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All Journal Jurnal Ilmiah Mahasiswa FEB Among Makarti Journal of Geoscience, Engineering, Environment, and Technology Unnes Science Education Journal Management and Economics Journal (MEC-J) AT-TA`DIB EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Equity Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY MEDICINE AND PUBLIC HEALTH RESEARCH Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis Mahasiswa Jurnal Inovasi Pertambangan dan Lingkungan Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Madani: Multidisciplinary Scientific Journal Klabat Journal of Management Journal of Innovative and Creativity Engagement: Jurnal Pengabdian Kepada Masyarakat PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Equity Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Optimalisasi UMKM “Go Digital” Melalui Literasi Digital dan Literasi Financial UMKM Keripik Basreng Bibu Tirtajaya, Depok Rachmawati, Dwi; Wijaya, Hadi; Haryudiniarti, Ayu Nurul; Dewi, Nur Fitri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i2.6569

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia. Namun, hampir semua sektor usaha, terutama UMKM, terpengaruh oleh dampak ekonomi yang ditimbulkan oleh pandemi Covid-19. Pandemi ini menyebabkan Indonesia mengalami penurunan pertumbuhan ekonomi sekitar 0,1% pada tahun 2020. Tantangan utama yang dihadapi oleh para pelaku usaha terletak pada aspek pemasaran, yang sebelumnya mengandalkan penjualan langsung. Transaksi jual-beli yang biasanya dilakukan secara tatap muka sekarang harus bergeser ke ranah online secara digital. Namun kurangnya pengetahuan mengenai digital menjadi penghambat dalam prosesnya, hal ini pun dirasakan oleh UMKM Keripik Basreng Bibu di Kelurahan Tirtajaya. Minimnya informasi mengenai digital dan usaha yang masih konvensional dari pemasaran, manajemen keuangan hingga produksi menyebabkan rendahnya tingkat keberlangsungan usaha UMKM Keripik Basreng Bibu. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha khususnya UMKM Keripik Basreng BIBU dalam literasi digital dan literasi finansial. Penggunaan teknologi informasi diharapkan dapat menjadi solusi bagi pelaku UMKM dalam mengatasi masalah penjualan, pemasaran, dan keuangan. Namun, tantangan muncul karena kesulitan dalam penerapan teknologi informasi, khususnya bagi pedagang pasar atau pelaku usaha. Perubahan perilaku yang berbasis digital memerlukan pelatihan dan pendampingan di bidang penjualan, pemasaran, dan keuangan. Solusi untuk mitra saat ini adalah pelatihan literasi digital dan literasi finansial, serta pendampingan dalam digital marketing, pengemasan, dan pencatatan keuangan untuk mendukung keberlanjutan usaha UMKM Keripik Basreng Bibu.
Strengthening the Capability of a micro-scale Bag Producer “Katbag” through Business Planning and Digital Marketing Nurqamarani, Adisthy Shabrina; Fadilla, Sarah; Thaha, Abdurrahman Rahim; Juliana, Ari; Ulfa, Cherly Kemala; Rachmawati, Dwi; Kuncoro, Setyo; Priyanto, Agus; Santosa, Agus
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): May 2024
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v8i1.1628

Abstract

Micro businesses play a crucial role in Indonesia's economy. Their significance in economic recovery is underscored by their substantial contribution to the labor sector. The community engagement partner, "Katbag," specializes in the production of bags and accessories, also souvenir and corporate merchandise. Partnering with Katbag was motivated by the competitiveness of its offerings and high entrepreneurial drive. However, despite their product excellence, Katbag faces challenges and limitations, particularly in business administration, HR, and marketing. This program aims to assist in enhancing the partner's capacity in terms of business planning and digital marketing so that they can develop their business further. The method involves planning, implementation (training in digital marketing and business administration), along with rigorous monitoring and evaluation. After participating on the program, the partner has gained knowledge in business administration and website management to build digital presence and reach more consumers online.
ANALISIS STRATEGI GREEN BRANDING SEBAGAI USAHA MENCIPTAKAN SUSTAINABLE COMPETITIVE ADVANTAGE UNTUK MENINGKATKAN KINERJA PEMASARAN DI ERA EKONOMI GLOBAL PADA BRAND FASHION LOKAL KOTA BANDUNG Rachmawati, Dwi; Udriyah, Udriyah; Dewi, Nur Fitri
Among Makarti Vol 17, No 1 (2024): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v17i1.624

Abstract

Abstract : Awareness of the importance of environmentally friendly practices in the fashion industry is increasing, especially in the city of Bandung, one of the centers of the fashion industry in Indonesia. Along with this development, the concept of green branding is increasingly receiving attention as a strategy to increase competitiveness and marketing performance. This research aims to evaluate the influence of green branding on marketing performance with business sustainability as a mediating variable. This research uses the path analysis method to understand the relationship between these variables. Primary data was collected through a questionnaire distributed to 60 respondents who are fashion brand entrepreneurs in the city of Bandung. Data analysis was carried out using quantitative methods with the help of SPSS software. The research results show that green branding has a positive influence on marketing performance through business sustainability. In other words, business sustainability plays a mediating role in increasing the effectiveness of green branding on marketing performance. The main conclusion from this research is that effective implementation of green branding can improve the marketing performance of fashion businesses, with business sustainability as a key factor that strengthens this relationship.Abstrak : Kesadaran akan pentingnya praktik ramah lingkungan dalam industri fashion semakin meningkat, khususnya di Kota Bandung yang merupakan salah satu pusat industri fashion di Indonesia. Seiring dengan perkembangan ini, konsep green branding semakin mendapat perhatian sebagai strategi untuk meningkatkan daya saing dan kinerja pemasaran. Penelitian ini bertujuan untuk mengevaluasi pengaruh green branding terhadap kinerja pemasaran dengan keberlanjutan usaha sebagai variabel mediasi. Penelitian ini menggunakan metode path analysis untuk memahami hubungan antara variabel-variabel tersebut. Data primer dikumpulkan melalui kuesioner yang disebarkan kepada 60 responden yang merupakan pelaku usaha brand fashion di Kota Bandung. Analisis data dilakukan menggunakan metode kuantitatif dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa green branding memiliki pengaruh positif terhadap kinerja pemasaran melalui keberlanjutan usaha. Dengan kata lain, keberlanjutan usaha berperan sebagai mediasi dalam meningkatkan efektivitas green branding terhadap kinerja pemasaran. Kesimpulan utama dari penelitian ini adalah bahwa implementasi green branding yang efektif dapat meningkatkan kinerja pemasaran pelaku usaha fashion, dengan keberlanjutan usaha sebagai faktor kunci yang memperkuat hubungan ini.
ANALISIS SPEKTRAL MINERAL, PORTABLE INFRARED MINERAL ANALYZER (PIMA), PADA SUMUR UJI PEMBORAN BWS-H01, DESA SUMBERBOTO, KECAMATAN WONOTIRTO, BLITAR, JAWA TIMUR Rachmawati, Dwi; Widodo, Wahyu; Radityo, Daniel
Jurnal Inovasi Pertambangan dan Lingkungan Vol 4, No 1 (2024): Jurnal Inovasi Pertambangan dan Lingkungan
Publisher : Syarif Hidayatullah State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jipl.v4i1.40984

Abstract

Sumur Uji Pemboran BWS-H01 memiliki total of depth (TOD) 451 m dan Inklinasi 90o. Tujuan dari sumur uji ini untuk mengetahui penyebaran mineralisasi secara horizontal, setelah dilakukan pemetaan untuk mengetahui vertikal. Salah satu metode analisis spektral mineral adalah dengan menggunakan Portable Infrared Mineral Analyzer (PIMA) untuk mengetahui mineral-mineral halus yang tidak dapat dideskripsi oleh analisis petrografi. Analisis PIMA dilakukan pada 55 buah conto batuan dan 32 buah conto batuan. Analisis PIMA yang dilakukan saling melengkapi dengan analisis petrografi. Analisis PIMA memberikan hasil analisis mineral lempung pada 55 conto batuan yaitu mineral illite, monmorilonit, kuarsa, serisit, kalsit, palygorskit, phegit, dikit, nakrit, alunit, diaspor, dan epidote. Analisis petrografi dan PIMA menunjukan empat zona mineralisasi yaitu zona Serisit-Kalsit-Kuarsa (Zona Filik), zona Klorit-Kalsit-Epidot (Zona Propilitik), Zona Kaolinit-Dickite-Illite- Monmorilonit- Kuarsa (Zona Argilik), dan zona kuarsa skunder (Zona Silisifikasi). Berdasarkan mineralogi mineral ubahan, penyebaran secara vertikal menunjukan system mineralisasi epitermal sulfida rendah dengan sisa epitermal sulfida tinggi
ANALISIS INKLUSI FLUIDA UNTUK EKSPLORASI MINERAL DI SUMUR UJI PEMBORAN BWS-H01, DESA SUMBERBOTO, KECAMATAN WONOTIRTO, BLITAR, JAWA TIMUR Rachmawati, Dwi
Jurnal Inovasi Pertambangan dan Lingkungan Vol 3, No 2 (2023): Jurnal Inovasi Pertambangan dan Lingkungan
Publisher : Syarif Hidayatullah State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jipl.v3i2.35505

Abstract

Daerah penelitian berada di Kabupaten Blitar, Jawa Timur,  Kecamatan Wonotirto, dengan koordinat 112o 08’41.71”BT-112o09’16.1”BT dan 8o14’52.94” LS-8o15’15.64”LS. Daerah penelitian merupakan bagian Zona Pegunungan Selatan Jawa Timur dan secara regional termasuk dalam Formasi Mandalika. Sumur BWS-H01 (TOD 451 m, inklinasi 90o) dan merupakan kelanjutan dari Sumur Uji yang dilakukan pada tahun 2004.Inklusi dikenal sebagai material berukuran mikro yang terdapat didalam suatu mineral, pada umumnya terdapat tiga fasa yaitu fasa padat, cair, maupun gas (Roedder, 1974; dalam Yuwono, 1994). Analisis inklusi fluida bertujuan untuk mengetahui temperatur dan salinitas pada saat pembentukan urat mineralisasi. Inklusi fluida dilakukan pada empat conto batuan pada kedalaman 257,1 m, 342 m, 401,1m dan 430,1 m . Hasil dari pengukuran keempat conto inklusi fluida menghasilkan Th (Temperatur homogenisasi) berkisar pada temperatur 100-219oC Tm (Temperatur leleh) berkisar pada temperatur -0,3 sampai -1oC, dan salinitas NaCl 0,5-1,7 %Wt NaCl. Berdasarkan kisaran temperatur 100oC-219oC, sistem hidrotermal pada sumur BWS-H01 termasuk dalam sistem epitermal.  Salinitas yang rendah menunjukkan fluida yang lebih berperan berupa air meteorik yang memiliki pH netral.
AI Adoption in Higher Education Institution: An Integrated TAM and TOE Model Setyo Widodo, Djoko; Rachmawati, Dwi; Wijaya, Hadi; Maghfuriyah, Alfi; Udriya, Udriya
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3645

Abstract

Artificial Intelligence (AI) impacts various daily activities and features, including higher education. Educators and academics now see AI in education to be essential. The benefits of higher education and how universities adjust to shifting student and faculty attitudes on learning are topics of growing discussion. This study aims to explore how policymakers and educators may apply AI and modify it for the learning domain. The integrated technology acceptance model (TAM)-TOE model was implemented in a conceptual model that was released. It was tested with survey data obtained from 200 respondents who participated in an online survey, and a structural equation model (SEM-PLS) was utilized to assess the suggested hypotheses. The results show that organizational readiness, organizational compatibility, and partner support on perceived ease of use had been correlated with any significant relationship evaluated in the setting of higher education. It is anticipated that the approach will help authorities facilitate the use of AI in higher education. Furthermore, as AI is still in its infancy, more academic study is required before it can be used to the sector of education.
The Role of Digital Marketing in Influencing Patient Interest to Visit Prodia Clinical Laboratory Through Corporate Image Widodo, Djoko Setyo; Rachmawati, Dwi; Wijaya, Hadi; Dewi, Nur Fitri; Udriya, Udriya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3583

Abstract

In the digital era, digital marketing strategies have become a key factor in influencing consumer behavior, including in healthcare services. Prodia Clinical Laboratory, as one of the leading laboratories, leverages digital marketing to enhance its corporate image and attract patient interest. This study aims to analyze the role of digital marketing in influencing patient interest in visiting Prodia Clinical Laboratory through corporate image. The research employs a quantitative method using surveys of Prodia’s patients and prospective patients. The results show that digital marketing has a positive and significant impact on patient interest, mediated by a strong corporate image. A positive corporate image plays a crucial role in building trust and increasing patients' decisions to choose Prodia. These findings suggest that Prodia should continue improving the quality of its digital marketing efforts to maintain and enhance its corporate image and attract more patients.
Mechanism Formation Carbon Dioxide Around Muriah Trough And Bawean Arc, North East Java Basin, Indonesia Rachmawati, Dwi; Irfree, Baharianto
Journal of Geoscience, Engineering, Environment, and Technology Vol. 10 No. 1 (2025): Article In Press JGEET Vol 10 No 01 : March (2025)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CO2 content in natural gas in Muriah Trough and Bawean Arc, North East Java Basin. Understanding the origin and distribution of carbon dioxide is important for the research of natural gas exploration risk. This research uses gas geochemistry to identify the origin of carbon dioxide formation around the Muriah Trough and Bawean Arc. The chemical composition of CO2 and δ13CCO2 was measured in 10 gas samples taken from 6 exploration wells around the Muriah Trough. The results of the analysis indicate the origin of the carbon dioxide and carbon dioxide mechanism around Muriah Trough and Baswean Arc derived from organic and inorganic processes. The process of forming the carbon dioxide mechanism around the Muriah Trough and Bawean Arc is dominated by inorganic processes, presumably derived from the mantle degassing process. The mantle Deggasing process was related to volcanism Muriah and Bawean the Late Miocene-Pliocene.
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Listiana, Nora; Nugroho, Feri; Ali Ridho; Dewi, Nur Fitri; Sudari, Suci Ayu; Rachmawati, Dwi; Wijaya, Hadi; Maghfuriyah, Alfi; Udriyah; Pammbreni, Yuni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
PENGARUH PROFITABILITAS, LEVERAGE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN Rachmawati, Dwi; Pinem, Dahlia Br
EQUITY Vol 18 No 1 (2015): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v18i1.456

Abstract

This study was conducted to examine the effect of Profitability, Leverage and Firm Size on Firm Value at the Company's  anufacturing base and chemical industry sectors listed in Indonesia Stock Exchange during the years 2013 to 2014. The population in  his study amounted to 55 companies manufacturing industrial  ector basic and chemical contained in the Indonesia Stock Exchange during 2013 to 2014. Samples were obtained in this study of 52 samples selected by purposive sampling method. After outlier data, which eventually resulted 48 samples to be analyzed and tested. Data were tested using multiple linear regression method. These  esults showed that: Provitability significant positive effect on firm value, Leverage not significant effect on firm value and Firm Size positive effect on firm value.
Co-Authors Abdurrahman Rahim Thaha Agung Pramono, Agung AGUS PRIYANTO Agus Santosa Alfi Maghfuriyah Ali Ridho Ali Ridho Aliya, Unsa Farrichatun Apriyanti Arif Widagdo Atsil, Irfana Ayu Nurul Haryudiniarti Baskara, Bintang Bigharta Bekti Susetyo Caesario, Dipo Cahyaningrum, Dianawali Cherly Kemala Ulfa Dahlia Pinem Desi Hertin, Revita Dewi, Nur Fitri Djoko Setyo Widodo Fadilla, Sarah Fahri Faturahman Fatmawati, Erna Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Hadi Wijaya Hazael, Hazael Hazael, Yerikho Amoz Heriyanto, Firstyansa Hertin, Revita Desi Ikhtiarini, Shinta Anugrah Intan, Dewi Irfree, Baharianto Joko Widodo Juliana, Ari Kuncoro, Setyo Mu'alimin Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Natrilia, Dea Nora Listiana Novi Ratna Dewi Novitasari Novitasari Nugroho, Feri Nurul Fachriyah Pammbreni, Yuni Panca Apriliani Puspita, Intan Rahmah Radityo, Daniel Ramzaqy Fadlililah RM Chairil Andri Rochmanti, Maftuchah Rochmanti Rozana Alfi Sania Salma Dwi Rachmawati Salsabila Fabianca Alsaid Savanamira, Leyla Suci Ayu Sudari Sudari, Suci Ayu Sudarmin Sudarmin Tegar Firmansyah Tiok Wijanarko Tobing, Priska Udriya, Udriya Udriyah Udriyah Udriyah , Udriyah Udriyah, Udriyah Untung Suprihadi, Untung Wahyu Widodo Yancik, Yupiter