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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JAS (Jurnal Agri Sains) Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat
Ade Octavia
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Journal : DIGEST MARKETING

 1 
ANALISIS KEPUASAN PASIEN RAWAT INAP BANGSAL JANTUNG DI RSUD RADEN MATTAHER JAMBI Ade Octavia; Suswitaroza -; Aulia Putri Anwar
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The research aim is to explain and and analysis hospitalized patient satisfaction in Heart Ward and determines strategy to improve quality of service.   Data processing is uses servqual gap method instruments. The results shows that generally perception measure shows positive figure though few of them shows negative figure, they are nurse descipline, schedule implementation, situation serenity.  These attributes are expected to be the focus of management in delivery service.
PENGARUH KAPABILITAS USAHA DAN KEUNGGULAN BERSAING TERHADAP ORIENTASI EKSPOR BATIK JAMBI Ade Octavia
DIGEST MARKETING Vol. 1 No. 1 (2012)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Business capability and competitive advantages is important to be developed mainly to in oreder to enter export market. The purpose of this study is examined and analyzes the effect of the two variabel. Survey is used to conduct research, and the respondents are batiks firms’ manager. The result shows that there is no relationship of business capability on export orientation instead of competitive advantage.
PENGARUH DIFERENSIASI TERHADAP LOYALITAS PELANGGAN DIMANA KEPUASAN PELANGGAN SEBAGAI INTERVENING VARIABEL Firdaus Firdaus; Ade Octavia
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to describe the influence of differentiation on customer loyalty, where customer satisfaction treated as intervening variable. Data was analyzed by structural equation modeling (based on components partial least squares path modeling (PLS-SEM). The results showed that differentiation and customer satisfaction directly affect significantly customer loyalty, and satisfaction. Then customers satisfaction mediate indirectly differentiations and customer loyalty. Hence it is proved that Alfamart has to create customer satisfaction and reached the higher level of loyalty besides resting on the differentiation prices and location. Additionally differentiation is the core of Alfamart should be developed creatively to make them be positioned as modern retailer.
PENYUSUNAN INDEKS KEPUASAN MASYARAKAT PADA KOMISI PENYIARAN INDONESIA DAERAH (KPID) PROVINSI JAMBI Ade Octavia
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The aim of this research is measure and analyzes the citizen satisfaction index in Province Jambi. Survey was implemented as research methode where sample consist of 150 sampling unit, that cinsist of publicbroadcasters of Television and Radio and other govermental relatied instituttion. Instrument use to measure is the ministerial decree: Kep/25/M.PAN/2/2004. The result shows that there are eighteen satisfied indicators, they are: servicing procedures ease, common terms, clarity and certainty of employees, discipline, responsbility, fairness, courtesy and friendliness, location and physical building, personnel readiness, environmental comfort, security environment, cooperation, control broadcast content, interaction, dissemination of information, follow up complaints and ease of getting information. Otherwise, there are two elements those unsatisfied, they are public speed of service and assurance service schedules. Hence, it is recommended that KPID continously to improve service performance. . Keywords: Performance, Public Service, good governance
Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi, Akhmad AKHMAD IRWANSYAH SIREGAR Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Edward Edward Elwamendri Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Fitriyani Putri, Sherli Fuad Muchlis Garry Yuesa Rosyid Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Is, Asnawati johannes johannes Johannes Simatupang Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Machpuddin, Asep Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Prastia, Budi Pratiwi, Hesty Indah Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Ridwan, Ridwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani