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Development of the Tourism Industry Using Branding Strategies by Competitive Multimedia in the Digital Era Based on Community Empowerment Kartinawati, Erwin; Fitriyadi, Farid; Indriastiningsih, Erna
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i1.3143

Abstract

In a dynamic and ever-evolving digital era, the tourism industry faces the challenge of adapting and innovating to maintain its appeal. In this context, an effective branding strategy becomes crucial. Using or utilising competitive multimedia is one of the keys to achieving this goal. This research investigates the potential for integration between branding strategies through competitive multimedia and community empowerment in developing the tourism industry. Results show that when applied appropriately, competitive multimedia can strengthen identity, increase visibility, and deepen visitors' emotional engagement with tourism destinations. However, some technical challenges must be overcome, especially regarding the quality of promotional content. To overcome the problem, the proposed solution involves local communities deeply understanding the region's cultural richness and uniqueness in content production. With adequate training and access to the appropriate tools, communities can create content that is not only high quality but also authentic and rich in local narratives. Thus, this approach improves branding quality and promotes inclusive and sustainable tourism development. The main conclusion from this research is that the combination of multimedia technology and community empowerment can be a cutting-edge strategy for branding and promoting the tourism industry in the current digital era.
RM TAWAKAL CUSTOMER SATISFACTION ANALYSIS USING CSI AND IPA METHODS Alvin Aprillia; Yunita Primasanti; Erna Indriastiningsih
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i2.28

Abstract

Apart from clothing and shelter, food is a basic human need. No wonder the culinary industry is growing rapidly in various cities in Indonesia. One of them is in Klaten, Central Java. An example of a restaurant business (RM) in Klaten is RM Tawakal Haji Rofi`atun. RM Tawakal is located in Popongan Hamlet, RT03, RW03, Tegalgondo, Wonosari, Klaten. Maintaining customer satisfaction requires quality control to meet customer needs and satisfaction.The purpose of this study was to determine customer satisfaction with the service quality of RM Tawakal. Respondents of this survey are RM Tawakal clients and surveyed data collection / surveyed. Data processing is based on the Customer Statistics Index (CSI) and Importance Performance Analysis (IPA). According to the survey, the final result of the calculation of the Customer Statistics Index (CSI) is 80.01%, and consumers are satisfied with the services provided, but not optimally. When tested using the Severity Performance Analysis (IPA) method,quadrant A contains six attributes. That is, there are six attributes whose service has not been maximized, and restaurants need to improve service.    
Identifikasi Proses Bisnis Penerimaan Santri Baru di Pesantren Mahasiswa Miftahul Khoirot melalui Implementasi Business Process Reengineering Hidayat, Dwi Wahyu; Indriastiningsih, Erna; Nugrahadi, Bekti
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.24470

Abstract

This study aims to propose identification to the business process of admitting new students at Miftahul Khoirot Student Boarding School by adopting the concept of Business Process Reengineering (BPR). The admission of new students is a critical stage in maintaining the quality of education in pesantren, and BPR can help in identifying, redesigning, and optimizing this process to achieve efficiency, productivity, and better service. The BPR method is used to analyze, redesign, and implement the process with a more effective and innovative approach. The results of this proposal include simplification of intake steps, use of information technology, reduction of bureaucracy, and improved coordination between departments. It is expected that the implementation of this proposal will result in significant improvements in the admission process, reduce the time required, and increase the satisfaction of prospective students and related parties. This proposal provides a foundation for Miftahul Khoirot Student Boarding School to become more responsive and competitive in accepting new students
Peran Pemerintah dalam Pengembangan Industri Halal Erna Indriastiningsih; Parmini; Mustofa As'ady; Retnawati Siregar; Asri Ady Bakri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6430

Abstract

The purpose of this study is to determine the role of government in the development of the halal industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that the government plays a very important role in the development of the halal industry. The strategies used in the development of the halal industry include strengthening the halal value chain, strengthening Islamic finance, strengthening the MSME sector, strengthening the digital economy, strengthening halal industry management, and strengthening halal product certification. In addition, there are five moves used by the government as the key to making Indonesia a global halal industry production base, including competitiveness (competitiveness), certification (certification), coordination (coordination), campaign (campaign), and cooperation (cooperation).
Analisis Pengendalian Internal Proses Penerimaan Pengeluaran Persediaan dan Perbaikan Tata Letak Gudang Puspandari, Adinda; Indriastiningsih, Erna; Primasanti, Yunita
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.024

Abstract

The process of receiving and dispensing inventory is a critical aspect of warehouse operations. Effective internal control of this process is essential to ensure inventory accuracy, reduce losses, and improve operational efficiency. This study aims to determine the internal control system in the process of receiving and dispensing PT XYZ goods, to determine the effectiveness and efficiency of the internal control system in the process of receiving and dispensing goods through improvements to PT XYZ's warehouse layout, to propose improvements to PT XYZ's logistics warehouse layout that are effective and efficient. The data collection method is carried out directly in the field by observing the implementation of internal controls in the process of receiving and issuing goods at PT. XYZ then asked questions and answers regarding the difference in the number of goods in the records and those in the warehouse and the causes of delays in the delivery of goods to employees to find out and analyze internal controls in the process of receiving and issuing goods at PT. XYZ. The research data collection technique was carried out by interviews, observation and documentation. The results showed that the results of the calculations used to design a new warehouse layout with the proposed layout combining the concepts of class A, B, and C in finished goods storage, the proposed layout can accommodate a total of 315 pallets of finished goods.
Pengembangan Produk dengan Mempertimbangkan Preferensi Konsumen Litazary, Faradila; Devi, Anita Oktaviana Trisna; Indriastiningsih, Erna
Proceeding Mercu Buana Conference on Industrial Engineering Vol 6 (2024): DOWNSTREAMING RESEARCH AND ENTREPRENEURSHIP IN THE DIGITAL ERA: CHALLENGING AND OPPORT
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2024.018

Abstract

Pengembangan produk adalah hal yang dilakukan oleh perusahaan untuk melengkapi produk yang dimiliki dengan tujuan memenuhi kebutuhan konsumen yang berbeda beda. Melakukan inovasi produk adalah salah satu cara yang jitu untuk menghadapi berbagai persaingan yang ada. Desssert box adalah salah satu inovasi produk yang dimiliki oleh Atifa Kitchen. Produk ini hanya memiliki satu ukuran dan satu varian rasa. Awal diciptakan dessert box ini sangat disambut hangat oleh konsumen. Tetapi seiring berjalan nya waktu penjualan dessert box ini mengalami penurunan yang cukup signigfikan. Oleh karena itu perlu dilakukan pengembangan produk. Pegembangan dessert box ini dilakukan dengan mengetahui hal yang disukai konsumen. Tujuan dari penelitian ini untuk mengetahui usulan pengembangan produk dessert box dengan mempertimbangkan preferensi konsumen. Pengembangan produk dalam penelitian ini menggunakan metode Conjoint Analysis bertujuan memperoleh stimulus yang disukai oleh konsumen, memperoleh nilai kepentingan masing-masing atribut, dan memperoleh usulan pengembangan produk. Didapatkan empat atribut dengan nilai tertinggi pada dessert box sesuai dengan keinginan konsumen, yaitu rasa, visual, harga, serta packaging. Empat level dari atribut rasa yaitu dark choco, vanilla cheese, lotus, dan tiramisu. Atribut visual memiliki tiga level yaitu minimalis, elegan, colorfull. Atribut harga memiliki tiga level yaitu 20.000-30.000 (150ml), 30.000-40.000 (350ml), dan 40.000-50.000 (450ml). Atribut packaging memiliki tiga level yaitu praktis, aman, dan estetika (menarik). Berdasarkan preferensi konsumen, terdapat 16 kombinasi atribut dessert box. Kombinasi produk terbaik yaitu dessert box rasa dark choco dengan visual elegan dan harga 20.000-30.000 (150 ml) serta packaging estetika.
Mitigasi Risiko Kecelakaan Kerja Pada Gudang dengan Pendekatan Hazard Identification Risk Assessment and Determining Control (HIRADC) di PT. Young Tree Industries Kholifah, Anis Nur; Indriastiningsih, Erna; Fajar Sutrisno, Agung Widiyanto
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.006

Abstract

Penelitian ini bertujuan untuk menganalisis mitigasi risiko kecelakaan kerja pada gudang dengan menggunakan pendekatan Hazard Identification Risk Assessment and Determining Control. Penelitian yang menggunakan pendekatan kualitatif ini dilaksanakan di PT. Young Tree Industries. Informan penelitian adalah 3 (tiga) orang yang ditentukan Purposive sampling, yakni 1 orang kepala bagian, 1 orang staff (pengawas), dan 1 orang operator. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, serta dianalisis pada beberapa tahapan yang dimulai dari tahap reduksi data, display data, penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukan bahwa bahaya-bahaya kerja di gudang PT. Young Tree Industries adalah stacking sepatu yang tidak teratur dan penggunaan forklift tanpa pelatihan yang memadai yang memiliki risiko yang tinggi, dan bahaya kondisi lantai yang licin akibat tumpahan minyak atau air dan keterbatasan pencahayaan di beberapa area gudang yang memiliki risiko rendah. Untuk mengatasi masalah-masalah tersebut, maka beberapa upaya-upaya pengendalian risiko yang perlu dilaksanakan adalah menerapkan sistem penyimpanan sepatu yang teratur dan aman, serta melibatkan pekerja dalam proses pengorganisasian; menjaga kebersihan dan kekeringan lantai gudang dengan melakukan pembersihan secara rutin dan mengatasi tumpahan minyak atay air segera setelah terjadi; memberikan pelatihan yang memadai kepada pengemudi forklift dan memastikan penggunaan forklift sesuai dengan prosedur yang ditetapkan; dan meningkatkan pencahayaan di area gudang yang memiliki keterbatasan pencahayaan dengan menambahkan lampu tambahan atau memperbaiki sistem pencahayaan yang ada.
PEMBERDAYAAN MASYARAKAT DESA WISATA GENTAN BULU DALAM MENYUSUN KONTEN DIGITAL MELALUI PELATIHAN CANVA Fitriyadi, Farid; Indriastiningsih, Erna; Anwar, Ahmad Khoirul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemberdayaan masyarakat di Desa Wisata Gentan Bulu dilakukan melalui pelatihan penggunaan Canva untuk menyusun konten digital. Pelatihan ini bertujuan untuk meningkatkan keterampilan warga dalam membuat materi promosi yang menarik dan efektif guna memasarkan potensi desa wisata mereka. Metode pelatihan meliputi tiga tahap: persiapan, implementasi, dan evaluasi. Pada tahap persiapan, tim berkoordinasi dengan perangkat desa untuk mengatur jadwal dan membagi tugas antara dosen dan mahasiswa. Tahap implementasi mencakup edukasi tentang pentingnya media sosial, dan praktik penggunaan Canva. Evaluasi dilakukan melalui google form untuk mengukur efektivitas pelatihan. Hasil evaluasi menunjukkan bahwa mayoritas peserta sangat puas dan merasakan manfaat besar dari pelatihan ini. Pelatihan Canva berhasil meningkatkan kemampuan warga Desa Wisata Gentan Bulu dalam mempromosikan desanya secara mandiri, yang diharapkan dapat meningkatkan kunjungan wisatawan dan pendapatan ekonomi daerah. Kekurangan yang diidentifikasi adalah perlunya durasi pelatihan yang lebih lama dan materi yang lebih mendalam. Pelatihan ini menunjukkan bahwa peningkatan keterampilan digital masyarakat desa sangat penting dalam pengembangan dan pemberdayaan desa wisata.
ANALISIS IDENTIFIKASI BAHAYA KECELAKAAN KERJA MENGGUNAKAN JOB SAFETY ANALUSIS (JSA) DENGAN PENDEKATAN HAZARD IDENTIFICATION, RISK ASSESSMENT AND RISK CONTROL (HIRARC) DI PT PNM CABANG SOLO Febriansyah, Mohamad Dwiky; Indriastiningsih, Erna; Fajar Sutrisno, Agung Widiyanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15614

Abstract

To minimize or eliminate workplace hazards that could lead to accidents, implementing effective risk management is essential whose activities focus on the process of systematic scientific identification, evaluation, and prioritization of risks. This research seeks to identify potential hazards and propose solutions to reduce them at PT PNM Solo Branch. A quantitative approach was employed, with data collected through observation and interviews with 3 resource persons, namely 1 Head of Account Officer division and 2 workers in Account Officer division at PT Permodalan Nasional Madani (PNM) Solo Branch. Data analysis was carried out the research utilized the Hazard Identification, Risk Assessment, and Risk Control (HIRARC) method alongside Job Safety Analysis (JSA). The findings revealed that within the three types of tasks performed by the Account Officer division, encompassing 11 activities, 29 occupational accident risks were identified that could occur with 4 potentials categorized into the Extremely level and 1 potential in the medium category. The solutions provided are in the form of implementing the use of PPE, checking vehicle engines optimally, making work SOPs, and also better structuring the workspace.
ANALISIS RISIKO SUPPLY CHAIN MANAGEMENT PADA PRODUKSI BENANG PT XYZ MENGGUNAKAN METODE FAILURE MODE AND EFFECT ANALYSIS DAN HOUSE OF RISK Rahmawati, Nofa Dwi; Nugrahadi, Bekti; Indriastiningsih, Erna
Jurnal Inovasi Teknik Industri Vol 4, No 2 (2025): JURNAL INOVASI TEKNIK INDUSTRI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/jitin.v4i2.1849

Abstract

ABSTRAKIndustri tekstil merupakan industri yang akan terus dibutuhkan oleh manusia karena tekstil masuk ke dalam kebutuhan pokok manusia, yaitu sandang. Banyak perusahaan tekstil di Indonesia, salah satunya PT XYZ. PT XYZ bergerak pada industri tekstil yang memroduksi benang. Dalam pelaksaannya, setiap industri memerlukan manajemen rantai pasok yang bagus agar produksi berjalan dengan baik. Manajemen rantai pasok PT XYZ mengalami beberapa kendala yang mana jika dibiarkan akan menyebab kerugian bagi perusahaan. Untuk itu dilakukan analisis terhadap supply chain management proses produksi benang pada PT XYZ menggunakan metode Failure Mode and Effect Analisys dan House of Risk dengan tujuan untuk mengidentifikasi risiko yang dapat terjadi, risiko yang paling sering dan memberikan rekomendasi pencegahan untuk meminimalisir risiko yang terjadi pada supply chain management proses produksi benang PT XYZ. Berdasarkan analisis tersebut, diketahui tiga rekomendasi pencegahan risiko terhadap tiga penyebab permasalahan dengan skor RPN tertinggi, yakni, melakukan control inventory sparepart dengan rutin sehingga dapat memprediksi kebutuhan sparepart, melakukan evaluasi pada divisi packing dan warehouse mengenai control produk sebelum produk dikirim, dan melakukan evaluasi forecasting dan control pada divisi PPC (Production Planning and Control) agar bekerja lebih fokus.Kata kunci: Benang, FMEA, HOR, Produksi, Supply Chain Management 
Co-Authors Abed Rozaq Afif Mar'ah Iftinan Nur Firdaus Afif Mar'ah Iftinan Nur Firdaus Agung Widiyanto Agung Widiyanto Fajar Sutrisno Ahmad Khoirul Anwar Ahmad Khoirul Anwar Alvin Aprillia Alvin Aprillia Anang Novida Harinurdin Andrik Purwasito Anggit Dyah Kusumastuti Anita Oktavia Trisna Devi anitaotd Anniez Rachmawati Musslifah Annisa Fitri Nur Jannah Annisa Indah Mutiasari Annisa Indah Mutiasari Aqsal Faiz Al Hayy Ardyanto, Slamet Ariastuti, Reni Asri Ady Bakri Bekti Nugrahadi Bekti Nugrahadi3 Dahlan Susilo Darsini Darsini Devi, Anita Oktavia Trisna Devi, Anita Oktaviana Trisna DEWI HERMAWATI WAHYUNINGSIH Dhian Riskiana Putri Diah Ayu Purwitasari Dina Agnesia Sihombing Dwi Wahyu Hidayat, Dwi Wahyu Dzul Arnendy Muhammad Edi Sutanto Eka Hendrayani Erwin Kartinawati Evelyne Henny Lukitasari Fadilah Qonitah Fajar Sutrisno, Agung Widiyanto Faqih Purnomosidi Fauzan, Zulfahmi Fauzi, Afif Febriansyah, Mohamad Dwiky Fitriyadi, Farid Fitriyadi, Farid Fortmonty Yusmanda Putri Galih Oktavian Gessa Sevic Avrilliano Giyanti, Ida Hendy Tannady I Ketut Suada Ida Giyanti Imron Natsir, Imron Indah Wahyu Utami Isna Nugraha Iwan Henri Kusnadi Jeryco Etwan Resha Putra Karnawi Kamar Khamaludin, Khamaludin Kholifah, Anis Nur Kusumawati, Nita Machvira Lely Indriani Lisdiyanto, Eri Litazary, Faradila Loso Judijanto M. Syaifuddin, M. Marenda Julian Wibowo Marmo, Suryatno Moh. Erkamim Muflih Adi Laksono Muhammad Hafid Ridlo Nugroho Muhammad Syafri Muqorobin Muqorobin Muqorobin, Muqorobin Musran Munizu Mustofa As'ady Nabila, Jihan Nanding Arief Ekhsandy Nanding Arief Ekhsandy Nasyita Vivi Amalia Nelson Pardede Nelson Pardede, Nelson Nugroho, Muhammad Hafid Ridlo Nur Safina Olsha Nastain Annas Parmini Primasanti , Yunita Primasanti, Yunita Puspandari, Adinda Qisma Rosalina Wahda Rahmawati, Nofa Dwi Retnawati Siregar Rezky Nurbakti Rizna Nur Azizah Sabrina Salsabila Sadewa, Rifky Ian Saroafifa Indriani Sekar Ayu Kartikaning Bonde Semtandi Darmawan Supriyanto Wibowo Suryatno Marmo Sutomo . Tri Ngudi Wiyatno Utami, Eva Yuniarti Vivid Violin Widagdo, Arisena Widiyono, Widiyono Yoga Pribadi Putra Yovani Ririsa Sitanggang Yudhi Feri Kurniawan Yunanto, Bekti Yunita Primasanti Yunita Primasanti Yunita Primasanti Zia Ulhaq