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Alfarizi, Muhammad
Bina Nusantara University
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Journal : Journal of Environmental Science and Sustainable Development

 1 
SUSTAINABLE PRACTICES AND GREEN MARKETING IN HEALTHCARE SECTOR: VISUAL TRENDS AND FUTURE INSIGHT Alfarizi, Muhammad; Noer, Lissa Rosdiana
Journal of Environmental Science and Sustainable Development Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

The healthcare sector faces critical challenges, including climate change, rising healthcare demands, and resource inefficiencies, making sustainability a priority. This study investigates the integration of sustainable practices and green marketing within the healthcare sector using a bibliometric analysis of 194 journal articles published from 2015 to 2024. Key research questions explore evolving trends, thematic areas, and gaps in the literature to address sustainability issues. The study employs a rigorous five-phase bibliometric methodology, utilizing Scopus database data and tools like Bibliometrix and VOSViewer to identify key themes and relationships. The research demonstrates an annual growth rate of 56.24%, reflecting the rising global attention to sustainability in healthcare. Key journals, such as Sustainability and Journal of Cleaner Production, are identified as prominent platforms, while China and India lead in research contributions. Descriptive statistics reveal an average of 26.18 citations per article, with 43.3% involving international collaborations. The co-occurrence analysis identifies six clusters focusing on environmental sustainability, CSR, green supply chains, economic performance, green HR, and green product innovation in healthcare. The thematic analysis highlights the convergence of sustainability principles, operational efficiency, and green marketing strategies in addressing healthcare challenges. Central themes include Green Human Resource Management (GHRM), Green Supply Chain Management (GSCM), and frugal innovation. Notably, GSCM practices, such as eco-design and waste management, are pivotal in mitigating the healthcare sector's environmental footprint. The study also emphasizes the role of emerging technologies like AI and IoT in optimizing sustainable operations. While significant progress has been made, gaps remain in integrating green practices with marketing strategies and assessing long-term impacts. Future direction should focus on adopting innovative technologies, developing targeted green marketing campaigns, and addressing challenges in resource-limited healthcare systems. This research contributes to improving operational efficiency, reducing carbon footprints, and enhancing patient satisfaction through sustainable practices and green marketing strategies.
Co-Authors Abdul Azis Abdul Halim Hasugian Al Hakim, Muhammad Rafif Al-Faqih, Ali Sofyan Andriana Firmansyah, Almayda Anggraeni, Deby Gita Apriani, Yosi Arifian, Rafialdo Arifin Noer, Bustanul Arofah, Ulfa Arsalan , Naufal Hanif Arwandi, Jhon Aulya, Sindi Berliana Br Bangun, Eka Uliyanti Putri DEWI SARTIKA Dinda Lestarini Dodik Hartono Edmizal, Eval Fairus, Aisyah Nur Farhan, Muhammad Raja Farhaty, Mutiah Farizal Saputra Gita Anggraeni, Deby Gunawan Prayitno H, Syaibatul Aslamiyah Hakim, Muhammad Saiful Hanum, Rastinia Kamila Hazizah, Siti Nur Hendra Kurniawan Hendrawan, Jodi Hidayat, AR Taufiq Ikhsan, Ridho Bramulya Ira Rahmawati Irika Widiasanti Jane, Antonia Felicia Julpiani, Julpiani Kadafi, Kadafi Kaltsum, Salma Nabilla Kamila Hanum, Rastinia Kartanegara, Rd. Mulyadhi Khamdalah, Retno Makhtufir Kirana, Sandi Kurnia Sari, Rini Lantin Sulistiyorini, Lantin Lestari, Yuyun Dwi Luthfi, Muhammad Akbar M.F., Muhammad Fathan Marfuah Marfuah Mariani Mariani Masita, Masita Maulana, Said Affan Maulida, Ahmad Fikron Megawati, Suci MMSI Irfan ,S. Kom Muhammad Prawibowo Mukhlis Mukhlis Mulyadi, Sandi Hidayutul Nabilah Khairunnisa Darwin Nafolion Nur Rahmat, Nafolion Nur Nelwida Nelwida Ngatindriatun Ngatindriatun Ngatindriatun Ngatindriatun Noer, Lissa Rosdiana Novitasari, Ida Nugroho, Ramadhan Aryo Nurhayati Oktafiani, Astrid Wardani Oktaviani, Wiwin A Panita, Shakila Peni Perdani Juliningrum, Peni Perdani Perdana, Akmal Perdana, Ayu Lestari Primirti, Irmarawati Dia Putra, Mhd Aditya Putri Tunggal Putri, Maharani Putriani, Dian Qanita, Aisyah Rafialdo Arifian Rafialdo Arifian Rahmadhona Fitri Helmi Rahmawati, Iis Ramadhan, Noval Anki Ramadhan, Riska Dwi Rini Kurnia Sari Rini Kurnia Sari Rini Kurnia Sari Rini Kurnia Sari, Rini Kurnia Rizka Yunita Rosdiana Noer, Lissa saleh, zulkifli Salma, Tisa Mutiara Saputra, Baruna Saputri, Nelsa Sari, Ika Satrio, Rizky Wahyu Septiani, Indri Setyapratiwi, Hela Sholehah, Silvia Sri Wahyuni Suhari Suhari Taronisokhi Zebua Tatang Mulyana, Salma Nabilla Kaltsum Tehuayo, Haris Thahur, Dhiya Tjung Hauw Sin, Tjung Hauw Tumanggor, Rahmayanti Uma Khumairoh Widiharjanti, Isti Wijaya, Krisna Nata Wijaya, Lianna Wiwin Addriani Mangngampe Wusqo, Urwatul Yahya Muhaimin Yayuk Kusumawati Yulia Rachmawati Yuniarty Yuniarty Zalika, Zela Zela Zalika