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All Journal JDM (Jurnal Dinamika Manajemen) Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Teknobuga : Jurnal Teknologi Busana dan Boga Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Degraded and Mining Lands Management Journal of Tropical Plant Protection AGRIVITA, Journal of Agricultural Science ANDHARUPA Fashion and Fashion Education Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EDUCATION AND DEVELOPMENT Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Journal of Applied Data Sciences Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Jurnal Abdi Masyarakat Indonesia International Journal of Research Innovation and Entrepreneurship Jurnal Pendidikan dan Pembelajaran Journal of Innovation Research and Knowledge Jurnal HPT (Hama Penyakit Tumbuhan) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Bookchapter Pendidikan Universitas Negeri Semarang Research Horizon Abdimas Mandalika Journal of Event, Travel and Tour Management Journal of Education And Research Journal of Community Empowerment Jurnal Penelitian Pendidikan INTERACTION: Jurnal Pendidikan Bahasa Journal of Creativity Student International Journal Research on Metaverse Teknobuga : Jurnal Teknologi Busana dan Boga Jurnal Panjar : Pengabdian Bidang Pembelajaran Food Science and Culinary Education Journal
Rina Rachmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Integration of Sentiment Analysis and RFM in Restaurant Customer Segmentation: A 7P-Based CRM Model with Clustering Budi Sunarko; Uswatun Hasanah; Syahroni Hidayat; Rina Rachmawati
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.633

Abstract

The increasing use of digital platforms like Tripadvisor has created opportunities to transform customer review data into strategic insights for Customer Relationship Management (CRM). This study proposes a novel CRM model by integrating the Recency, Frequency, Monetary (RFM) framework with the 7P marketing mix to segment restaurant customers more effectively. Using 3,716 Tripadvisor reviews, annotated based on 7P elements and clustered through unsupervised learning, three key customer segments were identified: acquisition, retention, and win-back. Evaluation metrics show strong clustering performance with a Silhouette Score of 0.73 and a Davies-Bouldin Score of 0.08. The acquisition cluster (Product) demonstrates the highest Frequency (37,664) and Monetary value (64.94), signifying high engagement and revenue potential. The retention cluster (Physical Evidence, Place, Process, Promotion, Traveler) shows stable interaction patterns with Recency values of 1261–1262 and moderate Frequency (378–2,079). The win-back cluster (Price, People) reflects lower Frequency (198–946) but equal Recency (1259), indicating recent but infrequent activity, which is ideal for reactivation strategies. By mapping customer reviews to 7P labels and analyzing them using RFM, the model uncovers specific behavioral patterns tied to service quality, pricing, and promotions. This integration allows restaurants to apply tailored strategies: offering loyalty rewards to high-frequency customers, promotional incentives for those with high Recency, and prioritizing high-monetary customers for exclusive programs. The novelty of this research lies in its combined use of sentiment-based review analysis and RFM–7P segmentation, offering a scalable, data-driven framework for enhancing customer satisfaction, loyalty, and long-term business growth in the restaurant industry.
Optimalisasi Layanan Posyandu melalui Implementasi 6 Standar Pelayanan Minimal di Kabupaten Jepara Via Melinda; Shafna Awalia Rahma; Rina Rachmawati; Edi Utoyo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8716

Abstract

Implementasi Posyandu berbasis enam Standar Pelayanan Minimal (SPM) di tingkat desa masih menghadapi kendala berupa rendahnya pemahaman kader, belum optimalnya integrasi layanan lintas sektor, serta keterbatasan sarana pendukung. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan layanan Posyandu melalui penguatan kapasiatas kader dan penerapan integrasi layanan berbasis 6 SPM di Kabupaten Jepara. Metode yang digunakan adalah pendekatan partisipatif dengan model Participatory Action Research yang meliputi tahap persiapan, pelaksanaan, pendampingan, serta monitoring dan evaluasi. Kegiatan ini dilaksanakan melalui sosialisasi, simulasi layanan terpadu, dan pendampingan kader pada desa lokus pilot project. Hasil menunjukkan adanya peningkatan signifikan pada pengetahuan kader, ditunjukkan oleh kenaikan rata-rata nilai dari 71,00 menjadi 85,50 atau meningkat sebesar 20,42%. Selain itu, terjadi penurunan standar deviasi yang menunjukkan peningkatan pemerataan pemahaman kader. Dampak kegiatan juga terlihat pada meningkatnya keterampilan kader dalam mengimplementasikan layanan terpadu serta mulai terbangunnya koordinasi lintas sektor dalam kegiatan Posyandu. Temuan ini menunjukkan bahwa pendekatan partisipatif efektif dalam mendukung optimalisasi layanan Posyandu berbasis integrasi SPM dan berpotensi untuk direplikasi secara berkelanjutan di wilayah lain.
Co-Authors Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Alianna Ghozali, Dea Motique Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Cahyo Prayogo, Cahyo Candrika Citra Sari Damayanti, Afifah Indira Dyah Nugraheny Priastuti Edi Utoyo Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fauzan Firdaus Fedy Setyo Pribad Fernando, Ito Fitriyah, Vebriyanti Frisca Priscillia Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hiqma Nur Agustina Hufroni, Muhammad Ifa Nurhayati Inaya Putri Riswana Irisa Trianti Ismiyatuningsih, Ismiyatuningsih Karina, Anisya Putri Kayla Wulansari Wijaya Kristanti, Bela Siska Kurnia Rizkya Sang Saka Maharani Kusumastuti , Adhi Ludji Pantja Astuti Mahmudi, Zaid Maulidina, Ahsani Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putra, Eka Zainul Hasan Syahfinada Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Ramadhina, Firna Novita Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Riska Widiya Ningsih Rosidah Rosidah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana Saptiyani, Annisa Dwi Satrio Ardiansyah, Adi Seillamita Yesi Ramadani Setiyaningsih, Mitta Setyari, Fidya Peni Shafna Awalia Rahma Sholehuddin, Noegraha Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi Toto Himawan Tri Astuti Handayani Ufia Lutfiana Unarto, Tirto Uswatun Hasanah USWATUN HASANAH Vallent, Ellyta Fernanda Dwi Via Melinda Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yanik Sakinah Yogo Setiawan