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Institut Managemen Wiyata Indonesia
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PENGARUH LIVE STREAMING SHOPPING DAN PRICE DISCOUNT TERHADAP PURCHASE INTENTION PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE) Pitaloka, Diah; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1383

Abstract

This research was conducted on consumers of The Originote in Sukabumi City. The purpose of this study was to determine the effect of live streaming shopping and price discounts on purchase intention.  This research uses quantitative methods, which means collecting data in the form of numbers. Researchers in this study conducted a survey using a questionnaire distributed to samples online. The population in this study are users of The Originote products and use the TikTok application as a means of online shopping in Sukabumi City. Which resulted in a sample of 100 respondents. In processing using SPSS 29 software with multiple linear analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicolonearity tests, heteroscedasticity tests, then hypothesis testing consisting of t tests, f tests and determination coefficient tests. The effect of Live Streaming Shopping and Price Discount on Purchase Intention in the Tiktok application by taking a case study on the skincare brand The Originote shows that Live Streaming Shopping and Price Discount have a positive and significant influence on consumer Purchase Intention in the TikTok application.
PENGARUH PERALIHAN BIAYA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN INDOSAT DI SUKABUMI Mutiara, Ananda; Jaya, Umban Adi
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 3 No 4 (2022): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/glory.v3i4.9585

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Peralihan Biaya dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Kasus Pada pelanggan Indosat Di Sukabumi) Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. Teknik uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, uji t (parsial), dan uji f (simultan). Hasil penelitian menunjukkan bahwa variabel peralihan biaya (x1) terdapat pengaruh yang signifikan terhadap loyalitas pelanggan (y) yang dibuktikan dengan koefesien korelasi variabel peralihan biaya (x1) dengan nilai uji rhitung sebesar 0,801 > rtabel 0,641, adapun variabel kualitas produk (x2) memilik rhitung sebesar 0,801 yang nilainya lebih besar dari rtabel 0,641. Hal ini membuktikan bahwa ada pengaruh yang signifikan antara kualitas produk (x2) terhadap loyalitas pelanggan (y). berdasarkan uji f menunjukan bahwa nilai probabilitas < 0,05, maka dapat dikatakan terdapat pengaruh yang signifikan secara bersama-sama antara variabel bebas terhadap variabel terikat. Artinya terdapat pengaruh positif antara peralihan biaya (x1) dan kualitas produk (x2) terhadap loyalitas pelanggan (y). Kesimpulan penelitian berdasarkan perhitungan di atas maka terdapat pengaruh yang signifikan antara peralihan biaya dan kualitas produk terhadap loyalitas pelanggan. Berdasarkan hasil analisis dapat disimpulkan bahwa secara bersama-sama peralihan biaya dan kualitas produk mempunyai pengaruh positif yang signifikan terhadap loyalitas pelanggan di Sukabumi. Kata Kunci: Peralihan Biaya, Kualitas Produk dan Loyalitas Pelanggan
The Influence of Organizational Culture Transformational Leadership Style on Employee Performance with Organizational Commitment as a Mediation Variable Jaya, Umban Adi; Priyana, Indarta; Wulandari, Dwiwahjuni; Herlina, Elin; Albar, Fauzan Manafi
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 5 : Al Qalam (September 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i5.3943

Abstract

In the era of globalization and increasingly tight business competition, employee performance is the key to company success. A positive organizational culture and transformational leadership style can influence employee motivation, productivity and commitment, which in turn improves organizational performance. This research investigates the influence of organizational culture and transformational leadership style on employee performance with organizational commitment as a mediating variable. Quantitative research methods were carried out on 100 employees at PT. Pratama Abadi Industri JX. The results of path analysis show that organizational culture and transformational leadership style have a significant effect on employee performance, with organizational commitment as a mediator. This research contributes to the development of human resource management theory and practice by highlighting the importance of organizational culture and leadership style in improving employee performance.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PADA PEMBELIAN PT. SHOPEE INTERNATIONAL INDONESIA DI KOTA SUKABUMI Jaya, Umban Adi; Mutiara, Ananda
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.231

