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Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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DIGITAL SKILLS COUNSELING FOR GENERATION Z: A MASS COMMUNICATION PERSPECTIVE AT MADRASAH ALIYAH MIFTAHUL FALAH BANDUNG CITY Herlina, Elin; Kusumadewi, Ade Nurhayati; Priyana, Indarta; Kusnara, Hasti Pramesti; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1268

Abstract

The development of digital media enhances creativity but also raises ethical issues. Users need digital communication skills to get positive effects. The purpose of this counseling is to determine the ability of digital communication skills of Generation Z at Madrasah Aliyah Miftahul Falah, Bandung City, as the next generation of the nation towards the Golden Indonesia 2045. This counseling uses a qualitative approach, using a case study approach to six Generation Z participants who come from schools at Madrasah Aliyah Miftahul Falah, Bandung City, The techniques used in the qualitative research method of the case study approach focus on observation and in-depth interviews with 6 informants consisting of three students and three female students, Using mass communication theory developed by McQuail, The results of the counseling show that Generation Z has a fairly good level of digital literacy, as evidenced by their ability to choose websites that can be trusted and communicate digitally well on social media. The findings obtained, generation Z students, understand the importance of upholding digital communication standards, as well as how to overcome ethical dilemmas that arise online, especially on social media. However, the emergence of social media also raises digital communication problems such as the spread of hoaxes, doxing, bullying, cyberbullying, fraud, and negative online behaviors that have an impact on the education sector
OPTIMIZING DIGITAL LITERACY: COUNSELING ON THE USE OF SMART SOCIAL MEDIA AMONG HIGH SCHOOL STUDENTS PONPES ARSYADA BOGOR Albar, Fauzan Manafi; Salsabil, Syifa Hanifa; Priyana, Indarta; Chrisulianti, Rizki; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1312

Abstract

This counseling activity on the smart use of social media for Arsyada Bogor High School students was held on September 14, 2024. This counseling uses an educational, participatory, and evaluative approach that aims to improve digital literacy and understanding of ethics in the use of social media among students. This activity consisted of educational sessions, interactive workshops, group discussions, and awareness campaigns. Based on the evaluation results, the counseling successfully improved students' understanding of digital literacy, online privacy, and ethical use of social media. Feedback from participants showed high satisfaction with the methods and materials used. However, time constraints and varying levels of student understanding posed challenges in delivering in-depth materials. The outreach had a positive impact, but requires ongoing support and follow-up programs to ensure students continue to apply the knowledge gained in their daily use of social media.
THE EFFECT OF TALENT MANAGEMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE Jaya, Umban Adi; Priyana, Indarta; Herlina, Elin; Gusyana, Dadang; Febriyanti, Intan Rike
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15068

Abstract

A Likert-scale questionnaire was used to gather data from 100 randomly selected employees, and SPSS 25 was used to calculate path analysis, t test, f test, and coefficient of determination. The purpose of this research is to look at the impact of talent management and knowledge management on employee performance at PT Pampas Electric. This study's research strategy is descriptive verification using a quantitative approach. The results showed that the talent management variable (X1) had both good validity (all valid statement items) and excellent reliability (Alpha Cronbach score of 0.809). The knowledge management variable (X2) is highly valid and reliable (α = 0.839). Path analysis revealed a substantial positive impact of talent management (X1) on employee performance (β = 0.562, p < 0.05) and knowledge management (X2) on employee performance (Y) (β = 0.481, p < 0.05). These findings suggest that PT Pampas Electric's staff performance may be improved through effective talent management and knowledge management. The study concludes that talent and knowledge management play an important role in boosting employee performance. The practical implications of this research include the significance of firms successfully managing and developing personnel and knowledge in order to attain peak performance.
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS ON CORPORATE IMAGE IN THE DIGITAL ERA Hodijah, Cucu; Kusnara, Hasti Pramesti; Albar, Fauzan Manafi; Gusyana, Dadang; Jaya, Umban Adi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15090

