p-Index From 2021 - 2026
5.014
P-Index
This Author published in this journals
All Journal Katalogis Jurnal Teliska Cosmogov: Jurnal Ilmu Pemerintahan CIRCUIT: Jurnal Ilmiah Pendidikan Teknik Elektro Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Biologi Tropis Community Development Journal: Jurnal Pengabdian Masyarakat Al-Qadha: Jurnal Hukum Islam dan Perundang-Undangan Al-Mal:Jurnal Akuntansi dan Keuangan Islam Lexeme : Journal of Linguistics and Applied Linguistics Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Open Access Health Scientific Journal Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement ProBisnis : Jurnal Manajemen International Journal of Social Science, Education, Communication and Economics Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Al Fawatih: Jurnal Kajian Al Quran dan Hadis Nusantara of Engineering (NOE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Al-Hiwalah : Journal Syariah Economic Law Fuse-teknik Elektro E-JRM Open Global Scietific Journal International Journal of Economics, Management and Accounting IJLHE: International Journal of Language, Humanities, and Education Jurnal Penelitian dan Pengkajian Ilmiah Bersama : Jurnal Pengabdian Masyarakat Journal of Business and Information System ABHATS: Jurnal Islam Ulil Albab Journal of Automotive Technology and Education
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Shegoo Nawawi, Muhammad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the influence of promotion, price, and service quality simultaneously and partially on Shegoo purchasing decisions. This study uses a quantitative method with stages of data collection through distributing questionnaires, analyzing data and testing hypotheses. The population in this study were students of UB, UM, UIN Malang who live in Malang City who have visited and made purchase transactions at SHEGOO. The sample used was students who had made Shegoo purchases. The number of samples used in this study was 72 respondents and was determined using the Malhota formula. The results of the study showed that promotion, price and service quality simultaneously had a significant effect on Purchasing Decisions. Promotion has a significant effect on Purchasing Decisions. Price has a significant effect on Purchasing Decisions. Service quality has a significant effect on Purchasing Decisions. Keywords : Promotion, Price, Service Quality And Purchasing Decisions
Co-Authors ,, Dahniar Achmad, Mukhsin Adriyan Suhada Agustino, Lalu Ahmad Alim Bachri Ajeng Dian Pertiwi, Ajeng Dian Akmal, Solihul Al Rasyid, Johansyah Albar Alfiah, Agry Amelia, Farisa Amir Fatah Amperawan Anggi Apriliani Annisa Rahmi, Annisa Ansari Ansari Basalamah, Muhammad Ridwan Darmawan, Fery Daswati Dewi Gunawati Fachrurrazy, Danny Fakhrurrozi Fakhrurrozi, Fakhrurrozi Fatmawati Fatmawati Febrianta, Nanda Surya Fitri, Desi Ririanti Ginanjar, Seandy Habibah, Soraya Harahap, Arifuddin Muda Hardani - - Hasibuan, Fitri Diana Helmi, Irpan Hizriansyah, Hizriansyah Ikhsan, Akhmad Fauzi Indra Jaya Indra Jaya Irma Irwansyah Kamindang Juhadi Juhadi Khairul Pahmi Rahmawati Khofifah, Suchi Nurul Kurniawati, Ari Lukman Handoko Lutfianto, Muhammad Maharani, Nurul Liza Mahdiyah, Umi Mangngasing, Nasir Mohamad Muhassin Muhammad Nur Alamsyah Muhammad Zaki Multazam, Syamsul Musparlin Halid Mustainah Mappatoba Mutiah, Ridla Nashruloh Hermawan, Irsyad Nurhafidzah Nurichsan, Irman Nurishlah, Laesti Nurlela, Fella Nurmawati Nurmawati Palem, Nur Halizah Pertila, Dwi Marselina Prasadhita, Chandra Pratama, Muhammad Arief Pratiwi, Camka Ayu Prihartini, Dita Purmafitriah, En Qalbi, Iqwamul Qamariah, Nasywa Nurul Rahmawanti, Isna Ratulangi, Wulan Ratia Risal L, Franciscus Saveris Romadhon, M. Rizki Rony Heri Irawan Rosnalia Widyan Sabrina, Nur Siti Rahayu Sri Idawati Sunarto, S Suryani, Ira Suyitno Suyitno syufri syufri Thohir, M. Tinggogoy, Filo Tri Wahyudi Wahyudi Utami, Citra Puteri Utami, Evi Fatmi Wawan Ridwan Yayu Angriani Yazid, Nawawi Yosalli, Yosalli Yulia, Santi Zamsani, Rizqiana