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PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENJUALAN UMKM DI ERA PANDEMI (STUDI KASUS DESA CIBOLANG) Umban Adi Jaya; Anugerah Nur Raya
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.100

Abstract

The purpose of this study is to determine the effect of E-commerce and Social Media on MSME Sales in Cibolang Village in the Pandemic Era. Methodology: The research method used is a survey method using a questionnaire distributed to 62 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: (1) the influence of the E-commerce variable on the Sales variable, (2) the absence of the influence of the Social Media variable on the Sales variable (3) the E-commerce and Social Media variables simultaneously affect the Sales variable
Pengaruh Karakteristik Individu dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Umban Jaya; Sri Sinta Rahmawati
Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i1.96

Abstract

This study aims to see the effect of individual caracteristics and work environment on employee productivity of PT. Pratama Abadi Industri (JX) Sukabumi esspecially part Nosew UPS ( Upper Production Supporting). This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique which has criteria as active employees of PT. Pratama Abadi Industri (JX) Sukabumi esspecially part of Nosew PT. Pratama Abadi Industri (JX). Testing instruments in research using validity and reliability tests, data analysis techniques using descriptive analysis, using classic assumption tests consisting of normality test, multicollinearity test, and heteroscedasticity test and multiple linear regression analysis. The results showed that: (1) individual caracteristics has a positive effect on employee productivity, as evidenced by the t value of -2,329 and the regression coefficient having a positive value of 0,255; (2) work environment has a positive effect on the employee productivity, as evidenced by the t value of 6,725 and the regression coefficient having a positive value of 0,635; and (3) individual caracteristics and work environment have a positive effect on on the employee productivity, as evidenced by the results of F count of 22,739 with a significance of 0.000. (4) The magnitude of the influence of individual caracteristics and work environment on employee productivity is evidenced by the Adjusted value R square of 0,319 indicating that the ability of the independent variable to explain the dependent variable is 31,9% and the remaining 68,9% applies to other variables outside this research model.
The Effect of Service Quality and Price on Outpatient Satisfaction at the 3R Pratama Clinic in Sukabumi City Cucu Hodijah; Umban Adi Jaya; Maryani Maryani
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality and price on patient satisfaction. The research method used in this study is a quantitative method. The data collection instrument used was a questionnaire using a sample of 68 respondents. The respondents in this study were patients who visited for treatment or health consultations to the 3R Primary Clinic. The data analysis method uses validity and reliability tests, classical assumptions, multiple linear regression, coefficient of determination and hypothesis testing. Based on the results of statistical testing, the following results were obtained: Service quality has a positive and significant influence on patient satisfaction. Price has a positive and significant effect on patient satisfaction. Quality of service and price Simultaneously using the F test is known to have a positive and significant effect on outpatient satisfaction at the 3R Pratama Clinic in Sukabumi City,
Achieving customer satisfaction through service and product excellence Nur Asiah; Wuchi Wulandari Azzahra; Umban Adi Jaya
FORUM EKONOMI Vol 25, No 1 (2023): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12423

Abstract

So far, customer satisfaction is still a major issue and concern for BTPN Syariah to survive in the intense competition among sharia banks in Indonesia. The bank strives to provide the best service and offer better quality products than competing banks. This study intends to determine the impact of service and product excellence on customer satisfaction. The study employed a quantitative approach and data collection using questionnaires distributed to 237 BTPN Syariah MMS Haurwangi Cianjur customers. Data analysis and hypothesis testing were carried out by regression analysis using SPSS. This study found that service and product excellence had a positive impact on customer satisfaction. The staffs were able to communicate well and explain the products in detail and clearly. BTPN Syariah financing was very useful for customers' business capital. In terms of service, customers highlighted the responsiveness and assurance of Banks in serving customers. In terms of product, Banks need to keep up to date with customer needs and reward loyal customers. Respondents in this study were rural communities with the majority not having a high level of education. The results are expected to add insight into the literature and banks concern. Future researchers can develop more in-depth research.
Effect of Hardskill and Softskill on Employee Performance Toni Maryanto; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.43 KB)

Abstract

Career development is the company's obligation to fulfill employee rights. So that employee commitment arises in the work process. Effective career development will result in job satisfaction and the form of reciprocity will make maximum efforts with all the abilities it has to complete its work tasks. Human Resources are important assets and act as the main driving factor in the implementation of all agency activities or activities, so they must be managed properly in terms of empowerment and capacity building. This research was conducted to collect readings and find out what are the effects of hard skills and soft skills on employee performance. This study uses the SLR (Systematic Literature Review) method. SLR is a research approach that involves the identification, evaluation, and interpretation of all relevant research results to answer a particular research question, theme, or phenomenon of relevance. Based on the results of 10 journals that researchers found, it is important for companies to increase empowerment, hard skills, and soft skills in an effort to improve employee performance. Employees must be more empowered in ways such as providing job delegation, talent coaching, education and development, so that each employee can be more empowered and develop.
Analisis Leadership Terhadap Employee Performance Robert Roya; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.384 KB)

Abstract

This study deals with the importance of employee performance. In the research area there are problems where the level of productivity has not been maximized. Leadership becomes very important to be able to play a role in employee performance. The purpose of this study is to determine the effect of leadership on employee performance. The research method used is quantitative and associative methods. The sampling technique used random sampling method, with a total of 72 respondents. Data analysis used multiple regression analysis, t test, F test, R2 test. The result of this study is that leadership influences employee performance.
Pengaruh Penggunaan Media Sosial Facebook Terhadap Tingkat Penjualan Produk Keripik Cireng Rasaku Mochammad Rifqi Fatwa; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.057 KB)

Abstract

Perkembangan dunia bisnis yang dinamis menuntut perusahaan untuk selalu berinovasi dan berpikir kreatif dalam memasarkan produk atau jasanya. Persaingan bisnis kini telah memasuki era internet dan media sosial yang semakin berkembang pesat, membawa para pelaku bisnis ke dalam persaingan yang semakin ketat. Hal ini tentunya didasari oleh kenyataan bahwa perilaku konsumen saat ini sangat berbeda dengan perilaku konsumen pada masa lalu dimana saat ini konsumen selalu melakukan pembelian secara online karena dianggap praktis dan tidak menyita waktu. Keripik Cireng Rasaku merupakan salah satu usaha produk rumahan yang menggunakan media sosial Facebook sebagai media promosi produknya. Tujuan dari penelitian ini adalah untuk mengetahui dan mendeskripsikan seberapa besar pengaruh penggunaan media sosial terhadap tingkat penjualan keripik cireng rasaku. Jenis penelitian ini adalah penelitian dengan metode kualitatif, dimana dalam metode penelitian ini data penelitian diambil dari hasil wawancara dan data pendukung lainnya yang dimiliki oleh badan usaha.
Kontribusi Brand Image, Online Customer Review Terhadap Purchase Decision Pada Marketplace Shopee Galih Raspatih; Umban Adi Jaya; Yuyun Yuniati Yuningsih
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.462 KB)

Abstract

The purpose of this research is to analyze the contribution of brand image variables, online customer reviews to buying decisions in the Shopee market. The population of this study were buyers at the shopee market with a sample of 100 respondents and was determined using a non-rational sampling technique. Primary data was obtained with the help of a questionnaire, while secondary data was used in the literature. Based on the results of the SPSS version 26.0 test which is said to be a search tool test, all indicators are valid and all variables are reliable. Based on the F-test, all independent variables simultaneously influence purchasing decisions. Based on the regression coefficient and the test results show that brand image has a positive and significant effect on Purchase Decision
Pengaruh Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah (Lenders) Fintech Pada PT. Pintar Inovasi Digital (Asetku) di DKI Jakarta Maria, Santi; Jaya, Umban Adi; Mutiara, Ananda
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 12 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.892 KB) | DOI: 10.54371/jiip.v5i12.1288

Abstract

Penelitian ini menggunakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh strategi pemasaran dan kualitas pelayanan secara simultan dan parsial terhadap Kepuasan Nasabah (Lenders) Fintech di PT. Pintar Inovasi Digital. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan menggunakan sampel 370 responden. Adapun responden dalam penelitian ini adalah nasabah pengguna peer-to-peer lending Asetku. Hasil uji hipotesis dengan analisis regresi linear berganda menunjukkan bahwa (1) tidak terdapat pengaruh Strategi Pemasaran terhadap Kepuasan Nasabah, (2) terdapat pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah, (3) terdapat pengaruh Strategi Pemasaran dan Kualitas Pelayanan secara simultan terhadap variabel dependen Kepuasan Nasabah.
Analisis Price dan Product Quality terhadap Customer Loyalty UMKM Kuliner Wiyata, Mariati Tirta; Jaya, Umban Adi; Yilldiza, Rievha Soraya
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.869 KB) | DOI: 10.54371/jiip.v6i1.1377

Abstract

Tujuan dari studi ini untuk mengetahui pengaruh dari Price dan Product Quality terhadap Customer Loyalty di UMKM sektor kuliner Cibadak Kabupaten Sukabumi. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif deskriptif. Instrumen penelitian dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian instrumen meliputi uji validitas dan uji reliabilitas. Teknik uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Sedangkan untuk pengujian hipotesis menggunakan analisis linear berganda, uji t (parsial), uji f (simultan). Hasilnya menunjukkan bahwa variabel price tidak memiliki pengaruh yang signifikan terhadap customer loyalty sedangkan variabel product quality memiliki pengaruh yang signifikan terhadap customer loyalty. Secara parsial dan terdapat pengaruh signifikan antara price dan product quality terhadap customer loyalty.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Ai Kartini Albar, Fauzan Manafi Amna Mawardi Amna, Amna Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fahrudin, Atef Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Rahayu, Hilda Sri Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain