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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) INFERENSI Jurnal Media Wahana Ekonomika JURNAL KARSA (Terakreditasi No. 80/DIKTI/Kep/2012) JURNAL SOSIAL HUMANIORA (JSH) INTEKNA KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Al-Ihkam: Jurnal Hukum dan Pranata Sosial Jurnal Studi Islam NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam al-Uqud : Journal of Islamic Economics Kinerja: Jurnal Ekonomi dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Jurnal IMPACT: Implementation and Action JURNAL LENTERA BISNIS Journal of Sylva Indonesiana Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal At-Taghyir : Jurnal Dakwah dan Pengembangan Masyarakat Desa El-Qist : Journal of Islamic Economics and Business (JIEB) Soeropati: Journal of Community Service Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Shafin: Sharia Finance and Accounting Journal Mabny : Journal of Sharia Management and Business JoEMS : Journal of Education and Management Studies el-Jizya: Jurnal Ekonomi Islam Prosiding Seminar Nasional Teknik Sipil UMS Al-Hiwalah : Journal Syariah Economic Law Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Borneo Islamic Finance and Economics Journal (BIFEJ) JSE: Jurnal Sharia Economica Jurnal Kajian Islam dan Sosial Keagamaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam BIMA Jurnal Bisnis dan Manajemen Jurnal Riset Ilmiah Journal of Citizenship Jurnal Pengabdian Nasional (JPN) Indonesia Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Studi Multidisipliner: Jurnal Kajian Keislaman Journal of Economic and Islamic Research Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Studia Ekonomika Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Ekonomics, Finance, and Management Studies JIMEK JEIZA: Jurnal Ekonomi Islam Az-Zain
Rudy Haryanto
IAIN Madura
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Journal : JURNAL LENTERA BISNIS

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MEMBANGUN BRANDING MELALUI KOMUNIKASI DIGITAL Saipul, Saipul; Rahmawati, Umi; Widyastuti, Widyastuti; Elisabeth, Christine Riani; Haryanto, Rudy
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1665

Abstract

The purpose of this study is to determine the effectiveness of building branding through digital communication. This research approach collects data through literature studies, which involve reading literature from various sources including reports, books, articles, and journals using qualitative and deductive approaches. The results of this study are that building branding through digital communication is not just following trends, but a strategic need in facing the dynamics of the modern market. Digital communication allows brands to reach a wider audience, establish more personal relationships, and manage brand image efficiently and measurably. With the right strategies such as building a strong digital identity, optimizing social media, providing quality content, optimizing websites and SEO, email marketing, and collaborating with influencers can form strong branding
Co-Authors - Sunarwo, - Aat Ruchiat Nugraha Abda Abda Abdi Rachman, Gt Abdillah Lbs Abdul Rahman Abidin, Ali Adang Sutisna Adibatul Faruq, Safira AGOES KAMAROELLAH Agus Pebrianto, Agus Ahmad, Azline Alisa Ajeng Andriani Hapsari Al Jufri, Elda Ayu Nabila Aliva Riwana Alvi Nur Hidayati Arief Setiawan Ashadi, Andri Azlin Alisa Ahmad Bariyah, Choiril Basuki , Budi Priyanto Desy Kurniati Agustina Didik Darmawan, Didik Didin Burhanuddin Rabbani Dikuraisyin, Basar Eka Wahyu Kasih Elisabeth, Christine Riani Eri Hariyanto, Eri Hariyanto Erie Hariyanto Erie Hariyanto Erie Hariyanto Ernawati . Eva Desembrianita Eva Yuniarti Utami F. Gatot Sumarno, F. Gatot Fadlan Fadllan Fadllan Faruq, Safira Adibatul Fatoni, Herawan Fauziyah, Hanifah Fery Nur Hidayat Fery Nur Hidayat Fitri, Mariatul Fitriana Destiawati Fitriana Destiawati Fitriani Habibur Rohman Hanif Noer Kholis Harahap, Henri Hariana Harisah, Harisah Haryanto, David Hidayat Hidayat hidayatullah, Hidayatullah hidayatullah Holili Ilmia Rofi Indra Kurniawan Isnaini, Miladiyati Istiana, Luluk Farhatin Jannatin Naimah, Rahmatul Jauhar, Ray Ariz Jev N Hilga, Jev N karni, awis Khoir, Miatul Kristiawanto, Kristiawanto Lailatul Maufiroh Laili, Mahiratul Linda Permanasari, Linda Lukmanul Hakim M. Amin M. Zai, Yovita Yulia Mamluur Rohmah Mertayasa, I Gede Agus Mey Risa, Mey Mochammad Denny Surindra Moh Anis Moh. Humaidi, Moh. Humaidi Mohammad Hamim Sultoni Muhammad Aqshel Revinzky Nafilatun Khoirun Nisa NAIMAH, RAHMATUL JANNATIN Nampira, Ardi Azhar Nurhasanah Nurhayati, R. Nurmaidah Nurmaidah Nurul Badriyah Nurul Fitriyah Nurul Fitriyah Panilih, Veronika Rayung Pratama, M. Syafii Putri Ayu Firawati Rahmawati, Mardiana Rezqi Kusuma, Noor Rika novyanti, Rika Riwana, Aliva Rohim, Abd rohmah, Unsilatur Rohmatin, Atin Ruslaini, Ruslaini Saipul, Saipul Sari, Mailatun Linda Setiawan, Ahmad Nur Sholihah, Aulia Fitriyatus Siti Kustini, Siti Siti Rahmawati Arifin Slamet Priyoatmojo, Slamet Suaidi Subandi Subandi Sugianto Sugianto Sugianto Sugianto Sulaiman, Sulaiman Hasan Sumartono Suparno Suwondo Suwondo Syaifuddin Zuhri Syaifullah Syaifullah Syamsul Arifin Umi Rahmawati Urfi, Muhammad Rizqoni Velayati, Ayatullah Vava Vina, Augus Wahab, Zainul WARDHANA, MUHAMMAD WAHYU wardiah, isna Widyastuti Widyastuti Yuliana, Ana Zahroh, Zahrotul Zahroh, Zahrotul Laila Zainal Abidin Zainal Abidin Zuhri, Ach. Zulzila Mohd Kusrin