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Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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PERAN MEDIASI KEPUASAN PADA HUBUNGAN KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN BIMBEL ONLINE ECODU Ramadhani, Ayu Rizki; Iskandarini, Iskandarini; Sembiring, Beby Karina Fawzeea
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13433

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan serta pengaruhnya terhadap keputusan pembelian dalam konteks Bimbingan Belajar Online ECODU. Variabel yang digunakan dalam penelitian ini adalah kualitas layanan dan harga sebagai variabel independen, dan kepuasan pelanggan sebagai variabel intervening, serta keputusan pembelian sebagai variabel dependen. Metode penelitian ini menggunakan purposive sampling dengan sampel sebanyak 170 responden yang diambil dari basis pelanggan ECODU. Metode analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif dan Structural Equation Modeling (SEM) dengan menggunakan software SmartPLS4. Jenis data yang digunakan adalah data primer dan menggunakan kuesioner. Hasil penelitian mengungkapkan bahwa kualitas layanan dan harga secara signifikan mempengaruhi kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan secara positif memediasi hubungan antara kualitas layanan, harga, dan keputusan pembelian. Baik kualitas layanan maupun kesesuaian harga ditemukan memiliki dampak positif langsung terhadap keputusan pembelian. Temuan ini menyoroti pentingnya meningkatkan kualitas layanan dan menyelaraskan strategi penetapan harga untuk meningkatkan kepuasan pelanggan dan mendorong hasil pembelian yang lebih baik. Kata Kunci: Kualitas Layanan, Harga, Kepuasan Pelanggan, Keputusan Pembelian

The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable Siregar, Endang Satriani; Ginting, Paham; Sembiring, Beby Karina Fawzeea
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2178

The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is an influence significant product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions g) brand image cannot mediate the influence of product knowledge on purchase decisions.

Collaboration Humans And Robots Supported By Artificial Intelligence (AI) In Serving Customers Yuliani, Maulidina; Tambunan, Yohara G.M.; Khalijah, Putri; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5570

This study discusses the impact of Human-Robot Collaboration (HRC) supported by Artificial Intelligence (AI) on healthcare services. customers. It is based on four types of intelligence - mechanical, analytical, intuitive and empathetic - and how these intelligences the integrated to in HRC For give service Which more efficient And personal to customer. Benefit from HRC Which supported AI highlighted, including subtraction cost operational, improvement productivity, taking decision Which more Good, And improvement experience customer. However, article This Also discuss challenge in implementing this approach, such as the potential loss of jobs due to automation, and emphasizing the importance of implementing ethical and responsible. This study has significant practical and academic implications, warning that ongoing research is needed to understand the potential and limitations of AI-enabled HRC in healthcare services customer. Overall, through a literature review, this article aims to appeal to the reader's critical spirit and explore topics on the transformative power of AI in customer service

The Effect of Hospital Image and Service Quality on Patient Loyalty through Satisfaction as an Intervening Variable in the Outpatient Unit Sawit Indah Perbaungan General Hospital Hakim, Farhana Abdul; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12952

This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient satisfaction (Z), and patient loyalty (Y) to examine the relationships among these variables. Data were collected through questionnaires, interviews, and documentation, and then analyzed using descriptive statistical analysis and path modeling with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) methods. The results show that hospital image and service quality significantly affect patient satisfaction, which in turn influences patient loyalty. This research is expected to provide insights for hospital management to improve patient satisfaction and loyalty, as well as contribute to the sustainability of the hospital's operations.

The Influence of Brand Image and Brand Love on Customer Loyalty with Customer Engagement as an Intervening Variable on Consumers Somethinc Brand at Delipark Mall Medan Hartini Pratiwi Pane; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.638

The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with technique purposive sampling . Purposive sampling is technique taking sample based on consideration certain . The data analysis method used is SEM-PLS. In research This consists of from 2 variables independent variable , 1 intervening variable , and 1 dependent variable bound . Total statement in study This is 32 statements , so the minimum size is sample study This is 32 x 5 = 160, so amount sample taken in study This is 160 respondents . The results of the study show that variable brand image and brand love in a way direct influential significant to customer engagement, variable brand image in a way direct No influential significant to customer loyalty , brand love in a way direct influential significant to customer loyalty, furthermore customer engagement in a way direct influential significant to customer loyalty , brand image in a way No direct influential significant to customer loyalty through customer engagement , as well as variable brand love in a way No direct influential significant to customer loyalty through customer engagemen.

Analysis of Skill Upgrade, Social Support and Job Characteristics on Employee Performance with Job Satisfaction as A Moderation Variable in Hamparan Perak Health Center Pradifta, Rini Mutia; Absah, Yeni; Fawzeea, Beby Karina
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.34

This study analyzes the influence of Skill Upgrade, Social Support, and Job Characteristics on employee performance, with job satisfaction as a moderating variable at Puskesmas Hamparan Perak. Using a quantitative approach, the study involved 100 civil servant samples. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results indicate that Skill Upgrade, Social Support, and Job Characteristics have a positive and significant effect on job satisfaction and employee performance. Job satisfaction mediates the influence of Skill Upgrade, Social Support, and Job Characteristics. This study provides recommendations to enhance employee performance through Skill Upgrade, Social Support, and Job Characteristics.

The Influence of Work Attitude and Work Environment on the Performance of Educational Staff Through Job Satisfaction At Catholic University of Saint Thomas North Sumatera Theresa Sisilia Situmorang; Prihatin Lumbanraja; Beby Karina Fawzeea Sembiring
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14246

This research aims to determine and analyze the influence of work attitude and work environment on performance through job satisfaction. This research is associative and the type of data used is quantitative data. The population in this study consists of permanent educational staff at Universitas Katolik Santo Thomas. The number of samples in this study is 91 educational staff. The sampling technique used is saturated sampling. The data analysis used is Structural Equation Modeling. The results of this study indicate that work attitude and work environment have a direct, positive, and significant impact on job satisfaction and performance of the educational staff at Universitas Katolik Santo Thomas.

THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMPENSATION ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS A MEDIATING VARIABLE AT THE SOUTH TAPANULI REGIONAL DISTRICT / CITY BPS Kusuma, Fandi; Pane, Sri Gustina; Sembiring, Beby Karina Fawzeea
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7307

PURPOSE - Strong organizational culture, which includes positive values, can increase employee motivation and engagement, which has implications for their performance. In addition, good compensation is expected to increase employee satisfaction and motivation. This study aims to determine the effect of organizational culture, compensation on employee performance with work motivation as an intervening variable at BPS Regency / City Regional Tapanuli Selatan.METHODOLOGY - .This type of research is quantitative. The number of samples in this study was 90 respondents, the data analysis techniques used in this study were instrument tests (validity tests and reliability tests) hypothesis tests (t-test and coefficient of determination) and research models of path analysis tests (Path Analysis).FINDING - The results of this study indicate that Organizational Culture has a positive and significant effect on Performance, Compensation has a positive and significant effect on Employee Performance, Work Motivation has a positive and significant effect on Employee Performance, Organizational Culture has an effect on through the Work Motivation variable and Compensation has an effect on Performance through the Work Motivation variable at BPS Regency / City Regional South Tapanuli

THE INFLUENCE OF CUSTOMER VALUE AND SERVICECAPE ON CUSTOMER LOYALTY CASE STUDY OF HIZZY COFFEE MEDAN Ardiansyah, Romi; Sembiring, Beby Karina Fawzeea; Aritonang, Evawany Yunita
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24626

This study aims to analyze the influence of Customer Value and Layout on Customer Loyalty at Hizzy Coffee Medan as one of the representations of local coffee shop businesses. The research method used combines a quantitative approach through descriptive analysis and multiple linear regression analysis to test the relationship between the variables studied. Data were obtained from distributing questionnaires to active Hizzy Coffee customers. The results of the study indicate that both customer value and layout simultaneously have a positive and significant effect on customer loyalty. Specifically, layout has a dominant contribution in influencing customer loyalty, where comfortable, aesthetic, and functional room arrangements encourage increased customer satisfaction and repeat visits. These findings emphasize the importance of coffee shop management in maintaining and developing service quality, physical facilities, and interior design that are in accordance with customer preferences. The practical implications of this study provide recommendations for Hizzy Coffee managers and the coffee shop industry in general to integrate strategies for strengthening customer value and optimizing layout as an effort to build sustainable customer loyalty.

The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City Pasaribu, Wilson; Sembiring, Beby Karina Fawzeea; Rini, Endang Sulistya
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.148

Shopee is one of the online shopping places in Indonesia that allows individuals, small shops, and brands to make online transactions. The Brand Image owned by Shopee is already known to the Indonesian people compared to several other e-commerce platforms. The purpose of this study is to analyze "The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as mediation on Shopee Marketplace in Medan City". The data collected in this study are primary data and secondary data, which are collected through data collection instruments in the form of questionnaires, interviews and documentation studies. The sample in this study was 150 respondents. This study uses quantitative data, with the Partial Least Square (PLS) method. The test results show that partially brand image has a significant effect on purchase decision, online customer review has a significant effect on brand image, online customer review does not have a significant effect on purchase decision, online customer rating has a significant effect on brand image, online customer rating has a significant effect on purchase decision. Brand image as an intervening variable does not have a significant impact in increasing the influence of online customer rating on purchase decision. Brand image as an intervening variable as an intervening variable has a significant impact between the influence of online customer review on purchase decision.

Co-Authors Ade saputra Akhmad Syarif Sinaga Akhmad Syarif Sinaga Akmal, Rifqy Ikhsanul Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Febry Claudia Nabasa Siahaan Fikri PA, Aida Umi Ginting, Ninda Grea, Eunike Al Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Silalahi, Amlys Syahputra Simanjuntak, Samuel Morales Pandapotan Siregar , Lamriama Valintina Chrystina Siregar, Endang Satriani Siregar, Putri Khalijah Tricahyanti Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

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