Abstract

In the digital era, corporate image is impacted not only by the social and environmental effects of CSR programs but also by the public communication of these programs. As a result, corporate social responsibility, or CSR, has become a crucial component of company strategy around the globe. Information and communication technology advancements give businesses excellent chances to connect with a larger audience via a variety of digital channels. This emphasizes how crucial it is to assess how well CSR initiatives contribute to a company's favorable public image in the digital age. This study aims to determine the impact of CSR programs on corporate image, focusing on PT Amerta Indah Otsuka's CSR initiatives in Sukabumi. This study aims to analyze how PT Amerta Indah Otsuka's CSR programs affect corporate image, especially in terms of communication and public response in the digital era. The findings are expected to provide guidance for other companies in designing effective CSR strategies in an increasingly connected digital world. The literature review highlights that effective CSR management not only enhances corporate image but also contributes to competitive and financial advantages. Studies emphasize that CSR increases customer loyalty, strengthens brand identity, and improves financial performance. In addition, CSR initiatives also improve employee satisfaction and regulatory relations, support risk management, and sustainability efforts. The methodology used was an associative causal quantitative approach, by collecting data through a Google Form-based questionnaire distributed to 100 respondents aged 18-65 years in Sukabumi. Statistical analysis, specifically regression analysis using SPSS, confirmed a significant positive relationship between CSR and the dependent variable, indicating a substantial influence of CSR on corporate image.
PENYULUHAN PENINGKATAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA SERTA KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS KARYAWAN Jaya, Umban Adi; Priyana, Indarta; Albar, Fauzan Manafi; Hodijah, Cucu; Novitasari, Yuli
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1676

Abstract

This service aims to improve the productivity of the Kuda Tandang Processed Snack Factory in Sumedang, through counseling and development of human resource (HR) management and service quality. This factory faces challenges in HR management and service standards that have a negative impact on productivity and competitiveness in an increasingly competitive market. This counseling applies a quantitative descriptive method with a survey and interview approach, involving 33 employees from various divisions. The counseling program includes HR management training and improving service quality. Data analysis uses questionnaires, interviews, and productivity reports before and after the counseling. The results of the study showed that this training program succeeded in improving employee technical and managerial skills, which ultimately increased productivity, product quality, and customer satisfaction. Short-term and long-term evaluations confirmed that improvements in HR and customer service contributed positively to the company's operational efficiency and competitiveness.
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS ON CORPORATE IMAGE IN THE DIGITAL ERA Hodijah, Cucu; Kusnara, Hasti Pramesti; Albar, Fauzan Manafi; Gusyana, Dadang; Jaya, Umban Adi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15090

Abstract

In the digital era, corporate image is impacted not only by the social and environmental effects of CSR programs but also by the public communication of these programs. As a result, corporate social responsibility, or CSR, has become a crucial component of company strategy around the globe. Information and communication technology advancements give businesses excellent chances to connect with a larger audience via a variety of digital channels. This emphasizes how crucial it is to assess how well CSR initiatives contribute to a company's favorable public image in the digital age. This study aims to determine the impact of CSR programs on corporate image, focusing on PT Amerta Indah Otsuka's CSR initiatives in Sukabumi. This study aims to analyze how PT Amerta Indah Otsuka's CSR programs affect corporate image, especially in terms of communication and public response in the digital era. The findings are expected to provide guidance for other companies in designing effective CSR strategies in an increasingly connected digital world. The literature review highlights that effective CSR management not only enhances corporate image but also contributes to competitive and financial advantages. Studies emphasize that CSR increases customer loyalty, strengthens brand identity, and improves financial performance. In addition, CSR initiatives also improve employee satisfaction and regulatory relations, support risk management, and sustainability efforts. The methodology used was an associative causal quantitative approach, by collecting data through a Google Form-based questionnaire distributed to 100 respondents aged 18-65 years in Sukabumi. Statistical analysis, specifically regression analysis using SPSS, confirmed a significant positive relationship between CSR and the dependent variable, indicating a substantial influence of CSR on corporate image.
Pengaruh Kualitas dan Harga terhadap Keputusan Pembelian Siti Nurjanah; Umban Adi Jaya
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purchase decisions are actions taken by consumers to make a purchase of a product. Therefore, consumer purchasing decision making is a process of selecting one of several alternative problem solving with real follow-up. The purpose of this study was to determine the effect of quality and price in the buying process and to collect supportive research on the influence of quality and price on purchasing decisions. The method that researchers use is SLR (Systematic Literature Review). The results of the research conducted in this review are getting a lot of literature that there is a significant influence on quality and price on purchasing decisions. The quality of a product or the quality of a product is the physical condition, function and nature of a product in question that meets the tastes and needs of consumers in accordance with the value for money that has been issued. Price can be an indicator of product quality. Consumers usually identify the price of an expensive product with good quality and if the price of the product is cheap, the consumer doubts the quality. If the price is too expensive, consumers will see the quality and price match.
BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION Pramesti, Hasti; Jaya, Umban Adi; Albar, Fauzan Manafi; Chrisulianti, Rizki; Wulandari, Dwiwahjuni
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.932

Abstract

This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovation focuses on developing or refining products to meet the changing needs of the market. The research method involved 35 culinary MSME players who use at least one digital marketing application, with data collection through questionnaires. The analysis of the data involved a thorough examination of validity and reliability, complemented by multiple linear regression analysis. The study's findings reveal that digital marketing significantly influences the sustainability of business operations, evidenced by a regression coefficient of 0.284. Furthermore, the research highlights that product innovation exerts an even more profound effect on business success, as indicated by a coefficient of 0.447. The F test showed that the overall regression model was significant, with an F value of 59.279 (p < 0.001). These findings are consistent with the literature showing that digital marketing adoption and product innovation are key factors in improving MSME competitiveness and performance. This study recommends improving access to technology and digital training for MSMEs, as well as collaboration with educational institutions to encourage product innovation. The limitations of this study lie in the limited number of samples and the absence of in-depth analysis of other factors that affect business continuity.
The Influence of Incentives and Work Discipline on Employee Performance (Study on Pharmaceutical Companies) Jaya, Umban Adi; Priyana, Indarta; Rikhe, Intan; Chrisulianti, Rizki; Herdiani, Herni
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1719

Abstract

Indonesia’s pharmaceutical industry grows 7-10% yearly with a market over IDR 100 trillion. However, companies like PT Bina San Prima struggle to improve employee performance, unsure which incentives and discipline policies work best to boost productivity and stay competitive. The main objective of this research is to investigate how incentives and adherence to rules impact the performance of employees at PT Bina San Prima, which is a pharmaceutical company located in Sukabumi. To achieve this, a quantitative method was employed, involving the use of multiple linear regression analysis to assess the connection between different factors. The study included all staff members of PT Bina San Prima, with a total of 51 participants chosen through a method of probability sampling. Information was gathered via surveys using a scale of measurement, with tests conducted to confirm the accuracy and consistency of the data-collecting tools. The examination findings reveal that both rewards (X1) and adherence to rules (X2) positively and notably impact employee productivity (Y), with adherence to rules having a more pronounced effect. An 82% coefficient of determination (R²) signals that the combined variables of rewards and adherence to rules can account for the majority of fluctuations in employee productivity, although 18% can be attributed to other factors. This research proposes enhancing discipline schemes and enhancing rewards to enhance employee productivity. Weaknesses of this research include the concentration on a restricted number of variables and the utilisation of a quantitative method that disregards the qualitative aspect.
Pengabdian Kepada Masyarakat Penguatan Soft Skills Menghadapi Tantangan Era Industri Cerdas Melalui Seminar Internasional Jaya, Umban Adi; Wiyata, Mariati Tirta; Wijaya, Bambang Somantri; Zulkarnain, Zulkarnain; Wijaya, Zeffanya Raphael
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i3.1826

Abstract

Perkembangan teknologi dalam era industri cerdas menuntut sumber daya manusia tidak hanya memiliki kompetensi teknis, tetapi juga soft skills yang mumpuni. Menjawab tantangan ini, Universitas Sains Indonesia melaksanakan kegiatan pengabdian kepada masyarakat melalui seminar internasional bertajuk "Beyond Knowledge: Cultivating Student Soft Skills for the Intelligent Industry Era." Kegiatan ini bertujuan untuk meningkatkan kesadaran serta kapasitas mahasiswa, pelajar, dan masyarakat umum dalam menghadapi tantangan dunia kerja berbasis teknologi dengan penguatan keterampilan lunak seperti komunikasi, kepemimpinan, pemecahan masalah, dan kolaborasi. Seminar ini diselenggarakan secara hybrid (offline dan live streaming), bekerja sama dengan Pioneer Global Education Australia, sehingga menjangkau peserta dari berbagai daerah bahkan mancanegara. Berdasarkan evaluasi kegiatan, sebanyak 92% peserta menyatakan bahwa materi seminar sangat bermanfaat dan relevan dengan tuntutan era industri cerdas. Selain itu, penandatanganan nota kesepahaman (MoU) antar institusi membuka peluang kerja sama berkelanjutan dalam bentuk program pelatihan, pertukaran pelajar, dan pengembangan modul soft skills berbasis teknologi. Respon positif peserta juga menunjukkan kebutuhan akan pelatihan lanjutan yang lebih mendalam dan aplikatif. Pemanfaatan teknologi digital dalam kegiatan ini memungkinkan akses yang lebih luas, inklusif, dan berdampak nyata. Dengan demikian, kegiatan ini tidak hanya memberikan kontribusi pada peningkatan kompetensi individu, tetapi juga memperkuat peran perguruan tinggi dalam pembangunan sumber daya manusia unggul di era digital.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain