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Kheyene Molekandella Boer
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Strategi Komunikasi Pemasaran PT. Mira Mirza Thoha Divisi Traktor Kota Samarinda Dalam Yuan Adji Pratama; Kheyene Molekandella Boer; Hairunnis Hairunnis; Kezia Arum Sary
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 4 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Mei 202
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i4.842

Abstract

Ketatnya persaingan antar perusahaan membuat perusahaan melakukan upaya dalam menyusun strategi pemasaran untuk memasarkan produk atau jasa yang mereka tawarkan. Mereka bersaing agar mendapatkan daya tarik pelanggan supaya berminat untuk membeli atau memakai jasa produk yang ditawarkan perusahaan. Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis stretegi komunikasi pemasaran yang terjadi pada MIM Traktor dalam membentuk loyalitas pelanggan. Metode penelitian yang dilakukan dengan deskriptif kualitatif. Fokus penelitiaan terdiri dari: Product, Price, Place, Promotion serta menambahkan Integrated Marketing Communication (IMC) untuk mengupas sisi komunikasi pemasaran nya. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan strategi komunikasi pemasaran pada PT.MMT MIM Traktor Samarinda dalam mempertahankan loyalitas pelanggan dari indikator product sudah baik sebab, MIM Traktor rutin mengganti alat berat setiap tahunnya agar pelanggan merasa senang atas kualitas yang diberikan. MIM Traktor diharapkan dapat mempertahankan kualitas produk alat berat yang disewakan, mengingat kualitas produk yang disewakan saat ini cukup baik. MIM Traktor diharapkan memanfaatkan media sosial sebagai sarana pengiklanan guna memperluas pemasaran serta penentuan harga sewa alat berat harus dipertimbangkan
Implementasi Cyber Public Relations BNN Provinsi Kalimantan Timur dalam Upaya Mengedukasi Masyarakat Mengenai P4GN Pusparini, Faradilla; Boer, Kheyene Molekandella
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 4 (2023): OCTOBER-DECEMBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v7i4.2086

Abstract

In the digital era, the education process is not only through conventional media. BNN East Kalimantan Province can utilize online media as a means of public education because of its greater potential in disseminating information about P4GN. The aim of this research is to find out, analyze and describe the implementation, efforts and obstacles faced by East Kalimantan Province BNN public relations in implementing cyber public relations in public education regarding P4GN. This research uses a qualitative type of research, a case study approach with indicators of the five basic elements of cyber public relations, namely transparency, internet porosity, the internet as an agent, content richness, and reach. The data analysis technique used is the Miles and Huberman data analysis model. The research results show that East Kalimantan Province BNN Transparency has carried out information disclosure according to the needs of the community and agency interests, East Kalimantan Province BNN Internet Porosity has never experienced data leaks. The internet as an agent for the BNN of East Kalimantan Province carries out very little content collaboration with stakeholders, content collaboration occurs with BNNK work staff. The wealth of BNN East Kalimantan Province content has provided various forms and types of information regarding P4GN. Reach BNN East Kalimantan Province using the business account on the online media Instagram @infobnn_prov_kaltim to see the reach of the content.
Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings Firnanda, Febri; Boer, Kheyene Molekandella; Rohmah, Ainun Ni'Matu; Purwanti, Silviana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2467

Abstract

The purpose of this study was to analyze the effect of @Makanansmr Instagram content on increasing Hidden Wings brand awareness. This type of research is quantitative. The data collection techniques used in this research are library research and questionnaires. The population of this study are @makanansmr followers who watch hidden wings review content impressions. Determination of the sample in this study using the Lemeshow formula. The number of samples in this study were 100 respondents. The data analysis technique used is quantitative with the help of SPSS 24 software. The result of this study is that there is a significant relationship between the content posted on the @makanansmr Instagram account and Brand Awareness for the "hidden wings" brand. The research has carefully tested the validity and reliability of the measurement instruments, the results of which show that the instruments are reliable for measuring the variables under study.
Communication on COVID-19 Vaccination in Indonesia and the Truth of the Digital Society Arsyad, Annisa Wahyuni; Boer, Kheyene Molekandella; Noor, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2963

Abstract

COVID-19 vaccination during the pandemic appears and is considered an innovation or new thing that must be quickly implemented to minimize epidemic transmission. As a country affected by COVID-19, Indonesia has also started distributing vaccines to various parties. The distribution process encountered various challenges. One of them is the truth or public trust in the government regarding handling the COVID-19 outbreak, which affects people's decisions not to or to carry out vaccines. This paper uses a non-interactive qualitative method by collecting various information about COVID-19 vaccination from a communication perspective. The theory used is the diffusion of innovation to see how the people of Indonesia can accept vaccines amid many people's doubts about the government. Truth is an important concept that determines the success of the COVID-19 vaccine. However, there is much public apathy towards the government's work rhythm; on the other hand, the government continues to intensively socialize various ways related to the benefits of vaccines, safety, easy ways to get vaccines and other benefits. The government can achieve at least 70% of the Indonesian sub-population vaccination target by gaining trust.
Fight Hoaxes with Literation to Save Generations Boer, Kheyene Molekandella; Dwivayani, Kadek Dristiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2956

Abstract

The explosion of information in this era demands that the public must intervene to at least save themselves. Information moves so fast, which has been able to condition the public, including teenagers, as individuals who are always hungry for any information that impacts dependence on smartphones and social media. This condition is considered a nation's progress because it can be open to technological innovation. However, information technology gradually becomes a problem when there is an increase in false information, known as hoaxes, that dominate social media. Even information overlaps and reaches the public with unclear truth. Therefore, it is feared that the public will accept the essential information and ultimately act on the hoax they consume. Digital literacy is a method for forming public understanding in responding to hoax news.  Before digesting the news, the public is expected to evaluate and provide an assessment of the type of news. Therefore, the government and social groups are now actively promoting digital literacy to counter hoax news to create better public quality and maintain Indonesia's unity and integrity.
STRATEGI KOMUNIKASI DALAM MEMPROMOSIKAN PRODUK ERSTOR3PRT MELALUI INSTAGRAM STORIES Faridah; Kheyene Molekandella Boer
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 12 No. 2 (2023): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini untuk mengetahui bagaimana cara Erstor3prt dalam mempromosikan produk dan teknik strategi pemasaran yang digunakan dalam penggunaan fitur Instagram Stories guna memberikan informasi kepada khalayak agar tujuan perusahaan tercapai. Fokus penelitian terdiri dari Mengenal khalayak, menentukan tujuan, menetapkan metode dan memilih media yang digunakan, serta menyusun pesan. Informannya yaitu pemilik Erstor3prt dan pelanggan Erstor3prt di Kota Samarinda. Teknik analisis data yang digunakan yiatu komponen analisis data model interaktif yang dikemukakan oleh Miles, Huberman dalam Sugiyono. Hasil penelitian menunjukkan bahwa, strategi komunikasi dalam mempromosikan produk Erstor3prt melalui Instagram Stories dari indikator mengenal khalayak yang banyak mengetahui Erstor3prt dari rekomendasi teman. Erstor3prt menentukan tujuan dengan menjual produk berkualitas dan murah, terbukti, serta pembelian berulang oleh konsumen dari informasi yang disampaikan. Menetapkan metode untuk menciptakan komunikasi yang efektif dan memilih media Instagram, dipilih karena sebagai aplikasi yang mudah digunakan oleh banyak orang sebagai tempat belanja dan Erstor3prt menyusun pesan komunikasi dengan cara menulis caption dengan singkat, padat dan jelas. Metode strategi komunikasi Erstor3prt menerapkan redudancy yaitu postingan di Instagram Stories yang berulang dalam mempromosikan produknya setiap hari, metode canalizing mengkaji, memahami dan mengetahui keinginan pengikut dan pelanggannya melalui fitur polling dan question, informatif dengan menyampaikan informasi mengenai produk melalui isi pesan dari caption iklan produk, persuasif untuk mempengaruhi audience dengan menggunakan caption dan kata-kata yang dikirim oleh pemilik untuk menarik pengikut dan pelanggan, edukatif yang memberikan informasi tentang produk, fungsi dan cara penggunaan produk yang dipromosikan, dan metode koersif lebih menarik viewer dengan caption kata diskon dan stok terbatas.
ANALISIS CUSTOMER ENGAGEMENT PADA AKUN MEDIA SOSIAL INSTAGRAM BEDA SEPATUNYA Adawiyah, Bella Robhiatul; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.368

Abstract

The development of the internet and Instagram social media can be utilized as a digital marketing communication strategy. One of the utilization of Instagram social media as a marketing communication medium is to increase customer engagement. One business that also utilizes Instagram social media to increase customer engagement is a shoe laundry service. The purpose of this study is to determine the utilization of Instagram social media in increasing customer engagement of Beda Sepatunya. The type of research used is descriptive research, namely research that makes observations and extracts information. The data sources in this study are primary data and secondary data. The data collection techniques in this research are interviews, observation and documentation. The data analysis technique used in this research is based on the Miles, Huberman, and Saldana interactive model analysis technique, namely data collection, data condensation, data presentation and conclusion drawing. The results of this study indicate that the frequency and consistency of Beda Shoes in managing its Instagram account is still very low, the stage of customer engagement on the Instagram account of Beda Shoes is at the Experiential Engagement stage, namely the customer has shown his involvement with Beda Shoes through Instagram social media but is only limited to liking activities and giving positive comments on Beda Shoes posts. There are still no actions such as posting photos or videos about Beda Shoes.& content exchange are not applied. Some of these models are used to maintain Kahe.id customer engagement.
FITUR CLOSE FRIENDS INSTAGRAM SEBAGAI KETERBUKAAN DIRI MAHASISWA YANG MENGALAMI KECEMASAN BERMEDIA SOSIAL Annabillah, Faridah Azza; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.379

Abstract

Instagram Close Friends Feature as Self Disclosure of University Communication Science Students Experiencing Social Media Anxiety. The purpose of this study was to describe the Instagram close friends feature as self-disclosure for Mulawarman University Communication Science students who experience social media anxiety. The type of research used is descriptive qualitative research method. The research focus refers to five aspects of self-disclosure according to Wheeles and Grotz (1976), namely purpose, amount, valence, accuracy and honesty, and depth. The data collection techniques used were observation, interview, and documentation. The stages of data analysis were carried out using the Miles and Huberman model, namely data reduction, data presentation, conclusion drawing and verification. The results showed the purpose of Mulawarman University Communication Science students using close friends as self-disclosure to channel ideas, information, emotions, complaints, outpourings, opinions, hobbies, romantic relationships, entertainment. All informants have anxiety when expressing themselves on social media, especially public Instagram. There is no difference in self-disclosure between men and women. The amount of self-disclosure carried out, in a day they upload a minimum of two posts or more on the close friends feature depending on the mood. The valence of self-disclosure is positive and negative. All informants have carefulness in controlling their self-disclosure, the information disclosed is honest and not exaggerated. They select close friends followers based on peers who are familiar and can be trusted to maintain each other's privacy information.
Komunikasi Partisipatif Kelompok Sadar Wisata (Pokdarwis) Terkait Program Ekowisata di Kelurahan Bontang Baru Kota Bontang Firdausi, Hilda Annisa Nur; Juwita, Rina; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.439

Abstract

In realizing the concept of good governance, community participation is needed to participate in development. In this regard, the government formed Pokdarwis as a development agent in the context of tourism as a tool for developing public awareness of the environment around them. This study uses Development Communication as the Grand Theory, Participatory Communication as the Middle Theory, and the service concept that uses four indicators of participatory communication namely, Heteroglasia, Dialogic, Polyphony, and Carnival. This research with the theme of ecotourism uses a type of qualitative description with a purposive sampling technique with the selection of informants based on certain criteria. Based on the findings in the field, it was found that some of the four concepts were found in the Pokdarwis participatory communication practices but some were not found meaning they did not meet the criteria to be included in the four indicators.
Penggunaan Media Instagram Kopi Janji Jiwa Samarinda dalam Meningkatkan Customer Engagement Setya, Andra Prianata; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.452

Abstract

Kopi Janji Jiwa Samarinda is a coffee company that currently uses the Instagram application as a medium to promote its sales and also a tool to establish relationships with customers. One of the things that is still a problem is how it can maintain and increase its involvement between the use of Instagram media and customers of Janji Jiwa Samarinda coffee. The purpose of this study is to find out more about the use of Instagram media which is a form of promotion to sell products from Janji Jiwa Samarinda coffee and involve customers, because almost every business that promotes on Instagram certainly needs to involve customers. The method used in this research is descriptive qualitative method, data collection techniques conducted by researchers are through interviews, observation, and documentation. The primary data sources of this research are Kevin Candra Liandry as a content creator and Irfan Fadilah as the Main Manager as well as supporting sources from Dina's customers, and for secondary data in the form of documents from Kopi Janji Jiwa Samarinda. Based on the results of the research, the use of Instagram media has an influence in increasing customer engagement with the help of the theory of Strauss & Frost which states that there are 3 important pillars, namely: content engagement, media engagement, engagement marketing activities, as well as the 4C Theory by Chris Heuer which also supports this analysis with four main elements: context, communication, collaboration, connection. According to the results of the research, the three pillars can be manifested well, as in the first pillar shows the use of Instagram features utilizing comments, stories, and instant messaging features and the use of language that is easy to understand. Then the second pillar utilizes the most effective media, namely Instagram as the main media in involving its customers. The last pillar is well utilized such as providing promos, inviting customers to play quizzes, give away, mini games and also being consistent in uploading photos, videos, and stories. Through all these pillars and elements, Janji Jiwa Samarinda coffee has succeeded in maximizing customer engagement and maintaining their loyalty through interesting and consistent content on Instagram social media.
Co-Authors Adawiyah, Bella Robhiatul Adella Franscillia Samma Agustian, Jaka Farih Ainun Ni'matu Rohmah Amida Yusriana Andra Prianata Setya Annabillah, Faridah Azza Anugrah, Agung Arsyad, Annisa Wahyuni Azwini Anzar, Maulidia Bella Robhiatul Adawiyah Christina, Betty Didik Haryadi Santoso Dwivayani, Kadek Dristiana Dwiviyani, Kadek Dristiana Endang Erawan ernita febriyana FARIDAH Faridah Azza Annabillah Fatimah Nur Aliya Mahruf Firdaus, Muhammad Nur Firdausi, Hilda Annisa Nur Firnanda, Febri Hairunisa Hairunisa Hairunnis Hairunnis Hairunnisa Hairunnisa Harry Irsa Muhammad Hilda Annisa Nur Firdausi Jaka Farih Agustian Jaka Farih Agustian Johantan Alfando Wikandana sucipta Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kezia Arum Sary Kezia Arum Sary Kinanthi Riandifa Mahruf, Fatimah Nur Aliya Maudi, Muthia Mohammad Mohammad Noor Muhammad Noor Muslyha, Amilia Mutia Rahmi Pratiwi Mutia Rahmi Pratiwi Nabila Hanna Savhira Nada Paramita Nadia Lisna Dewi Nalal Muna Naufal Al Hadad Nurliah Nurliah nurliah, nurliah Pawito Pawito Purwanti, Silviana Pusparini, Faradilla Putri, Axel Faradila Putri, Nur Fadila Eka Rahman, Mulya Huda Resa Septy Saputri Rina Juwita Rina Juwita Rizky Amalia Syahrani Rizky Rahmayanti Rizky, Muhammad Alfa Rohmah, Ainun Ni'Matu Rohmah, Ainun Nimatu Sabiruddin . Safika S, Safika Salsabila, Sharon Sanjaya, Muhammad Nurdin Sarwo Eddy Wibowo Sary, Kezia Arum Setya, Andra Prianata Silviana Purwanti Sucipta, Johantan Alfando Wikandana Sugandi Sugandi Sugianto, Eko Teddy Dyatmika Viony, Agnes W.S., Johantan Alfando Wardani, Anna Wikandana Sucipta, Johantan Alfando WS, Johantan Alfando Yuan Adji Pratama Ziya Ibrizah