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All Journal Ilmiah Manajemen Bisnis Phinisi Integration Review SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI SULTANIST: Jurnal Manajemen dan Keuangan JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Economics and Digital Business Review El-kahfi : Journal of Islamic economics Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance DECISION : Jurnal Ekonomi dan Bisnis Economos : Jurnal Ekonomi dan Bisnis (JIMBE) (JUMPER) Journal of Management and Innovation Entrepreneurship (JMIE) Journal of International Multidisciplinary Research MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal IJHABS Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Chalid Imran Musa
Fakultas Ekonomi Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Effect of Profitability and Company Value on Stock Prices in Health Sector Companies Listed on The Indonesia Stock Exchange for The Period 2020-2024 Wahyuni, Zalsabillah Cahya; Musa, Chalid Imran; Anwar; Nurman; Rahman, Abdul
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.301

Abstract

This study aims to examine the influence of profitability and firm value on stock prices in health sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach with a documentation method was employed in this research. The population consisted of all health sector companies within the specified period, while the sample was selected using a purposive sampling technique based on predetermined criteria, resulting in a total of 15 companies. Data were analyzed using panel data regression through the Economic Views (EViews) 12 software. The findings of this study indicate that, profitability (ROA) has a positive and significant effect on stock prices of health sector companies for the 2020–2024 period. Similarly, firm value (Tobin’s Q) also shows a positive and significant influence on stock prices within the same period
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY AT MANNERS COFFEE AND SOCIETY Sulaeman, Kurniawan Saputra; Musa, Chalid Imran; Haeruddin, Muhammad Ilham Wardhana
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76979

Abstract

Abstract: This study aims to examine the effect of product quality and price on customer loyalty at Manners Coffee and Society. This research uses a quantitative approach with an explanatory nature. The population and sample in this study consisted of 50 loyal customers of Manners Coffee and Society. Data collection was conducted using questionnaires, and data analysis was performed using simple linear regression analysis with the assistance of Statistical Product and Service Solutions (SPSS). The results of the analysis show that, partially, product quality and price have a significant effect on customer loyalty at Manners Coffee and Society. Simultaneously, product quality and price also have a significant effect on customer loyalty at Manners Coffee and Society.Keywords: Effect of Product Quality, Price, and Customer Loyalty.
Wardah's Digital Marketing Strategy through Islamic Branding, Influencer Marketing, and Flash Sale Programs to Increase Online Shopping Decisions on the Shopee Platform Musa, Chalid Imran; Azhari, Azlan; Parinsi, Kristina
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.313

Abstract

The rapid growth of digital technology and e-commerce has transformed consumer behavior, particularly in online beauty product purchases. This study aims to examine the influence of Islamic Branding, Influencer Marketing, and Flash Sale on online shopping decisions for Wardah beauty products on Shopee. Using a quantitative approach, data were collected from 100 respondents in Makassar who had purchased Wardah products online. The data were analyzed using multiple linear regression with SPSS 26. The results indicate that Islamic Branding, Influencer Marketing, and Flash Sale each have a positive and significant effect on online shopping decisions. Simultaneously, these three variables contribute 51% to consumer purchasing decisions, showing that a combination of religiosity-based branding, social influence, and urgency-driven promotion effectively encourages consumer purchases. The findings suggest that integrating Islamic values with digital marketing strategies enhances consumer trust and purchase intention in the halal beauty market. 
Pengaruh Rebranding terhadap Customer Loyalty melalui Brand Image sebagai Variabel Mediasi di Azko Makassar Kamil, Usman; Burhanuddin, Burhanuddin; Haeruddin, Muhammad Ilham Wardhana; Musa, Chalid Imran; Abadi, Rahmat Riwayat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6265

Abstract

Penelitian ini bertujuan menganalisis pengaruh rebranding terhadap customer loyalty melalui brand image sebagai variabel mediasi pada konsumen AZKO Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal. Data diperoleh melalui kuesioner skala Likert 1–5 kepada 110 responden yang memenuhi kriteria pernah berkunjung langsung dan melakukan pembelian lebih dari dua kali dalam enam bulan terakhir. Analisis dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4 melalui evaluasi model pengukuran dan model struktural. Hasil evaluasi outer model menunjukkan seluruh indikator memenuhi validitas konvergen (outer loading > 0,70; AVE: brand image 0,722; customer loyalty 0,762; rebranding 0,767), validitas diskriminan (Fornell–Larcker dan HTMT < 1), serta reliabilitas (composite reliability 0,940–0,963; Cronbach’s alpha 0,923–0,957). Pada inner model, nilai R² sebesar 0,097 untuk brand image dan 0,395 untuk customer loyalty. Pengujian hipotesis menunjukkan rebranding berpengaruh positif tetapi tidak signifikan terhadap customer loyalty (β = 0,145; t = 1,741; p = 0,082), rebranding berpengaruh positif dan signifikan terhadap brand image (β = 0,312; t = 3,412; p = 0,001), serta brand image berpengaruh positif dan signifikan terhadap customer loyalty (β = 0,568; t = 7,096; p = 0,000). Uji mediasi menunjukkan pengaruh tidak langsung rebranding terhadap customer loyalty melalui brand image signifikan (β = 0,177; t = 2,778; p = 0,005) dengan VAF 54%, sehingga brand image berperan sebagai mediator parsial. Temuan ini menegaskan bahwa rebranding AZKO lebih efektif meningkatkan loyalitas melalui penguatan citra merek.
Pengaruh Work Life Balance dan Flexible Working Arrangement Terhadap Kepuasan Kerja Karyawan Bank BRI Cabang Sidenreng Rappang Nadila, Saskia; Musa, Chalid Imran; Kurniawan, Agung Widhi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7028

Abstract

Kepuasan kerja karyawan merupakan faktor penting dalam mendukung kinerja dan keberlanjutan organisasi, khususnya pada sektor perbankan yang berorientasi pada pelayanan. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan flexible working arrangement terhadap kepuasan kerja karyawan Bank BRI Cabang Sidenreng Rappang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Populasi penelitian adalah seluruh karyawan tetap Bank BRI Cabang Sidenreng Rappang yang berjumlah 108 orang, sekaligus digunakan sebagai sampel dengan teknik sampling jenuh. Data dikumpulkan melalui kuesioner menggunakan skala Likert lima tingkat, serta didukung oleh observasi dan dokumentasi. Analisis data dilakukan menggunakan analisis deskriptif dan regresi linear berganda dengan bantuan perangkat lunak statistik, yang diawali dengan uji validitas, reliabilitas, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, demikian pula flexible working arrangement yang terbukti memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. Secara simultan, kedua variabel independen tersebut berpengaruh signifikan terhadap kepuasan kerja karyawan. Nilai koefisien determinasi menunjukkan bahwa work-life balance dan flexible working arrangement mampu menjelaskan sebesar 52,2% variasi kepuasan kerja, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa penerapan kebijakan kerja yang memperhatikan keseimbangan kehidupan kerja dan fleksibilitas kerja berperan penting dalam meningkatkan kepuasan kerja karyawan. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi manajemen perbankan dalam merumuskan kebijakan sumber daya manusia yang adaptif dan berorientasi pada kesejahteraan karyawan.
Pengaruh Employer branding dan Kepuasan Kerja terhadap Retensi Karyawan di PT. Sinar Galesong Pratama Rusni, Rusni; Dipoatmodjo, Tenri Sayu Puspitaningsih; Hamka, Rezky Amalia; Musa, Chalid Imran; Kurniawan, Agung Widhi
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 5.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of employer branding and job satisfaction on employee retention at PT. Sinar Galesong Pratama. The study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 80 respondents who are employees of PT. Sinar Galesong Pratama. The data were analyzed using multiple linear regression to examine the effect of the independent variables (employer branding and job satisfaction) on the dependent variable (employee retention). The results show that, partially, employer branding and job satisfaction have a positive and significant effect on employee retention at PT. Sinar Galesong Pratama. Furthermore, simultaneously, employer branding and job satisfaction also have a significant effect on employee retention at PT. Sinar Galesong Pratama.
Co-Authors Abadi, Rahmat Riwayat Abdul Rahman Adelia, Haera Adharry, Muhammad Agung Widhi Kurniawan Ahmad Ali Akbar, Andi Muhammad Andi Mustika Amin Antika, Wayan Rindi Anwar Anwar Anwar , Anwar Anwar Anwar Anwar Ramli Azlan Azhari Bahri, Sarmila Basri Bado, Basri Bunaya, Bunaya Burhanuddin Burhanuddin Burhanuddin Dipoatmodjo, Tenri S.P. Dipoatmojo , Tenri S.P Djilhamzah, Alief Salsabila Edy Jumady Fajar, Akhmad Fatimah, Indira Nur Fausyah, Nur Hamka, Rezky Amelia Hasbiah, Siti Hasbiah, Sitti Idris, Abdi Akbar Ilma Wulansari Hasdiansa Indriani Agustina, Indriani Ismail, Jumrah Kabbani, Muh. Abraar Kamil, Usman Kusnadi, Syafira M. Ikhwan Maulana Haeruddin Ma'arif, Syamsul Mahiruddin, Rizky Amalia Mallarangeng, Andi Dzakwan Muhammad Ilham Wardhana Haeruddin Muhammad Rakib Musa, Muh Ichwan Musa, Muhammad Ichwan Musfira, Nur Fauziah Mutmainna, Nur Nadila, Saskia Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Natasya, Rukma Natsir, Uhud Darmawan NurAfni NurAfni Nuramaliadina, Nuramaliadina Nurdin, Ariza Zalzah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Haeriyah Ridwan Nurwinda Parinsi, Kristina Pasryb, A. Syahida Ulhaq Permatasari, Nilam Putri, Ade Lia Ramdani Putri, Aldha Aliyah Rusmadi Rahim, Abd Rahmatullah Rahmatullah Ramadhan, Muh. Resky Rauf, Anwar Rezky Amalia Hamka Rezky Andia, Anggi Ridwan, Rini Rizky Amelia Romansyah Sahabuddin Ruma, Zainal Rusni Rusni, Rusni Saldiaman Saleh, Reyna Eka Saputri Sartina Septyawan, Muh. Aryadi ST. Rahmaniar Suaib, Aulia Kasmawati Sulaeman, Kurniawan Saputra Sulistiani, Riska Supatmaningsih, Tuti Sutarno, Ahmad Try Syahrul, Khaidir Syam, Sadriani Syamsul, Ikhlazhizha Taufiq, Farah Ramadhani Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Wahyuni, Zalsabillah Cahya