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Institut Managemen Wiyata Indonesia
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Pengaruh Disiplin Kerja dan Worklife Balance Terhadap Produktivitas Karyawan PT. Bank Rakyat Indonesia Kantor Cabang Sukabumi Jaya, Umban Adi; Herlina, Elin; Wulandari, Dwiwahjuni; Priyana, Indarta; Maulana, M. Afrizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5458

Abstract

This study investigates the impact of work discipline and work-life balance on employee productivity at PT Bank Rakyat Indonesia's Sukabumi Branch Office. A quantitative correlation approach was used to obtain data from 100 employees via a Likert questionnaire. The findings of the investigation revealed that both work discipline and work-life balance had a considerable favorable impact on employee productivity. It was discovered that the higher the level of work discipline and work-life balance, the higher the expected work productivity. Although no significant relationship was found between work discipline and work-life balance, both together affect work productivity. Regression analysis shows that both have a significant impact individually on work productivity. Work discipline affects work productivity by 0.261 units, while work-life balance affects it by 0.335 units. Furthermore, the coefficient of determination shows that about 20.5% of the variation in work productivity can be explained by work discipline and work-life balance. Although the regression model can explain a small portion of the variation in work productivity, there are still other factors affecting work productivity that are not included in this model. This study provides important insights for company management in improving employee productivity through the implementation of good work discipline and optimal work-life balance. It is hoped that the results of this study can be the basis for company policy in establishing a favorable workplace and supporting employee productivity.
Pengaruh Disiplin Kerja dan Worklife Balance Terhadap Produktivitas Karyawan PT. Bank Rakyat Indonesia Kantor Cabang Sukabumi Jaya, Umban Adi; Herlina, Elin; Wulandari, Dwiwahjuni; Priyana, Indarta; Maulana, M. Afrizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5458

Abstract

This study investigates the impact of work discipline and work-life balance on employee productivity at PT Bank Rakyat Indonesia's Sukabumi Branch Office. A quantitative correlation approach was used to obtain data from 100 employees via a Likert questionnaire. The findings of the investigation revealed that both work discipline and work-life balance had a considerable favorable impact on employee productivity. It was discovered that the higher the level of work discipline and work-life balance, the higher the expected work productivity. Although no significant relationship was found between work discipline and work-life balance, both together affect work productivity. Regression analysis shows that both have a significant impact individually on work productivity. Work discipline affects work productivity by 0.261 units, while work-life balance affects it by 0.335 units. Furthermore, the coefficient of determination shows that about 20.5% of the variation in work productivity can be explained by work discipline and work-life balance. Although the regression model can explain a small portion of the variation in work productivity, there are still other factors affecting work productivity that are not included in this model. This study provides important insights for company management in improving employee productivity through the implementation of good work discipline and optimal work-life balance. It is hoped that the results of this study can be the basis for company policy in establishing a favorable workplace and supporting employee productivity.
Pengaruh Lifestyle dan Price Terhadap Buying Intention Produk Smartphone Samsung pada Pelajar di Kota Sukabumi. Umban Adi Jaya; Widia Sriningsih
Cakrawala Repositori IMWI Vol. 1 No. 2 (2018): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v1i2.8

Abstract

The purpose of this study is to determine the influence of lifestyle dimensions or variables on buying intention of Samsung Smartphone brand products. The research method uses quantitative methods by using primary that is taken from questionnaires and distributed to 100 respondents by stratified random sampling technique to senior high school students in Sukabumi City. Instrument testing techniques use validity and reliability testing. Data analysis techniques used descriptive and correlation analysis while for testing hypotheses using multiple regression analysis. In this study it can be concluded that lifestyle has a significant effect on buying intention with a value of t count 5,000 and t table 1,984 or 5,000> 1,984 as well as the price has a significant effect on buying intention with t count value 5.570 and t table 1.984 or 5.570> 1.984. Simultaneous results show lifestyle and price affect the buying intention with the results of table f 59.8882 and 3.940 or 59.8882> 3.940.
Pengaruh Price dan Product Quality Terhadap Costumer Loyalty Internet Indosat Ooredo di Sukabumi Umban Adi Jaya; Santun Insan Bagja; Bambang Somantri
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v3i1.38

Abstract

This research is motivated by a decrease in the number of customers in the last 3 (three) years which indicates a decrease in customer loyalty to Indosat Ooredo. With the existing problems, this study aims to examine the effect of price and product quality on Indosat Ooredo's internet customer loyalty in Sukabumi. The research method used is quantitative descriptive, using a sample of 100 Indosat Ooredoo internet users in Sukabumi. The results of the study show that R square value is 67.1%, which indicates customer loyalty is determined positively and significantly by product quality and product quality with a regression equation Y = 4,709 + 0,100 X1 + 0,288 X2. Simultaneous analysis results show that price and product quality affect customer loyalty. The t test shows that there is no partial effect between the price of Indosat Ooredo Internet Loyalty Customers in Sukabumi. Partially there is a positive and significant effect between Product Quality on Indosat Ooredo's Internet Customer Loyalty in Sukabumi.
Pengaruh Display Product Dan Price Discount Di Masa Pandemic Covid-19 Terhadap Impulse Buying Produk Food Supermarket (Studi Pada Konsumen Toserba Yogya Ciranjang) Intan Rike Febriyanti; Galih Raspati; Umban Adi Jaya; Andika Aryadinata Aryadinata
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.74

Abstract

This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model
Pengaruh Harga Tiket dan Atraksi Wisata Terhadap Kepuasan Wisatawan Situgunung Suspension Bridge Sukabumi Tesa Amellia; Umban Adi Jaya
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.77

Abstract

The purpose of this study was to determine the effect of tourist ticket prices and tourist attraction on tourist satisfaction at the Situgunung Sukabumi Suspension Bridge. The method used in this survey is a quantitative descriptive survey method, where questionnaires are distributed to 100 samples using the Objective Sampling method based on Situgunung tourism. The results of this study indicate that the Adjusted R-squared value is 71.8% which indicates that tourist satisfaction is positively and significantly influenced by ticket prices and tourist attractions with the regression equation Y = 9.828 + 0.433X1 + 1.157X2. Simultaneous analysis results show that ticket prices and tourist attractions have an effect on tourist satisfaction. The t-test shows that there is a partial effect between ticket prices and tourist attraction for tourist satisfaction.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Kawasaki Di Kota Tangerang Umban Adi Jaya; Ira Astira
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.79

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for Kawasaki motorcycles. The research process is deductive in nature, where to answer the problem formulation, concepts or theories are used so that hypotheses can be formulated. The hypothesis is then tested through field data collection using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as a Kawasaki motorcycle user in Tangerang City. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 6.599 and the regression coefficient having a positive value of 0.288; (2) Lifestyle has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.641 and the regression coefficient has a positive value of 0.287; and (3) product quality and lifestyle have a positive and significant effect on purchasing decisions as evidenced by the F count result of 42,902 with a significance of 0.000. (4) The magnitude of the influence of product quality and lifestyle on purchasing decisions is evidenced by the adjusted R square value of 0.611 indicating that the ability of the independent variable to explain the variation of the dependent variable is 61.1% and the remaining 38.9% is explained by other variables outside this research model
Pengaruh Electronic Word Of Mouth dan Trust terhadap Repurchase Intention Umban Adi Jaya; Tiara Cantika Putri
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.83

Abstract

Kajian ini dilatarbelakangi oleh banyaknya rumah makan yang mengalami kerugian bahkan sampai bangkrut dalam 1 tahun terakhir yang menunjukkan adanya penurunan pelanggan Sono Coffee Selabintana Coffe Shop. Dengan permasalahan yang ada, kajian ini dimaksudkan guna menguji dampak electronic word of mouth dan keyakinan atas niat beli ulang pada kedai kopi Sono Coffe Selabintana. Metode kajian yang dipakai adalah deskriptif kuantitatif dengan sampel sebanyak 100 pelanggan Sono Coffe Selabintana. Hasil kajian melihatkan bahwa nilai R square sebanyak 65% yang menunjukkan niat beli ulang ditentukan oleh electronic word of mouth dan keyakinan secara baik dan substansial dengan persamaan regresi Y= 11,718 + 0,180 X1 + 0,182 X2. Hasil analisis secara simultan memperlihatkan bahwa eletcronic word of mouth dan kepercayaan mempengaruhi niat beli ulang. uji t menunjukkan bahwa ada dampak parsial antara electronic word of mouth dan keyakinan atas rencana beli ulang pada Sono Coffee Selabintana.
DIGITAL SKILLS COUNSELING FOR GENERATION Z: A MASS COMMUNICATION PERSPECTIVE AT MADRASAH ALIYAH MIFTAHUL FALAH BANDUNG CITY Herlina, Elin; Kusumadewi, Ade Nurhayati; Priyana, Indarta; Kusnara, Hasti Pramesti; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1268

Abstract

The development of digital media enhances creativity but also raises ethical issues. Users need digital communication skills to get positive effects. The purpose of this counseling is to determine the ability of digital communication skills of Generation Z at Madrasah Aliyah Miftahul Falah, Bandung City, as the next generation of the nation towards the Golden Indonesia 2045. This counseling uses a qualitative approach, using a case study approach to six Generation Z participants who come from schools at Madrasah Aliyah Miftahul Falah, Bandung City, The techniques used in the qualitative research method of the case study approach focus on observation and in-depth interviews with 6 informants consisting of three students and three female students, Using mass communication theory developed by McQuail, The results of the counseling show that Generation Z has a fairly good level of digital literacy, as evidenced by their ability to choose websites that can be trusted and communicate digitally well on social media. The findings obtained, generation Z students, understand the importance of upholding digital communication standards, as well as how to overcome ethical dilemmas that arise online, especially on social media. However, the emergence of social media also raises digital communication problems such as the spread of hoaxes, doxing, bullying, cyberbullying, fraud, and negative online behaviors that have an impact on the education sector
OPTIMIZING DIGITAL LITERACY: COUNSELING ON THE USE OF SMART SOCIAL MEDIA AMONG HIGH SCHOOL STUDENTS PONPES ARSYADA BOGOR Albar, Fauzan Manafi; Salsabil, Syifa Hanifa; Priyana, Indarta; Chrisulianti, Rizki; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1312

Abstract

This counseling activity on the smart use of social media for Arsyada Bogor High School students was held on September 14, 2024. This counseling uses an educational, participatory, and evaluative approach that aims to improve digital literacy and understanding of ethics in the use of social media among students. This activity consisted of educational sessions, interactive workshops, group discussions, and awareness campaigns. Based on the evaluation results, the counseling successfully improved students' understanding of digital literacy, online privacy, and ethical use of social media. Feedback from participants showed high satisfaction with the methods and materials used. However, time constraints and varying levels of student understanding posed challenges in delivering in-depth materials. The outreach had a positive impact, but requires ongoing support and follow-up programs to ensure students continue to apply the knowledge gained in their daily use of social media.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Adnan Firdaus Aeni , Fira Fitullah Ai Kartini Albar, Fauzan Manafi Alda, Risti Alfauzy, Achmad Amna Mawardi Ananda Mutiara Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti La Ode Mbunai Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adi Salih Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Probokusumo, Probokusumo Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain