriza Jani Januar Joni Murti Mulyo Aji Julian Adam R. Julian Adam Ridjal Khalimah, Zulfa Nur Kiki Diantoro Lenny Widjayanti Lilis Suriyani Luh Putu Suciati M. Sunarsih Maharani, Ariq Dewi Maulidya, Ella Prisca Mayasari, Cindy Arlinda Meidiana Purnamasari Mohammad Rondhi Moretta, Amanda Muarif, Muhammad Ferdo Nanang Agus Winandhoyo Nanang Agus Winandhoyo, Nanang Agus Nikolas Dwi Setio Aji Nugraheni, Dyah Ayu Nurlita Lailia Nurul Dwi Novikarumsari, Nurul Dwi Nurwijayanti Pamuji, Mutiara Balquis Prabowo, Rachmad Udhi Prabowo, Rachmat Udhi Pratama, Akbar Yoga Puspaningrum, Diah Rachmat Udhi Prabowo Ratih Apri Utami Rita Hanafie Rokhani Rokhani Rokhani, Rokhani Rony, Zahara Tussoleha Rosyady, Muhammad Ghufron Sari, Adelia Juwita Sari, Sasmita Sasmita Sari Setiyono Setiyono Setiyono Setiyono Sholeh Avivi Siti Nurfadilah Soebroto, Gatot Soetriono Soetriono Soetriono Soetriono Sofia Sofia Subekti, Sri Subroto, Gatot Sudarko Sudarko Sudarko, S Sugeng Raharto Sukron Romadhona Suud, Hasbi Mubarak Syaiful Anwar, Agus Setiadi, Suwali, TEGUH PRAYITNO Thoriq, Muhammad Daniel Ulviyah, M.R, Atik Qima Wardatul Jannah, Wardatul Yanuarti, Rizky Yuli Hariyati Yuliantika, Renata Yustri Baihaqi Zahrosa, Dimas B. Zahrosa, Dimas Bastara