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All Journal JURNAL ECONOMIA Jurnal Manajemen Terapan dan Keuangan Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JPM17: Jurnal Pengabdian Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis Media Mahardhika Jurnal Sosial Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship Jurnal Bisnis Terapan Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Economics, Management, Business, and Social Science Journal of Tourism Economics and Policy BIP'S : Jurnal Bisnis Perspektif Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Nawasena: Jurnal Ilmiah Pariwisata Media Bina Ilmiah Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) West Science Journal Economic and Entrepreneurship SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Journal of Economics and Management Scienties International Journal of Application on Economics and Business Jurnal Sains Student Research West Science Social and Humanities Studies Saba : Journal of Tourism Research International Journal of Review Management Business and Entrepreneurship TRJ (Tourism Research Journal) Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Liliana Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Impact of Intra-Organizational Environmental Characteristics on Entrepreneurial Marketing Intensity and Performance in the Family Business Aqwila, Daniella Claudia; Herdinata, Christian; Dewi, Liliana
Journal of Business Management and Economic Development Том 4 № 01 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i01.2346

Abstract

Family businesses constitute a dominant force in emerging economies, yet many struggle to sustain competitiveness due to limitations in adaptive marketing capabilities and internal organizational alignment. While entrepreneurial marketing (EM) has been widely recognized as a strategic response to dynamic and uncertain environments, empirical understanding of how intra-organizational factors shape its intensity and outcomes, particularly within family firms, remains limited. Addressing this gap, this study develops and empirically tests a model linking intra-organizational environmental characteristics to entrepreneurial marketing intensity (EMI), and subsequently to organizational performance and competitive advantage in family businesses. Drawing on a quantitative research design, data were collected from 231 Indonesian family firms operating for at least three years and affiliated with the Ciputra University Family Business community. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), this study examines the effects of cooperative competency, governance and administrative mechanisms, institutional support, planning flexibility, planning horizon, and locus of planning on EMI. The results reveal that cooperative competency, deep locus of planning, governance and administrative mechanisms, and institutional support exert strong and significant positive effects on EMI. In contrast, planning flexibility and planning horizon do not significantly enhance EMI, suggesting that excessive emphasis on flexibility or long-term planning may constrain entrepreneurial responsiveness in family firms. Furthermore, EMI demonstrates a robust and positive impact on both organizational performance and competitive advantage. This study advances the entrepreneurial marketing literature by offering a nuanced, context-specific explanation of how internal organizational conditions enable or inhibit marketing-driven entrepreneurship in family businesses. The findings challenge conventional assumptions regarding planning flexibility and extend EM theory beyond its traditional focus on SMEs by emphasizing the unique structural and cultural dynamics of family firms. Practically, the study provides actionable insights for family business leaders to strengthen internal coordination, governance, and institutional alignment in order to leverage EMI as a strategic driver of sustained performance and competitive positioning in volatile markets.
Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Hiro Wibisono Alexander Wahyudi Henky Soeparto Alfa Syahputra Anataya, Brennadiva Andersen, Matthew Andrina, A.A.A Puty Aqwila, Daniella Claudia Arabiy Mahju, Muchammad Ilham Syarifullah Ardissalma, Jasmine Arvin Fuldyanto Astuti, Nabila Sri Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Ayuni, Trisda Bramantyo, Paskalis Dio Brennadiva Anataya Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christy, Erica Damelina B. Tambunan Daniel Chandra Dela Safitri Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Efrata, Tommy Eko Budi Santoso Eric Harianto Evan Huttama Handoko Eviana Tarigan Febry, Timotius Feilany Tali Franika BR Manjorang Gani, Ervina Abdul Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry Susanto Pranoto Hidni, Dina Indrawati, Rosita Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Nadia Rizki Amalia Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Pranoto , Henry S Putra, Bagusranu Wahyudi Putra, Reza Ardian Quinta Marvellyn Rhomanhova, Zika Aqlia Rinabi Tanamal Rismawati br Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rudy Pangestu Safitri, Nisak Erik Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia SARINAH, LISA Satritama, Muhammad Andriansyah Sembiring, Murpin Septiana , Merry Setyaningrum, Agvionita Oktavia Pramesti Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Sulistio, Elbert Supratman, Rachel Naomi Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy Christian Efrata Utami, Christina Widya Veralini, Veralini Vita Cecilia Wahyu Pratama Teja Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata