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Hendry
Universitas Kristen Satya Wacana
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Journal : Journal The Winners

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Evaluasi Customer Relationship Management pada Supermarket Hero di Jakarta Timur Liawatimena, S.; Amanda, M. F.; Handoko, Handoko; Hendry, Hendry
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 3, No 2 (2002): The Winners Vol. 3 No. 2 2002
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v3i2.3843

Abstract

The growing of many big retailer make Hero Supermarket must obtaining it’s existance in retail business. Therefore, Hero Supermarket must form CRM (Customer Relationship Management) in order to increase a new customer, increase profit and maintaining customer, and pay attention to valuable customer. Data analysis done by searching procentage from many questions and cartesius diagram. The conclusion, the highest suitable level there are 98,27%  of quality product and the lowest is the price of merchandise, which is 45,35%. Some atribute are over the customers hope, that is good shopping place image, completeness, the comfortable and easyness in shopping, and safetyness. There are five most important atribut, that is the price, quality, completeness, the comfortable and easyness in shopping, and parking space. Those atribute will determine wether the customer of Hero Supermarket will be loyal or not.
Co-Authors Ade Iriani Adenia Kusuma Dayanthi Adriyanto Juliastomo Gundo Agista Nindy Yuliarina Agus Susanto Amanda, M. F. Anton Hermawan April Lia Hananto Atik Setyanti, Angela Aviv Yuniar Rahman Baihaqi, Kiki Ahmad Benedictus Lanang Ido Hernanto Christine Dewi Daniel, Benny Danny Manongga Dewasasmita, Elsha Yuandini Dewi Puspitasari Eka, Muhammad Eko Sediyono eric secada purba Erick Alfons Lisangan Erits Talapessy Erwien Christianto Ester Caroline Dwi Wijaya Wijaya Fauzi Ahmad Muda Fenny Fenny Franly Salmon Pattiiha Fredryc Joshua Pa'o Gunawan, Ricardho Handoko Handoko Handoko, Andrew C Hanita Yulia Hendra Waskita Herdin Yohnes Madawara Hindriyanto Dwi Purnomo Huda, Baenil Indriaty, Novica Irwan Sembiring Ismael, Ismael Ivan Sukma Hanindria Iwan Setiawan Iwan Setyawan Jessica Margaret Br Sembiring Joko Siswanto Julians, Adhe Ronny Kesumawati, Ramadini Kho, Delvian Christoper Krismiyati Kristoko Dwi Hartomo Kurnia, Sri Kurniawan Teguh Martono Leni Marlina Liawatimena, S. Lidia Gayatri Madawara, Herdin Yohnes Mado, Priscianus Mikael Kia Magda Kitty Hartono Mahulete, Ebenhaezer Yohanes Abdeel Manongga, Daniel Margaretha Intan Pratiwi Hant Martaliana Putri Agustina Merryana Lestari Muhammad Khahfi Zuhanda Muhammad Rizky Pribadi Nadia Sofie Soraya Nalbraint Wattimena Nansy Stephanie Mongi Novrina, Putri Dwi Nugraha, Febrina Tesalonika Panja, Eben Paryono, Tukino Pratama Siregar, Hari Nanda Pratama, Arya Damar Purnomo, Hendryanto Dwi Raden Mohamad Herdian Bhakti Ramos Somya Ravensca Matatula Ravensca Matatula Richard V. Llewelyn Rizal, Chairul Robertus Bagaskara Radite Putra Ronny Julians, Adhe Rung Ching Chen Santoso, Joseph Teguh Saputri, Adelliya Dewi Septhiani, Angeline Sholikin, Muhammad Sjukun Suharyadi Suherman, Suherman Sukiman Sukiman Supiyandi Supiyandi Susanta, Vonny A. Sutarto Wijono Suvirocana, Suvirocana Syefudin Syefudin Tarigan, Aldi Ekin Arapenta Teddy Marcus Zakaria Theopillus J. H. Wellem Tukino, Tukino Uly, Novem Untung Rahardja Vanisa Meifari Wahyuningsih, Novia Wibowo, Kurniawan Indra Widi, Anugerah Wijaya, Elyzabeth Winny purbaratri Yandra Rivaldo Yessica Nataliani Zulham Zulham