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Journal : Jurnal ULTIMA InfoSys

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User Experience Analysis from User Centered Design Approach in Marketing Website Adenia Kusuma Dayanthi; Eko Sediyono; Hendry Hendry
Ultima InfoSys : Jurnal Ilmu Sistem Informasi Vol 14 No 1 (2023): Ultima InfoSys : Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/si.v14i1.3169

Abstract

In the User Experience (UX) analysis carried out using the User Centered Design (UCD) approach, the research is based on user-oriented design. A website based on the UCD process will definitely generate high levels of satisfaction for its users. In this research, user experience analysis was conducted using a User Centered Design approach with Product Market Fit concept orientation. This concept is often ignored so that it becomes a major factor in the failure of a business start-up. The collection was carried out through several processes, namely in-depth interviews and distribution of questionnaires to a total of 30 respondents. The results of the questionnaire can be used as a reference to find out which aspects are good and which are still lacking. The aspect of displaying information on the monitor screen when opening a website gets the highest score of the other aspects with a percentage of 93% user satisfaction. The conclusion for each aspect states that the curious websites that are analyzed get a decent title.
Co-Authors Ade Iriani Adenia Kusuma Dayanthi Adriyanto Juliastomo Gundo Agista Nindy Yuliarina Agus Susanto Amanda, M. F. Anton Hermawan April Lia Hananto Atik Setyanti, Angela Aviv Yuniar Rahman Baihaqi, Kiki Ahmad Benedictus Lanang Ido Hernanto Christine Dewi Daniel, Benny Danny Manongga Dewasasmita, Elsha Yuandini Dewi Puspitasari Eka, Muhammad Eko Sediyono eric secada purba Erick Alfons Lisangan Erits Talapessy Erwien Christianto Ester Caroline Dwi Wijaya Wijaya Fauzi Ahmad Muda Fenny Fenny Franly Salmon Pattiiha Fredryc Joshua Pa'o Gunawan, Ricardho Handoko Handoko Handoko, Andrew C Hanita Yulia Hendra Waskita Herdin Yohnes Madawara Hindriyanto Dwi Purnomo Huda, Baenil Indriaty, Novica Irwan Sembiring Ismael Ismael Ivan Sukma Hanindria Iwan Setiawan Iwan Setyawan Jessica Margaret Br Sembiring Joko Siswanto Julians, Adhe Ronny Kesumawati, Ramadini Kho, Delvian Christoper Krismiyati Kristoko Dwi Hartomo Kurnia, Sri Kurniawan Teguh Martono Leni Marlina Liawatimena, S. Lidia Gayatri Madawara, Herdin Yohnes Mado, Priscianus Mikael Kia Magda Kitty Hartono Mahulete, Ebenhaezer Yohanes Abdeel Manongga, Daniel Margaretha Intan Pratiwi Hant Martaliana Putri Agustina Merryana Lestari Muhammad Khahfi Zuhanda Muhammad Rizky Pribadi Nadia Sofie Soraya Nalbraint Wattimena Nansy Stephanie Mongi Novrina, Putri Dwi Nugraha, Febrina Tesalonika Panja, Eben Paryono, Tukino Pratama Siregar, Hari Nanda Pratama, Arya Damar Purnomo, Hendryanto Dwi Raden Mohamad Herdian Bhakti Ramos Somya Ravensca Matatula Ravensca Matatula Richard V. Llewelyn Rizal, Chairul Robertus Bagaskara Radite Putra Ronny Julians, Adhe Rung Ching Chen Santoso, Joseph Teguh Saputri, Adelliya Dewi Septhiani, Angeline Sholikin, Muhammad Sjukun Suharyadi Suherman, Suherman Sukiman Sukiman Supiyandi Supiyandi Susanta, Vonny A. Sutarto Wijono Suvirocana, Suvirocana Syefudin Syefudin Tarigan, Aldi Ekin Arapenta Teddy Marcus Zakaria Theopillus J. H. Wellem Tukino, Tukino Uly, Novem Untung Rahardja Vanisa Meifari Wahyuningsih, Novia Wibowo, Kurniawan Indra Widi, Anugerah Wijaya, Elyzabeth Winny purbaratri Yandra Rivaldo Yessica Nataliani Zulham Zulham