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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika AKRUAL: Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business AFEBI Management and Business Review Jurnal Kebijakan Perikanan Indonesia JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management Develop Dinasti International Journal of Digital Business Management Prospek: Jurnal Manajemen dan Bisnis Jurnal Ilmu Manajemen Terapan (JIMT) Khazanah Intelektual KATALIS: Jurnal Penelitian Kimia dan Pendidikan Kimia East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal bintang manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Business Management Research MARAS : Jurnal Penelitian Multidisplin Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak BISMA: Bimbingan Swadaya Masyarakat
musnaini musnaini
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PEMBERDAYAAN KETERAMPILAN KOMUNIKASI PEMASARAN PARIWISATA DI KAWASAN CAGAR BUDAYA NASIONAL CANDI MUARO JAMBI Musnaini, Musnaini; B, Sylvia Kartika Wulan; Fazri, Andang; Rosita, Sry; Masriani, Ida; Yacoob, Zulnaidi; Al-Shehari, Azzam Ali Mohammed Hazea; Waehama, Firadao; Korta, Omar; Nesa, Neda Wiliya; Aminart, Sintia; Seftiani, Azia; Bastian, Eriko Fedrick; Hendryaldi, Hendryaldi
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): BESIRU : Jurnal Pengabdian Masyarakat, April 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i4.1146

Abstract

Pemberdayaan keterampilan komunikasi pemasaran pariwisata di kawasan Cagar Budaya Nasional Candi Muaro Jambi bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat setempat dalam mempromosikan potensi wisata yang ada. Candi Muaro Jambi, sebagai salah satu warisan budaya yang berharga, masih kurang dikenal oleh masyarakat luas dan wisatawan. Melalui program pelatihan ini, masyarakat, pemandu wisata, khususnya kelompok usaha Bersama Putri mahliagi yang merupakan peserta dilatih dalam teknik komunikasi pemasaran yang efektif, termasuk penggunaan media sosial dan strategi pemasaran digital. Program ini melibatkan pelatihan intensif yang mencakup teori, workshop, lokakarya dan praktik dalam pemasaran pariwisata, serta pengenalan terhadap nilai-nilai budaya lokal yang dapat dijadikan daya tarik wisata. Dengan melibatkan masyarakat dalam proses promosi, diharapkan akan tercipta rasa memiliki dan tanggung jawab terhadap pelestarian cagar budaya. Hasil dari kegiatan ini diharapkan dapat meningkatkan jumlah kunjungan wisatawan ke Candi Muaro Jambi, serta memberikan dampak positif terhadap perekonomian lokal. Selain itu, peningkatan keterampilan komunikasi pemasaran diharapkan dapat memperkuat KUBE putri maghligai sebagai mitra strategi untuk memperkuat posisi Candi Muaro Jambi sebagai destinasi wisata yang menarik dan berkelanjutan.
Pengaruh Fear Of Missing Out dan Flash Sale Terhadap Pembelian Impulsif Pada Pengguna Shopee : Studi Kasus Pada Mahasiswa Universitas Jambi A’isyah Amini; Musnaini Musnaini; Hendriyaldi Hendriyaldi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.1985

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMo) and flash sales on impulsive buying behavior among Shopee users, specifically focusing on students at Universitas Jambi. The rapid development of digital technology and the rise of e-commerce have increased the prevalence of impulsive buying, particularly among younger generations who are highly influenced by social media and online promotions. This research uses a quantitative approach with a survey method involving 100 active students of Universitas Jambi who are Shopee users and have made purchases during flash sale events. The data were analyzed using multiple linear regression to examine the effect of FoMo and flash sales on impulsive buying behavior. The results indicate that both FoMo and flash sales have a positive and significant influence on impulsive buying, both partially and simultaneously. These findings suggest that marketing strategies based on urgency and the fear of missing out are effective in triggering impulsive consumer behavior among students. This research is expected to contribute to the development of more ethical marketing strategies and raise consumer awareness in managing shopping behavior.
The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY Tassya, Tassya Fitri Ramadhani; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42092

Abstract

This study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City.
The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE Listi, Sella Afrian; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42181

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial brand ambassador dan iklan terhadap impulse buying serta memahami peran Fomo sebagai variabel yang memediasi hubungan tersebut. Populasi dalam penelitian ini adalah penggemar exo di seluruh Indonesia, dengan menggunakan teknik purposive sampling untuk pengambilan sampel, dan jumlah responden yang dijadikan sampel sebanyak 100 orang. Penelitian ini bersifat kuantitatif, data yang digunakan dalam penelitian ini diperoleh melalui metode kuesioner. Metode analisis data penelitian ini adalah analisis statistik deskriptif dengan menggunakan alat analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) pada aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Brand ambassador berpengaruh positif dan signifikan terhadap Fomo, Iklan berpengaruh positif dan signifikan terhadap Fomo, Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying, Iklan berpengaruh positif dan signifikan terhadap impulse buying, Fomo berpengaruh positif dan signifikan terhadap impulse buying. Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo, Iklan berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo.
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA Adetia, Mayang salva; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46662

Abstract

This study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.
Can Ownership Structure, Capital Structure, and Company Value Determine a Company's Dividend Policy? Asrini, Asrini; Musnaini, Musnaini
AKRUAL: JURNAL AKUNTANSI Vol 17 No 1 (2025): AKRUAL: Jurnal Akuntansi (In Progress)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jaj.v17n1.p126-140

Abstract

Backgrounds: Inconsistency or inaccuracy in dividend payments can undermine investor confidence in managers. Companies that implement a dividend policy are those with adequate financial performance, performance prospects, and capital structure. Objectives: This study was conducted to determine the effect of  managerial ownership, institutional ownership, capital structure  and firm value on dividend policy as well as the moderating effect  of firm value on the relationship between managerial ownership,  institutional ownership and capital structure with dividend policy.  Method: Based on quantitative research methods with purposive sampling  techniques, 10 companies in the manufacturing sector of the  consumer goods industry sub-sector were obtained on the IDX in  the 2018-2022 period. Results: The results showed that there is an influence between institutional ownership, capital structure and firm value on dividend policy, while managerial ownership has not been able to influence dividend policy, and firm value can moderate the relationship between institutional ownership and capital structure on dividend policy Conclusion: Companies should maintain their management performance to attract investors and consistently distribute dividends to their shareholders. Furthermore, companies must also determine an appropriate dividend policy, as it will impact the well-being of the company and its shareholders. Furthermore, investors should consider the percentage of institutional share ownership before investing, as this study demonstrates that higher institutional ownership leads to higher dividends. Finally, academics should conduct similar research with different subjects to support previous research.
The Influence of Content Marketing in the Tiktok Application and Online Customer Reviews on Purchasing Decisions for Skincare Skintific (Case Study of Generation Z in Jambi City) Salsabilah, Nafilah; Musnaini, Musnaini; Yuniarti, Yenny
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.10127

Abstract

This research aims to determine the influence of content marketing in the TikTok application and online customer review on purchasing decisions for Skintific skincare (case study of Generation Z in Jambi City). This research uses quantitative methods with data collection techniques by distributing likert scale questionnaires. The type of data used is primary data obtained from filling out questionnaires via google forms. The analytical method used is multiple linear analysis using SPSS version 26 software. The sample in this research was 100 consumers who had purchased Skintific skincare using a purposive sampling method. The results show that content marketing and online customer review have a positif and significant influence on purchasing decisions, both simultaneously and partially, and the variable that dominates the influence is online customer review.
Pengaruh E-Service Quality Terhadap E-Loyalty Melalui E-Satisfaction Effendi, Reza; Musnaini, Musnaini; Suyoto, Yohanes Totok
Jurnal Dinamika Manajemen Vol. 11 No. 4 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i4.28066

Abstract

ABSTRACT This research aims to determine the influence in the perspective of E-Service Quality, E-Loyalty and E-Satisfaction. This study used a quantitative method with the Partial Least Square (PLS) data analysis tool and assisted with SmartPLS 4.0 software. The subjects of this study were users of the Lazada e-commerce platform in Jambi City. The sampling technique used was purposive sampling. The number of samples used in this study was 100. The results showed that e-service quality had a positive and significant effect on e-loyalty, e-service quality had a significant effect on e-satisfaction, and e-satisfaction could affect electronic loyalty. With the e-satisfaction variable in this study can influence or mediate between e-loyalty and e-service quality variables, the findings of this study support a partial mediating effect. Keywords: E-Service Quality, E-Loyalty, E-Satisfaction.
Pengaruh Promosi Gratis Ongkir dan Countdown Time terhadap Impulse Buying pada Aplikasi Shopee Krisito, Renol Elmi; Musnaini, Musnaini; Fazri, Andang; Khotib, Wahyudil
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12706

Abstract

Perkembangan digital marketing saat ini menerapkan sistem pemasaran yang berorientasi pada perubahan tingkah laku calon konsumen. Dalam situasi pemasaran saat ini untuk menambah daya minat beli konsumen, marketplace online terkadang memberikan harga yang kompetitif, promo pengurangan biaya pengiriman bahkan sampai gratis, promo diskon, dan promo diskon berbasis Countdown Timer. Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh promosi gratis ongkir, countdown time terhadap impulse buying, dan untuk menganalisa pengaruh promosi gratis ongkir, countdown time, terhadap impulse buying melalui flash sale. Penelitian ini merupakan penelitian kuantitatif, dengan menggunakan metode penelitian eksplanatori (explanatory research) yang bertujuan untuk menguji hipotesis yang telah dirumuskan sebelumnya dan hasil penelitian akan dapat menjelaskan hubungan kausal antar variabel dengan cara menguji hipotesis. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan skala likert 5 poin. Cara pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan teknik Nonprobability sampling yaitu Snowball Sampling. Alat analisis data yang digunakan adalah Analisis Deskriptif, PLS (Partial Least Square), Evaluasi Model Pengukuran (Inner Model) dan Evaluasi Model Pengukuran (Outer Model).
Navigating workplace conflict in diverse academic settings: The roles of core self-evaluation and emotional intelligence in strengthening regional higher education Rosita, Sry; Musnaini, Musnaini; Aira, Dian Mala Fithriani; Tialonawarmi, Feny
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.29825

Abstract

This study examines the direct effects of core self-evaluation (CSE) and emotional intelligence (EI) on workplace conflict while exploring the mediating role of perceived workplace diversity. Grounded in organizational psychology and contextualized within a regional Indonesian university, the research adopts a quantitative design, utilizing structured questionnaires administered to 94 academic staff members at Universitas Jambi. The findings indicate that neither CSE nor EI has a statistically significant direct effect on workplace conflict. However, EI is positively associated with diversity perception, which in turn significantly increases relational, task, and process conflict—demonstrating a mediated effect. In contrast, diversity does not mediate the relationship between CSE and conflict. These results reveal the complex interplay between individual psychological resources and organizational diversity in shaping interpersonal dynamics within higher education. The study highlights the importance of context-sensitive institutional strategies, including the integration of emotional intelligence training and inclusive workplace policies, in effectively managing diversity and mitigating conflict. It contributes to the broader discourse on academic workplace behavior by highlighting how personal dispositions and structural diversity jointly influence conflict outcomes, particularly within regional universities engaged in local development.
Co-Authors Ade Octavia Adetia, Mayang salva Agus Solikhin, Agus Aira, Dian mala Fithriani Ajizah, Nur Akbar, Rahmat Al-Shehari, Azzam Ali Mohammed Hazea Ali Suman Aminart, Sintia Andang Fazri Ardiansyah Ardiansyah Arniwita, Arniwita Arsa, Daniel Asrini Asrini Asrini Asrini Asrini A’isyah Amini B, Sylvia Kartika Wulan Bastian, Eriko Fedrick Besse Wediawati Brata, Diah Puji Nali Budi Susanto Conchita Valentina Latupapua Dahmiri Dani, Vinni Putri Ayu Dedy Setiawan Deritani Zebua Dewi, Wifiani Sukma Dwi Lestari Edwar MS Effendi, Reza Elliyana, Dessy Endang Susilawati Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Harto, Muji Hasan Basri Hendriyaldi Hendryaldi, Hendryaldi Hidayani Syam Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Irma Amalia Irmanelly, Irmanelly Juanda Juanda Khaira Amalia Fachrudin Khotib, Wahyudil Korta, Omar Krisito, Renol Elmi Larissa, Luna Laila Lee, William Lely Kumalawati Lina Mustika Reni Listi, Sella Afrian Maharani, Sabrina Mala Fithriani Aira, Dian Meilina, Dira Muawin, Muawin Mudhita, Ida Ketut Muhammad Haris Saputra Muhammad Ridwansyah Muhiddinur Kamal Muraddin, Zulkifli Nesa, Neda Wiliya Ningsih, Tasya Aprilia Nita Safitri Nur Alifah Fajariyah Nurhasanah Nurhasanah Octora, Shinta Prayogi Prayogi Putri Aulia Laillatul Isnainy Rajagukguk, Iswento Rizki Manarissar Ratih Rosita Rina Mardiana Risyafani, Sonia Rivfany Diya Istiqomah Rusita, Dea Salsabilah, Nafilah Seftiani, Azia Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sry Rosita Susi Desmaryani, Susi syahmardi yacob Tamala, Vitri Tassya, Tassya Fitri Ramadhani Tialonawarmi, Feny Tona Aurora Lubis Ulya, Fahimatul Umu Khouroh Utama, Achmad Nur Budi Utomo, Dimas Satriyo Waehama, Firadao Wajdi, Muh Barid Nizarudin Widiatmoko, Agus Wita Juwita Ermawati Wulan B, Sylvia Kartika Yacoob, Zulnaidi Yayuk Sriayudha Yenny Yuniarti Yohanes Totok Suyoto Yuni Setyawati Zulfina Adriani