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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Ilmiah Edunomika (JIE) jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Cakrawala Repositori Imwi Jurnal Pengabdian UNDIKMA Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Sustainable Community Service GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Audiens Ulil Albab

Umban Adi Jaya

Institut Managemen Wiyata Indonesia

Author-ID : 3335315

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Veterinary Other

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Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung Cucu Hodijah; Hasti Pramesti Kusnara; Umban Adi Jaya
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8565

This service aims to enhance the competitive advantage of MSMEs in the global market through the implementation of e-commerce strategies. The community engagement activity involved 37 registered MSME participants. The training was delivered in the form of interactive learning sessions, covering topics such as e-commerce introduction, digital marketing strategies, the use of social media, marketplaces, and market analysis. The evaluation was conducted by distributing satisfaction questionnaires to participants and then analyzed descriptively. The results demonstrated significant benefits of the e-commerce training for the MSME participants. The participants showed an improved understanding of e-commerce and effective ways to utilize it for product marketing and customer interaction. The majority of participants expressed satisfaction with the training content and methodology.

Integrating AI and Digital Marketing to Increase Generation Z's Purchasing Interest Jaya, Umban Adi; Pramesti, Hasti; Albar, Fauzan Manafi; Mbunai, La Ode; Kusumadewi, Ade Nurhayati
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i1.1954

AI and digital marketing are essential components in modern marketing strategies that can enhance efficiency and personalize consumer experiences. AI is used for data analysis, content personalization, chatbots, and market trend prediction, while digital marketing involves marketing through digital platforms such as social media, email, and search engines. This study examines the influence of Artificial Intelligence (AI) and digital marketing on consumer purchase intention, particularly among Generation Z in Sukabumi City. The study utilized an associative methodology combined with a quantitative strategy, gathering information through online surveys from a sample of 100 participants. The data was then analyzed using SEM with PLS. The findings of the research indicate that AI and digital marketing play a crucial role in shaping consumer intentions to make purchases. AI enhances ad relevance and consumer satisfaction, while digital marketing enables companies to reach a wider and more diverse audience. The integration of AI in digital marketing has proven to increase personalization, sales conversion, and customer loyalty. The R-Square value for the consumer purchase intention construct is 0.821, indicating that the model used has good capability in explaining variations in consumer purchase intention. These findings confirm the importance of implementing AI and digital marketing in marketing strategies to increase consumer purchase intention and achieve optimal results.

The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung Jaya, Umban Adi; Albar, Fauzan Manafi; Priyana, Indarta; Mbunai, La Ode; Raspati, Galih
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1039

The development of digital technology has prompted companies to adopt digital systems in order to enhance operational efficiency and employee performance. However, adaptation to digitalization does not always have a direct impact on productivity, especially in the context of the retail industry which demands high discipline and adherence to work procedures. This study aims to analyze the influence of company system digitalization and work discipline on employee performance, as well as to evaluate the role of work discipline as a mediating variable in the context of the retail industry in Cibitung. This study uses a quantitative approach with path analysis method. Data were collected through online questionnaires distributed to 100 employees selected using purposive sampling. The results of the analysis indicate that the digitalization of company systems does not directly impact employee performance in a significant way. However, digitalization does have a beneficial and significant effect on work discipline, which in turn has a positive and significant impact on employee performance. Although the role of work discipline as a mediator in the link between digitalization and performance may not be statistically significant, there are still signs of partial mediation. Based on these results, it can be concluded that just introducing digital technology is not sufficient; there needs to be additional focus on improving work discipline to fully optimize the effect on employee productivity. This research offers practical advice for retail managers, emphasizing the need to combine digital policies with discipline-strengthening tactics such as training, monitoring, and incentives to enhance performance.

Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Jaya, Umban Adi; Pramesti, Hasti; Mawardi, Amna; Raspati, Galih; Hamdallah, Farhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.

Penyuluhan Peningkatan Literasi Keuangan di Kalangan Siswa dan Warga Sekolah Zulkarnain, Zulkarnain; Wijaya, Bambang Somantri; Jaya, Umban Adi; Maulana, M Afrizal; Hamdalah, Farhan; Gunawan, Ce; Abidin, Bj Zaenal; Chrisulianti, Rizki
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.653

Penyuluhan ini bertujuan untuk meningkatkan pemahaman tentang literasi keuangan di kalangan siswa dan warga sekolah di SD Negeri 1 Cicurug, Sukabumi. Literasi dalam mengelola keuangan merupakan keterampilan penting yang perlu dipelajarai sejak usia dini guna memahami konsep keuangan dan pengelolaan uang yang bijaksana. Untuk mencapai tujuan ini, pendekatan yang digunakan dalam penyuluhan ini meliputi, pengembangan materi pembelajaran yang disesuaikan dengan karakteristik siswa dan kebutuhan warga sekolah, diantaranya materi tentang pengelolaan uang, pengenalan tabungan, serta pentingnya merencanakan keuangan dengan baik sejak usia dini. Kegiatan dilaksanakan melalui sesi interaktif, permainan edukatif, dan diskusi kelompok guna meningkatkan pemahaman serta praktik pengelolaan keuangan yang sehat. Kegiatan penyuluhan ini dilaksanakan dengan melibatkan siswa-siswi kelas 6B, yang mencapai 30 puluh orang siswa. Evaluasi dilakukan dengan analisis deskriptif menggunakan kuesioner sebelum dan setelah intervensi untuk mengukur peningkatan pemahaman dan keterampilan keuangan peserta. Hasil penyuluhan menunjukkan peningkatan signifikan dalam pemahaman dan kesadaran akan literasi keuangan di kalangan siswa dan warga sekolah. Penyuluhan ini diharapkan dapat memberikan kontribusi positif dalam membekali siswa dan warga sekolah dengan pengetahuan keuangan yang lebih baik serta membantu mereka secara lebih cerdas di masa depan dalam mengelola keuangan.

PENGARUH MANAJEMEN KEUANGAN DAN PEMASANGAN IKLAN TERHADAP PENINGKATAN ANGKA PENJUALAN PADA NAJA STORE FASHION Hasari, Diar; Jaya, Umban Adi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan menguji sejauh mana pengaruh manajemen keuangan dan pemasangan iklan terhadap angka penjualan. Pentingnya publikasi tidak dapat diabaikan, terutama dalam lingkungan perdagangan yang dinamis saat ini. Promosi berperan penting dalam membangun kesadaran merek, menyampaikan iklan yang lebih luas, dan membangkitkan minat pembeli. Tanpa keterlibatan yang kuat dengan media dan promosi, suatu perusahaan mungkin akan kesulitan menarik perhatian calon pelanggan, terutama di industi pashion saat ini yang eksistensinya tengah melejit dan digandrungi para konsuman. Penelitian ini melakukan pendekatan kuantitatif. Subjek penelitian adalah owner dari Naja Store Fashion dan para pelanggan Naja store fashion. Pengumpulan data dilakukan melalu penelitian berupa wawancara terhadap owner dan pengisian kuesioner bagi 50 responden dari pelanggan. Hasil penelitian ini menunjukan bahwa adjusted R square (koefisien determinasi ) sebesar 0,716 yang artinya variabel independen (X) berpengaruh sebesar 71,6% terhadap variabel dependen (Y). Dengan begitu maka manajemen keuangan dan pemasangan iklan sangat berpengaruh dalam peningkatan angka penjualan sehingga dua hal itu dapat menajadi solusi dalam meningkatkan angka penjualan. Karena sudah jelas bahwa manajemen keuangan dan pemasangan iklan memberikan dampak positif terhadap angka penjualan.

ANALISIS EFEKTIVITAS KULIAH HYBRID DAN MATA KULIAH FLEKSIBEL DALAM MENINGKATKAN MOTIVASI BELAJAR MAHASISWA (STUDI KASUS MAHASISWA SUKABUMI) Handayani, Sri; Jaya, Umban Adi
Cendikia: Jurnal Pendidikan dan Pengajaran Vol. 2 No. 8 (2024): Cendikia: Jurnal Pendidikan dan Pengajaran
Publisher : Cendikia: Jurnal Pendidikan dan Pengajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/cendikia.v2i8.2387

Untuk lebih memahami bagaimana memotivasi mahasiswa tingkat universitas untuk belajar, penelitian ini akan menguji keefektifan format mata kuliah hibrida dan fleksibel. Kuesioner dikirimkan kepada para mahasiswa yang mengambil bagian dalam pengajaran semacam ini untuk mengumpulkan data dengan menggunakan pendekatan kuantitatif. Terdiri atas 11 laki-laki (36,37%) dan 19 perempuan (63,33%). Temuan dari penelitian ini mengungkapkan bahwa motivasi siswa tidak terpengaruh oleh penggunaan format mata kuliah hibrida atau fleksibel. Hal ini menunjukkan bahwa kondisi individu pelajar memiliki dampak yang lebih besar terhadap keinginan mereka untuk belajar. Di sisi lain, pembelajaran campuran memiliki kemampuan untuk meningkatkan penggunaan TI untuk memperoleh pengetahuan, dan siswa sering memilih kursus yang fleksibel daripada kursus terjadwal. Teknik pembelajaran yang lebih efektif dan mudah beradaptasi berdasarkan kebutuhan siswa, serta cara-cara yang lebih individual untuk meningkatkan motivasi belajar, dapat dirancang dengan menggunakan wawasan baru yang diberikan oleh penelitian ini. Institusi pendidikan dapat menggunakan temuan ini untuk menginformasikan praktik mereka.

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian HP iPhone Sri Mulyati; Umban Adi Jaya
Winter Journal: IMWI Student Research Journal Vol. 1 No. 1 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

This study aims to examine the effect of product quality and price on purchasing decisions for iPhone brand HP products in Sukabumi City. This type of research is categorized as a descriptive study using a quantitative approach. The population of this research is iPhone users in Sukabumi City. The research sample consisted of 100 respondents. Data collection using a questionnaire. Testing the quality of the instrument using the validity test and reliability test. The next test is testing the fulfillment of classical assumptions and multiple linear regression analysis, including t statistical testing and F statistics. The results of the study found that partially and simultaneously product quality and price variables have a positive and significant effect on purchasing decision variables. Respondents view the performance of the HP iPhone brand is very good, the price is in accordance with the quality and benefits provided.

Pengaruh Brand Ambassador Terhadap Purchase Decision OPPO Smartphone di Kota Sukabumi Sifa Wajhillah; Umban Adi Jaya; Sherra Adistiana Rizki Utami
Winter Journal: IMWI Student Research Journal Vol. 3 No. 1 (2022): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

This study aims to determine the effect of Brand Ambassador on OPPO Smartphone Purchase Decisions in Sukabumi City. This type of research is categorized as a descriptive study using a quantitative approach. The population of this research is OPPO smartphone users in Sukabumi City. The research sample was 100 respondents who had purchased the product. Selection of the research sample using purposive sampling technique. The data was collected using a questionnaire instrument. Testing instruments using validity and reliability tests. Meanwhile, the data analysis was carried out by using classical assumption test and multiple linear regression test. The results showed that the brand ambassador variable had a positive and significant effect on the purchasing decision variable. Dominant respondents pay attention to the factors of visibility and attractiveness of the brand ambassador.

Pengaruh Credibility dan Attractiveness of Celebrity Endorsement Terhadap Brand Image Produk Scarlett di Sukabumi pada Masa Pandemi Covid-19 Umban Adi Jaya; Martha Adini Salim
Winter Journal: IMWI Student Research Journal Vol. 2 No. 1 (2021): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Penelitian ini bertujuan untuk menguji pengaruh credibility dan attractiveness of celebrity endorsement terhadap brand image produk Scarlett di Sukabumi pada masa Pandemi Covid-19. Metode penelitian menggunakan pendekatan kuantitatif. Instrumen penelitian menggunakan kuesioner yang disebarkan kepada 100 orang responden. Pengujian instrumen meliputi uji validitas dan uji reliabilitas. Analisis data menggunakan analisis regresi linier berganda yang terdiri dari uji hipotesis (uji t dan uji F) dan analisis koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa credibility secara parsial berpengaruh positif terhadap brand image, begitu pula attractiveness of celebrity endorsement secara parsial berpengaruh positif terhadap brand image. Credibility dan attractiveness of celebrity endorsement secara simultan berpengaruh positif terhadap brand image produk Scarlett di Sukabumi pada masa Pandemi Covid-19. Besarnya pengaruh credibility dan attractiveness of celebrity endorsement terhadap brand image ditunjukkan dengan nilai adjusted R square sebesar 0,256 menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variasi variabel dependen sebesar 25,6% dan sisanya sebesar 74,4% dijelaskan oleh variabel lain di luar model penelitian seperti variabel power, visibility, dan electronic word of mouth.

Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain

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