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The Influence of E-Service Quality on Repurchase Intention Through Customer Satisfaction Among Tokopedia Users in Depok City Natrilia, Dea; Rachmawati, Dwi; Yancik, Yupiter
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.337

Abstract

This study aims to analyze the influence of e-service quality on repurchase intention through customer satisfaction among Tokopedia users in Depok City. In today’s highly competitive digital era, the quality of electronic services has become one of the key factors influencing consumers’ intention to make repeat purchases in online shopping platforms. This research applies a causal associative research design with a quantitative approach. Data were collected through an online questionnaire using Google Forms, distributed to 100 Tokopedia users residing in Depok. The data were analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique with the SmartPLS 4.0 software. The results show that e-service quality has a significant influence on both customer satisfaction and repurchase intention. Moreover, customer satisfaction also significantly affects repurchase intention and is proven to partially mediate the relationship between e-service quality and repurchase intention. A Variance Accounted For (VAF) value of 77.4% indicates that customer satisfaction is a strong mediator in strengthening the effect of electronic service quality on consumer repurchase intention. This study highlights the importance of improving overall electronic service quality to enhance customer satisfaction and consequently encourage repeat purchases.
The Influence of Digital Literacy and Financial Literacy on the Performance of MSMEs: (An Empirical Study of MSMEs in Depok City) Amilie, Novi Yulianti; Udriyah, Udriyah; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.418

Abstract

This study aims to analyze the effect of digital literacy and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City by integrating the Resource-Based View (RBV) and Technology Acceptance Model (TAM) perspectives. This study departs from the phenomenon of quantitative growth of MSMEs that has not been fully followed by the strengthening of internal capabilities, particularly in the use of digital technology and business financial management. This study uses a quantitative approach with a survey method of 100 MSME actors selected through cluster sampling techniques in 11 sub-districts in Depok City. Data analysis was performed using multiple linear regression. The results show that digital literacy and financial literacy, both partially and simultaneously, have a positive and significant effect on MSME performance (p < 0.05). Financial literacy has a more dominant influence than digital literacy. The Adjusted R² value of 0.747 indicates that 74.7% of the variation in MSME performance can be explained by these two variables. These findings confirm that literacy-based intangible capabilities are strategic determinants of MSME performance in urban areas undergoing digital transformation. This study provides empirical contributions by strengthening the integrative model of digital and financial literacy as a source of MSME competitive advantage.