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Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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PERAN MEDIASI KEPUASAN PADA HUBUNGAN KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN BIMBEL ONLINE ECODU Ramadhani, Ayu Rizki; Iskandarini, Iskandarini; Sembiring, Beby Karina Fawzeea
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13433

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan serta pengaruhnya terhadap keputusan pembelian dalam konteks Bimbingan Belajar Online ECODU. Variabel yang digunakan dalam penelitian ini adalah kualitas layanan dan harga sebagai variabel independen, dan kepuasan pelanggan sebagai variabel intervening, serta keputusan pembelian sebagai variabel dependen. Metode penelitian ini menggunakan purposive sampling dengan sampel sebanyak 170 responden yang diambil dari basis pelanggan ECODU. Metode analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif dan Structural Equation Modeling (SEM) dengan menggunakan software SmartPLS4. Jenis data yang digunakan adalah data primer dan menggunakan kuesioner. Hasil penelitian mengungkapkan bahwa kualitas layanan dan harga secara signifikan mempengaruhi kepuasan pelanggan. Lebih lanjut, kepuasan pelanggan secara positif memediasi hubungan antara kualitas layanan, harga, dan keputusan pembelian. Baik kualitas layanan maupun kesesuaian harga ditemukan memiliki dampak positif langsung terhadap keputusan pembelian. Temuan ini menyoroti pentingnya meningkatkan kualitas layanan dan menyelaraskan strategi penetapan harga untuk meningkatkan kepuasan pelanggan dan mendorong hasil pembelian yang lebih baik. Kata Kunci: Kualitas Layanan, Harga, Kepuasan Pelanggan, Keputusan Pembelian

The Influence of Celebrity Endorsers and Product Knowledge on Purchase Decision for MS. Glow Skincare Product with Brand Image as an Intervening Variable Siregar, Endang Satriani; Ginting, Paham; Sembiring, Beby Karina Fawzeea
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2178

The purpose of this research is to determine the influence of celebrity endorsers and product knowledge on purchase decisions in MS. Glow Skincare Product with brand image as an intervening variable. Researchers collected research data with questionnaires which were distributed to consumers who bought MS. Glow Skincare Products. The research results based on the partial test (t Test) found that: a) there is a significant influence of celebrity endorsers on brand image, b) there is a significant influence of product knowledge on brand image, c) there is no significant influence of celebrity endorsers on purchase decisions, d) there is an influence significant product knowledge on purchase decisions, e) there is no significant influence of brand image on purchase decisions, f) brand image cannot mediate the influence of celebrity endorsers on purchase decisions g) brand image cannot mediate the influence of product knowledge on purchase decisions.

Collaboration Humans And Robots Supported By Artificial Intelligence (AI) In Serving Customers Yuliani, Maulidina; Tambunan, Yohara G.M.; Khalijah, Putri; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5570

This study discusses the impact of Human-Robot Collaboration (HRC) supported by Artificial Intelligence (AI) on healthcare services. customers. It is based on four types of intelligence - mechanical, analytical, intuitive and empathetic - and how these intelligences the integrated to in HRC For give service Which more efficient And personal to customer. Benefit from HRC Which supported AI highlighted, including subtraction cost operational, improvement productivity, taking decision Which more Good, And improvement experience customer. However, article This Also discuss challenge in implementing this approach, such as the potential loss of jobs due to automation, and emphasizing the importance of implementing ethical and responsible. This study has significant practical and academic implications, warning that ongoing research is needed to understand the potential and limitations of AI-enabled HRC in healthcare services customer. Overall, through a literature review, this article aims to appeal to the reader's critical spirit and explore topics on the transformative power of AI in customer service

The Effect of Hospital Image and Service Quality on Patient Loyalty through Satisfaction as an Intervening Variable in the Outpatient Unit Sawit Indah Perbaungan General Hospital Hakim, Farhana Abdul; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12952

This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient satisfaction (Z), and patient loyalty (Y) to examine the relationships among these variables. Data were collected through questionnaires, interviews, and documentation, and then analyzed using descriptive statistical analysis and path modeling with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) methods. The results show that hospital image and service quality significantly affect patient satisfaction, which in turn influences patient loyalty. This research is expected to provide insights for hospital management to improve patient satisfaction and loyalty, as well as contribute to the sustainability of the hospital's operations.

The Influence of Brand Image and Brand Love on Customer Loyalty with Customer Engagement as an Intervening Variable on Consumers Somethinc Brand at Delipark Mall Medan Hartini Pratiwi Pane; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.638

The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with technique purposive sampling . Purposive sampling is technique taking sample based on consideration certain . The data analysis method used is SEM-PLS. In research This consists of from 2 variables independent variable , 1 intervening variable , and 1 dependent variable bound . Total statement in study This is 32 statements , so the minimum size is sample study This is 32 x 5 = 160, so amount sample taken in study This is 160 respondents . The results of the study show that variable brand image and brand love in a way direct influential significant to customer engagement, variable brand image in a way direct No influential significant to customer loyalty , brand love in a way direct influential significant to customer loyalty, furthermore customer engagement in a way direct influential significant to customer loyalty , brand image in a way No direct influential significant to customer loyalty through customer engagement , as well as variable brand love in a way No direct influential significant to customer loyalty through customer engagemen.

The Influence of Work Attitude and Work Environment on the Performance of Educational Staff Through Job Satisfaction At Catholic University of Saint Thomas North Sumatera Theresa Sisilia Situmorang; Prihatin Lumbanraja; Beby Karina Fawzeea Sembiring
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14246

This research aims to determine and analyze the influence of work attitude and work environment on performance through job satisfaction. This research is associative and the type of data used is quantitative data. The population in this study consists of permanent educational staff at Universitas Katolik Santo Thomas. The number of samples in this study is 91 educational staff. The sampling technique used is saturated sampling. The data analysis used is Structural Equation Modeling. The results of this study indicate that work attitude and work environment have a direct, positive, and significant impact on job satisfaction and performance of the educational staff at Universitas Katolik Santo Thomas.

THE INFLUENCE OF CUSTOMER VALUE AND SERVICECAPE ON CUSTOMER LOYALTY CASE STUDY OF HIZZY COFFEE MEDAN Ardiansyah, Romi; Sembiring, Beby Karina Fawzeea; Aritonang, Evawany Yunita
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.24626

This study aims to analyze the influence of Customer Value and Layout on Customer Loyalty at Hizzy Coffee Medan as one of the representations of local coffee shop businesses. The research method used combines a quantitative approach through descriptive analysis and multiple linear regression analysis to test the relationship between the variables studied. Data were obtained from distributing questionnaires to active Hizzy Coffee customers. The results of the study indicate that both customer value and layout simultaneously have a positive and significant effect on customer loyalty. Specifically, layout has a dominant contribution in influencing customer loyalty, where comfortable, aesthetic, and functional room arrangements encourage increased customer satisfaction and repeat visits. These findings emphasize the importance of coffee shop management in maintaining and developing service quality, physical facilities, and interior design that are in accordance with customer preferences. The practical implications of this study provide recommendations for Hizzy Coffee managers and the coffee shop industry in general to integrate strategies for strengthening customer value and optimizing layout as an effort to build sustainable customer loyalty.

From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior Morales Simanjuntak, Samuel; Putri Luthfiyyah, Siti; Wulanda, Astrea; Helmi Situmorang, Syafrizal; Karina Fawzeea Sembiring, Beby
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.212

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.

Analysis of User Experience and Perceived Value on Repurchase Intention With E- Satisfiction as an Intervening Variable in the Traveloka Application : Users of the Traveloka Application in Medan City Suci Veny Beauty; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.675

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.

The Effect of E-Recruitment Effectiveness, Compensation, and Career Development on Job Application Interest Among Generation Z in Medan, with Company Reputation as an Intervening Variable Putri, Wanda Anisya; Absah, Yeni; Sembiring, Beby Karina Fawzeea
Asian Journal of Management Analytics Vol. 4 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i2.14002

This study analyzes the influence of online recruitment, compensation, and career development on the interest in applying for jobs of Generation Z in Medan City in companies with company reputation as an intervening variable. Using a quantitative approach with 398 samples of final year students of State Universities in Medan City. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that corporate reputation, career development, e-recruitment, and compensation have a positive and significant effect on the interest in applying for jobs of generation Z. Company reputation can mediate the relationship between online recruitment, compensation, and career development on interest in applying for jobs. This study provides recommendations to improve the effectiveness of online recruitment, compensation, career development and company reputation.Unemployment among Generation Z has become a critical issue requiring special attention. According to the National Labor Force Survey as of February 2024, approximately 3.6 million Generation Z were unemployed. Compared to Indonesia's total open unemployment of 7.2 million people, Generation Z accounts for about 50% of the total unemployment. This study analyzes the effect of E-recruitment, compensation, and career development on job application interest among Generation Z in Medan, with company reputation as an intervening variable. A quantitative approach was employed, involving 398 final-year students from public universities in Medan. Data were collected through questionnaires and analyzed using SEM-PLS. The results indicate that the most influential variable is company reputation, followed by career development, E-recruitment, and, lastly, compensation. Additionally, company reputation mediates the relationship between E-recruitment, compensation, and career development with job application interest. This study provides recommendations for enhancing the effectiveness of E-recruitment, compensation, career development, and company reputation.

Co-Authors Aida Umi Fikri PA Akhmad Syarif Sinaga Akhmad Syarif Sinaga Alfifto ANDRIANSYAH Anizar Anizar Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Astrea Wulanda Augina Amelia Putri Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Erman Munir Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Fandi Kusuma Fani Al Vionita Rangkuti Febry Claudia Nabasa Siahaan Ginting, Ninda Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Lidya Kesuma Sari Mamfalutin Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Najmus Tsaqib Nanda Adilfa Mulya Nazaruddin Nida Nafisa Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Parapat Gultom Pinem, Micael Andepa Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Rifqy Ikhsanul Akmal Riki Thomas Tarigan Rini Mutia Pradifta Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Samuel Morales Simanjuntak Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Sibuea, Nindy Fuzi Siregar, Endang Satriani Siregar, Qurratu Ayuni Siti Putri Luthfiyyah Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Sri Gustina Pane Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba USWATUN HASANAH Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah Yeni Absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

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