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Sukabumi, where Shopee consumers in the city of Sukabumi also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Desa Kecamatan Cikembar Farhan Hamdalah; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 2 No 02 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh lingkungan kerja terhadap kinerja pegawai di Desa Kecamatan Cikembar. Metode yang digunakan adalah metode kuantitatif dengan jumlah responden sebanyak 50 orang, dan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, variabel lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai di Desa Kecamatan Cikembar. Temuan ini menegaskan bahwa lingkungan kerja yang kondusif berperan penting dalam meningkatkan kinerja pegawai. Oleh karena itu, penting untuk terus memperbaiki lingkungan kerja guna memastikan bahwa pegawai dapat menjalankan tugasnya dengan efektif. Perbaikan lingkungan kerja di Desa Kecamatan Cikembar harus difokuskan pada menciptakan suasana yang menyenangkan dan nyaman, sehingga dapat meningkatkan efisiensi kerja pegawai. Karena lingkungan kerja memiliki pengaruh positif yang sangat besar terhadap efisiensi kerja pegawai, upaya meningkatkan kualitas lingkungan kerja akan berdampak positif pada produktivitas keseluruhan. Untuk penelitian selanjutnya, disarankan untuk menambahkan variabel lain yang dapat mempengaruhi kinerja pegawai, sehingga hasilnya dapat memberikan kontribusi yang lebih besar dan luas dalam konteks peningkatan kinerja organisasi.
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Tenaga Pendidik Madrasah Raudhtaul Athfal Se- Kecamatan Parakansalak Kabupaten Sukabumi Neng Siti Hamidah; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 2 No 03 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penilian kinerja digunakan untuk mengetahui hal-hal apa saja yang telah dicapai tenaga pendidik dalam satu periode tertentu karena tenaga pendidik memiliki peran yang sangat penting dalam mencerdaskan anak bangsa saat ini, penelitian ini bertujuan untuk menganalisis  pengaruh motivasi dan lingkungan kerja terhadap kinerja tenaga pendidik.  Penelitian ini dilakukan pada Madrasah Raudhatul Athfal se Kecamatan Parakansalak dengan jumlah 8 Madrasah yang diteliti. Populasi penelitian ini berjumlah 30 tenaga pendidik  dengan menggunakan teknik sampel jenuh yaitu, semua jumlah populasi diambil untuk menjadi sampel. Dalam hal ini ini untuk mengkonfirmasi hipotesis teknik penelitian data primer yang dikumpul melalui kuesioner dengan menggunakan pendekatan kuantitatif kemudian akan dianalisis dengan teknik analisis regresi berganda yang didukung oleh alat aplikasi SPSS (Statistical Product and Service Solutions ) versi 29. Hasil penelitian menunjukkan bahwa secara simultan  motivasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja tenaga pendidik.
Pengaruh Stratgegi E-Marketing Terhadap Keputusan Pembelian Konsumen Pada Produk 3Second Rizki Chrisulianti; Sherra Adistiana Rizki Utami; Umban Adi Jaya
Jurnal Adijaya Multidisplin Vol 2 No 03 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi e-marketing terhadap keputusan pembelian produk 3SECOND, dengan memperhatikan aspek kepercayaan, kemudahan, kualitas informasi, dan harga. Data penelitian diperoleh melalui kuesioner yang diisi oleh responden, serta hasil penelitian lain yang relevan dengan objek penelitian, yaitu data primer dari 3SECOND. Analisis statistik yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan menggunakan program SPSS 20. Hasil penelitian menunjukkan bahwa variabel kepercayaan, kemudahan, kualitas informasi, dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian produk 3SECOND. Hal ini dibuktikan dengan hasil uji F yang memiliki taraf signifikansi di bawah 0,05. Selain itu, keempat variabel tersebut juga berpengaruh secara parsial dan signifikan terhadap keputusan pembelian produk, masing-masing dengan taraf signifikansi di bawah 0,05. Di antara variabel-variabel yang diteliti, variabel kepercayaan adalah yang paling dominan mempengaruhi keputusan pembelian. Hal ini dibuktikan dengan koefisien beta untuk kepercayaan yang lebih besar dibandingkan dengan variabel lainnya, yaitu sebesar 0,233.    
Influence work discipline and punishment on employee performance Fajar, Fitriani; Umban , Adi Jaya; Aeni , Fira Fitullah
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 2 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.671 KB) | DOI: 10.32670/fairvalue.v5i2.2334

