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All Journal JURNAL ECONOMIA Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JPM17: Jurnal Pengabdian Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis Media Mahardhika Jurnal Sosial Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Bisnis Terapan Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Economics, Management, Business, and Social Science Journal of Tourism Economics and Policy BIP'S : Jurnal Bisnis Perspektif Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah Journal Community Service Consortium Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) West Science Journal Economic and Entrepreneurship SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Journal of Economics and Management Scienties International Journal of Application on Economics and Business West Science Social and Humanities Studies Saba : Journal of Tourism Research Journal of Islamic economics Perspectives (JIEP) International Journal of Review Management Business and Entrepreneurship (RMBE) TRJ (Tourism Research Journal) Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Varied Knowledge Journal Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Eduturisma Journal of Social Science Jurnal Pemberdayaan Pariwisata
Liliana Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Enhancing Educational Innovation in Underdeveloped Regions: A Management Model for Enhancing Entrepreneurial Competence in NTT Schools Rosita Indrawati; Murpin Josua Sembiring; Liliana Dewi
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 2 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i2.170

Abstract

This study examines the systemic obstacles to entrepreneurship education in East Nusa Tenggara (NTT), one of Indonesia's most underdeveloped provinces. Rural institutions like SMPN 2 and SMPN 7 Sambi Rampas encounter significant obstacles: 83% of educators are untrained in entrepreneurship pedagogy, and only 21% of schools have access to entrepreneurial resources or local business networks. This research seeks to develop a pragmatic, context-sensitive educational model that enhances entrepreneurial skills among rural students. The study uses a qualitative approach involving four informants comprising school leaders, teachers, parents, and students through interviews, focus group discussions, and document analysis to derive grounded insights. Research indicates that adaptive school leadership, teacher peer mentoring, and parental engagement directly impact the success of student-led microbusiness initiatives. A notable revelation deemed a “Stunning Finding” is that women-led student cooperatives in these isolated regions surpass conventional school-operated business programs regarding sustainability, participation rates, and local innovation. Experiential and problem-based learning make this innovation model viable and replicable in under-resourced communities. It contests the belief that entrepreneurial success necessitates urban infrastructure, emphasising that inclusive, community-based educational models can convert rural schools into centres of innovation and resilience. The study concludes with a proposed framework for school-based entrepreneurship that emphasises leadership, collaboration, and gender-inclusive practices within rural education systems
Enhancing Business Performance: A Dual Perspective of Customer Experience Mediation and Technological Readiness Moderation Putra, Bagusranu Wahyudi; Sembiring, Murpin Josua; Dewi, Liliana; Ardissalma, Jasmine
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.13

Abstract

This study investigates the intricate dynamics of digital transformation programs and business performance, with an emphasis on the mediating role of customer experience optimization and the moderating role of technology infrastructure preparedness. Based on survey responses from 247 executives across various industries in Indonesia, this study uses structural equation modeling to estimate the posited relationships. The results verify that digital transformation positively influences business performance, both directly and indirectly, through better customer experience. Additionally, preparedness of technology infrastructure strongly moderates the alignment of digital transformation with customer experience optimization, such that firms well prepared in this regard derive the maximum benefits from their digital programs. The current work contributes to existing foundational theories by identifying key mediating and moderating mechanisms that explain heterogeneity in digital transformation returns, dispelling naive deterministic conceptions of technological dynamics. The results provide actionable insights for business executives who want to maximize returns on their digital investments. They emphasize strategic alignment across digital transformation, customer experience optimization, and technology infrastructure preparedness as the cornerstones of effective digital programs. The current work contributes to the body of knowledge in digital business strategy by clarifying the intricate mechanisms by which digital investments translate into superior business performance.
Impact of Intra-Organizational Environmental Characteristics on Entrepreneurial Marketing Intensity and Performance in the Family Business Aqwila, Daniella Claudia; Herdinata, Christian; Dewi, Liliana
Journal of Business Management and Economic Development Том 4 № 01 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i01.2346

Abstract

Family businesses constitute a dominant force in emerging economies, yet many struggle to sustain competitiveness due to limitations in adaptive marketing capabilities and internal organizational alignment. While entrepreneurial marketing (EM) has been widely recognized as a strategic response to dynamic and uncertain environments, empirical understanding of how intra-organizational factors shape its intensity and outcomes, particularly within family firms, remains limited. Addressing this gap, this study develops and empirically tests a model linking intra-organizational environmental characteristics to entrepreneurial marketing intensity (EMI), and subsequently to organizational performance and competitive advantage in family businesses. Drawing on a quantitative research design, data were collected from 231 Indonesian family firms operating for at least three years and affiliated with the Ciputra University Family Business community. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), this study examines the effects of cooperative competency, governance and administrative mechanisms, institutional support, planning flexibility, planning horizon, and locus of planning on EMI. The results reveal that cooperative competency, deep locus of planning, governance and administrative mechanisms, and institutional support exert strong and significant positive effects on EMI. In contrast, planning flexibility and planning horizon do not significantly enhance EMI, suggesting that excessive emphasis on flexibility or long-term planning may constrain entrepreneurial responsiveness in family firms. Furthermore, EMI demonstrates a robust and positive impact on both organizational performance and competitive advantage. This study advances the entrepreneurial marketing literature by offering a nuanced, context-specific explanation of how internal organizational conditions enable or inhibit marketing-driven entrepreneurship in family businesses. The findings challenge conventional assumptions regarding planning flexibility and extend EM theory beyond its traditional focus on SMEs by emphasizing the unique structural and cultural dynamics of family firms. Practically, the study provides actionable insights for family business leaders to strengthen internal coordination, governance, and institutional alignment in order to leverage EMI as a strategic driver of sustained performance and competitive positioning in volatile markets.
Enhancing Womenpreneur Capabilities Through Innovation Development: Crossing The Chasm Framework Rosita Indrawati; Liliana Dewi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5993

Abstract

This study examines challenges faced by Indonesian womenpreneurs in innovation development and capability enhancement. Using a quantitative approach with Partial Least Square-Structural Equation Modelling (PLS-SEM), data were collected from 100 women entrepreneurs in Indonesia's tourism sector MSMEs. Results indicate that innovative behavior and entrepreneurial competencies significantly influence innovation development, which positively impacts womenpreneur success through innovation implementation. However, skill development programs showed no significant effect on innovation development. The findings emphasize the critical role of innovative behavior and entrepreneurial competencies in driving innovation development and subsequent business success among women entrepreneurs.
PENGARUH KUALITAS PELAYANAN DAN NILAI PRODUK TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM POS INDONESIA BANDUNG Liliana Dewi
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is about the influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. There are two indicators, service quality and product value as independent variables, and customer satisfaction as dependent variable. Using quantitative descriptive method to know the influence of service quality and product value on customer satisfaction. Through primer data, observation, questionnaire and theories support for achieving this research’s goal. Conclusion of this research is there is influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. Coefficient correlation shows there is a strong correlation between these variables. Significant test F Test shows there are significant coefficient multiple correlation.
Service Integration as a Strategic Capability: Examining Its Impact on Customer Satisfaction in B2B Logistics Ely Yanty; Timotius FCW Sutrisno; Liliana Dewi
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.471

Abstract

The increasing complexity of supply chain operations driven by digitalization and global trade has intensified the need for integrated logistics solutions, particularly in Business-to-Business (B2B) contexts. This study examines the role of one-stop integrated logistics services in influencing customer satisfaction based on the Resource-Based View (RBV). A quantitative approach was used by collecting survey data from 100 B2B customers of integrated logistics providers in Indonesia and analyzing them using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that service integration positively and significantly affects customer satisfaction, both directly and indirectly through logistics service quality. Integration capability also improves logistics service quality and perceived value. However, only logistics service quality significantly influences customer satisfaction, while perceived value has no significant effect. Customer trust is also identified as a strong predictor of satisfaction, although its moderating role is unsupported. These results indicate that customer satisfaction in B2B logistics is mainly driven by operational reliability and trust rather than value considerations. Managerially, companies should strengthen service integration, operational performance, and customer trust to enhance satisfaction and long-term relationships.
Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Alfa Syahputra; Burhan Bungin; Thomas Stefanus Kaihatu; Christina Widya Utami; Liliana Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
Digital Transformation on Competitive Advantage through Customer Experience in Indonesian Companies Ervina Abdul Gani; Christian Herdinata; Liliana Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3978

Abstract

Despite the rapid growth of digital transformation in Indonesia, many firms still face challenges such as limited digital literacy, unequal infrastructure, and high implementation costs, which hinder their ability to fully leverage technology to enhance customer experience and achieve a competitive advantage. Drawing on Dynamic Capability Theory, this research examines how digital transformation initiatives influence competitive advantage through enhanced customer experience in the context of a developing economy. The data for this research were collected using an online questionnaire of 350 managers and business leaders from Indonesian companies that have implemented digital transformation initiatives. The sampling criteria included companies with at least one digital transformation initiative implemented in the past two years and respondents with direct involvement in digital transformation programs. Using structural equation modeling for analysis, this study’s results reveal that digital transformation positively influences both directly and indirectly to competitive advantage through customer experience mediation. The findings of this study indicate that customer experience takes a significantly mediating role in translating digital transformation efforts into competitive advantages. Furthermore, the research demonstrates that despite implementation challenges in developing countries, companies can successfully leverage digital transformation to enhance their competitive position through improved customer experience.
Re-evaluating the Marketing Mix: An Empirical Study on the Indirect Influence of the 4Ps on Purchase Intention via Customer Attitude Dhimas Samudra Firmansyah; Liliana Dewi
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16576

Abstract

In the hyper-competitive fashion retail landscape, reliance on the traditional 4P Marketing Mix framework often fails to effectively shape consumer attitudes, necessitating a re-evaluation of the drivers of purchase intention. This study critically analyses the influence of the Marketing Mix (Product, Price, Place, and Promotion) on Purchase Intention with Customer Attitude as a mediating variable among consumers of CPB Clothes Royal Plaza Surabaya. Using a quantitative approach through a survey, data were collected from 220 prospective male consumers selected using a purposive sampling technique. Data analysis was conducted using Structural Equation Modelling–Partial Least Square (SEM-PLS) with bootstrapping for hypothesis testing. The results revealed significant findings: the 4PD Marketing Mix elements did not show a statistically significant influence on Customer Attitude. Conversely, Customer Attitude proved to be a positive and significant predictor of Purchase Intention. The low R-square value confirmed that the 4P framework had a limited contribution, indicating that other factors such as shopping experience and brand image played a more dominant role. These findings provide crucial strategic implications for practitioners to shift from 4P-based strategies towards creating superior customer experiences as the key to building positive attitudes and driving strong purchase intentions.
Edukasi Jaringan dan Kemitraan: Melalui Komunitas Paduan Suara di Sekolah Citra Berkat dan Sekolah Ciputra Kasih Surabaya RISMAWATI BR SITEPU; Henry S Pranoto; Liliana Dewi; Wahyudi Henky Soeparto; Venny Soetedja
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/krty9z23

Abstract

This Community Service (PKM) activity was carried out by a team from Ciputra University Surabaya at Citra Berkat School (SCB) and Citra Kasih School (SCK) Surabaya with a primary focus on strengthening networks, collaborative education, and human resource development through the student choir community. This program aims to increase the capacity of participants, especially in the aspects of motivation, self-development, and the ability to work together as an arts community. The approach used included motivational training, learning the concept of Ikigai to help students find personal purpose and meaning in musical activities, and mentoring collaborative practices to create a positive and productive learning environment. The results of the activity showed that students gained a better understanding of their potential, the role of the community in character development, and the importance of networks and partnerships in supporting the creative process and improving the quality of choirs. This program is expected to become a model for sustainable collaboration between universities and schools in supporting the achievement of the SDGs, especially point 4 (Quality Education) and point 17 (Partnerships for the Goals).  
Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Hiro Wibisono Alfa Syahputra Anataya, Brennadiva Andersen, Matthew Andri sulaksono Andrina, A.A.A Puty Aqwila, Daniella Claudia Arabiy Mahju, Muchammad Ilham Syarifullah Ardissalma, Jasmine Arvin Fuldyanto Astuti, Nabila Sri Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Ayuni, Trisda Bramantyo, Paskalis Dio Brennadiva Anataya Brennadiva Anataya Burhan Bungin Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christina Widya Utami Christy, Erica Daffa Alsya Putra Damelina B. Tambunan Daniel Chandra Dela Safitri Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dhevi Dadi Kusumaningtyas Dhimas Samudra Firmansyah Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Eko Budi Santoso Ely Yanty Eric Harianto Ervina Abdul Gani Evan Huttama Handoko Eviana Tarigan Feilany Tali Franika BR Manjorang Gagih Pradini Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry S Pranoto Henry Susanto Pranoto Henry Susanto Pranoto Hidni, Dina Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Nadia Rizki Amalia Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Nisak Erik Safitri Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Putra, Bagusranu Wahyudi Putra, Reza Ardian Quinta Marvellyn Rachel Naomi Supratman Rachiel Sandriana Rhomanhova, Zika Aqlia Ricky Fernando Rinabi Tanamal Rismawati br Sitepu Rismawati Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rosita Indrawati Rosita Indrawati Rudy Pangestu Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia SARINAH, LISA Satritama, Muhammad Andriansyah Septiana , Merry Setyaningrum, Agvionita Oktavia Pramesti Shella Sherra Sundari Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Sulistio, Elbert Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy C. Efrata Venny Soetedja Veralini, Veralini Wahyu Pratama Teja Wahyudi Henky Soeparto Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata