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All Journal Indonesian Journal of Electrical Engineering and Informatics (IJEEI) JAM : Jurnal Aplikasi Manajemen Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Al-Iqtishad An-Nida' Sosial Budaya Journal of Management and Business Review Asia-Pacific Management and Business Application EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Literasiologi Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Tabarru': Islamic Banking and Finance JURNAL EKONOMI SAKTI (JES) El-Iqtishady JETE juremi: jurnal riset ekonomi Kutubkhanah Jurnal Penelitian Sosial Keagamaan JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Bisnis Kompetitif Journal of Artificial Intelligence and Digital Business Sharing: Journal Of Islamic Economics, Management And Business Money: Journal of Financial and Islamic Banking Jurmas Azam Insan Cendikia PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JAWI : Journal of Ahkam Wa Iqtishad Community Service Journal Of Economic Education Jurnal Intelek Insan Cendikia Sinergi : Jurnal Ilmiah Multidisiplin
Mahyarni -
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
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Gepuk Tea Business Development Strategy from a Sharia Economic Perspective in Pekanbaru City Muhammad Iqbal; Indah Zalina; Mahyarni Mahyarni
Kutubkhanah Vol. 25 No. 2 (2025): Juli - December
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

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Abstract

The growing growth of businesses operating in the food and beverage sector requires entrepreneurs to think creatively to compete with other entrepreneurs. One business sector that is currently very popular is food and beverages. Teh Gepuk is a beverage that is in demand by the people of Pekanbaru. The Teh Gepuk outlet entered the market in 2021, with four Teh Gepuk outlets spread across the Pekanbaru area. Business development carried out by Teh Gepuk owners in Pekanbaru City takes various steps to ensure the business runs according to plan. The purpose of this study is to determine the business development strategies that have been implemented by Teh Gepuk business owners to be able to compete with other entrepreneurs. Data analysis used in this study is a descriptive qualitative model with the Niles & Huberman model, the data collection method is in-depth interviews. The results of the study indicate that the business development strategy implemented by Teh Gepuk owners is using ingredients that do not contain haram substances, prioritizing a clean business environment, and avoiding things prohibited in Islam such as usury, maysir, gharar and tadlis in developing their businesses. The Teh Gepuk business owner's reason for opening his business was to create more jobs and expand outlets to generate more revenue and improve employee welfare. This aligns with Islamic economic principles.
PEMBERDAYAAN MASYARAKAT MELALUI DIVERSIFIKASI PRODUK LOKAL DI DESA EMPAT BALAI KECAMATAN KUOK Mahyarni Mahyarni; Astuti Meflinda; Masrizal Masrizal; Dewi Diniaty
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol. 4 No. 2 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

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Community empowerment is a process aimed at fostering awareness, willingness, and capability among community members to recognize their potential, as well as to preserve, protect, and improve their welfare independently. This research-based community service activity was conducted in Empat Balai Village, Kuok District, involving 20 participants who are micro, small, and medium enterprise (MSME) actors in the culinary sector. The method employed was Participatory Action Research (PAR), which emphasizes active community involvement in every stage of the program. The results show that the mentoring program for community empowerment through the diversification of food products based on local potential had a positive impact, as reflected in the high level of participation and enthusiasm among participants during the activity. Furthermore, the mentoring contributed significantly to improving the knowledge, skills, and insights of MSME actors in developing product innovations and expanding their business opportunities in the future.
Co-Authors Adel, Ichsanul Reihan Afifah, Dhiya Dwi Albahi, M. Albahi, Muhammad Alfianti, Devi Arum, Hafidza Sanshia Astuti Meflinda Astuti Meflinda Astuti Meflinda Astuti Meflinda Astuti Meflinda Ayu Liyana Br. Damanik, Shintia Rahmatin Cintia Nurul Lita Br Silalahi Desrir Miftah Dewi Diniaty dewi, Fitrina susila Faisal Saeed Fakhrurrozi Fakhrurrozi Fatchur Rochman Fatchur Rohman Fauziah Fauziah Fella Fella Attaqy Hardiansyah Siregar, Kiki Hardiansyah, Kiki Hasrudi Tanjung, Hasrudi Hasrudy Tanjung, Hasrudy Heri Sunandar Indah Zalina Irien Violinda Anggriani Jannah , Nisa Zahratul Julina Julina Julina Julina Kasmawati Khairul Hanif Kiki Hardiansyah Siregar Kiki Hardiansyah Siregar Lubis, Nurhayati M. S. Idrus Masrizal Masrizal Melina, Ficha Muhamad Rahman Selvarian Muhammad Iqbal Muhammad Iqbal Muhammad Syafa’at Muhammad Zuhdi Asyrofi Ningsih, Dian Wirna Noermijati, Noermijati Nurhasanah Bustam, Nurhasanah Nurlasera, Nurlasera Okfalisa Okfalisa Qomarsyah, Muhammad Muaddib Rahmawati, Rahmawati Ramadayani, Ramadayani Riduan Mas’ud Romus, Mahendra Roza Linda Rudini, Irwan Rustam Sabarno Dwirianto Saktioto Saktioto Saputra, Yosep Adi Sari, Winda Novita Selvia, Dinda Siregar, Kiki Hardiansyah siti rahmah Sitti Rahmah Sitti Rahmah Sri Kurnialis Sultoni Harahap Sunandar, Heri Syafa’at, Muhammad Syarifah Aini Syarifah Aini Taofeeq D Moshood Trian Zulhadi Trian Zulhadi Tun Rustam Uliya, Zahrotul Wresni Anggraini Yanti Yanti Yunilhamri, Muhammad Syauqi Zulhadi , Trian Zulhaida, Zulhaida