Abstract

This study aims to analyze the effect of work discipline and punishment on employee performance. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis.. The results of this study indicate that: (1) Work Discipline has a positive effect on employee performance, as evidenced by the t-count value of 3.194 and the regression coefficient has a positive value of 0.653; (2) Punishment has a positive effect on employee performance, as evidenced by the t-count value of 2.340 and the regression coefficient has a positive value of 0.348; and (3) work discipline and punishment have a positive effect on employee performance, as evidenced by the calculated F result of 8,532 with a significance of 0.000. (4) The magnitude of the effect of Work Discipline on Employee Performance is evidenced by the adjusted R square value of 0.132 indicating that the ability of the independent variable to explain the variation of the dependent variable is 13.2% and the remaining 86.8% is explained by other variables outside this research model.
Pengaruh training dan skill terhadap performance Pekerja Migran Indonesia (PMI) di luar negeri pada kantor Badan Pelindungan Pekerja Migran Indonesia (BP2MI) Bekasi Adi Jaya, Umban; Febriyanti, Intan Rieke; Maryanto, Toni
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2701

Abstract

Humans often experience change and growth, which can lead to all kinds of challenges that need to be faced and overcome properly. The achievement of company goals can be realized if the company's human resources show good work performance. The purpose of this study was to see how different dimensions or variables, such as training and skills, affected the performance of Indonesian migrant workers abroad. The research method used was a survey method using a questionnaire distributed to 89 people using the Isaac and Michael table equations. While the instrument quality testing techniques include validity and reliability tests, and data analysis techniques such as descriptive analysis and correlation, as well as hypothesis testing using multiple linear regression analysis. The results of this study indicate that two independent variables have a significant effect on performance, namely the training variable with a t-value of 0.933 > 1.98 t-table and a significance value of 0.353 > 0.05 and skills with a t-count of 3.397 > 1.97 t-table and a significant value of 0.001 0.05. Research limitations and implications: This analysis was only carried out in one BP2MI office, and only two dimensions or variables were tested. It is hoped that the implementation of training and skills can be formulated and adapted to the needs of Indonesian migrant workers at BP2MI so that it can be implemented.
Pengaruh keseimbangan kerja-hidup (work-life balance) dan beban kerja terhadap kinerja karyawan Pitriyani, Amelia; Jaya, Umban Adi
Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Vol 6, No 2 (2024): July 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/j.bijak.v6i2.13042

Abstract

This research aims to determine the effect of work-life balance and workload on employee performance. This research is descriptive quantitative with a saturated sampling technique (total sample). The data collection method in this research uses raw data obtained through a questionnaire survey. The sample in this study consisted of 30 respondents, employees of Pak Karuk convection in Pamijahan, Bogor Regency. Classic assumption tests include the Normality Test. The data analysis technique uses multiple linear regression analysis, Determination Coefficient (R2), Simultaneous Test (F), Partial Test (T). The results of this research show that work life balance is not proven to have an effect on employee performance, while workload has an effect on employee performance. 
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Adnan Firdaus Aeni , Fira Fitullah Ai Kartini Albar, Fauzan Manafi Alda, Risti Alfauzy, Achmad Amna Mawardi Ananda Mutiara Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti La Ode Mbunai Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adi Salih Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Probokusumo, Probokusumo Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain