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All Journal Jurnal Kesehatan Lingkungan indonesia Al-Ulum JPI (Jurnal Pendidikan Indonesia) : Jurnal Ilmiah Pendidikan Jurnal Kimia dan Kemasan Science and Technology Indonesia Journal of Medives Jurnal Penelitian Sains IKRA-ITH EKONOMIKA Majalah Ilmiah Pengkajian Industri Metalurgi Jurnal Matematika UNAND JURNAL AXIOMA : Jurnal Matematika dan Pembelajaran Jurnal Ilmiah Manajemen Kesatuan Jurnal Agribisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Locus Penelitian dan Pengabdian Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Insinyur Profesional SENTRI: Jurnal Riset Ilmiah ARMADA : Jurnal Penelitian Multidisiplin Jurnal Material dan Energi Indonesia Jurnal Informatika Kesatuan Hilbert Journal of Mathematical Analysis TADAYYUN: Journal of Religious, Social and Humanities
Mashadi Mashadi
Pusat Teknologi Bahan Industri Nuklir – BATAN Gedung 71-BATAN Kawasan Puspiptek Serpong, Tangerang Selatan 15314
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Digital Marketing Capability and SME Marketing Performance: A Structural Equation Modeling Approach in Emerging Markets Jaya, Pinto; Mashadi, Mashadi; Fadillah, Adil; Yusdira, Ade
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.5184

Abstract

The rapid digitalization of business activities has fundamentally transformed marketing practices among Small and Medium Enterprises (SMEs). While many SMEs have adopted digital platforms, inconsistent performance outcomes suggest that technology adoption alone is insufficient to ensure competitiveness. This study aims to examine the structural relationships among Digital Marketing Capability, Market Orientation, Customer Engagement, and Marketing Performance within SMEs. Drawing upon the Resource Based View and Dynamic Capability Theory, this research proposes that strategic capabilities influence marketing outcomes both directly and indirectly through relational mechanisms. A quantitative cross-sectional survey was conducted involving 250 SME owners and managers in the culinary and fashion sectors in East Java, Indonesia. Data were analyzed using covariance-based Structural Equation Modeling. The findings reveal that Digital Marketing Capability and Market Orientation significantly influence Customer Engagement and Marketing Performance. Furthermore, Customer Engagement partially mediates the relationship between strategic capabilities and performance outcomes. The results highlight that sustainable SME marketing performance depends not merely on digital adoption, but on the development of structured digital competencies and customer-oriented culture. This study contributes to marketing literature by integrating capability, engagement, and performance constructs within a unified SEM framework in an emerging market context. Practically, the findings provide guidance for SME managers and policymakers in designing capability-based digital development strategies.
Sustainable Corrosion Protection of Stainless Steel 316L in Marine Environment Using Electrophoretically Deposited Garlic Extract Green Inhibitor: Electrochemical and Surface Analysis Arwati, IG. Ayu; Ginting, Dianta; Feriyanto, Dafit; Golwa, Gian Villany; Yuliarty, Popi; Tarigan, Kontan; Damar, Stenlly; Khuzaimah; Mashadi, Mashadi
Science and Technology Indonesia Vol. 11 No. 2 (2026): April
Publisher : Research Center of Inorganic Materials and Coordination Complexes, FMIPA Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26554/sti.2026.11.2.447-456

Abstract

The increasing demand for sustainable and environmentally friendly corrosion inhibitors has driven research toward green alternatives to conventional toxic inhibitors. This study investigates the corrosion protection performance of garlic extract (Allium sativum) as an eco-friendly green inhibitor for stainless steel 316L in 3.5% NaCl marine environment. The inhibition efficiency was evaluated using electrochemical potentiodynamic polarization techniques, complemented by comprehensive surface characterization through scanning electron microscopy with energy-dispersive X-ray spectroscopy (SEM-EDX), Fourier transform infrared (FTIR) spectroscopy, Raman spectroscopy, electrochemical impedance spectroscopy (EIS), and cyclic voltammetry analysis. Electrophoretic deposition (EPD) was employed to apply garlic extract concentrations of 8, 10, and 12 mL onto SS316L specimens. Results demonstrated significant corrosion rate reduction from 0.0082732 mmpy (unprotected specimen) to 0.0014547 mmpy with 12 mL garlic extract treatment, achieving maximum inhibition efficiency of 82%. EIS revealed substantial increase in charge transfer resistance (>170 kΩ), while electrochemical analysis demonstrated mixed-type inhibition behavior with reduced corrosion current densities. SEM-EDX confirmed the formation of protective Fe2+-allicin complex layers on the metal surface, while Raman spectroscopy showed substantial reduction in corrosion products (a-Fe2O3 and y-FeOOH) formation. Cyclic voltammetry demonstrated a five-order-of-magnitude reduction in diffusion rate, confirming exceptional barrier properties. The superior performance is attributed to the chemisorption of sulfur and oxygen-containing compounds in allicin molecules onto active steel sites, forming stable protective films. This green inhibitor demonstrates excellent potential for sustainable corrosion protection in marine and industrial applications, offering an environmentally benign alternative to synthetic inhibitors.
Co-Authors A, Finu Audian A. Mahendra, A. Aang Munawar Abdul Ghofur Adil Fadillah Ahmad, Cicin Akhmad Aminuddin Bama, Akhmad Aminuddin Alberta Rika Pratiwi Amwila P, Andi Yudha Andi Alatas, Andi Andriani, Dessy Astrini, Danti Audian A, Finu Ayu Puspita, Dian Badru, Mohamad Bambang Sugeng Barutu, Fabelia Andani Chatarina Umbul Wahyuni Chezy WM Vermila, Chezy WM Dafit Feriyanto Damar, Stenlly Dinata, Muhammad Farhan Eka Pratama, Berli Fionari, Gebi Fitrian, Achmad Gen Gen Gendalasari Ginting, Dianta Golwa, Gian Villany Gustia Kusuma Wardani Hadi, Nariman Hariadi Hariadi Hassanee, Narrong Heti Herawati Husnul Khatimah Hutabarat, Arnold Sultantio Hutajulu, Olnes Yosefa I Gusti Ayu Arwati Jamalludin, Jamalludin Jamaludin . Jaya, Pinto Kesambamula, Eldipalma Kesambamula, Eldipama Khim, Soei Khoir, Ahmad Din KHUZAIMAH Kinanti Wijaya, Kinanti Kusuma Wardani, Gustia Kusuma, Arya Diki Mahidin Mahidin Mahrani, Mahrani Mariana Mariana Marlina, Gusti Marniati, Felicitas Sri Melisasmi, Melisasmi Muhammad Rifqi muhammad rizky, muhammad Mumuh Mulyana Mustaqimah Mustaqimah Nariman, Nariman Novita Sari Nurmaya Arofah Pratama, Berli Eka Pratiwi, Delisa Putri, Rika Andriyani Rachmawati, Indri Ramlan, H. Ratih Puspitasari Retno Martanti Endah Lestari Riyadi, Rizal Rusliana, Selvia Naca Saeful Yusuf Sapridawati, Yeni Sasmi, Meli Satyamulya, Reynaldi Rivanus Seprido Seprido, Seprido Setyo Purwanto SIREGAR, TESALONIKA Sitorus, Mido Ester Soedargo, Bayu Sri Gemawati Sugik Sugiantoro, Sugik Sukmana, Sugi Andrian Sulistiono susanto, haris Syafitri, sukma Novia Tambunan, Melenia Tarigan, Kontan Tilopa, Era Napra Togar Saragi, Togar Vermila, Chezy Wibisono, Sandy Wisnu A. Adi Wisnu Ari Adi Yoyon Supriadi Yuliardani, Novita Yuliarty, Popi Yunasfi . yunasfi yunasfi Yunasfi, Yunasfi - Yusdira, Ade Zul Azhar